...A PROJECT REPORT ON OPPORTUNITY OF NON-FUEL SERVICES IN INDIA CERTIFICATE OF ORIGINALITY This is to certify that the project titled “Opportunity of non-fuel services in INDIA” is an original work of the student and is being submitted in fulfillment for the award of the Masters Degree in Business Administration of INDIRA GANDHI NATIONAL OPEN UNIVERSITY. This report has not been submitted to any other institution for the requirement of a course of study. SIGNATURE OF SUPERVISOR SIGNATURE OF THE STUDENT CERTIFICATE FROM THE GUIDE Material obtained from other sources has been duly acknowledged in the project report. Date: Signature of the Guide: Place: CERTIFICATE FROM THE LEARNER This is to declare that I have carried out this project work myself in part fulfillment of the MBA (Marketing) program of IGNOU. The work is original, has not been copied from anywhere else and has not been submitted to any other Institute for an award of any degree/diploma. Date: Signature: Place: ACKNOWLEDGEMENT A large number of individuals have contributed in preparation of the research report. I am thankful to all of them for their help, guidance and the support that I have received during my research work. I express deep...
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...1.6 CRM Practices in Retail Sector India presents a huge opportunity to the world at age, to use as a hub. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of global village. India is the “promised land” for global brands and Indian retailers A “Vibrant economy”. India tops in the list of emerging market for global retailer and India’s retail sector is expanding and modernizing rapidly in line with India’s economic growth. The future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities...
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...Organized Retail Industry in India (Hypermarkets) Marketing Management Project Under the guidance of Prof. Ritu Mehta A study on Group 1 Goutham Kandregula (0159/50) K B Partha Sarathy (0170/50) Maladi Srinivas Pavan (0181/50) Meenakshi Garg(0192/50) Naga Phanindra (0203/50) Neela Mohan (0214/50) Nishant Somya (0225/50) Pawar Nikhilesh R. (0236/50) Contents I. II. Introduction- Organized Retail in India ........................................................................................... 3 Marketing Strategy of Major Players .............................................................................................. 5 Porters’ 5 forces analysis ........................................................................................................................ 7 III. IV. Consumer Behavior ..................................................................................................................... 7 BIG BAZAAR –The largest hypermarket store of India ................................................................ 8 Key Facts about the company ................................................................................................................. 8 SWOT Analysis of the Company .............................................................................................................. 9 V. VI. VII. VIII. A. B. C. D. IX. Declining Profits of Big Bazaar .................................................................................
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...CUSTOMER LOYALTY PROGRAM & IT‟S SHIFT TO PAYBACK AT PANTALOONS -SUBMITTED BY SRISHTI SHAW IBS, HYDERABAD 1 CONTENTS Topics i. ii. iii. Internship Certificate Acknowledgement Executive Summary 1. Introduction i. Background ii. Objective iii. Methodology iv. Scope & Limitations 2. Economy Industry Analysis 3. Company Analysis 4. Project Specific Analysis 5. Conclusion & Recommendation 6. Contribution 7. Learning from SIP 8. References 9. Appendix Pg .No(s) 4 4 5 5 6 7-12 13-20 21-45 46 47 48 49 50-60 2 ACKNOWLEDGEMENT I would like to thank Mr. Rakesh Maheshwari, The Marketing Head East of Pantaloons Concept to give me an opportunity to work with Pantaloons and to learn through practice. He has provided me with all the help I required and also given me opportunity to work in Pantaloons Fresh Face Hunt. I wound also like to thank Sohini Chankroborty , Marketing Executive of Pantaloons Camac Street store & Amit Sadhwani , Marketing Executive of Pantaloons of South city Store to give me the freedom to organise and excute activities and providing me constant guidance. I would like to thank Mr . Jigeesh Nasina to provide me with his constant guidance throughout my Summer Internship Project and clarify all my doubts. I would also like to thank IBS, Hyderabad to have given me the opportunity for this Industry Exposure. Lastly, I would like to thank my family without whose constant support I could not have ...
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...STRATEGY PAPER: Mobile Application Development Mobile Application Development Strategy Document No: Strategic Initiative: Coverage: Classification: RTC 01 Version : 1.0 Increasing customer loyalty base and enhancing customer reach through Mobile application Retail SBU Strategic Date Last 17.11.2014 Changed: Strategic High Value: Time Frame: Priority: Long Term High 1.0.Corporate/Business Vision: We are the most admired global energy company leveraging talent and technology. We are the first choice of customers, always We exploit profitable growth opportunities outside energy 2.0.Description of Strategic Initiative: Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention. Mobility offers tremendous opportunities for every business unit in the enterprise. From optimizing processes to real-time collaboration, improved customer experiences to increased revenues, the benefits are big—but so are the challenges. Cisco recently published statistics that demonstrate how user demand is driving every enterprise down the mobile route whether they like it or not. Version 1.0 Page 1 STRATEGY PAPER: Mobile Application Development This explosive growth is...
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...European Journal of Social Sciences – Volume 11, Number 1 (2009) Customer Relationship Management (CRM) Best Practices and Customer Loyalty A Study of Indian Retail Banking Sector Kallol Das School of Management, International Institute of Information Technology, P-14 Rajiv Gandhi Infotech Park, Hinjawadi, Pune, Maharashtra, India E-mail: getkdas@gmail.com Jitesh Parmar Shrimad Rajchandra Institute of Management & Computer Application Gopal Vidyanagar, Bardoli Mahuva Road, Dist. Surat, Gujarat, India E-mail: jiteshsp@gmail.com Vijay Kumar Sadanand Bhoj Reddy Engineering College for Women Hyderabad Vinay Nagar Saidabad, Hyderabad - 500059 Andhra Pradesh, India E-mail: nenuvijay@gmail.com Abstract The current study explores the association between deployment of customer relationship management (CRM) best practices and loyalty of profitable customers in Indian retail banking sector. The study comprises two parts. The first part called the CRM best practices survey involves the use of descriptive research design. The second part viz. case study research involves the use of embedded customer loyalty survey. The hypothesis testing based on literal and theoretical replication is done using the concept of pattern matching. The findings reveal that there is no perfect bank, as yet, across the three bank types, which has deployed all the 29 CRM best practices to the fullest extent. The results of literal and theoretical replication done by using pattern matching...
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...Influence of Service Quality on Attitudinal Loyalty in Private Retail Banking: An Empirical Study S Arun Kumar1, B Tamil Mani2, S Mahalingam3 and M Vanjikovan4 This paper examines the service quality dimensions of Indian private banks dealing with retail banking. Overall service quality level acts as an antecedent for customer satisfaction. The factors extracted give perceived service quality dimensions which correlate with overall attitudinal loyalty. Overall service quality further tested for any significant relationship with attitudinal loyalty, which is considered to be an important component of retaining valued customers. The data has been collected from 100 valued customers of two private retail banks of Tiruchirapalli. A questionnaireelicited information on socio-demographic variables along with SERVQUAL dimensions of service quality added with three extra contemporary validated variables and attitudinal loyalty variables. The results suggest that responsiveness and reliability of service quality dimensions determine customer satisfaction more than the assurance, empathy and tangible aspects (SERVQUAL score analyzed using Factor Analysis and Multiple Regressions). Overall perceived service quality fosters customer’s attitudinal loyalty through latent customer satisfaction (Tested using Chi-Square Statistics and Correlation Analysis). Increase in service quality of the banks can satisfy and develop attitudinal loyalty which ultimately retains valued customers. Introduction ...
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...Infibeam is an online retailer in India founded by former Amazon employees. India is only recently embracing internet retail shopping and Infibeam intends to increase market share and profitability by converting offline and current online shoppers to Infibeam users. Also, by expanding as first-mover in the western Indian state of Gujarat where Infibeam has just entered into an agreement with the government that will make it a first-mover there. Success is dependent on a marketing campaign that will meet all of these goals. Infibeam grew rapidly during its first three years in business, but it did so only by word-of-mouth advertising. Infibeam has never undertaken a marketing campaign of the magnitude needed to attain its current goals. Several models were used to analyze the environmental and competitive challenges facing Infibeam and multiple alternatives were identified. These alternatives vary in complexity and anticipated effectiveness. The recommendation that is most likely to allow Infibeam to meet all of its stated goals is a combination of fundraising, marketing and corporate restructuring. Implementation of the recommendations in this analysis will propel Infibeam into the top 5 e-retailers in India. Background Infibeam entered the online retail market in India during 2007 when 5 former Amazon employees joined together to create an Indian version of the giant retailer. It was initially conceived as an online marketplace for consumer goods which could be...
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...INDIAN RETAIL INDUSTRY MANAGEMENT AND ITS EFFECTS ON THE ECONOMY SUBJECT: MANAGEMENT 360 RAHUL S MADAVA RAO NAVNEET SINGH RAWAT UDAI SAI NALAM MOUNIKA APARNA GUPTA - 131407 131431 131332 INDIAN RETAIL INDUSTRY MANAGEMENT AND ITS EFFECTS ON THE ECONOMY Contents INTRODUCTION ............................................................................................................................................. 2 Study plan ................................................................................................................................................. 2 Study objective.......................................................................................................................................... 2 LITERATURE REVIEW ..................................................................................................................................... 3 RETAIL INDUSTRY – INDIAN SCENARIO ......................................................................................................... 4 Segmentation ............................................................................................................................................ 4 IMPORTANCE OF MANAGEMENT IN RETAIL INDUSTRY ............................................................................... 6 Place .......................................................................................................................................................... 6 Supply chain...
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...project finding and helping us through the thick and thin of various aspects of the project. Last but not the least; we would like to express our heartfelt gratitude towards our friends who helped us a lot during our project report. Group 5 Swapnil, Vaibhav, Vibhu, Vivek & Yogesh PGDM Exec 2014-15 Group 5_Private label @ Big Bazaar | Business research method 2 Index: Contents Introduction Problem statement Review of literature Objectives of study Research questions Hypotheses Research design Finding and Data analysis Recommendations Conclusion References Page number 4 4 5 6 6 6 7 8 - 12 13 13 14 -15 Group 5_Private label @ Big Bazaar | Business research method 3 Introduction: Indian Retail sector is dynamic and has turned into one of the world's main 5 worldwide retail destinations. It is evaluated that the aggregate number of shopping centers will develop at the rate of 18.9% by 2015. Private label brands are brands possessed, controlled, and sold only by a retailer (Baltas, 1997).The idea of private label brands was advanced by vast corporate supermarket chains which extended their private label business to the detriment of some intensely publicized national brands and things (Stern, 1966). India has not saw Private label brands before the...
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... CHANGE THE GAME: A NEW MANTRA FOR FUTURE SUCCESS IN RETAIL INDUSTRY? A CASE STUDY OF TESCO’S SUCCESS IN KOREAN RETAIL INDUSTRY Dipanjay Bhalerao Assistant Professor, Indira Institute of Management, Pune Email: dipanjay.bhalerao@indiraiimp.edu.in INTRODUCTION Today’s exponentially growing retail market of around USD 15 trillion (2011) is worth watching as lots of new practices and strategies are being adopted by the retailers around the world. Today there is an increasing need for every giant company to look for the emerging economies for growth. But in that growth pursuit are they slipping from the home grounds or the established markets! Also when the retail company enters into new established markets for expansion, they need to do something innovative which also suits those markets. So what should the retailers do to balance the growth of the established & emerging economies for the expansion! What provokes this thought is Tesco’s rare success in the Korean market. Why to call it rare! As Korea is the retail market where the Retail Giants like Carrefour had bowed to the knees in the battle of retail with the Korean retailer E- Mart, Lotte, the Market Retailer of Korea. Knowing such a market back ground Tesco did something, which stormed the market & brought Tesco into the big league of Korea. Before going into what Tesco did, let’s learn about Tesco and the Korean retail battle ground in light of the global retail scenario. Tesco History Tesco was founded in 1919 by Jack...
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...Consumerism: Another facet in the Indian-Retail-Character By Prof.Anushree Agnihotri Mishra Consumerism is nothing but an awakening, a realization for the need to be informed and educated concerning the marketplace and business environment as a whole. Mounting consumerism would definitely act as a driver for the growth of organized Indian retail zone. In essence, consumerism- is the change in the behavioral patterns of Indian consumers’. And that is what has emerged as a disquieting challenge in front of Indian retailers. We can always argue that this can be due to the western influence, or the increased urbanization, or the growing young population, or just the stimulating outcome of organized retail zone in India. There are numerous demographic trends that are constructive for the growth of organized retail: 1. Rapid income growth : Consumers have greater ability to spend. 2. Increasing Urbanization : Larger urban population which values convenience coupled with higher propensity of the urban consumer to spend. 3.Growing young population : Growth of post liberalization maturing population with the willingness to spend. Youthful population is the prime asset to India as its craving for cinema, gaming and entertainment has elevated the need for malls and multiplexes in the country. 4.Tendency to spend now versus save earlier: Consumers willing to borrow for current Consumption (TSMG, Tata Review June 2006) Evidently, the retailers excelling in India...
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...diaIntroduction Arcadia Group is one of leading retailers in UK. Arcadia have nine band of retail stores in UK (namely: BHS, Burton, Dorothy Perkins, Evans, Miss Selfridge, Outfit, Topshop, Topman and Wallis). Nowadays, Arcadia Group is standing with 600 international stores in 36 countries (Arcadia responsibility, 2011). The aim of this report is to analyse and evaluate from Arcadia Group to the Indian apparel retail market in order to the possibility expansion of Arcadia Group. The same time will be illustrates from the main of supplier in 56 countries to Indian retailer and to analyse the Indian culture of customers. Part 1 Arcadia’s resource base, including both tangible and intangible resources Tangible In terms of tangible resources, Arcadia Group expands their stores in worldwide. There are 2,507 stores in UK with 44,030 employees across nine different brands and 600 franchised stores in 36 countries. Arcadia Group expanded their international operations to many areas such as Australia, Canada and Kazakhstan in 2011 and Brazil in 2012 (Arcadia responsibility, 2011). From the Arcadia financial resources, there is a decrease of 1.8% compare with 2010 and 2011. the total revenue was £297.4 million until 27 of August in 2011. However, the first 12 weeks in 2011, Arcadia’s online sales increase by 21% (Arcadia Group Financial Results, 2010-2011). It is possible that Arcadia Group connect those two resources which influence the profit. Intangible According...
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...the Retail Industry of India and to get the proper essence of the current market scenario. Without his support and guidance, we would not be able to get the practical examples of different market strategies, marketing mix, market segmentations and other marketing topics. Such inputs are always very helpful and it provided us the enthusiasm to continue our hard work. EXECUTIVE SUMMARY Shoppers Stop is an Indian department retail store chain. It offers total 350 brands, international brands and national brands, to their customers who act as their strength and help them retaining as well as making new customers. They believe in retailing quality products. Shoppers Stop advertises its brand through various medium to reach out to maximum people. It aims to position itself as a global retailer. The company intends to bring the world’s best retail technology, retail practices and sales to India. Table of Contents | | Serial No. | Contents | Page No. | | | | 1 | Introduction | 1 | 2 | Market Segmentation | 2 | 3 | Targeting | 2 | 4 | Positioning | 3 | 5 | Retail Strategy | 4 | 6 | Online Retailing | 4 | 7 | Brand Makeover | 5 | 8 | Products Offered | 5 | 9 | Customers Of The Company | 5 | 10 | Competitors | 6 | 11 | SWOT | 6 | 12 | Sales Promotion | 7 | 13 | Advertising | 7 | 14 | CRM | 8 | 15 | CSR | 9 | 16 | Future Strategies | 9 | 17 | Exhibits | 11 | | | | | INTRODUCTION Shoppers Stop is a multi brand retail outlet...
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...Consumer Preferences in the Indian Banking Industry - An Exploratory Study using Multidimensional Scaling ABSTRACT Banks are the essential part of a country’s economy and citizen’s life. Banking promotes saving and uses this money for borrowing purposes. All manner of people from the ordinary laborers and workers to the rich land owners and businessmen can keep their money safely in banks and earn savings on it. People decide which Bank to associate with depending upon its different features or attributes. The importance that customers give to each attribute, however, differs from one consumer to another. The ability to identify the importance of different attributes of banks from the consumers’ perspective is essential for improving an existing bank or establishing a new bank. The purpose of this study is to identify the positioning of major banks in India. The study makes use of the multidimensional scaling technique to identify (a) the dimensions underlying of customers’ evaluation of banks, and (b) the potential opportunities for the new bank in the perceptual map of the consumers’ mind. Keywords: Multi-Dimensional Scaling, Banks in India INTRODUCTION Banks are the heart of a nation’s economy. Firstly they promote savings through offering saving rates. Secondly, they invest this savings either through direct investment or loans to promote the economy of the country. In India, commercial banking has played a vital role in driving the economy for almost 200 years. Pre...
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