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Lord of Flies

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Business Proposal
Summary
Birds a Feather: Decorative Birds for the Holidays
Is an Established retail gift store that offers a wide variety of decorative and seasonal bird ornaments. Our motto is “For every Bird we have a Feather”. BaF opened up a year and a half ago specializing in bird ornaments quickly outgrowing the original venue the company was transferred to a larger locale.
Market
BaF has a very large and open market to direct our products to. Having ornaments for every holiday allows BaF to sell products to a diverse customer base. Our most common age range is 20-35 year old mothers looking for a fun festive ornament to pull the table together.
Competitive Edge
BaF has been able to accomplish what other seasonal gift shops can’t. We are a year round gift shop with products for every season, and holiday making us your one stop shop for decorative ornaments.
Mission
Our goal at BaF is to provide new and exciting products in an environment that is both fun and friendly for customers and staff alike.
Keys To Success * Offering items of a high quality value that are not available anywhere else. This is essential to adhere to our customer base. * Advertising and promoting in areas where our customers are likely to see advertisements. * Continuously review our products and inventory adjusting our products to sell better.
Objectives
BaF has two objectives for the organization. The objectives are quite lofty but achievable none the less. By developing progress goals the organization will push everyone to do there best. * Begin development of a second retail location expanding our customer base and advertisement * Increase total income by 7% at the end of year 3

Products
The merchandise at BaF can be broken down into three main categories: Table Arangements, Doornaments, Holiday Fixtures * Table Arrangements (Thanksgiving

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