...Players • Zig when others zag • Get out of the office and into the street • Live on the edge • Nothing is Impossible CHAPTER 2: TIME CHANGES EVERYTHING 23 The journey from products to trademarks, from trademarks to brands. A quick look at why brands are running out of juice as they confront the Attention Economy CHAPTER 3: EMOTIONAL RESCUE 37 Why I believe emotional connections can transform brands. If you spend your days reviewing data, read every word of this chapter. Twice. INSIGHTS: Maurice Lévy, Publicis Groupe CHAPTER 4: ALL YOU NEED IS LOVE 49 Taking brands to the next level depends on one four-letter word: L-O-V-E. INSIGHTS: Sean Fitzpatrick, sportsman; Tim Sanders, Yahoo! CHAPTER 5: GIMME SOME RESPECT 59 Love will change the way we do business, but only if it is built on Respect. No Respect, no Love. Simple. Let’s celebrate what Respect has achieved CHAPTER 6: LOVE IS IN THE AIR 65 Okay, so how do you create Loyalty Beyond Reason? INSIGHTS: Alan Webber, Fast Company magazine CHAPTER 7: BEAUTIFUL OBSESSION 73 So what are Lovemarks? They inspire Loyalty Beyond Reason through their obsession with Mystery, Sensuality, and Intimacy. Here are our first ideas about putting them into action. INSIGHTS: Jim Stengel, Procter & Gamble CHAPTER 8: ALL I HAVE TO DO IS DREAM Understand how Mystery can transform relationships with consumers. Great stories; mythic characters; the past, present, and future together; dreams...
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...Marriage Marriage has been romanticized in the last century or so. Marriage is now thought of as a union between two people that love each other and want to be happy for the rest of their lives. When in actuality marriage is “the state of being united to a person of the opposite sex as husband and wife in a consensual and contractual relationship recognized by law” happiness’s relative and has nothing to do with having a long lasting marriage. It would be nice if all marriages could be happy long lasting affairs, but they aren’t. A lasting marriage depends on 5 things. The first is the significance the couple gives marriage, the second is love, the third is respect, the fourth is compatibility ,and the fifth is division of power and fear of being alone or losing security. Dissent on this topic and the qualities I have pointed out is normal but through my experience and different relationships I have seen these are the things that make a long lasting marriage. To have a lasting marriage the couple needs to feel that marriage is something sacred they also have to stop thinking of marriage as a temporary relationship status. Marriage is a contract between two people to unite assets; in some cultures marriage is for life and in others marriage will only last for as long as it is beneficial to both parties concerned. The seriousness of a marriage depends on how the married value the term, or status the term marriage brings them. The modern notion is that a marriage is...
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...In Shattering Glass by Gail Giles characters are transformed through love, loyalty, and respect. One example of Love transforming characters is when Young is in love with Ronna but Young still dumps Ronna. The love that young still as for Ronna affects their relationship. An example of loyalty transforming relationships is when Simon isn't loyal to Rob. Because Simon isn’t loyal this changes their relationship dramatically. The last example of respect is when Young dumps Ronna. When Young dumps Ronna, Ronna loses all respect for Young and this transforms their relationship extremely. Those are three things that transform relationship. First, Love transforms character relationships throughout the book because of how characters act. One examples of that is Young's love for Ronna. Young had always love Ronna but never had the guts to ask her out. Until finally one day he does. Love affects his relationships because if Young never had a love for Ronna then they never would had met or even talked together. another example of love is...
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...PSC 410 Individual Leadership must be based on core values that render balance between achieving a goal based on your mission statement and leading people to accomplish that goal, without disregarding the value of those whom you lead. To lead with love is a vital behavior to me because love requires me to treat people with dignity and respect. As a leader I cannot expect from them what they do not see in me or see me doing. From a personal perspective, I have decided to treat everyone equal and with respect. I believe if you cannot treat people of all races and nationalities with dignity and respect you do not qualify as a leader. I want to treat those who follow me with the same respect as I would want. Organizational Hence one of the main problems in bad leadership is the absence of love and respect in top leadership. Many leaders love their company, organization, and the mission, yet they lack love for the people who work for the company and carry out the mission. This lack of love can be noticed by employees. They will eventually know that their leaders only see them as tools to accomplish the bottom line, not people who deserve respect and dignity. Such company that identifies its central focus on the mission apart from the people is doomed for destruction. The doom of the company is because of poor leadership. The success of any company is built on people. Even if such company has no employees, most likely it uses people to buy its products or use its services...
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...Michael Blumenthal's essay, A Letter to My Students, illustrates the way a teacher’s love for his or her’s students hinders the students rather than helps the students. The teacher’s “love” leads to coddling that protects a student from constructive criticism which leads to deceit of the quality of a student’s work. Teachers, and students alike, should expect respect rather than love within a class to keep a professional environment that will better help the students and their work. It is a teacher’s job to teach and better students, and when a teacher loves their students it creates a deceitfulness that protects their students from needed criticism. As Blumenthal said, it would be like being “handed a seat in the orchestra, endowed with a...
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...Inspirational Players • Zig when others zag • Get out of the office and into the street • Live on the edge • Nothing is Impossible 9 11 CHAPTER 2: TIME CHANGES EVERYTHING The journey from products to trademarks, from trademarks to brands. A quick look at why brands are running out of juice as they confront the Attention Economy 23 CHAPTER 3: EMOTIONAL RESCUE Why I believe emotional connections can transform brands. If you spend your days reviewing data, read every word of this chapter. Twice. INSIGHTS: Maurice Lévy, Publicis Groupe 37 CHAPTER 4: ALL YOU NEED IS LOVE Taking brands to the next level depends on one four-letter word: L-O-V-E. INSIGHTS: Sean Fitzpatrick, sportsman; Tim Sanders, Yahoo! 49 CHAPTER 5: GIMME SOME RESPECT Love will change the way we do business, but only if it is built on Respect. No Respect, no Love. Simple. Let’s celebrate what Respect has achieved 59 CHAPTER 6: LOVE IS IN THE AIR Okay, so how do you create Loyalty Beyond Reason? INSIGHTS: Alan Webber, Fast Company magazine 65 CHAPTER 7: BEAUTIFUL OBSESSION So what are Lovemarks? They inspire Loyalty Beyond Reason through their obsession with Mystery, Sensuality, and Intimacy. Here are our first ideas about putting them into action. INSIGHTS: Jim Stengel, Procter & Gamble 73 CHAPTER 8: ALL I HAVE TO DO IS DREAM Understand how Mystery can transform relationships with consumers. Great stories; mythic characters; the past, present, and future together; dreams and inspiration...
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...Love and religion We are truly human when we act responsibly to restore harmony and act with love and compassion to restore truth, transparency and the equitable distribution of the resources endowed by our common Creator. -Megan Rice There are lots of religion in our world. Some people believe that different religion in their life, the others believe that no religion. The important points are respect and love each other. This is called The Golden Rule. İt depends on people so we need to understand other people’s believe. Most of people has a religion on the world. The most common religions that are Buddhism, Cristian, Muslim, Jewish. According to the researches eight person from each ten person believe one religion. And also according to the reports 2.2 billion people belive in Cristian in the world. After that 1.6 billion Muslim, 500 million Buddhism and 14 million Jewish all around the world. On the other hand, 1.1 billion people has a no religion. İn my observation, its very high percentage in the world. 700 million people has no religion just in China. The distribution is changing by religion. For instance, the Muslim people are mostly in the Pasific and Asia. The Cristian and Jewish are all around the world. The places which we live could effect our choise of religion. Because of our family and culture. For example, I am from Turkey...
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...Essay on Respect Respect is really about what we admire in the world and in people. People tend to admire things that they want. For example, if you want to be beautiful you will respect beauty. If you respect women, you will treat them with kindness and love. What we want tells a lot about who we are. And, of course, in modern society money is coveted and admired by all. The reason for respect is that you can more likely get things that you respect. If you do not respect money, you will never have it. If you do not respect beauty, you will let yourself go. What we respect is a clue to what we want in life. Many people that are trying to attract good things into their life have one major flaw. They do not respect what the seek. For example, if you do not respect wealthy people, you are not going to ever be a wealthy person. Your own values and brain will sabotage your efforts. You need to show respect for things that you want. Respecting good things will bring more good into your life. Society, through marketing, infuses value systems into the hearts of the masses. Much of what we respect most, is often taught to us through a television. Much of the values people respect do not produce happiness. People strive harder than ever to achieve more and more and yet their lives become more barren as their lives speed up to a frantic pace. The great hold upon people is the desire for respect and admiration by others. Why? People need friends and to feel loved. If you are...
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...Charlotte Brontë Self-respect helps remember what we value and who we wish to be. If you do not respect yourself and cannot stay true to your own morals and standards it is difficult to be satisfied with your choices - what it truly takes to be happy with our actions is not the respect given by others, but the ability to respect yourself and keep your self-respect intact. Self-respect is closely connected with the feeling of dignity and confidence in oneself. “I Will not Be Yours” is a fictional text, an extract from a novel called Jane Eyre by Charlotte Brontë published in 1847. Jane Eyre is the protagonist and a first person narrator in the extract. The extract is a dialogue between Jane Eyre and Mr Rochester. The dialogue tells a lot about Jane Eyre and of her self-respect and beliefs. Jane appears to be a religious person who indeed believes in God and his words for example when she tells Rochester to trust in God and believe in heaven and justifies herself “I will keep the law given by God; Sanctioned by man.”, if Jane does as Rochester wants her to and becomes his mistress, it would be bigamy and secondly offend the marriage and laws given by God. Jane does not want to give up her integrity to become Mr Rochester’s mistress and have a chance to love and free her passion. Although Jane does stay true to herself and God a part of her wants to give in and allow herself to break the laws of God, “Soothe him; save him; love him; tell him you love him and will be his. Who...
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...Respect is really about what we admire in the world and in people. People tend to admire things that they want. For example, if you want to be beautiful you will respect beauty. If you respect women, you will treat them with kindness and love. What we want tells a lot about who we are. And, of course, in modern society money is coveted and admired by all. The reason for respect is that you can more likely get things that you respect. If you do not respect money, you will never have it. If you do not respect beauty, you will let yourself go. What we respect is a clue to what we want in life. Many people that are trying to attract good things into their life have one major flaw. They do not respect what the seek. For example, if you do not respect wealthy people, you are not going to ever be a wealthy person. Your own values and brain will sabotage your efforts. You need to show respect for things that you want. Respecting good things will bring more good into your life. Society, through marketing, infuses value systems into the hearts of the masses. Much of what we respect most, is often taught to us through a television. Much of the values people respect do not produce happiness. People strive harder than ever to achieve more and more and yet their lives become more barren as their lives speed up to a frantic pace. The great hold upon people is the desire for respect and admiration by others. Why? People need friends and to feel loved. If you are constantly rejected...
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...Love The concept for love, this is one that for centuries has been tried and errored, as well as found and lost. Either way though, love, has ended in success, or failure. Whatever the reasons may be, it would seem as if love is not dictated by the world but by the individual, or individuals who are proclaiming love to the world. Most of these individuals who profess and or proclaim love would tell you their story of how they found love with each other or for themselves. Some of these stories would be glorious, and some would be told as if they live a tragic life. All in all, though the concept of love is so vague and yet so vast, my concept of love is one of few or many one would say. So think what you will as this is my concept of love. My concept of love can be found across the ages of time, in books, poems, movies, and all forms of the ancient arts both physical evidence and written or drawn evidence can be found. “…4 Love is patient, love is kind. It does not envy, it does not boast, it is not proud. 5 It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. 6 Love does not delight in evil but rejoices with the truth. 7 It always protects, always trusts, always hopes, always perseveres…” 1 Corinthians 13:4-7 New International Version (NIV). The Bible. This is such a powerful passage of wisdom when it comes to love. Why this is so powerful is because, love takes time, and time is love. We must have patients with things...
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...The Love, The Great Divides For many people, Stephen Crane is one of America's foremost writers of realism, and his works have been credited with marking the beginning of modern American literature. In their mind, Stephen Crane might be regarded as an inexplicable literary phenomenon: a brief, bright comet, brilliantly distinct from every other writer of his time. In his poem “I looked here”, he mentions about his feeling about the love. In fact, for many people, the poem illustrates the author’s idea that we can get the true love if we always look for it. However, in the variation based on Crane’s poem, it is unlike the original because of several unique and significant factors about how people can touch the love, what the true love is and the techniques used to illustrate the ideas. Firstly, by contrast to the original, the variation emphasizes that people can get happiness only if they try their best to achieve it in their lives. In fact, some critics stress that the original poem is based on some factors in the author’s personal life rather than containing a meaning or any idea. In their mind, they provide that this poem is about maybe a love Crane had in the past. Perhaps his lover had passed away before Crane created the poem and he realized that he could find her only in his heart, and there she would stay. Because of that, he has not found another fairer than she, the one in his heart. Others believe that the poem is talking about two different women Crane loves. One...
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...Healthy Relationship Everybody wants that perfect relationship that we tend to see in the movies. A main problem is that most of us don’t know how to Create and maintain a relationship that’s healthy and happy. There are many crucial elements to a sound relationship. It’s never one sided, and everyone can benefit from learning a few thing on how to make your relationship a success. Even if you believe that you have a great relationship with your partner, there is always room for improvement. Following these steps will guide you on your journey to improve and maintain your relationships. The first step in maintaining a healthy relationship is communication. This is a big obstacle that is seen in others relationships all the time. I might even have difficulties with this at times. I’m sure that we can all agree that when we are mad at our partner, we sometimes don’t want to talk. We want to ignore the situation and leave it be to work itself out. But many times when we go this route, it leaves us staying mad at each other for long periods of time and the issue seems to continue to be unresolved. What we need to learn to do is throw away our pride, sit the other down, and discuss in soft tones the problem and how we are going to resolve it. Whether we want to do it or not, it is a dire healthy communication technique. It’s important to talk about things that we may not want to. Also, an important part of being able to communicate properly is being honest about yourself and...
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...Mentally, man has the freedom to choose and intellect like God. Morally, our conscience has been created in righteousness. Socially, when we love, we are demonstrating the likeness of God. My chosen vocation, Life Coaching, requires me to apply all God's characteristics that He exhibits. Example 1 Since mankind is created in the image of God, as a Life Coach, I shall respect others. 1 Peter 2:17 says, "Honor everyone. Love the brotherhood. Fear God. Honor the emperor." As a follower of Christ, biblical respect is to recognize that others are more important than myself. "Do nothing from selfish ambition or conceit, but in humility count others more significant than yourself." (Philippians 2:3). Because God has created us all in His image, we must show proper respect to all of God's children. People often speak about how others' have not earned their respect, but this is the wrong mentality to have about respect. This is not how God wants us to view respect for one another. We must be aware of others' faults and maintain a level of respect for everyone because God commands it. As a Life Coach, I must develop a godly, respectful attitude toward those around me. As a follower of Christ, I have to acknowledge that just as I am not perfect, others' have weaknesses and flaws. As a Life Coach, I must not let their imperfections cloud my respect for the good qualities they maintain. For God is whom I fear, and I must obey my Father, "You shall follow my rules and keep my statuses and...
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...woman in three has been violated and raped by a trusted person or a stranger or strangers which are males or man. This is not an issue that affect a household, society, province or a country is a world problem. Has the society forgotten the importance of a woman? Day in and day out we face a woman who has been raped, it kills an individual inside out and her trust for man these may also lead to them being depressed and some killing themselves so rape takes every right of the woman Rape does not only kill a person, it says to a woman you do not have strength enough. You are not important that you do not deserve to be treated with respect, love and compassion. As a women in the sick society of men who are self-lovers, no emotions it seems the equality that South Africa passed in (1996) is not practiced by men...
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