...functions. Facts slowly began to emerge that roughly 94 million customers’ credit card numbers were stolen from TJMaxx and Marshalls throughout 2006. It was believed that hackers sat in the parking lots and infiltrated TJX using their wireless network. Most retailers use wireless networks to transmit data throughout the stores main computers and for credit card approval. The wireless data is in the air and leaks out beyond the store’s walls. TJX used an encryption code that was developed just as retailers began going wireless. Wired Equivalent Privacy or WEP is a wireless encryption code developed in 1999 that retailers began to implement. Within a couple of years hackers broke the encryption code and rendered WEP obsolete. Many retailers In January of 2007 the parent company of TJMaxx and Marshalls known as TJX reported an IT security breach. The intrusion involved the portion of its network that handles credit card, debit card, check, and merchandise return functions. Facts slowly began to emerge that roughly 94 million customers’ credit card numbers were stolen from TJMaxx and Marshalls throughout 2006. It was believed that hackers sat in the parking lots and infiltrated TJX using their wireless network. Most retailers use wireless networks to transmit data throughout the stores main computers and for credit card approval. The wireless data is in the air and leaks out beyond the store’s walls. TJX used an encryption code that was developed just as retailers...
Words: 314 - Pages: 2
...International marketing as the name suggests is marketing done beyond the local and national boundaries of a country. Many even term it as Global marketing as the world itself is considered as one big market place. However it may not be as simple as it sounds and there are many different considerations and precise study to be made when it comes to marketing beyond ones local precincts. An extensive market research, number of strategies needs to be in place, making use of the latest technologies, the local country policies, rules, regulations, economic considerations, political factors, climate, environment, demand and supply, resource availability and a number of such considerations needs to be done when a company ventures into international marketing. Before introducing a new or an existing product in a new market or place a lot of needs study need to be done. Writing assignments or doing projects in this subject therefore needs to be detailed as well as precise. Students are expected to write an up to date and accurately prepared assignment in order to gain the desired results. Not all the students are good at writing. Many a times they may not be that good at the given subject or may be busy with a lot of other stuff due to which they do not find enough time to write a high quality assignment meeting the expectations. Our company can help students in order to write their international marketing assignment. We have subject specific writers who are very well versed with their...
Words: 342 - Pages: 2
...to teach the skills and knowledge that students need to master the priority standards. Students are graded through assessments of their skills and knowledge in each priority standard. The criteria used to identify the most essential priority standards include the following. Endurance: standards that provide students with knowledge and skills beyond a single test date. Leverage: standards that provide knowledge and skills that will be valuable in multiple disciplines or content areas. Readiness: standards that provide knowledge and skills for success in the next grade or level of instruction. Another topic covered in the meeting was depth of knowledge (DOK). Number one, recall and reproduction. Can the student recall a simple fact from the story? Requires a shallow understanding and no analysis. Number two, skills and concepts. Can the student think beyond recalling facts? Students may be asked to interpret, infer, classify, and categorize, compare and contrast and determine whether facts or opinion, predict, determine cause and effect, apply, reconstruct or sequence a story. Number three, strategic thinking. Can the student think beyond the...
Words: 555 - Pages: 3
...was inducted into the National Baseball Hall of Fame and he became the first Latin American and Caribbean players to enshrine. Roberto Clemente was heading to Nicaragua to deliver aid to earthquake victim when the plane he was in crash into the Atlantic Ocean, his body was never found. After his death the state of New York named a state park after Roberto Clemente, Pittsburg 6th Street Bridge was renamed after him, Miami Florida also name a city part in honor of Roberto Clemente. Roberto Clemente home town honored him by naming one of Puerto Rico largest baseball stadium after him (Beyond Baseball: the life of Roberto Clemente). Roberto Clemente life as a Latino and a black man during a time when racial injustice was still a huge part of American society led him to face many challenges, but he overcame those challenges, he became the voice for minorities and Latino players, he did not make a lot of...
Words: 681 - Pages: 3
...HOW TO PREVENT LOOSING OUR YOUTH TO GANGS To prevent youth from being involved in gangs or gang-related activities more states should implement programs similar to A&E’s “Beyond Scared Straight” to let kids see what the consequences of their actions could lead to. Gangs and crimes are increasing each year that it’s no wonder why kids fall susceptible to them. There are currently about 400,000 youth gang members and about 600,000 adult gang members in the United States. Out of all the youth gang members 360,000 of them are boys and 32,000 of them are girls. A lot of youths that join gangs end up committing crimes which land them in juvenile detention, according to research 15% of youth females and 85% of youth males are incarcerated in juvenile detention. Gangs also often lead to death and in 1994, 24% of youth deaths were gang-related and I’m sure the number has tripled by now. Some kids are born into gangs because it runs in their family and others choose to join but no good ever comes from them. Youths are easy targets for gang members to recruit for many reasons. Children aren’t very mature and do not yet fully understand the consequences of joining a gang so their easy to convince. Children also don’t know that gangs can be very difficult to get out of and sometimes the only way out is death. Some gangs let females get out if they become pregnant but the other options are to get jumped out. Children also see gangs as a way to make easy money to buy those things they...
Words: 990 - Pages: 4
...This now turns into a problem with the school curriculum because no one person is given the same opportunity. This causes the job fairness to lean more toward the higher income facilities, making the rich richer and the less fortunate, less. “By 2020, 65 percent of all jobs in the economy will require postsecondary education and training beyond high school” (Carnevale, Smith, Strohl 3). With urban areas not given the same opportunities the fairness in the job field is reduced to...
Words: 1550 - Pages: 7
...The current status of the system. IKEA today is a complex system because it’s open and rely on a vast range of interconnected technologies. Also interact with a large number of internal but and external sub-units too. Approximately IKEA have 340 stores in 28 countries with generated a global revenue which exceeded 27 billion pounds. KEA challenges different problems. One big problem in the international environment, it is that furniture’s from Sweden is sold in U.S.A. is higher even though the price of Sweden drop every year. Also the shipping from Europe to other countries like Japan cost a lot, and take 1 to 2 months. By expand their business abroad IKEA has increase competition for international business and also have to learn other country market in order to compete with them. In addition, in Europe where IKEA business is successful. 3. Interactions within and beyond the system. Interactions beyond the system: IKEA competitors effect a lot the market of IKEA. For example the prices go down and they effect the range of products. The top IKEA competitors are: Wakmart Toys Rus ...
Words: 846 - Pages: 4
...Chunlu Xiao STAT 2501 Project Benford’s and Zipf’s Law Abstract Both Benford’s and Zipf’s Law are the result from a lot of real life data, and they are relative and can be applied in our real life. This paper will introduce and explain these two laws in a simply way. Benford’s Law Benford's Law, also called the First-Digit Law, refers to the frequency distribution of digits in many (but not all) real-life sources of data. In this distribution, 1 occurs as the leading digit about 30% of the time, while larger digits occur in that position less frequently: 9 as the first digit less than 5% of the time. Benford's Law also concerns the expected distribution for digits beyond the first, which approach a uniform distribution. For , the proportion of whose first digit is is approximately . Thus, for instance, should have a first digit of 1 about 30% of the time, but a first digit of 9 only about 5% of the time. The American astronomer Simon Newcomb discovered the law in 1881 that noticed that the first pages of books of logarithms were soiled much more than the remaining pages. In 1938, Frank Benford arrived at the same formula after a comprehensive investigation of listings of data covering a variety of natural phenomena. The law applies to budget, income tax or population figures as well as street addresses of people listed in the book American Men of Science. In the face of such universality of the law, it's quite astonishing that there exists a more general framework - Zipf's...
Words: 919 - Pages: 4
...for to their pets; a supermarket style of shopping in a clean; uncluttered aisles that are easily to shop. Pet Supplies “Plus” has stayed true to their name and with the buying power of over two hundred and forty stores they are able to buy at the best prices and compete effectively with their competitors; (americasbestfranchises.com; 2012). 2) Marketing opportunities: low-hanging fruit, home runs, or singles a) Pet grooming > low hanging fruit > a lot of consumers take their pet for grooming services b) Internet marketing > low hanging fruit > people today are turning to the internet to save time in the fast paced world c) Products > low hanging fruit > what consumers have always purchased; but what can be done better? This would be categorized as a low-hanging fruit opportunity; one of the most obvious opportunities that I think a lot of companies do not focus enough on is their internet marketing. Some of the marketing strategies that should be incorporated are web promotions; to attract a lot of new customers; start a successful web blueprint and progressive strategy. If the firm is able to get classified to the top in key search engines and to exercise effective “search” optimization techniques. Learning the email-marketing successfully; control the marketing “niche” with an associate and programs affiliated. Get an analysis from an internet consultant or coach and see where we need to improve from there. Have a responsive opt-in email list and...
Words: 2208 - Pages: 9
...and how to evaluating statistical results. In this class I learned the difference between descriptive statistics and inferential statistics. We use descriptive statistics to measure and analysis data. There are a number of reasons why we use Descriptive statistics. We use it, because Descriptive statistics numerical summaries measure the central tendency of a data set, it can include graphical summaries that show the spread of the data, and they provide simple summaries about the sample that help interpret and analyze data. First, there are a number of reasons why we use descriptive statistics we use it because descriptive statistics numerical summaries that either measure the central tendency of a data set. In business therefore descriptive statistics helps in making conclusions about various issues and therefore helps in making decision. Description statistics is the first step in analyzing data before making inferences of data, therefore it is important in analyzing any data collected that will help in describing the characteristics of data collected. There are three measurements that we tend to use. One measurement is the mean. The mean is often referred to as the average. The average is found by adding all the data and then multiplying by the total number of data value. We also measure the median. The median is the 50 percent of the added values. Lastly, we commute the mode, which is the data value that occurred the most. Additionally, Descriptive statistics can include...
Words: 1422 - Pages: 6
...company that consisted of four different divisions. It is a decentralized company, where each department had a considerable degree of autonomy. Departments were "beer", "spirits" (alcohol), "soft" and "snacks". The company's initial public offering after the primary weight of the performance of the EPS was in (earnings per share = Profit / average number of shares for the period). EPS, however, was not an absolute truth, and was associated with a number of concerns. Berkshire was financially strong and growing company. Although the EPS had been growing steadily throughout the last decade, the company's shareholders were not benefiting from the company's share prices had risen only slightly during that period. At the request of the Board and CEO, William Embleton Berkshire began to look for a new performance measurement system and incentive system. He ended up in the CLA's (Corey, Langfeldt and Associates) to provide a solution. The new system, however, was complex and difficult to understand. One problem was that it caused considerable confusion among the leaders. Although due to the new system, there had been arranged a lot of training in connection with, senior management, despite all the prejudices of the leaders do not "got the hang of" how the economic return would have been used as gauges. Some leaders even continued using the old system. Personally, I would maybe try a few in advance with the leaders of the new system and asked about their opinions. Too often, top...
Words: 544 - Pages: 3
...service as evidenced in the case study about selling just one shoe and taking a return on snow tires when they never sold auto parts. Their prices are fairly high since they carry mostly high-end brands. These are all traits that department stores share. 2. Describe Nordstrom's level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain their differences. Nordstrom’s level of service would be classified as full service. They have sales people that help with the fitting process among other things. Their customer service is their number one priority. The example given in the case study was of a Nordstrom employee paying for a cab ride to the airport just to return a lost ticket to a passenger. This is going above and beyond what is expected of a salesperson. On the other end of the spectrum would be self service. An example of this would be Wal-Mart. They have employees to help, but for the most part people get their own merchandise and make their decisions with no input from the employees of the store. Because of self checkout options at Wal-Mart, it is possible to go to a Wal-Mart, find your items and check yourself out of the store with absolutely no human interaction whatsoever. 3. Analyze the six components of Nordstrom's retailing mix to determine which have been the most important to the company's success. Provide a detailed...
Words: 723 - Pages: 3
...Carl Greeno III | 10/1/2013 | In this article it describes a useful framework for analyzing how profits are distributed among the various activities that form an industry’s value chain. A profit-pool opens a window onto the underlying structure of the industry, helping managers see the economic and competitive forces that are determining the distribution of profits. The strategy of a firm should be informed by an understanding of the sources and distribution of profits generated in an industry. Gadiesh and Gilbert took a value chain perspective to this when developing the profit pool framework. Profitability in different segments and stages of the value chain may vary a lot by product and customer group, by geography, or by channel. Step 1: Define the pool Key is to look at the industry broadly, beyond its traditional boundaries. Include all the activities that are meaningful to influence your organization’s ability to earn profits today and in the future. Examine the industry from three perspectives, your own, your competitors’, and your customers. Take a step back and take a look at your industry through the eyes of the customer. When referring to capsim, one of the most important aspects in the game is the customer survey. In being profitable and achieving a high percent of the market, you must fulfill the customers’ needs and expectations better than the competition. Defining the bounds of a profit pool requires, in short, not just analytical skills but also good, basic...
Words: 579 - Pages: 3
...Analysis of the article: From comfort to stretch zones: A field study of two multinational companies applying “beyond budgeting” ideas by Anatoli Bournistrov and Katarina Kaarboe (2013), Sociological perspective The article by Bournistrov and Kaarboe can be seen using the sociological perspective on studying the budgeting, since the focus of the research is aimed at the organizational level and how applying beyond budgeting ideas in its management control systems (MSC) has influenced the decision making of the managers. The research was conducted as a field study in two multinational companies who recently rejected the traditional budgeting process in favor of beyond budgeting to better respond the ever-changing business environment. The basic premise of study was that introducing a new MSC without budgets, the decision maker in company are moved from “comfort zone” to the “stretch zone” thus creating a new organizational structures and supply and demand of information. For OilCo, the other company in the research that the main reasons for adopting new practices, was that the traditional budgeting was seen as a restriction to innovating and reacting to changing environment, as it set up boundaries for employees to operate instead of utilizing emerging opportunities that would need resources. New “from ambition to action” system allowed managers to start up new projects and gain resources when seen profitable opportunities emerged. For TelCo the new MCS was also brought to...
Words: 957 - Pages: 4
...event? The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want. steve jobs apple computers Looking at the company’s latest product lines and revenue models, I’d be a fool to call them anything less than what they are, which is: A design firm A media platform A publishing company A software powerhouse A computer builder A movement Break down each of these bullets individually and you’ll find a company at the top of their respective industry, but combine them into a single entity and you’ve got the recipe for building one of the most influential businesses of all time. So how did they do it? Rather than tell you how I think they did it, I thought instead I’d turn to their fans on Twitter, who helped me uncover 7 of the greatest marketing lessons that Apple brings to the table. 1. Ignore Your Critics As an entrepreneur, you’ll hear a lot of people tell you that you need to reach out and figure out what people want, which means listening to your critics, often times more patiently than you’d like. Apple decides to flip the script and instead focus on building what they want to build, no matter the perceived cost. When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster. The critics said that the iPad would fail. The numbers say otherwise. Each...
Words: 323 - Pages: 2
