...Lotus Car Rental Alternative Fuel Proposal Joshua Maldonado and John Elias COMM/215 September 3, 2013 Vincent Palmieri Lotus Car Rental Alternative Fuel Proposal Combustion engine vehicles have come a long way, especially since conventional vehicles are reaching upwards of 30 miles per gallon. Conventional vehicles have only grown more reliable over the past few decades, and continue to improve with each passing year. Due to these advancements, many would agree that there is no reason to switch over to new alternative fuel vehicles. However, Lotus Car Rental should add 100 alternative fuel vehicles to its fleet, placing 50 vehicles in Boston, MA and 50 vehicles in Los Angeles, CA. in order to maximize profit. Alternative Vehicles There are many types of alternative fuel vehicles to choose from such as ethanol flex-fuel, electric, and hybrid vehicles. In addition to regular gasoline, flex-fuel vehicles operate on E85, which is a mix of gas and ethanol. The ethanol levels of E85 range between 51% and 83% (Clean Cities, 2013). The miles per gallon are decreased when flex-fuel vehicles utilize E85 rather than regular gasoline, due to ethanol containing less energy than gasoline (Clean Cities, 2013). Regardless of this fact, many individuals power these vehicles with E85 because it is a high-octane fuel (Clean Cities, 2013). The high octane increases the vehicles power and performance, ultimately giving the driver a better driving experience. Electric vehicles use batteries...
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...Lotus Rental Car's Auto Fleet Lotus Rental Car's Auto Fleet Alternative fuel vehicles have been a long time coming in car industry but especially in the rental car industry. Many people want a vehicle that not only is fuel efficient but one that has lasting benefits to the environment. Adding Alternative fuel vehicles to a car rental fleet has so many benefits. If we think about the many different ways the rental car industry has changed we can appreciate that the rental industry is willing and serious about catering to the customer that would prefer an alternative fuel vehicle. Not only will it save the company on gas per rental but it will also win the customers approval on the rental industry and its willingness to help the environment while still meeting the needs of the customer. Government tax incentives are another main reason why Lotus Rental Cars should consider purchasing alternative fuel vehicles. Before there were not a variety on types of vehicles that were available where as now there is several. Each customer has his or her own special needs when renting a vehicle. For example a customer may rent or request an SUV or a small sports car and still have the opportunity to pick an alternative fuel vehicle. This may be the single most important factor in adding these types of vehicles to Lotus Rental Cars. Americans are looking to get the biggest bang for their buck when it comes to fuel economy. Whether the consumer...
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...LOTUS CAR RENTAL/ALTERANTIVE FUEL VEHICLES Stephen McCauley Comm/215 University of Phoenix June 7, 2013 INTRODUCTION Lotus car rental, one of the world’s leading car rental companies, is in a position to take advantage of a great opportunity. This is an opportunity to be one of the first car rental services to provide our consumers with alternative options to fuel-powered vehicles, and to rise above the competition. Adding alternative fuel vehicles to our car rental fleet will increase our car rental turnover and improve the company's image to consumers. Creating a fleet of Alternative fuel vehicles for Lotus rental cars would be a very wise decision. There is a strong movement towards using alternative fuels for many reasons. The consumers are now motivated to drive vehicles that not only protect the environment, but also save money. More and more car manufactures are providing vehicles that use alternative fuels or flex fuels. This movement in the market place is gaining momentum. It would be wise for Lotus to lead this market by providing this service to the consumer. Today environmentally concerned consumers are looking for ways to not only save the environment, but also save money. Oil prices are constantly on the rise and turmoil in the oil producing regions has not helped alleviate the problem. Taking these considerations and research into account, we feel that Louts Rental Cars should invest in an alternative fuel vehicle fleet. BACKGROUND ON ALTERNATIVE FUELS ...
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...Lotus Car Rental Alternative Fuel Assessment Erik Larson, Linda Sherman, Christopher Sessoms Comm/215 February 2, 2013 Winifred Winstead Donnelly Introduction The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. There are two major issues that are on the minds of people these days, the environment and money. By creating a fleet of alternative fuel based automobiles the Lotus Rental Care Company can help ease the fears of people in both categories. By having the ingenuity to have a fleet of alternative fuel automobiles; the Lotus Car Rental will set themselves apart from the rest of the rental car companies. Lotus Car Care will be the leaders in environmentally safe car rentals. The following research paper will discuss the background of this topic, the costs of working with alternative fuel automobiles, the technical aspects of alternative fuel, the environmental aspects of alternative fuel as well as discuss some recommendations for the Lotus Car Rental Company. Background The Lotus Car Rental Company is looking into adding a fleet of alternative fuel sourced vehicles to their supply. Alternative fuel sourced vehicles are classified as being resources other than petroleum. A few of these sources are produced here locally and some are derived from renewable sources. They often produce less pollution than does gasoline. ("Alternative Fuel Vehicles", 2012). Hybrids are also considered to...
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...power. The type of alternative fuel vehicle best suited for a rental car company such as Lotus, would depend on what types of alternative fuel or technology they have available. There are several different types of vehicles available, each one with a different or combination technology for alternative fuel use. Some vehicles are not available in all states, so this would also be a consideration for Lotus. The most popular and readily available alternative fuel vehicle is the Hybrid cars. Although not technically considered an alternative fuel car, these vehicles operate using advanced technology that combines the electric battery, motor and generator, creating more efficient use of traditional fuel. In addition to the gas tank they have an electric battery that stores energy during the speeding and slowing parts of a typical journey. This type of vehicle will offer a substantial savings in fuel costs because of the engine’s efficiency. Many car companies offer Hybrid cars at a reasonable cost to consumers. Honda, Toyota, Lexus and Ford all lead the way with a variety of these vehicles. There are a limited number of automakers producing Ethanol fuel vehicles. Ford, Dodge and Chevy each have a model currently available that runs on this alternative fuel. Ethanol-fueled vehicles run on a mixture of gasoline and a propellant derived from grain. There are an increasing number of alternative fuel cars now being supplied for this market including the Dodge Caravan, Ford...
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...Adding Alternative Fuel Rental Cars COMM / 215 March 2015 Adding Alternative Fuel Rental Cars Lotus Rental Cars are known for their high class and exotic rental vehicles at affordable costs. By adding alternative fuel vehicles to the Lotus Rental Car fleet, Lotus Rental Car can bring in higher revenue for many reasons. First, the new cars will give the customers a new variety of vehicles at the same cost as the current fleet with minimal cost difference when purchasing the new vehicles. The new cars will have better miles per gallon (MPG) and, therefore, have lower costs at the gas pump for the customer. The alternative fuel vehicles have less yearly maintenance than the current Lotus rental car. Lastly, the vehicles provide better benefits to the environment then as with the comparable unleaded gasoline only vehicles that will help decrease the environmental footprint of Lotus Rental Cars. Cost of Vehicles The current vehicle, the 2014 Lotus Evora S, is the primary vehicle in Lotus Rental Car fleet. The Lotus Evora S has a base price of $69,965 to $81,465 (Hearst Communications, Inc., 2015). The cost of the Lotus depends on what options and features are added to or come with the vehicle. The two new alternative fuel vehicles to be added to the fleet, the 2014 Cadillac ELR and the 2014 Tesla Roadster Model S, cost around the same as the Lotus Evora S. The General Motors (2015) website shows that the Cadillac ELR has a base price of $75,995 to $82,135. The...
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...the business must integrate innovation, design, and creativity into their business models to meet their objectives of offering quality products and services. This paper is intended to evaluate the impact of innovation, design, and creativity will have on the strategy of two businesses-the Shared Appreciation Mortgage Company and the Lotus Elise Company while considering their processes, products and services of both organizations. The Lotus Elise The development of the Lotus Seven was launched by Colin Chapman. Chapman had an idea of offering to the public a sports care with the qualities of a race car at an affordable price. The performance of the Lotus Seven would provide a unique driving experience that had light weight construction like a race car but not the use of a powerful and heavy engine. To achieve this goal, Chapman strategy was to “combine elements of knowledge, information, and creativity” to the Lotus Seven. (Stamm, 2008, Chapter Chapter 11, Collaborating-Innovation in Manufacturing). The processes of the Lotus Seven were simple, Chapman wanted the sports car to have two seats and an open top, and of course it had to be a fun car to drive. In 1993, Chapman’s design team consisted of Roger Becker; Head of Vehicle Engineering and Kenneth Sears; Head of Technology Strategy anticipated that this project would...
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...ANNUAL REPORT Building A Global Brand What’s the value in a brand name? Everything. A brand that is reputable and stands apart from others provides competitive advantage, confirms credibility, adds value to a company and ensures long lasting customer relationships. As an organisation that has been around for more than three decades, the DRB-HICOM name is one that needs no introduction. It is an organisation that prides itself on always staying ahead of the game, in setting high standards in all its endeavours and constantly challenging the status quo. With a portfolio of more than eighty operating companies in its stable, the Group’s diversity elevates it to a brand with unique character and promise. PROTON, Alam Flora, PUSPAKOM, Pos Malaysia, MODENAS, Bank Muamalat, Glenmarie Properties – these are some of the household names that form a part of the DRB-HICOM Group. From the Automotive and Services sectors to the Property, Asset and Construction sector, DRB-HICOM’s operating companies have always had a strong presence in the local market. Helmed by bold leadership and imbued with core values, strong work ethics and a vision to be number 1, the DRB-HICOM brand is well-positioned to go a step further to become a leading global brand in the future. OUR VISION to be number 1 and continuously excel in all that we do OUR MISSION to lead in the growth of the nation in the areas of DRB-HICOM’S core businesses SHARED VALUES excellence decorum teamwork integrity...
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...ANNUAL REPORT Building A Global Brand What’s the value in a brand name? Everything. A brand that is reputable and stands apart from others provides competitive advantage, confirms credibility, adds value to a company and ensures long lasting customer relationships. As an organisation that has been around for more than three decades, the DRB-HICOM name is one that needs no introduction. It is an organisation that prides itself on always staying ahead of the game, in setting high standards in all its endeavours and constantly challenging the status quo. With a portfolio of more than eighty operating companies in its stable, the Group’s diversity elevates it to a brand with unique character and promise. PROTON, Alam Flora, PUSPAKOM, Pos Malaysia, MODENAS, Bank Muamalat, Glenmarie Properties – these are some of the household names that form a part of the DRB-HICOM Group. From the Automotive and Services sectors to the Property, Asset and Construction sector, DRB-HICOM’s operating companies have always had a strong presence in the local market. Helmed by bold leadership and imbued with core values, strong work ethics and a vision to be number 1, the DRB-HICOM brand is well-positioned to go a step further to become a leading global brand in the future. OUR VISION to be number 1 and continuously excel in all that we do OUR MISSION to lead in the growth of the nation in the areas of DRB-HICOM’S core businesses SHARED VALUES excellence decorum teamwork integrity...
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...Waja boasts superlative handling dynamics together with compliant ride and enormous body strength and integrity. The new Proton broadens the company’s product line-up joining the cult-status Satria GTi as well as the price-leading Persona and Satria models. Waja is the result of intensive engineering work by Proton R & D in Malaysia and Lotus Engineering in Hethel, England. The blend of technologies from Malaysia and England has produced a car that is at once safe, secure, strong and precise, a car worthy of comparison with the world’s best mid-size sedans. KEY TECHNICAL FEATURES OF THE WAJA • Lotus ride and handling • Unique modular integration • A stronger more rigid body • High levels of primary and secondary safety • Significant NVH reductions STYLING The Proton Waja benefits from inspired styling and boasts clean and stylish lines born in the company’s design studio at Shah Alam. The Waja has a personality all its own and has adopted clean smooth lines in a classic three box design on a platform which will be used as the basis for other models in the future. The styling has been aimed at creating a car which could match it with the latest European and Japanese designs. KEY WAJA STYLING FEATURES • Stylish and practical flowing lines • V shaped bonnet/grille marriage • One piece front and rear bumpers integrated as part of body • Front driving lights • Rear fog lamps • Stylish alloy wheels • Bee sting antenna • Colour coded...
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...Proton’s External Environment Analysis Contents Introduction 4 PART: 1 Proton Introduction 4 About Proton 4 PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power of Suppliers 13 2.3.3 Bargaining Power of Customers 14 2.3.4 Threats of Substitutes 14 2.3.5 Competitive Rivalry between Existing Players 14 2.4 Some other external factors 15 2.4.1 Change in Customer Demand 15 2.4.2 Globalization 16 PART: 3 17 Recommendation 17 3.1 How can we deal with the pressure of innovation? 17 3.2 Cost Control 19 3.4 Innovative feature’s pricing decision 20 3.4 Dealer knowledge in customers 20 Conclusion 20 References 22 Appendixes 25 Appendix-1 Supplier spending on R&D 25 Appendix-2 Changes in external force 25 Appendix-3 Critical industry skills 25 Appendix-4 Expected challenges of automotive industry 26 Introduction The report is going to conduct Proton external analysis and the report has been divided into main three parts. The first part will be discuss some background of the company. The secondary part complete external analysis through using PESTEL, SWOT and Porter five forces model. The third and last part...
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...Business environment factors – INTERNAL (SWOT) Overview of internal business environment. Identify and describe the internal factors in details. How the environments affect the running of the business The internal and external environment is constantly changing and has significant effects towards the operation and profit level for a company. Therefore, it is important to conduct the situational analysis in order to improve the understanding of the various factors that affecting the company as well as the position and market share. For now as we are researching on this company PROTON which is in the automotive industry and known as the first Malaysian car manufacturer. We are going to use the SWOT analysis to effectively organized information obtained from the market situation assessment. The SWOT analysis organizes the information from the situation assessment into four categories. Strengths and weaknesses represent the internal assessments of the firm’s current capabilities. However, opportunities and threats are external assessments which analyse a firm’s performance. Strengths are the qualities that enable us to accomplish the organization’s mission. These are the basis on which continued success can be made and continued/sustained. Strengths can be either tangible or intangible. Strengths are the beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and...
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...Executive Summary This report provides a strategic analysis on Tesla. The findings consist of an Internal and External analysis of the Automotive Industry focusing mainly on the UK, a resource based view and value chain analysis of Tesla, an analysis of two PR crises and to conclude an evaluation of Tesla’s strategies. 1. External Analysis The main findings from a PESTLE analysis found that legal and technological factors had the most significant affect on the UK automotive industry. In particular UK laws that enforce vehicle CO2 emission standards are forcing manufacturers to produce more eco-friendly cars. In addition, fast changing technology is increasing innovation and creating new market segments such as the Electronic Vehicle. The main findings from a Porters 5 Forces Analysis shows: The threat of new entrants is low, the risk of substitutes is low, the buyer bargaining power is high, supplier bargaining power is moderate and the intensity of rivalry is high. This concludes that the industry is still attractive and profitable for those who are already in it. 2. Internal Analysis An internal analysis of Tesla showed that their man competitive advantage comes from their vast amount of intellectual property and infrastructure. Tesla also has large amounts of capital being invested into the company to further boost production and innovation. 3. PR Crises The two examples of PR crises found that Tesla is a company who take CSR and brand reputation seriously. They are...
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...capabilities to match those of developed nations. His dream became one step closer to reality when the Cabinet approved the National Car Project in 1982. The dream was fulfilled when PROTON was officially incorporated on May 7, 1983. Our very first model, the Proton Saga was commercially launched on July 9, 1985. The name "Saga" was chosen by Ismail Jaafar, a retired military soldier, and derived from "saga" (Adenanthera pavonina), a type of seed commonly found in Malaysia. The first new market for the Proton Saga was Singapore, right across the Straits of Johor. In 1986, barely a year after our first car was launched, we celebrated the official rollout of the 10,000th Proton The following year, we launched the Proton Saga 1.5l sedan and Aeroback models. By then, over 50,000 units of the Proton Saga had been produced and sold in Bangladesh, Brunei, New Zealand, Malta and Sri Lanka. Soon after, Proton cars were distributed in the United Kingdom. In 1988, PROTON debuted at the British International Motorshow, walking away successfully with three prestigious awards for quality, coachwork and ergonomics. In 1996, we produced our 1 millionth. We progressed towards in-house engine operations in 1989. In our quest to upgrade our technological prowess, a Transmission Assembly Plant was also set up in Shah Alam. In 1996, we produced our one millionth car. This achievement was buoyed by several significant new model launches including the Proton Tiara, Proton Wira 2.0 Diesel and...
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...when using evaluator they will stand aside to let the busy people pass through. The people at this function were again extremely kind, helpful, and conversant, and it made the trip ever so much more easily and save time. Besides that, I also joined the Society of automotive engineers (SAE) to visit the proton industry last month. It was gratifying experience to explore at proton industry and learn about the proton engines and its other developments. Cam-Pro engine as we know as the most save energy engine in Malaysia, it was development by combining Lotus technology with proton own technology after the proton purchase the Lotus Company. In the trips, we visit emission lab, engine lab,(Component Material Safety and Strength) CMSS lab and noise lab. In addition, I also found out proton industry also related to my own course, telecommunication when came to visit the noise lab. It was about the sound interference inside the car and its influence to engine. It was a amazing visit for me to gain the extra...
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