Culture Direction Evolution Fun Guidance
Change-oriented culture: Awareness of potential (look at the future, not the past/ not only familiar with own operations, visit other warehouses/ not only see what happened inside the distribution center, but also see the consequences of their actions outside their scope) Motivation to change (70% failure rate/ leave the present/ people enjoy the fact that they are able to solve existing problems, despite the fact that these problems should not occur in the first place)
Company strategies：
1) A successful strategy is a mix of existing company strengths, opportunities in the market, the choice of target markets and a vision of future developments.

2) Value Disciplines:
Operational excellence: 低价和质量取胜 Most large international companies use this/ provide reasonable quality at low price/ focus on efficiency, streamlining operations, SCM, no-frills, volume discounts.
Product Leadership: 产品先驱 Strong in innovation and brand marketing, operation in dynamic markets/ focus on development, innovation, design, time-to-market and high margins in a short time frame after product introduced
Customer intimacy: 客户至上 Customer attention and Customer service/ tailored product & services to individual or almost individual customers/ focus on Customer relationship management, delivering products and services on time and above customer expectations, after sales services, reliability
选一个为重点，但另外两个dcispline不能忽视，仅仅是适当满足就好。
选择 main strategy 决定 target customer segment, how internal operations should create value and how intangible assets such as competencies, technology and culture combine to support the strategy.
Company can have multiple strategies in different product-market combinations.
Balanced scorecard：
Kaplane &Norton(1996,2001) excellent approach for translating strategy into operational terms. performances should not