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Lowe's Executive Summary

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Lowe’s Home Improvement Executive Summary
Lowe’s Home Improvement Executive Summary

B&B Consulting
Nicholas Baziuk
Shannon Browne
3/3/2016
B&B Consulting
Nicholas Baziuk
Shannon Browne
3/3/2016

To: Board of Directors of Lowe’s Home Improvement
From: B&B Consulting
Subject: Executive Summary

B&B Consulting Services was requested to evaluate, assess, analyze and make recommendations to Lowe’s Home Improvement in the areas of strategy for growth improvement. The following information will give Lowe’s a better understanding of its company and what improvements can be made in the short-term and long-term.

Current Strategy

Lowe’s current strategy is to differentiate itself through better customer service. Lowe’s other focus is on the changing home improvement landscapes. In recent years home owners have changed how landscaping looks and operates. Lastly, Lowe’s is looking to deliver long-term profitable growth and substantial return to its shareholders.

Competitive Analysis

Lowe’s will continue to develop deeper, more meaningful relationships with its customers by having strong brand value and giving support to its customers. Its main focus is “do it yourself” home owners and having larger more spacious stores compared to its competitors. Lowe’s and Home Depot have both aggressively expanded in the United States, especially in the metropolitan market.

SWOT Analysis -Lowe’s Home Improvement

Strengths * Brand Recognition * Distribution Network * Market Position

Lowe’s is the second largest home improvement retailer in the United States, next to Home Depot. It has a strong brand recognition that is recognized across the U.S. as well as parts of Canada and Australia. Lowe’s Slogan ‘Never Stop Improving’ resonates well with customers to send a clear message of its mission. Lowe’s distribution of products is of better quality and

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