...well as suggestions of promotional marketing techniques that could be adopted by the brand to evoke excitement within the customer base. Business Plan The Business Opportunity River Island is established as one of the biggest British fashion retailers on the high street and is becoming one of the UK’s key retail exports. There are almost 300 River Island stores across the globe, including Europe, Asia and the Middle East, thus the brand represents a unique and original, British style internationally. The brand is a fast fashion retailer, reacting almost instantly to trends, however SWOT analysis has shown that this may be weakness of the brand (See Appendix 1). The fast fashion trend of rushing runway styles to store in a matter of weeks was amplified by the recession. As disposable income was minimal, the allure of cheap disposable clothing was increased and one of the easiest ways...
Words: 3177 - Pages: 13
...more detailed to this season – AW 2012 trends. During London fashion week, lot of new and well-established designers showcased cutting edge design in their fashion shows. During six days different silhouettes, colors, shapes and fabrics were seen. However, my report is looking more detailed at british based, Italian routed designer Antonio Berardi and his collection. Known for hard tailoring, Berardi showcased pieces that were similarly seen across other designer shows. Table of Contents 1.Introduction4 1.1.Silhouette4 1.2.Color6 1.3. Fabrics&Texture……………………………………………………………………………7 2.Designer Antonio Berardi9 2.1. Brand overview9 2.2. Range overview10 2.3. Range inspiration………………………………………………………………...11 3. Fashion Communication………………………………………………………………………………….12 3.1. Antonio Berardi Women…………………………………………………………………………..12 3.2. Dress for society………………………………………………………………………………...…….12 3.3. Sexuality and celebrity cult……………………………………………………………………….12 4.Conclusion………………………………………………………………………………………….………1 4.1. Way of seeing Antonio Berardi………………………………………………………………..…13 4.2. Designer of the future………………………………………………………………………….…14 References………………………………………………………………………………….…………….…15-16 1.Introduction It was from 17th till 22nd of February when elaborate catwalks were shown and well established as well upcoming talented designers showed their creative talents. London is known for its diverse culture and that might be one...
Words: 2869 - Pages: 12
...British Airways London Eye is one of the most imaginative accomplishments of design and engineering ever seen. Conceived and designed by David Marks and Julia Barfield, the London Eye is a unique and exciting vantage point for Londoners and visitors. Compared to Eiffel Tower of France, British Airways London Eye is not only an amazing new landmark for Great Britain but also a new standard for architectural and engineering innovation. The British Airways London Eye is a privately funded partnership between British Airways, the Tussauds Group and Marks Barfield Architects. Financing for the project was provided by Westdeutsche Landesbank and Sumitomo Bank. Design and Technology The remarkable British Airways London Eye became the ideal symbol for London in the Millennium. By designing a wheel, it represents the turning of the century as well as a symbol for time and regeneration. With the same concept of the Statue of Liberty and the Eiffel Tower, the British Airways London Eye provides everyone the experience of the structure along with the perspectives of the whole city below. With the height of 135 meters and 120 meters in diameter, the British Airways London Eye is the tallest Ferris wheel in Europe, and also the most popular tourist attraction in the United Kingdom. The London Eye is a completely unique design in the key ways below. At first, the passenger capsules are fully enclosed and air conditioned. A visitor, who rides the London Eye, will have the...
Words: 3004 - Pages: 13
...costumer expectations” (Slack, Chambers & Johnston 2010 pg 40) Quality for the London eye could mean designing a structure that provides a bird’s eye view of London. Quality could also mean a high design of their processes, including ensuring that all 32 capsules are cleaned, staff are well trained in health and safety and are always professional at all times. Quality also means the London eye is safe and reliable. Quality also means that the timed admissions booking systems (TABS) is on time. Quality could also mean error free processing for their timed admissions system. Quality means that all parts for the London eye is made to specification and the assembly is made to specifications. Speed objectives: Speed within the operation could mean minimising the time it takes costumers from boarding to disembarking. Speed could also mean minimising the time it takes from designing and planning the London eye to the completion of construction to the London eye. Speed could also mean providing a high throughput rate during the year to cope with passengers demand. Example – The London eye take approximately six million people each year the London eye would have to provide a high throughput rate for the year to manage the demand. “Speed could mean the immediate stoppage of the London eye if an error is found with the wheel, a good example in March 2008 engineers found a problem, the London eye was immediately stopped and emergency repairs take place”. (Ronca 2002 pg 3) Dependability...
Words: 1349 - Pages: 6
...industry concluded that the fashion industry in UK is now worth more than 21 billion pounds in one year and the value get even bigger when the tourism and related businesses are included. It could be as much as 37 billion pounds (“Telegraph,” 2010). Every year, there is an event known as London Fashion Week (LFW), where top designers present their new collections for the next season. LFW can bring in more than 100 million pounds a year (Armstrong, 2013). Fashion had started over a thousand year ago, and it is involves in many different areas such as fashion designs, businesses, fashion events and the film industry. The purpose of this paper is to show the evolution of London fashion into the current trend and to show the various reasons why London has become fashion capital and remained in first place for over two years. This paper also include with the history of London fashion, the reasons why London deserve to be the fashion capital, the background story of LFW and the positive impacts it has made. Finally, it will present case study of the differences in fashion industry between the UK and Japan. 1.0 Fashion Capital - London 1.1 Background Information A fashion capital is a city which has international fashion trends influences and is a centre for fashion industry, including designs, fashion events such as fashion shows, and products. Fashion capital also get involved in businesses, entertainment, financial...
Words: 1655 - Pages: 7
...BHM329 STRATEGY, CHANGE AND LEADERSHIP Number of Aston Credits: Number of ECTS Credits: 15 7.5 Staff Member Responsible for the Module: Dr Yves Guillaume Work & Organisational Psychology Group Aston Business School, South Wing, Room 8017, Extension 3252 Email: y.r.f.guillaume@aston.ac.uk Dr Nicholas Theodorakopoulos Work & Organisational Psychology Group Aston Business School, South Wing, Room 8015, Extension 3472 Email: n.theodorakopoulos@aston.ac.uk Availability: See Blackboard or contact WOP Group Administrator Mrs Jenny Thomson, SW802, Extension 3257 Pre-requisites for the module: None. Mode of Attendance: On Campus Module Objectives and Learning Outcomes: Enhance understanding of different forms and levels of organisational change, using key concepts from organisational theory and practice. Introduce students to theoretical concepts and tools that can be used to manage effectively organisational change. To provide students with the most current, and best available scientific evidence on approaches of leadership effectiveness and development in organisations to enable students to critically evaluate the validity and usefulness of these approaches. To provide students with the knowledge and practical skills to enable them to work most effectively in organisations through leading and influencing At the end of the module students will be able to: Appreciate the organisational and environmental factors that drive organisational change. Understand different...
Words: 1315 - Pages: 6
...| |[pic] | FS3032 – Capital Markets MODULE HANDBOOK 2014/15 - Semester 1 Module Lecturer: Dr Phan Tran Trung Dzung Faculty of Banking and Finance / FTU fandzung@ftu.edu.vn This module is supported by Weblearn – students are advised to access the site on a regular basis, at least once a week FS3032 Capital Markets |Teaching Location |A1101 | |Teaching Semester |1 | |Module Level |H | |Home Academic Department |LMBS | |Module Leader |Dr Phan Tran Trung Dzung | |Module Web Site |FS3032C | |Teaching Mode |Day | |Module Title |Capital Markets | |Timeslot | | |Credit Rating For Module |15 ...
Words: 4773 - Pages: 20
...Knowledge of London One to One Examinations 1. Introduction London Taxi and Private Hire (TPH) is committed to providing a fair, open, transparent and consistent Knowledge of London examination system and to assist in meeting this aim this document provides Knowledge of London Examiners with detailed guidance for conducting one to one examinations (appearances). The following guidelines address: questions that will be asked at the various stages of appearances; assessing answers to appearance questions; and the appearance marking system. The full process for learning and testing the Knowledge of London is outlined in the TPH publication ‘Applicants for a Taxi Driver’s Licence - The Knowledge of London Examination System’. 2. Stages 3, 4 and 5 - General Only ask points within 6 miles radius of Charing Cross (All London candidates only). Answers should be based on the shortest route available, unless otherwise specified by the examiner (e.g. use of Oxford Street acceptable if shortest). Traffic is irrelevant unless specified. Using more than one bridge across the River Thames is acceptable and preferred if it is the shortest route. Road works expected to last less than 26 weeks must be ignored. Where it is apparent that road works will last longer than 26 weeks (e.g. Crossrail works at Tottenham Court Road j/w Oxford Street), a candidate would be expected to find an alternative route (and be marked accordingly) after four weeks from the commencement of works. U-turns are only acceptable...
Words: 1040 - Pages: 5
...Marketing Management I COMM 2036 EL 01 Individual Case Study Aradia Fitness London Prepared for: Mrs. Munroe Prepared by: Sarah Russell Due: Brief Summary It was October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Core- provides you with health and strength Actual: TRX training sessions Augmented: women’s only, lounge and relaxation facility, one-on one training Problem Statement It was October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Andrea needs to make a decision on how to implement, price market and promote the new TRX suspension program while maximizing her business potential. SWOT Analysis | Case Fact | Implication | Strengths | 1. Female aspect 2. TRX training 3. One-on-one sessions 4. Relaxing and lounge like facility similar to a spa | 1. Can benefit from being the only exclusive all female training center 2. Their pole dancing fitness classes...
Words: 827 - Pages: 4
...Jean Paul Sartre (cited in Ananya Roy’s City Requiem, Calcutta: gender & the Politics of Poverty, 2003 (University of Minnesota Press: Minneapolis) In this course we will engage, immediately and without mediation, with some of the most influential theory at the centre of some of the most urgent debates in contemporary political thought. Each lecture will be based around a specific text and it will be assumed that the students have read that text before the lecture. The compulsory readings are listed here. The optional readings, along with various other resources, are listed on RU Connected. Week 1 – The Meaning of Haiti A glimpse into some of the hidden history at the heart of the origins of the modern world. • Peter Hallward ‘Haitian Inspiration’, Radical Philosophy, No. 123, 2004. 3-10 • Michel-Rolph Trouillot ‘An Unthinkable History’ from Silencing the Past, 1995 (Boston: Beacon Press) • Nick Nesbit ‘Turning the Tide: The Problem of Popular Insurgency in Haitian Revolutionary Historiography’, Small Axe, October 2008 • Peter Hallward ‘An Interview with Jean-Bertrand Aristide’, London Review of Books, Vol. 29, No. 4, 2007 Week 2 – Contemporary Thinking from the Underside of Modernity Shifting the geography of reason today. • Lewis Gordon ‘African-American Philosophy, Race and the Geography of Reason’ in Not Only the Masters Tools, 2006 (Paradigm Publishers, Boulder) • Emilio Quadrelli ‘Grassroots Political Militants: Banlieusards and Politics’, Mute Magazine...
Words: 721 - Pages: 3
...Research Methodology By Dr Ayaz Muhammad khan 03334690469 ayaz@ue.edu.pk, ayazof92@gmail.com General Objectives The general objective of this course is to introduce students to methods of research. The specific objectives are: (i) to ensure that students acquire some practical research skills; (ii) to help students understand the principles of research; and (iii) to enable students to link the research process with theories of their specialist areas. By becoming familiar with the research process in practice, students should be more confident and competent in evaluating and using research results in their specialist areas. Contents 1. Introduction to Research 2.1 The need and importance of research 2.2 Scientific method and business research 2.3 Ethics and legal issues of research 2.4 Variables and measurement scales 2 Types of Research 2.1 By purpose 2.1.1 Basic research 2.1.2 Applied research 2.1.3 Action research 2.2 By method and technique 2.2.1 Historical 2.2.2 Descriptive – survey, causal comparative, correlation 2.2.3 Experimental 2.2.4 Qualitative – ethnography, case study, content analysis 3 Research Problem 3.1. Selection and statement 3.2.1. Selection 3.2.2. Sources 3.2.3. Statement 3.2. Review of Related Literature 3.3.4. Need 3.3.5. Sources 3.3.6. Note taking 3.3.7. Organizing and citation 4 Formulation...
Words: 1083 - Pages: 5
...Ethics and Research in Professional Contexts Part 2 2012-13 Welcome to Part 2 We hope you find this second part of the module as informative and stimulating as ethics in Part 1. Part 2 builds on your critical reasoning and your ability to apply concepts to different contexts developed in Part 1. It will help you to acquire knowledge of the research process and some practical research skills. You will develop valuable transferable skills to help you not only in your final year but also for your career and employment. Module aims Provide a foundation for understanding approaches to social research and evidence based practice Facilitate the development of research skills and knowledge for professional and academic development in a range of practice-based professional contexts Learning outcomes On successful completion of this part of the module you will be able to: 4. How you will learn? Well that is largely up to you! We will help! We encourage you to set your own goals so that you can get the most out of your learning. We will provide a mix of teaching, tailored learning activities, assessment advice and signposting to key sources as well as direct feedback in class. Additionally, key research staff will be invited to share their research experiences with you so that you can develop a deeper understanding of all aspects of research especially research design. The weekly workshops will help you to shape your own research project, setting...
Words: 2608 - Pages: 11
...| |Tokyo Close |5:00 AM |9:00 AM | |London Open |3:00 AM |7:00 AM | |London Close |12:00 PM |4:00 PM | |New York Open |8:00 AM |12:00 PM | |New York Close |5:00 PM |9:00 PM | Winter (approx. October - April) |Time Zone |EST |GMT | |Sydney Open |5:00 PM |10:00 PM | |Sydney Close |2:00 AM |7:00 AM | |Tokyo Open |7:00 PM |12:00 AM | |Tokyo Close |4:00 AM |9:00 AM | |London Open |3:00 AM |8:00 AM | |London...
Words: 812 - Pages: 4
...Boston University Study Abroad London International Marketing SMG MK 467 (Elective B) Spring 2013 Instructor Information A. Name Jill Nurse Course Objectives This module aims to develop a critical understanding of the process, aims and challenges of marketing in an international environment. It will teach how international marketing differs from traditional, domestic marketing while emphasising that the two disciplines are underpinned by the same principles. During the semester you will learn how key environmental forces in international markets provide both constraints and opportunities to companies operating overseas. The module will also demonstrate the influence of international competition, market segmentation and strategy decisions specific to international marketing. Specifically the course aims to: • • • • • • Provide an understanding of the practice, strategies and goals of international marketing Demonstrate how international markets are different from domestic markets and provide an analysis of how international marketing environments can be understood and negotiated Analyse the impact of cultural, social, political and economic factors on marketing strategies Determine when to use different product-market entry and penetration strategies Discuss how and when the integrated marketing mix should be utilised in various international markets Provide an overview and discussion of academic marketing literature on the subject which will be applied to specific international...
Words: 1525 - Pages: 7
...Using the data in Appendix D, analyse the possible consequences for Roberts Media plc if activity ‘G’ (equipment installed) and activity ‘E’ (design marketing campaign) are both delayed by four weeks. Critical path analysis is the mathematical network analysis technique of planning complex working procedures with reference to the critical path of each alternative system. One possible consequence is that there will be a four week delay for activity ‘G’. This will therefore lead to the launch taking 25 weeks instead of the originally planned target of it taking 24 weeks. This delay will result in the business failing to meet its targeted launch with London fashion week. This could therefore result in the business failing to receive publicity and advertisements linking to London fashion week preventing them from creating awareness thus resulting in a loss of potential customers. The loss of potential advertisement contracts also results in an additional loss of revenue. Another consequence is that Roberts Media plc will have lost a lot of potential customers and sales to its competitors. As stated in the case study the readership of the magazines has fallen in the past two years for reasons such as competition from cheaper rival magazines. By having activity ‘G’ and activity ‘E’ delayed, all the others will be as well as will the launch as previously mentioned. Roberts Media plc.’s competitors could gain customers quicker if they release their products beforehand as customers...
Words: 288 - Pages: 2