Premium Essay

Logistics & Supply Chain Management

In:

Submitted By gchiun
Words 1104
Pages 5
The competitive framework of Morrison Supermarkets PLC can be summed as creating and maintaining a unique competitive position, creating value, trading alongside competitors but doing what they could not do (competitive advantage) within the same business environment (Pettinger, 2004). I will evaluate and assess three strategies listed below with a view of assessing its relative effectiveness to competiton in the supermarket sector in United Kingdom
Business strategy for Morrison Supermarket.
Morrison focuses on wholesale business strategy through which they create value through packaging, a merchandising. Its business principle hinges on synergies and economies of scale which are conducive with growth and technological advancement. It adopted the philosophy of vertical integration in manufacturing and packaging of fresh food products resulting forming 100% subsidiaries in order to fully integrate or control the business activities of those subsidiaries. It has hands-on leadership with a long service history. It is also driven by a growth orientation demonstrated by 97% increase in stores units between 1990-1996, operating profit increase of 216% over 7 years and 170% inventory turnover over the same period. This is further supported by business concepts such as total quality management, benchmarking, outsourcing and staff trained across the board to be innovative, cost conscious and wary of complacence . It is also driven by demand for its products and a first-time-every time business philosophy which ensures doing the right thing (effectiveness). Its It values employees as assets hence always promotes from within. All new developments are handled by the project management team.
My assessment would be totally supportive of this business strategy where the organization looks for acquisitions of related business (vertical integration) and applies the

Similar Documents

Premium Essay

Supply Chain Management and Logistic

...AC 1: Understand the relationship between supply chain management (SCM) and organizational business Objectives 1.1explain the importance of effective supply chain management in achieving organizational objectives 1.2 explain the link between supply chain management and business functions in an organization 1.3 discuss the key drivers forachieving an integrated supplychain strategy in an organization AC 2: Be able to use information technology to optimize supplier relationships in an organization 2.1 evaluate the effectiveness of strategies used by an organization to maintain supplier relationships 2.2 use information technology tocreate strategies to develop anorganization’s relationship with itssuppliers 2.3 develop systems to maintain an organization’s relationship with its suppliers AC 3 : Understand the role of informationtechnology in supply chainmanagement 3.1 assess how informationtechnology could assistintegration of different parts of the supply chain of anorganization 3.2 evaluate how informationtechnology has contributed to themanagement of the supply chainof an organization 3.3 assess the effectiveness ofinformation technology inmanaging the supply chain of anorganization AC 4: Understand the role of logistics andprocurement in supply chain Management 4.1 explain the role of logistics insupply chain management in anorganization 4.2 evaluate procurement practices in an organization 4.3 discuss the factors...

Words: 264 - Pages: 2

Premium Essay

Logistics and Supply Chain Management

...terms, ‘logistics management’ and ‘supply chain management’ have the same meaning in operations and why logistics management might be of strategic importance to a manufacturing or service organisation. During last two decades, the importance of logistics has been noticed around the world. In global markets, the effects and further developments of logistics and supply chain management for corporate success has increased significantly that result in a large amount of companies have taken actual benefits in logistics, such as reducing costs, enhancing customers' satisfaction and increasing sales. However, some people are confused with the relationship between logistics and supply chain management, what logistics or logistics management is and what supply chain management is, weather or not that they are the same meaning in operations. Therefore, this essay will argue that logistics management and supply chain management are not exactly the same in operations because of the scope where utilized and some specific activities are similar, but some are different. In the end, this essay will also talk about the reasons for logistics management is a important strategy to manufacturing or service companies. The first argument is that they are not completely the same terms in operations because of the scope where utilized are different. Firstly, according to Murphy & Wood (2008), CSCMP states that the supply chain management includes all activities about planning and management, such...

Words: 1177 - Pages: 5

Premium Essay

A Leader of Logistics and Supply Chain Management: Ronald H. Ballou

...A leader of Logistics and Supply chain management: Ronald H. Ballou Chen Wang University of Windsor ELIP 3 Section 7 Instructor: Mary Wheeler Introduction: Background information Logistics and supply chain management, as a vital business activity, to some extent, has became a new core of business management today, compared with traditional fields such as finance, marketing, and production. Being a theoretical expert and practical leader in the field, Ronald H. Ballou, who is the professor of Weatherhead School of Management, Case Western Reserve University, has been standing at the top level in modern logistics’ research and application. In academic research, he published more than 50 articles in professional logistics journals and teaching materials he wrote has been using in relative teaching fields. In application area, he is a welcomed consultant to many companies on logistics issues. He is the model of theory- practice bond in the fields. Issue identification It is obvious that there are various components of a typical logistics system, such as inventory control, material handling, plant and warehouse site selection, packaging, traffic and transportation, etc.. Song (2007, p. 11) states that whether these procedures can be reasonably and exactly designed is the key to companies cutting down their costs and creating more value. In simpler words, it refers to reducing redundant spaces and wasteful time. Upon this, Ronald H. Ballou developed the computer software...

Words: 1317 - Pages: 6

Premium Essay

Logitics and Supply Chain

...Logistics and Supply Chain Article Analysis In this paper the subject is to discuss, logistics, and the, strategic role within the supply chain. Discuss on how satisfying customer requirements for a product or service by the implications of poor logistics and supply chain management. In addition, review customer satisfaction requirements that influence logistics and have a direct impact on supply chain. Explain an example from personal experience of how inappropriate logistics planning led to customer dissatisfaction and how logistics can play a critical role in customer satisfaction. First, the role of logistics in supply chain is a process of managing the transfer of goods, services, and other sources from the place of manufacturing to the place of consumption. This is to fulfill the order and the demands of the customer. Logistics key role relating with inventory and the aggregation of information. Supply Chain management main objective is to establish a connection between the markets and manufacturing points and distribution of networks in an efficient matter. This will enable the goods and services provided to customers at a low-cost and quality level acceptable. Supply chain management depends on the logistics to be managed in an effective way. Logistics forms the system that ensures the delivery of the product in the entire supply pipeline (Excellence in Supply Management, n.d., p. 1). If the logistics have one stop logistics solutions, they can provide the...

Words: 1041 - Pages: 5

Premium Essay

Extended Diploma

...Title: Strategic Supply Chain and Logistics Assignment Title: ‘Concepts & IT Effectiveness of Supply Chain Management and Logistics Improvement’ Name: Nazmul Haque Sumon Course name: PGD Student Id: OCL 0150 Tutor’s Name : Mr Harry Lindsay OPAL COLLEGE LONDON TABLE OF CONTENTS Task:1 1.1 explain the importance of effective supply chain management in achieving organisational objectives 1.2 explain the link between supply chain management and business functions in an organisation 1.3 discuss the key drivers for achieving an integrated supply chain strategy in an organization 2.1 evaluate the effectiveness of strategies used by an organisation to maintain supplier relationships the organization TASK :3 4.1 explain the role of logistics in supply chain management in an organisation 4.2 evaluate procurement practices in an organisation 4.3 discuss the factors that must be considered when improving logistics and procurement practices in an organization 5.1 plan a strategy to improve an organisation’s supply chain 5.2 assess how a supply chain improvement strategy will benefit overall business performance in an organisation 5.3 explain how barriers will be overcome in an organization when implementing a supply chain improvement strategy Task : 1 Introduction: supply chain management operates at three levels. These are strategic, tactical and operational strategic level, company management makes high level...

Words: 1690 - Pages: 7

Premium Essay

Apa Guidelines

...Extended Diploma in Strategic Management and Leadership Unit Title: STRATEGIC SUPPLY CHAIN MANAGEMENT AND LOGISTICS | | Unit aim This unit provides the learner with the understanding and skills to plan strategies to improve an organisation’s supply chain Unit introduction This unit focuses on how the concept of supply chain management and logistics is based on the idea that every product that reaches an end user represents the combined effort of multiple organisations which make up the supply chain and that until recently, most organisations paid attention to only what was happening within their own business. Few organisations understood, much less managed, the entire chain of activities that ultimately delivered products to the final customer. This resulted in ineffective supply chains. In this unit, learners will develop the knowledge that, today, many organisations realise that effective management of supply chain activities can lead to increased customer value and achieve sustainable competitive advantage. Supply chain activities cover everything from product development, sourcing, production and logistics, to the information systems needed to coordinate these activities. Learners will discover that the organisations that make up the supply chain are ‘linked’ through physical and information flows. Physical flows involve the transformation, movement and storage of goods and materials and are the most visible piece of the supply chain. Of equal importance are...

Words: 1798 - Pages: 8

Premium Essay

Logistical Strategies in the Supply Chain

...within the Supply Chain La’Trice L. Watson American Military University Abstract Logisticians continually make strategic level decisions in order to manage uncertainty, customer service and cost. Clients such as manufacturers, raw materials suppliers, distributors, retailers and shippers are provided a service by logistic service providers within the supply chain which makes it necessary to formulate strategies (Davenport, Jarvenpa, & Beers, 1996). Logistics is a part of the supply chain, which plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption to meet the clients’ needs (Butterworth-Heinemann, 2004). A number of logistical strategies exist from company to company, each claiming to be more efficient, faster, and better than their competitors. Any logistical strategy should contain some common components that supports the company’s overall logistics strategy (Waters, 2003). An effective strategy can be established for any logistical situation utilizing these four components: Agile logistics, lean management, a good relationship with vendors and effective technology systems. Logistical Strategies within the Supply Chain Because supply chain strategy depends on the type of supply chain a company uses, the type of functional strategies chosen should complement the type of supply chain that the...

Words: 1610 - Pages: 7

Premium Essay

Supply Chain Design

...increasingly turbulent commercial world, achieving an efficient and effective supply network is central to business success. Every single item in your view right now from the shirt you’re wearing to the screen of your computer came from somewhere. The world we live in depends on logistics and supply chain managers to make products available to us. These managers are the ultimate back-room power players moving millions of dollars of product every day. Logistics and supply chain managers are the air traffic controllers of the global market and can give a company the advantage it needs to surge ahead of its competition. If any part of the supply chain fails, then a business can find itself with a big problem. That's why good supply chain managers always understand the importance of efficient logistics in supply chain. DIFFERCENCE BETWEEN THE CONCEPTS:- Logistics Management: It is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers at the lowest cost possible. Supply chain management: It involves coordinating and integrating Logistics Management within and among companies. It is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management plans all movement and storage of raw materials, work-in-process inventory...

Words: 591 - Pages: 3

Premium Essay

Walmart Case Study

...in Strategic Management and Leadership (501/1000/7) Learner Name: | Learner Registration Number: | Unit Number: Unit 14 - Strategic Supply ChainManagement and Logistics | Unit Number/Code: D/602/2357 | Credit Value: 15 credits | Guided Learning Hours: 45 | Assessor/Tutor(s) | Internal Verifier(s) | Assignment QA Approval Date: | Date Issued to Learner: | Final Submission Date: | Formative assessment (progress checks) hand in dates. (1)………………………… (2)……………………………… | | Unit AimThis unit provides the learner with the understanding and skills to plan strategies to improve an organisation’s supply chain.Unit introductionThis unit focuses on how the concept of supply chain management and logistics is based on the idea that every product that reaches an end user represents the combined effort of multiple organisations which make up the supply chain and that until recently, most organisations paid attention to only what was happening within their own business. Few organisations understood, much less managed, the entire chain of activities that ultimately delivered products to the final customer. This resulted in ineffective supply chains.In this unit, learners will develop the knowledge that, today, many organisations realise that effective management of supply chain activities can lead to increased customer value and achieve sustainable competitive advantage. Supply chain activities cover...

Words: 2050 - Pages: 9

Premium Essay

Sustainable Supply Chain

... Role of reverse logistics and closed-loop supply chain in sustainability Implementation Manufacturing Strategy | AbstractIn this interim report, motive for doing this topic has been discussed and further, the methodology which will be used to reach the conclusion is also been mentioned. Finally, expected takeaway are also been highlighted. Kuldeep Jain - 1401083 Term Paper – Interim Report | Role of reverse logistics and closed-loop supply chain in sustainability Implementation Manufacturing Strategy | AbstractIn this interim report, motive for doing this topic has been discussed and further, the methodology which will be used to reach the conclusion is also been mentioned. Finally, expected takeaway are also been highlighted. Kuldeep Jain - 1401083 Term Paper – Interim Report | Contents Objective 1 Why this topic? 2 Introduction 2 Methodology & Scope 3 Literature review 3 Expected Takeaway(s) 4 References 5 Objective The objective of this term paper is to understand the role of reverse logistics and closed loop supply chain in sustainability implementation by means of literature study and secondary research. Why this topic? In today’s cut throat competition, organizations are focusing more on customer satisfaction to remain competitive in the market. It is very important to look at reverse logistics as a new strategy rather than expenses. Today, organizations are investing more in developing there reverse logistics system as compared...

Words: 998 - Pages: 4

Premium Essay

Tgher

...CourseSmart - Instructors - Print http://instructors.coursesmart.com/print?__displaygrbooks=1&xmlid=97... User name: Julio Borges Bo o k: Supply Chain Management: A Logistics Perspective, 9th Edition Page: 137. No part of any book may be reproduced or transmitted by any means w ithout the publisher's prior permission. Use (other than qualified fair use) in violation of the law or Terms of Service is prohibited. Violators w ill be prosecuted to the full extent of the law . 1 of 10 9/29/2014 4:37 PM CourseSmart - Instructors - Print http://instructors.coursesmart.com/print?__displaygrbooks=1&xmlid=97... User name: Julio Borges Bo o k: Supply Chain Management: A Logistics Perspective, 9th Edition Page: 138. No part of any book may be reproduced or transmitted by any means w ithout the publisher's prior permission. Use (other than qualified fair use) in violation of the law or Terms of Service is prohibited. Violators w ill be prosecuted to the full extent of the law . 2 of 10 9/29/2014 4:37 PM CourseSmart - Instructors - Print http://instructors.coursesmart.com/print?__displaygrbooks=1&xmlid=97... User name: Julio Borges Bo o k: Supply Chain Management: A Logistics Perspective, 9th Edition Page: 139. No part of any book may be reproduced or transmitted by any means w ithout the publisher's prior permission. Use (other than qualified fair use) in violation of the law or Terms of Service is prohibited. Violators w ill be prosecuted to the full...

Words: 3441 - Pages: 14

Premium Essay

Reverse Logistics & Sustainability

...FUELING SUSTAINABILITY THROUGH REVERSE LOGISTICS Renee Angelo LGMT 685 September 29, 2015 Table of Contents Executive Summary | 1 | Introduction | 2 | Sustainability in supply chain | 3 | Reverse Logistics | 4 | Defining Reverse Logistics | 4 | Returned product categories | 5 | Fueling sustainability through reverse logistics | 8 | Reverse logistics and the social component of sustainability | 8 | Reverse logistics and the environmental component of sustainability | 9 | Reverse logistics and the financial component of sustainability | 10 | Conclusions | 11 | References | 12 | Executive Summary The concept of reverse logistics is basically driven by wide range of aspects, most particularly in obtaining sustainability. Because of the fact that environmental awareness as well as numerous environment-related regulations has constantly put pressure on various companies, particularly manufacturers, in proper disposal of used products in a more environmentally responsible way, reverse logistics is now a mainstream concern for companies. This study argues that reverse logistics could fuel business sustainability. Based on the findings, reverse logistics play significant roles in achieving economic, social and environmental sustainability, which are the three basic components of sustainability in business perspective. Key evidences from literature supported the arguments. Introduction It is apparent that the capability of a company...

Words: 3255 - Pages: 14

Premium Essay

Supply Chain Management

...SUSTAINABILE SUPPLY CHAIN MANAGEMENT Article caption Supply chain concerns the flow of goods and services from one point to another. The author Stefan Schalteger and Roger Burritt (2014), measuring and managing the supply chain management is critical to the organization and will remain to maintain the efficiency in the organizations in the world today. Srivastava, Samir K (2010) states that by building on sustainability in the supply chain will ensures that the management is doing the right thing in managing the organization hence creating competitive advantage. Statement of the author's purpose The major reason why the author wrote the article about this topic is to address the need of building sustainable supply chain in all organizations. Secondly is to explore and create the understanding of supply chain. He also develops the practical approach that develops sustainable supply chain performance management. Finally, the author explains the measurement of the sustainable supply chain in all the industries. From the point of view of the author, he is of the mind that the building a sustainable supply chain in an organization is one of the ways that organizations will smoothen the flow of services in the organization. Application of supply chain management theory relevant to article Supply chain management is the management of the flow of the firm’s goods and services from one point to the other. His explanations on the relevant concepts of sustainable supply chain, show that...

Words: 1349 - Pages: 6

Premium Essay

Logistics and Ghg Emissions

...of logistics in our global word. It will then move to the recent climate change and its impact on our world with particular reference to logistics and GHG emissions relationship. The write up will follow up with the EPA and other agencies reactions and discuss the impact and the changes in the logistics management by the companies around the world. SUPPLY CHAIN MANAGEMENT Supply Chain Management refers to the flows of processes though which the goods are moved from the customer order to the acquisition of raw materials, supply, production, and distribution of the goods to the relevant customer. It basically refers to the management of the activities for the collections of raw materials to the production at the factories to the distribution of these goods. The manager must coordinate with all of these pieces in a cordial manner for the effective management of the supply chain (Mentzer, 2001). LOGISTICS MANAGEMENT Logistics Management is widely known concept in the global world. All companies rely on the logistics for the efficient flow of the goods and services. For Example: Industrial manufactures rely heavily on these logistics for the transportation of the mass-produced items. At the same time, the consumer goods manufactures want their goods to be delivered to the outlets and warehouses before the customer calls for it. Therefore, Logistics management has now evolved into one of the most important links in the supply chain process (DHL, 2010). Logistics refers...

Words: 2508 - Pages: 11

Premium Essay

Hiya

...ethically aware * Goal Three: Have developed leadership and management capability * Goal Four: Have developed and applied knowledge of international business and management theory * Goal Five: Have developed a range of research skills and project capabilities * Goal Six: (Specialist programmes only) Have developed specialist knowledge about the theory and practice of your programme of study All of the learning that takes place within modules is designed to enable you to achieve the above goals and your assessment tasks are mapped directly to these goals as outlined in each assessment brief. OUTLINE STUDY PLAN 2012/2013 | | Global Supply Chain Management MO0255 | S01 | Week | Lectures | Lecture Topic | Seminar | Recommended Reading | Directed study | 1 | Lecture 1 | Module Introduction | Making the groups of 4-5 studentsCase Study ReviewIntroduction to operation management (Operation Objectives in the Penang Mutiara Hotel) | Slack, N. (2010), sixth Edition, Chapter 2 | -Reading the TLP carefully-Reading stipulated chapters 1, 2 and 3 of the Slack, N. (2010). | | Lecture 2 | Introduction to Global Supply chain and management | | Slack, N. (2010), sixth Edition, Chapter 13 | -Evaluate the supply chain performance in “Siemens”-Evaluate the global sourcing policy within “Levi Strauss” | 2 | Lecture 1 | SC Performance measurement | Case Study ReviewGlobal Supply Chain managementSupplying Fast Fashion (C13, Slack) | Slack, N. (2010)...

Words: 3348 - Pages: 14