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5. Marketing Strategy: * Concept: Leisure Travel and Adventure Travel. * Segmentation:
“The Blue Travel Company” is a services section, which accomplishes the best sustainable tourism in Vietnam. Our company head office is in Hanoi and we are planning to extend the headquarters all over Vietnam for the convenience of customers. * Target: The company wants to attract big and small Corporation all over Vietnam who support environment and relax after the stressful days. This tour is perfect for the age group of 18 -35 years old people. For an older public there will be more relaxing activities than for the younger ones, such as wellness or an ecological trip with a sailing boat. * Marketing objectives:
The objective of the company is to make it sustainable by itself. In the first year our expectations need to cover all expenses to satisfying customer needs. During the first year there’s going to be172 trips. Every year the number of clients rises with approximately 15% because of the effective marketing and the clients like our services so they come back to us again. * Marketing mix: * Price: The price will be between 7-8 million VND/tours, which includes fullboard hotel, with activities. (Not contain derived expenses). * Place: The distribution of the “Blue Travel Company “ is going to be done through the Internet, sending mailings to present and future clients in the whole world. The company’s employees are going to communicate straightly with several enterprises to spread out their services through promoters. * Promotion and Advertising: The “Blue Travel Company” will do promotion to make sure that all its services will get known. The company starts to communicate with customers about the product by doing some advertising, direct marketing, merchandising, Public Relations and promotions. * Banners on the

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