...Lonely Planet Lonely planet is one of the largest publishers of travel guide books in the world. The company was originally founded by an adventurous newly married English couple, Tony and Maureen Wheeler who travelled to Asia and then Australia in 1970s and after years of struggle the company grew internationally with success. In this essay, it is tried to study the environment of this company with the emphasis on management concepts which were studied in “Competitive Advantage through People” course. More specifically, the purpose of this essay is to consider Lonely Planet and apply the concepts of trust, intrinsic motivators and stakeholders management to it. It is very important for managers to develop a better understanding of building trust in their organization, since lack of trust between employees and managers can reduce the productivity. Not only that, trust between staff people within the company itself can also lead to increase in trust of brand. The products of Lonely Planet were in the way that attracted many travelers in the world that influenced them to trust the Lonely Planet brand. One of the main slogans of Lonely Planet is “Honest, trusted travel content that spans the globe”. This exhibits that the company stresses significantly on both honesty and trust which has inspired travelers to explore the world for over 30 years by now. In other words, brand loyalty of Lonely Planet due to trust by word of mouth is attracted and encouraged many people...
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...utilize the availability of this information and integrate according functionalities in to their websites, creating a better experience and positively influencing sales. But although revenues in online shops are increasing, physical stores still retain their attractiveness to customers. A reason for that is certainly that the overall shopping experience created in a shopping mall or a corner store is very different from shopping with a web browser. As for a traditional travel guide book publisher, Lonely Planet, it also can use this good opportunity to release new product in order to change customers’ ideas about this company, which can help the company to change its impression of traditional consumers. Besides, it can also address consumers’ concerns about the timelessness and currency because the new products that used in mobile devices can provide real-time information and update information constantly, which traditional travel books cannot do. Requirement 2 As we know from the case, Lonely Planet was always looking for ways to expand its market and brand image through new technologies. For example, it offers audio phrasebooks and city guides that can be downloaded to several brands of smart phones....
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...Plot Overview The first chapter of The Heart Is a Lonely Hunter introduces us to John Singer and Spiros Antonapoulos, two good friends who live together in a town in the Deep South and who are both deaf-mutes. Antonapoulos works in his cousin's fruit store, and Singer works as a silver engraver in a jewelry shop. They spend ten years living together in this way. One day Antonapoulos gets sick, and even after he recovers he is a changed man. He begins stealing and urinating on buildings, and exhibiting other erratic behavior. Finally, Antonapoulos's cousin sends him to a mental asylum, although Singer would rather have Antonapoulos stay with him. After Antonapoulos leaves, Singer moves into a local boarding house in town run by a family named the Kellys. The narrator then introduces us to Biff Brannon, the proprietor of the New York Café, the establishment in town where Singer now eats all his meals. Biff is lounging on the counter watching a new patron named Jake Blount, as the constantly drunk Jake is intriguing. Blount goes over and sits with Singer and begins talking to him as though the two are good friends. Then Singer leaves. Once Jake realizes in his drunken stupor that Singer has left, he goes into an alley and begins beating his head and fists against a brick wall until he is bruised and bloody. The police bring Jake back to the café, and Singer volunteers to let the drunk stay the night with him. The narrative shifts to the perspective of Mick Kelly, the young teenage...
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...I Wandered Lonely as a Cloud is a poem about the relationship between nature and human beings: how nature can affect one’s emotion and behavior with emotion and sound. William Wordsworth uses simple, yet profound, words to convey his message of the connection between nature and the universe. I Wandered Lonely as a Cloud tells the emotional life of William Wordsworth as it reflects his alienation, memory, and healing. Alienation is a terrible feeling of isolation which is healed by solitude or reflection. Solitude allows for floods of memories to remind us of our reason for living. Solitude is our saving grace which is essential for reflection, a time in which we discover things about our past which were previously unknown. Being in a state of solitude brings many memories from our past to the stage, allowing us to celebrate the joys of past experiences once more. Memory is an extremely powerful force which defines us and creates our identity, thus giving us a reason to live. Through a process of solitude and reflection the much needed power of healing can be achieved. Healing can be found in reflection on memories and in the beauty of nature. Nature allows the feelings of alienation and isolation to escape our tranquil minds and therefore rejoining us with society. Wordsworth was a poet of nature and his struggles made him develop a deep connection with the world around him. Healing from the sufferings of the world can be found in reflection, memories, and nature. Alienation...
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...James Smith Prof. K. Allens ENL 102- 63 10 October 2013 “I wondered Lonely as A Cloud” By William Wordsworth (1770-1850) The second of five children born to John Wordsworth and Ann Cookson, William Wordsworth was born on 7 April 1770 in Cocker mouth, Cumberland (Heritage). Wordsworth's father, even though rarely present, taught him poetry, comprising of Milton, Shakespeare and Spenser. Though Hawkshead School was Wordsworth's first involvement with education, he was taught to read by his mother, while attending a tiny school of poor standard in Cockermouth (Everett). "I wandered lonely as a cloud" proceeds in the Lake District of Northern England. This area is famous for its hundreds of lakes, stunning breadths of season daffodils In Wordsworth's poem of topic, he begins in the first stanza the memory of a time when he meandered over the valleys and hills, "lonely as a cloud." Finally, he came across a crowd of daffodils stretching out over almost everything he could see, "fluttering and dancing in the breeze” (Cambridge). In the second stanza, the author delves into more elements about the daffodils. They reminded him of the Milky Way, maybe because there were so many flowers swarming together that they seemed to be never-ending. The author speculates that there were ten thousand daffodils, which were "Tossing their heads in sprightly dance" (Gill). The third stanza, the speaker compares the surfs of the large lake to the waves of daffodils swaying in the wind. While...
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...Dylan Gordon ENG 4U July 2015 Take a Walk in my Shoes: An Analysis of William Wordsworth’s “I Wandered Lonely as a Cloud” “Edna St. Vincent Millay once wrote, "And all the loveliest things there be come simply, so it seems to me."”(A)The quote couples well with the simple pleasures found in William Wordsworth’s poem titled “I Wandered Lonely as a Cloud”. On “April 15, 1802, Wordsworth and his sister, Dorothy, were walking near a lake at Grasmere, Cumbria County, England”(B). While walking the coastline, Wordsworth stumbles upon a sea of daffodils swaying in the wind. In his poem Wordsworth sits on his couch thinking back to this experience, appreciating how lovely it was. Through careful choice of metaphors, similes, personification, and diction, William Wordsworth guides the reader through his experience walking with the daffodils. Wordsworth puts to use poetic devices to give the reader a clear image of what he was seeing that day by the water. Not only does he want the reader to feel his emotions, but to stand in his shoes and experience the moment with him. In the first stanza, we are given a wealth of imagery to set the scene. The author wanders through “vales and hills, When all at once [he] saw a crowd/A host, of golden daffodils.” Here the author uses alliteration to demonstrate to the reader that the daffodils come to view as a group as if he is summiting a hill and they wait on the other side, hiding from behind the hill. The daffodils are situated...
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...Chapter 6 – Knowledge Base Lonely Planet Guides Global Explorers Does Lonely Planet required to conduct a market research before entering a new market? Yes it does. Every company will need to conduct a market research before entering a new market. With the globalisation of the travel books markets, marketing research that conducted in international level is highly required. Marketing research can be defined as the use of information to define marketing problems and opportunities, evaluate marketing actions and monitor the performance (American Marketing Association 2004). According to Naresh (1992), marketing research process consists of six steps, which are problem definition, developing an approach, research design formulation, data collection, data analysis and report presentation. There are several research techniques that could be applied when conducting a marketing research, such as interview, observation, survey and focus group. Focus group is an effective qualitative technique in marketing research that has been used by many marketing research firms since 1950s (Cox, Higginbotham & Burton 1976). According to Gallagher (2009), Lonely Planet used focus groups to figure out how individuals travel around regions. Since regional travellers were most likely to be aged 26 to 34 or more than 50 years old, Lonely Planet decided to change their strategy on how to penetrate the demographic market. With an attractive image on the front covers and full colour section...
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...Lonely Planet 1.) Had a chance to install and review the “Lonely Planet Traveler” Apple application and it only allows you to buy and online copies of its monthly circulation for $4.99. It’s utilizing Apple’s news stand delivery app to provide its online digital version copy. Its mobile application could definitely take advantage its popularity by also introducing many of its available services on its website to the mobile application. With the current trends of users being connected on the internet almost all the time offering a mobile version of its current printed circulation can provide faster content delivery that will be valuable to its subscriber to make sure its articles are still valid by the time it’s delivered. 2.) Analyzing two of Lonely Planet’s market channel conflicts between its book publishing and its online web content there is definitely major concern on operational friction between both mostly on its contents and services that both channel provides. Also, the main crucial element is the timeliness of the content being delivered could cause major conflict. It may be beneficial for Lone Planet to consider switching its publication to be more of an electronic delivery and use printed as secondary form of publication. By switching primarily to electronic publication content can be delivered faster and making the articles as current as possible and offering the printed paper to be as secondary option for those that wanted in printed form. 3.) ...
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...Only the Lonely Frankenstein is Mary Shelley's most notable piece of work, written when she was only eighteen years old. The novel explores the theme of loneliness and rejection. The monster created by Victor Frankenstein is rejected by human society because of his appearance. Mary Shelley explores the feelings of how the creature is utterly ignored and abused by the society. I believe the novel became a reflection of the inner state of Mary Shelly. It reflects sufferings and loses that occurred in the own authors life. As notes Anthony Badalamenti in his article Why did Mary Shelley Write Frankenstein: “She was also the product of her own past, suffering three successive losses in her early life that reveal why themes of being alone and abandoned run through the novel”(Badalamenti, 431). All these sad events and constant feeling of loneliness helped Mary to create a very deep and powerful character. Victor does not think about possible results of his experiments. He does not think what will happen when he finally succeeds and created a living creature. He is severely punished by his attitude when the creature created by him turns into a monster. Shelley illustrates that the guilt for murders can not be put only on Frankenstein's creation. Society and social norms finally result in the feeling of loneliness and estrangement. “The monster complains that his maker and mankind are moving his nature from goodness and benevolence to wrath and violence. He attempts the company of...
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...Flash animations in sites such as these. Consider the retailer’s objectives, the characteristics of the products being sold, and the type of customers who visit these sites. Case 1. Lonely Planet In 1972, Tony and Maureen Wheeler were newlyweds who decided to have one last adventurous travel experience before settling down. Their trip was an overland trek from London to Australia through Asia. So many other travelers asked them about their experiences that they sat down at their kitchen table and wrote a book titled Across Asia on the Cheap. They published the book themselves and were surprised by how many copies they sold. More than three decades and 60 million books later, their publishing enterprise has turned out to be one of the most successful in history. The Wheelers’ publishing company, Lonely Planet, has grown rapidly, with typical annual sales increases of 20 percent or more. In 2007, BBC Worldwide purchased a 75 percent ownership interest in the company and purchased the rest of the company’s stock in 2011. Lonely Planet TV now produces a variety of travel and documentary programs that appear on cable networks throughout the world. As a BBC subsidiary, the company does not release sales figures, but industry analysts estimate current annual revenues to be about $110 million. Lonely Planet publishes more than 600 titles and holds a 20 percent share of the travel guide market. The company has more than 450 employees in its UK, U.S., French, and Australian offices...
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...Technologically Lonely Hey, Hey! The old lady kept on yelling at the paper boy, yet he never noticed her. He had just hit her right in the face with the Sunday edition, but he could not realize anything that had happened. Because the paperboy was listening to his iPod, he was in his own world, caring about no one. It is clear that as newer technologies are widely available, teenagers are among the first ones to embrace its use. Unfortunately, in recent years, mp3 players, cell phones, and portable video games tend to negatively define how teenagers develop socially. The use of newer technologies without proper guidelines prevent teenagers from building healthy family relations, promotes teenage addictive behaviors and enforces loneliness although some may believe these devices and technologies connect teens further. Some might argue that electronics allow teenagers to keep in touch with their close ones. Many teenagers feel a lot more comfortable communicating with their friends through text, e-mail, or online websites as opposed to personally. People that support social networking say that the use of technology is a good way for shy people to talk to their friends, and express themselves over texting. Although it keeps teenagers connected, it doesn’t allow them to learn proper socializing skills to use with friends, family, or in their future professional life. First, portable electronic devices disable teenagers from building healthy family relations...
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...| Værktøj | Spørgsmål/Problemstilling | Læg evt. mærke til | 1 | Historie | Hvad er den historiske sammenhæng. Som kilden indgår i? | | 2 | Tid | Hvornår er kilden fra? | | 3 | Sted | Hvor er kilden fra? | | 4 | Person | Hvem er afsenderen? | Og hvem er modtageren/-erne | 5 | Indhold | Hvad er indholdet i kilden? | Læs kilden grundigt, del den evt. op i forskellige dele | 6 | Samtidighed | Er kilden samtidig med begivenheden, som den omtaler eller er den skrevet lang tid efter begivenheden? | Samtidighed er relativ. Ved gamle kilder kan samme år eller tiår være samtidig, mens samtidighed tæt på vores egen tid betyder timer eller dage. | 7 | Første- eller andenhåndsvidne | Har beretteren selv oplevet begivenheden eller er den blevet fortalt til ham/hende af en anden? | Normalt vil førstehåndsvidner være mere troværdige | 8 | Tendens | Beskrives begivenhederne så objektivt som muligt eller er beretningen præget af subjektive eller direkte falsk? | Tendens er et af de centrale kildekritiske begreber. En grundig undersøgelse af en kildes tendens kræver viden om den historiske sammenhæng, analyse af synsvinkler og sprog samt sammenligning med andre kilder | 9 | Repræsentativitet | For at en kilde skal være brugbar for historikeren må den have almen gyldighed for det, som man vil skildre. | Kilden skal typisk fortælle om en så stor del af virkeligheden som muligt og ikke undtagelserne eller de sjældne tilfælde | 10 | Materielle l evn | Genstande fra fortiden...
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...knowledge among his employees as an important resource because he makes them feel comfortable and secure and make them feel that he wanted them. 3. What steps might Original Penguin as a company take ensure the satisfaction of its employees? - The company must give credits to the accomplishments of the employees by acknowledging their efforts and by giving them rewards or something. The free flow of ideas must still be there and respect and treat everyone as they wish to be treated. Communication with one another must remain intact to ensure that the employees are satisfied with what they do, and making sure that they still have the same goal/s for the success of the company. Video Case 2: Lonely Planet Travels the World Questions: 1. Identify at least three ways that Lonely Planet can benefit from the use of technology...
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...Bilbo left The Lonely Mountain as a new person that day. He was stronger, smarter, and braver. He parted with the other dwarves and he and Gandalf walked together. They walked silently until Gandalf asked, "Well Bilbo Baggins, how do you feel?" Bilbo took a second before answering " I feel most extraordinary. I knew something was missing from my life but I was never sure what. Thank you, Gandalf for showing me what I was missing." "Ahh, Mr. Baggins, I have not shown you for you have found it," Gandalf replied. "You have found what you are missing, though you sort of always knew due to your mother's blood. You have known but you have just done something about it." "Well, I still thank you for helping me find it," Bilbo said. "Oh, think nothing of it. Now!" We must be getting some rest shall we." said Gandalf...
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...FALSE PROPHETS: • In the last days of the Prophet’s life some misguided people arose to claim prophet hood. • When Abu Bakr was elected as the Caliph they started their preaching openly. • Among these false prophets were Tulaiha, Aswad Ansi, Musailamah and Sajjah. Tulaiha belonged to the Banu Asad tribe in the northern Arabia. • An army under Khalid bin Walid was sent which met them at Buzaka. • After a fierce battle Tulaiha’s army surrendered and he himself fled to Syria. He embraced Islam during the time of the second Caliph. • Aswad Ansi belonged to the Ansi tribe in Yemen. • He was an ugly man who kept his face veiled all the time. • He was nicknamed ‘’the veiled prophet’’. • Being leader of his tribe he revolted with the cooperation of the neighbouring chiefs. • He was the first false prophet who collected a large army in open revolt against Islam. • He was defeated and killed by the Muslims. • The most dangerous of the false prophets was Musalima. • He belonged to a tribe of central Arabia. • His tribe accepted him as a prophet. • Abu Bakr sent Shurbhil and Ikramah to crush the rebellion; later Khalid bin Walid joined them. Musalima,s army was defeated after a fierce battle at Yamamah in 633AD.Musalimah was killed. • In this battle about 800 Muslims were martyred. Amongst them were 360 Huffaz (memorizers of the Holy Qur’an). • Sajjah was a woman who belonged to the Bani Tamim tribe. • She claimed to be a prophetess and succeeded in mustering...
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