...Examples of Ethos, Logos, and Pathos Aristotle’s "ingredients for persuasion" – otherwise known as "appeals" – are known by the names of ethos, pathos, and logos. They are all means of persuading others to take a particular point of view. Meanings of Ethos, Pathos and Logos Ethos, pathos and logos each have a different meaning: * Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. * Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. * Logos is an appeal to logic, and is a way of persuading an audience by reason. Examples of Ethos, Pathos and Logos Here are some examples of ethos, pathos, and logos. Appeals to Ethos * "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results." * "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor." * "The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle." * "If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation." * "You know me – I’ve taught Sunday School at your church for years, babysat your children, and served as a playground director for many...
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...everyday foods could potentially have on our body then we would rethink what foods we take in. When trying to persuade someone of these harmful effects, the audience is more likely to believe or understand what you are pitching to them if the author provides rhetorical elements such as ethos, pathos, and logos. If you appeal to the reader’s sense of emotion, provide credibility, as well as give logical evidence, you are guaranteed to make them have a better understanding while possibly convincing them of your argument. “Food Doesn’t Have to Wear Makeup” by Shilpa Ravella addresses the negative...
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...advertising, which are Ethos, Pathos, and Logos, to confine the mind of the consumer. The Toyota Rav4 ad focuses on the appeal of Pathos to attract the consumer into buying their product. The use of humor within the commercial softens the audience’s feelings to make the commercial more appealing. The appeals of Ethos and Logos are scarcely used throughout the ad, frankly because they didn’t need to. Toyota is a loyal and trusted company that has been around since 1937, and consumers are familiar with that. The Art of Persuasion Advertising and Advertisements are both tactics that advertisers and marketers use to entice customers in order to maximize their profit. Both Advertisers and Marketers have come about various ways to attract us, the consumer, into buying products that we need, and even products that we don’t need. They do this by creating instances that touch us as humans. Advertisements make us feel the urge to buy things based on the natural human emotion, our judgment between right and wrong, and whether or not something makes sense or not. These three attributes are also known as Pathos, Ethos, and Logos, which come from the Greek philosopher Aristotle who separated the ability to persuade or “appeal” into 3 different categories. * Pathos is the art of persuasion by clinging on to the reader’s emotion (John D.) Whether it is happy, sad, or angry, the goal when using pathos is to get the reader emotionally...
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...writes carefully without accusing anyone of the problem but rather he accuses nature as the catalyst for our new epidemic. Saletan believes that humans have invented technology that made food a second thought. We now abuse food as if it were the air we were breathing in some sense. The author highlights how we can have readymade food at our finger tips and as much as we want. Humans evolved around the premise that food is a scarcity and a necessity where we are slow to lose fat and quick to gain it, and the author touches on this as well. He uses figures and numbers from various organizations to create a background then he swiftly moves on to his own theories and solutions. His main solution is to “exercise more and change the food we eat, donate and subsidize” and the only obstacle is “changing our mentality” (Saletan 395). Towards the end of the essay, after he introduces his solutions, he blames our “liberal guilt” where we have no idea how to donate even though we want to so bad (Saletan 395). He uses predominately logos and pathos with some secondary...
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...assault reports seriously and they do their best to suppress the reports and silence their students. Dick and Ziering use pathos, ethos, and logos to communicate their message to the audience. One way Kerby Dick and Amy Ziering communicate their message is through pathos. In the film, “The Hunting Ground,” the narrator states that one of the victims “was lectured and blamed,” for being raped on campus grounds. This illustrates how this incident was totally unjustified, because they made her feel like she was to blame. Incidents like this makes people frustrated, because the victim’s voice is...
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...It is often believed that the best way to give a good claim through writing is through three different individual elements. These elements are ethos, which is the credibility as to why the reader should be interested, pathos, being the emotions of the writer and logos, the logic behind the claim. These three elements combined together can make the writer persuade the reader and make an explicit argument. In the stories “Remarks on the Assassination of Martin Luther King, Jr.” by Robert F. Kennedy, “Letters from Birmingham Jail” by Martin Luther King, and “A Homemade Education” by Malcolm X, all three authors used these elements to get their message across and keeping the reader interested in what they are saying. However, too much of one element can throw the reader off, and a good example of a well balanced use ethos, logos and pathos would be Malcolm’s X “A Homemade Education”. Through the use of these three elements Malcolm made his point and managed to keep the reader's attention. Malcolm’s goal through his story “A Homemade Education” is to show the reader how having an...
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...visit to the refuge, which had occurred years before he wrote this forward. Carter relies too much on pathos and fails to present reliable logos arguments, thus making his forward on the refuge ineffective. Carter writes this forward to address proposals to open the refuge to oil drilling. Part of the problem is that he doesn’t confront the proposals until paragraph six. He spends the first four paragraphs discussing a trip that he and his wife took at least 10 years prior to the creation of the...
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...superficially sound, and far too often have immense persuasive power, even after being clearly exposed as false. Fallacies are not always deliberate, but a good scholar’s purpose is always to identify and unmask fallacies in arguments. Ad Hominem Argument: Also, "personal attack," "poisoning the well." The fallacy of attempting to refute an argument by attacking the opposition’s personal character or reputation, using a corrupted negative argument from ethos. E.g., "He's so evil that you can't believe anything he says." See also Guilt by Association. Also applies to cases where potential opposing arguments are brushed aside without comment or consideration, as simply not worth arguing about. Appeal to Closure. The contemporary fallacy that an argument, standpoint, action or conclusion must be accepted, no matter how questionable, or else the point will remain unsettled and those affected will be denied "closure." This refuses to recognize the truth that some points will indeed remain unsettled, perhaps forever. (E.g., "Society would be protected, crime would be deterred and justice served if we sentence you to life without parole, but we need to execute you in order to provide some sense of closure.") (See also "Argument from Ignorance," "Argument from Consequences.") Appeal to Heaven: (also Deus Vult, Gott mit Uns, Manifest Destiny, the Special Covenant). An extremely dangerous fallacy (a deluded argument from ethos) of asserting that God (or a...
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...writers use different techniques to effectively convey their message to their intended audience. Dr. Martin Luther King Jr.'s "Letter from Birmingham Jail" was a response to "A Call for Unity" by eight white clergymen in which King’s presence in Birmingham and his methods of public demonstration were questioned. King’s letter was not only a response to his presence in Birmingham, but he also used the opportunity to address the unjust proposals by the clergymen that Negroes wait for the legal system to abolish segregation and unjust laws. King uses rhetorical modes of persuasion such as ethos, pathos and logos to meticulously address and discredit the claims made by the eight white clergymen. Throughout his letter, King also makes many comparisons to effectively illustrate how the Negro pursuit of freedom was timely. To answer the question of his presence in Birmingham, King uses both ethos and pathos to explain why he is qualified to be present leading the demonstrations. To argue the perception of him being “an outsider coming in”, King first states that because he has organizational ties in Birmingham, he has an obligation to be available whenever he is needed. This statement discredits the notion that he is an outsider. To lay the foundation of his argument, King states, “But more basically, I am in Birmingham because injustice is here.” This statement is used to make King’s presence seem less personal because he is not only there for his beliefs, but because of the plight of...
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...and Yousfzai will fight back and there going to make the government fear us. What Dr. king is fighting about is; blacks should have equal rights just like whites do. For example you can’t say you hate a piece of cake because you don’t the color. It’s about how it’s good inside not what it looks like outside. In Chavez speech, he is fighting for Mexicans to stop being forced into farm labor. Lastly in...
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...companys. In his film, The Fight Club, David Fincher attempts to send many different underlying messages to his viewers. However, the main purpose of the film is to encourage the audience to break free from the hold of consumerism and to develop their own identity. In particular, this message is geared towards middle aged men living a sedentary life trying to be something that they aren’t; men whose identity is formed by possessions such as houses, clothes, and cars. Fincher wants this audience to “wake up” and realize that their identity is more than just their material belongings. Throughout the film various pieces of evidence can be seen to support this theme. Fincher uses many different rhetorical techniques such as pathos, logos, and ethos in his film in an attempt to...
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...reported sales that plummeted drastically, placing them on the brink of bankruptcy. Currently, Americans are stuck in ‘halftime’. Delivering an emotional jolt back into reality, aside from the humorous Super Bowl commercials, Clint Eastwood reminds all Americans that it’s halftime in America, and the second half is about to begin. Aside from all the tragedy, Eastwood states, “all that matters now is looking ahead and finding a way forward.” It’s time to move away from this devastating economic crisis and move forward in our future. Clint Eastwood, a renowned cinema icon, appears in the first full minute in Chrysler’s “Halftime in America” commercial without even seeing him. He begins explaining how it is halftime during the Super Bowl, but also halftime in America. Describing Chrysler’s credibility and ideology with ethos, Eastwood’s role in this commercial is quite important, although some may not realize it. As leading actor in the film Gran Torino, Eastwood played the role of a retired Ford Motor City factor worker. This same character delivers Chrysler’s message, setting the tone, in Eastwood’s well known ‘gruff’ voice. Although both teams are now discussing how they’re going to come together and win in the second half, Eastwood mentions in relation to America, how those who are hurting are questioning, “what we’re all going do to make a comeback (against the recession)...
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...One of the most monumental scenes from the movie, Good Will Hunting, includes a monologue spoken by a main character, Sean Maguire. Sean is a therapist that is trying to get through to a mathematical prodigy with a presumptuous and arrogant attitude. Sean is able to alter Will’s perspective by using allusions, emotions, parallelism and tone, while at the same time, establish a sense of respect for himself. An important part of the monologue spoken by Robin William’s character, Sean Maguire, is the purpose that the monologue itself serves. Maguire wants Will Hunting, a character played by a young Matt Damon, to understand that although he is a natural genius and basically a walking encyclopedia, he hasn’t experienced everything. Maguire uses...
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...(para. 13). Dr. Martin Luther King Jr. was born on January 15th, 1929 in Atlanta, Georgia to a prejudiced world where segregation was not only permitted, but encouraged. Dr.King was a Baptist minister and an activist who was a leader in the Civil Rights Movement that began in 1954 and ended in 1968 when King was assassinated. King was assassinated in Memphis, Tennessee during one of his many protests to end segregation. As King writes the letter, he appeals to ethos, logos, and pathos numerously by using techniques such as parallelism, repetition, rhetorical questions, metaphors, similes, and allusions to construct a strong effective argument. “The Letter from Birmingham Jail” was written in 1963 from King’s jail cell in Alabama to clarify his reasoning for refusing to obey the laws of his time by constructing and leading nonviolent protests. Within the first paragraphs of his letter to the eight white clergymen, King first uses the appeal to ethos strongly to captivate the minds and attention of his audience. In paragraph two of “The Letter from Birmingham Jail” beginning on page 800, King appeals to ethos to ensure credibility and...
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...discrimination writing a letter in the Jail of Birmingham, he states “I came across your recent statement calling my present activities unwise and untimely.”, he’s mentioning the argument of his opponents showing what will be later argued in the letter. He provides a reasoning stating “I want to try to answer your statements in what I hope will be patient and reasonable terms”, which introduces logos because King doesn’t want further problems with his opponents (the eight other men who the letter was stated to) argument saying that King wants the most reasonable way for them to hear and he wants no terms in being “unwise and untimely”....
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