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Business Strategy

Based on the fact of AEON Business strategy in term of Information System architecture that has contribute to the company. In current strategy, AEON provides a low pricing product to the customers, It may attract customer to choose AEON due to cheaper product and more choices on product.The product are mainly from food and other daily basis, necessities household and apparels. They also sell home appliances, sporting goods, outdoor goods and also cosmetics. In term of location of the store, AEON located on a strategic area, For example in Midvalley (Kuala Lumpur) Lower-ground there are two types of AEON in Midvalley (Kuala Lumpur). It is to attract more customer to buy their product. It is consider as a combine supermarkets and departmental store that are under- one building.

AEON strategies, They can concrete their position and continuously increasing their growth of business by accelerating their Center Development, by getting more connection to the suppliers in order to get more suppliers, they need to make their business more attractive and creative.For example Topvalu, It is a flagship private brand and collaboration with the AEON’s customer and the quality of it’s standard. It also to give more facilities to the customers so they can enjoy their time on purchasing AEON’s product in the regional and neighborhood shopping center. This can be easily to gain attraction on leasing or renting the area to attracting the tenants. It is proven that the business strategy are successful, Where AEON are expending, AEON has open six new hypermarkets within 2014-2016 in Johor, Kedah, Kelantan, Perak, Selangor and Terengganu said by the executive officer, Nagahisa Oyama.

Another Strategy, By giving promotional period to the customer. Which mean to say that AEON gives a promotional discount to selected product, especially during festive season or their anniversaries. They also gives special offer to AEON’s members to collect their points to get rebate to get more discount to their next purchase. Even so, Members also receive a special offer price, for example the price are discounted by 3-5% from the original price. Members sometimes received free goodies form AEON.

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