Premium Essay

Losing Touch

In:

Submitted By teflondon
Words 854
Pages 4
Tim Donelon
Business Law
October 3, 2015
Losing Touch The Internet is a powerful tool. There are many positive effects that the Internet can have on business. It has changed the landscape of operation for many corporations across the world. However, all this good comes at the expense of “human touch”. While there are plenty of benefits to technology, there are consequences on the human psyche due to this loss of face-to-face interaction. One benefit that the Internet offers is easily accessible, well-consolidated information for a plethora of potential research questions. Prior to the “technology boom”, research was primarily done through the reference of written text. This, more often than not, involved going to a library, which would in turn result in some extent of human interaction. Technology also allows for faster communication. In the past, if you wanted to get ahold of your friend, you would do so by means of face-to-face conversation or via a letter. Today, all you have to do is hit a few buttons for nearly instantaneous communication. Another benefit offered by the Internet is lower cost of products. Many companies are realizing the benefits that having a website has on product costs. These websites allow for companies to sell their products to consumers, while avoiding the setback of building and maintaining another store. In turn, this lowers the overhead costs associated with these products and allows these companies to price their products even more competitively than before. These few benefits, however, come at a significant effect to the human psyche. All of the convenience offered by technology and the Internet is not without cost. As the saying goes, “the easiest way is not always the best way”. All of this convenience comes at the expense of face-to-face human interaction, which is not to be taken lightly. Technology is a big

Similar Documents

Premium Essay

Mini Case #2 Jetblue: Losing the Magic Touch?

...1. What type of generic business strategy is JetBlue pursuing: cost leadership, differentiation, or integration? A differentiation strategy seeks to create higher value for customers than the value that competitors create, by delivering products or services with unique features while keeping cost at the same or similar levels. A cost-leadership strategy, in contrast, seeks to create the same or similar value for customers by delivering products or services at a lower cost than competitors, enabling the firm to offer lower prices to its customers. And integration strategy is a combination of differentiation and cost-leadership strategy. In this case, JetBlue is pursuing integration strategy because JetBlue reproduced many of SWA’s cost-reducing activities such as flying point-to-point to directly connect city pairs. It also predominantly uses one type of airplane, the Airbus A320, to lower its maintenance costs. And in addition, it flies longer distances and transports more passengers per flight per than SWA, further driving down its costs. So far, all these strategies have to do with cost-leadership. JetBlue also incorporated the differentiation strategy in their model. They executed the differentiation strategy by offering value-enhancing features include high-end 100-seat Embraer regional jets with regional jets with leather seats, individual TV screen with movies, Live TV, Fox TV, and Direct TV programming, 100 channels of XM Satellite Radio, and free in-flight Wi-Fi capabilities...

Words: 304 - Pages: 2

Premium Essay

Apple Inc. in 2010

...Key Success Factors There are several key success factors for Apple, Inc. that have made it successful in the markets that it competes in. First, the company is constantly coming up with new and creative innovations. In the personal computer industry, it created MacBooks in 2009. In the personal media player industry Apple created the iPod. This followed with the creation of the itunes store, which catapulted iPod sales. This was due to the fact that consumers could download and store music, movies, and applications and use iTunes in conjunction with the iPod. In 2007, Apple entered the smartphone industry by launching the iPhone. Finally, in 2010, Apple introduced the iPad (Thompson, Peteraf, Gamble, & Strickland, 2012) .The iPad is the product that put the entire tablet industry on the map. Apple's innovation was ingenious in that its products are linked together with one another. iPods, iPads, and iPhones are nearly identical in the way they are run and they all are used with iTunes. Users are able to run their songs, movies, and applications on all of the above products. This creates a huge halo effect as many consumers choose Apple products when shopping for portable music devices, tablets, and phones because there is very little learning curve from one product to the next and they can download their iTunes purchases onto all of their Apple products. These products show how innovative Apple is and leave competitors scrambling to launch products to try...

Words: 747 - Pages: 3

Free Essay

Autism Studies Aac Use

...lifestyle. I remember working with a student 5 years ago who used a dynavox and it was big, bulky, and no one but the speech pathologist new how to work it. Now that everyone has a smartphone and apps galore this technology (touch screen) has become second nature. These devices have become smaller with more RAM meaning faster performance. The other benefit is that there are many companies looking to create programs and devices to be used with the disabilities population. Although the number of resources is increasing the format of these programs are not all the same. For example, for PECs, at my school we use “Boardmaker” to create the pictures used for communication. However, when I have gone to certain home sessions, the PECs at home are not made through that program but through a different one. Generalization and exposure to different types of “bathroom” or “break” pictures is a great end goal, and yet a weakness for many children on the spectrum. Another con to having an AAC that requires additional materials and equipment is the fact of waiting for the student to formulate their sentences. Working with younger children, waiting is one area of socialization that typical children even struggle with. I have a student that recently switched to an ipod touch with proloquo on it, however before she had a PECs book. If she wanted to communicate she would have to flip...

Words: 790 - Pages: 4

Premium Essay

4ps of Marketing

...you decide o place the product and what will be the method of promotion. Price will also determine the profit amrgins and eventually the top line and the bottom line will also be affected by the price you set for your product. 3. Promotion: Now you have a product and the price for it, it can now be decided how the product is going to be promoted. There are several methods to promote a product for example there are traditional ways of promoting the product like newspaper, TV advertisements, radio advertisements, hoardings etc. and then there are the modern ways of promoting the product like online promotion, social media promotion on Facebook & Twitter, advertising through the mobile applications, push messaging, pull messaging etc. Each touch point should be supported by a well-positioned brand so as to maximize the returns on investments. 4. Place: Location of the product also is a very important tool. It will decide how your potential customers become your actual customers. (purelybranded.com) Now as an employee of the consulting firm, the two products taken are Microsoft Lumia 640 and...

Words: 1580 - Pages: 7

Free Essay

Technology on Kids

...Patrick Schulz Dr. Michener Proposal 4/2/13 Children Growing up With Technology Children find it very easy to be engaged and stay engaged when using touch screen technology; such as tablets, I Phones and any other devices that use touch screen technology and always seem to be around it. These youngsters find it so enticing, because the child can control the action when he or she touches the screen and is also addicting, because there are so many apps that have games that catch his or hers attention, but what are some of the effects that this has on a young child’s brain and life? Could this be a positive thing and provide the child with a better way to learn and obtain knowledge, or could it have a negative effect by interfering with the child’s natural growth. Would you want to take the chance with your child? As I sit on the couch with the family at the last Christmas party exchanging stories, telling jokes and taking in the Christmas vibe, I couldn’t help but notice my 2 year old niece playing on her personal tablet that her spoiling father bought her. She sat there glued to her device playing fruit ninja for about an hour. If anybody tried to take the tablet away from her she would throw a fit until she was back to slicing fruit. Shouldn’t she be interacting with the family rather then playing games on her tablet? I asked my sister how much time she usually spends on her I-Pad during the week. She replied.              “She is only allowed to play educational...

Words: 957 - Pages: 4

Free Essay

Me the Legend of Makahiya

...cruel that they get everything they wanted. They rob houses and kill everyone who gets in their way and who refuses to give what they wanted. The couple was very frightened to lose their daughter so, they hid Maria in the bushes so the Spaniards couldn't find her. After the Spaniards left their town, the couple tried to look for Maria but they couldn't find her even in the bushes where they hid her, instead they found a little plant that is very sensitive that when you touch it, it would immediately close. So they thought it was their daughter, Maria. They called " the plant "Makahiya that means "touch me not," like their daughter who was very shy The Legend of Lanao Lake In ancient Lanao, there once lived a giant called Umacaan. He was so enormous that when he spread his arms side ward, they spread as far as thirty kilometers apart. Almost anything was within easy reach, best of all, men whom he loved to eat. Men flee at the sight of him. No one dared come out to the mountains for fear of losing their lives at the hands of the man-eating giant. In no time, news about Umacaan reached as far as the kingdom of Bumbaran and came to the knowledge of its brave princes, Rajah Indarapatra and Rajah Soliman. They swore to kill the monster. The next day, they both set out to slay the man-eater. However, they didn't leave at the same time. Rajah Soliman went ahead and reached Lanao to fight. Umacaan tricked Soliman into cutting him into several pieces, each piece becoming...

Words: 646 - Pages: 3

Free Essay

Broken Family

...HOME  /  THREADS   No-touch Policy Discussion raised again April 2002 ... A question on the issue of "touch" once again. I was wondering how people felt about the residential treatment homes that have a no-touch policy - what about the children who are suffering from attachment disorder. How do we ensure that they are getting the quality of care from us that they never received while at home? How do we teach them to have a healthy caring relationship if touch is not an option for us as an intervention? If someone could write back to me and tell me how to do this that would be great. Thanx Kim ____________ There is no question that touching is a basic biological need. When infants are denied touching, they die - as they did by the thousands in the foundling homes of the 19th century. This is a condition known as "maramus" - from the Greek, meaning "wasting away". The need to be touched does not diminish with age. Having run a residential center for many years, I realize some of the difficulties involved but, one way or another, touching is essential to the ongoing growth and development of the residents. There are many ways to do it. Gerry Fewster. ____________ Dear Kim, Congratulations to you for asking such an astute question. I am holding that institutions which have a no-touch policy are CHILD ABUSING. They should be reported to the licensing authorities of their particular mental health district. Professionals within that particular community should raise...

Words: 3369 - Pages: 14

Premium Essay

Bm Apple

...revolution of the IPOD during 2001. Apple sold 1,000,000 pieces of IPODS during 2003 , and even became higher until 2009. The iPod technology was a huge success for apple. But after the release of the iPhone the sales of the iPod lowered every year until the present time. The IPOD became a product that decreased in number because of the different growing features of the other apple products like the IPHONE and iPad. Right now the main problem of Apple is the decrease of popularity of the IPod products , because of the other products of Apple like the iPhones . Also there are also other brands that compete with apple like Samsung , Blackberry , and HTC , and many more. The iPod has fallen from its top rank falling down to the far bottom. Losing all its popularity. My recommendation for apple are to stop the production of iPods and focus on the iPhones , Another recommendation is to make the products in a lower price , and to make a better iPod product to outshine other company products , and last is to have a better market grasp. The first recommendation is based on the sales of the iPod because the sales of the iPod gradually decrease every year because of other gadgets that function better than it. Also apple already has its iPhones so what’s the point of selling iPods if there are iPhones that are far more better .Another thing this would be a advantage for apple because they wont pay more cost in manufacturing iPods also with the iPods on the stop of manufacturing the...

Words: 1546 - Pages: 7

Premium Essay

Ipod Life Cycle

...Where is the iPod with respect to the product lifecycle? Briefly explain your answer. From the 4 stages of product life cycle, Apple’s iPod is in the final stage i.e. decline phase of its product life cycle. INTRODUCTION STAGE In 2001, Apple introduced its first portable digital music player an iPod. Before iPod, Walkman and bulky flash memory based MP3 players were the choice. This iPod was introduced as a digital music player that can hold up to 1000 songs. It had a capacity of 5GB. It was brought in competition with digital music players of 32 and 64 MB capacities, which stored only few dozens of songs. iPod was made available with a price of $399 [1] and was advertised as a “1000 songs in a pocket” [2]. This white colored small device, with a greyscale display, huge storage capacity, and ease of use was a big hit, with the introduction. Instead of buttons this device had a wheel to control the menus of the system [3]. By the end of 2001, Apple has sold a total of 125,000 iPods [4]. Along with iPod Apple also introduced its customers to iTunes -a music store. Apple licensed the SoundJam MP Music player from a small company and hired its hotshot programmer, Jeff Robbin. Under the direction of Jobs, Robbin spent several months retooling SoundJam into iTunes [5]. iTunes- a music library is used by Apple’s customers to listen and download music. This first released iPod is known as First Generation iPod. The name itself indicates that it is not the first and last product...

Words: 2452 - Pages: 10

Free Essay

Doing Business in Japan

...Doing Business in Japan Japanese Leading Brands Vs. US Winning Japan Market MBA Iris 2012 Business with Japan January 26, 2013 Overview The Case Study Only a half decade ago the portable computer-laptops industry had thrive with the variable sizes, multifunctions, different weight, thickness and colors, manufactured by different vendors. (DELL, HP, Sony, Samsung, LG, Asus ...) Early 2007 when Apple introduced the first iPhone to the US market, there were already many kind of Smartphones in the market (HTC, Palm, Samsung..) but non of them created such a customer experience as the iPhone did. The iPhone became the ultimate portable office in the pocket of its owner. Sending and receiving emails and instant messages became easier, browsing content at the internet and navigation as well plenty application and capabilities. Everyone realized that the man with the iPhone will win – the iPhone became a big advantage for any business man. In addition, the leisure culture starts changing. The ease of browsing internet content with the iPhone anywhere, accessing Facebook and reading emails was significant. Playing gaming at you free time with the iPhone became an addiction to everyone. Apple with great precision has read the map and introduces the first iPad on 2010 which became a game change in the portable PC industry. With a larger screen size, the iPad was the ultimate entertainment...

Words: 2918 - Pages: 12

Premium Essay

Kindlefire Marketing

...Kindle Fire GROUP 2 By: Ayan Tariq Ashish Rana Claudius Grego Saif Ahmed Table of Contents Models.............................................................................Page No. Executive Summary................................................................................3 Boston Consulting Group; Chapter 2......................................................4 SWOT-Opportunities and Threats; Chapter 2........................................5 SWOT-Strengths and Weaknesses; Chapter 2........................................6 Product-Market Combination; Chapter 2................................................7 Five Stages of Consumer Decision Making; Chapter 4 Evaluation of Alternatives.............................................................8 Five Stages of Consumer Decision Making; Chapter 4 Purchase Choice Decision..........................................................9 Demographics Segmentation; Chapter 6...............................................10 Perceptual Map; Chapter 6....................................................................11 AIDA Model; Chapter 12.......................................................................12 Promotion Strategy/Themes/Appeal; Chapter 12 and 13.........................13 Recommendations.................................................................................14 Appendix A......................................................................................15-17 Appendix B..........

Words: 3629 - Pages: 15

Premium Essay

Iphone

...The Operation of iOS and Anroid 13 6.0 Research and Development of Samsung Company 17 7.0 Research and Development of Apple Inc 19 8.0 Competitive Advantages 20 8.1 Apple Inc. 20 8.2 Samsung Galaxy SIII 25 9.0 Conclusion and recommendation 27 1. Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada, Microsoft's Windows Phone, Hewlett-Packard's webOS, and embedded Linux distributions such as Maemo and MeeGo. Smartphones are the latest technology of the cell phone market and all the major mobile manufacturers are pushing it out in the market for a pie of the market share. Earlier mobile phones were associated with your status, higher your status more expensive should be the mobile in...

Words: 6735 - Pages: 27

Premium Essay

Segementation

...Contents 1.INTRODUCTION............................................................................................................................1 1.1. ABOUT APPLE – iOS ................................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND ............................. 2. OBJECTIVES .................................................................................................................................... 2.1. CORPORATE OBJECTIVES ........................................................................................................ 2.2. DIVISIONAL OBJECTIVES ......................................................................................................... 2.3. MARKETING OBJECTIVES ........................................................................................................ 2.3.1. CUSTOMER RETENTION .................................................................................................... 2.3.2. INTERMEDIARY RETENTION ............................................................................................ 3. SITUATION ANALYSIS ..................................................................................................................... 3.1. MARKET FACTORS ....................

Words: 5468 - Pages: 22

Premium Essay

Swott of Apple

...Teresa Grell Antoniou BUS 444: SUM 14 14 July 2014 Case Study: Apple Background: Starting in his parent's garage, Steve Jobs and his partner Stephen Wozniak began to develop computers made for hobbyists. As no one thought that having a personal computer was a necessity in the late 1970's, as technology changed the needs of society altered as well. Expanding into an empire of a variety of products, music & video related features were focused on heavily even in current times. Maintaining its number 1 status for innovativeness on Fortune's list of World's Most Admired Companies in the pre & post era's of the recession, Apple Inc. continues to establish its brand by updating "old" creations with modernized appearances. SWOTT Internal: * Strengths: * Competitive advantage in music & video related products through various iPod devices, iTunes, and Apple TV * Creating iTunes which was the first legal downloading system for songs & videos that could connect exclusively to any of their computer or music products * Developing an App Store for customers to purchase for convenience * Strategic marketing skills that focused on getting the attention of the new and old, and staying mainstream within the years * Constructing loyal partnerships with other well-known brands & devising their exposure through marketing partner advertisements, ex. Starbucks, Nike * Gaining customer confidence through brand loyalty * Obtaining...

Words: 1175 - Pages: 5

Free Essay

Blackberry

...BUSN 226-Marking Rubric-Assignment #1 Your Name:___________________________________ Your Student #_________________________________ |Rubric attached to front of assignment | /1 | |Cover page and introduction & typed page numbers |/5 | |Four summaries ( if article not different from other group members, summary will not be marked) |/40 | |Direct quote and in-text reference included in each |/8 | |summary , using proper format | | |Ref Works bibliography addressing all four articles, with works cited in alphabetical order by author |/8 | | | | |Original articles attached in same order as shown in bibliography (each article different from group members) |/8 | | | | |Late? ...

Words: 5543 - Pages: 23