...Customers as Innovators: A New Way to Create Value by Stefan Thomke and Eric von Hippel Reprint r0204f April 2002 HBR Case Study The Cost Center That Paid Its Way Julia Kirby r0204a First Person If You Want Honesty, Break Some Rules Ginger L. Graham r0204b Big Picture Wealth Happens Mark Buchanan r0204c Maneuver Warfare: Can Modern Military Strategy Lead You to Victory? Eric K. Clemons and Jason A. Santamaria r0204d Executive Women and the Myth of Having It All Sylvia Ann Hewlett r0204e Customers as Innovators: A New Way to Create Value Stefan Thomke and Eric von Hippel r0204f Reawakening Your Passion for Work Richard Boyatzis, Annie McKee, and Daniel Goleman r0204g r0204h Best Practice Saving Your Rookie Managers from Themselves Carol A. Walker The Entrepreneur Out of the Blue and into the Black Frank Batten r0204j Innovators A New Way to Create Value R&D has long been a costly and inexact process. Now some companies are trying a radically new approach, giving customers the tools to design and develop their own products. Customers as by Stefan Thomke and Eric von Hippel “L isten carefully to what your customers want and then respond with new products that meet or exceed their needs.” That mantra has dominated many a business, and it has undoubtedly led to great products and has even shaped entire industries. But slavishly obeying that conventional wisdom can also threaten a company’s ability...
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... |25.9% |395.9 |1,528.6 | |5 |Maxim Integrated Products |25.9% |481.0 |1,858.9 | |6 |Electronic Arts |25.7% |758.0 |2,951.0 | |7 |Advanced Micro Devices |21.3% |1,205.0 |5,649.0 | |8 |Adobe Systems |21.0% |539.7 |2,575.3 | |9 |Analog Devices |20.9% |536.7 |2,573.2 | |10 |LSI Logic * |20.9% |413.4 |1,982.1 | |11 |Juniper Networks |20.8% |480.2 |2,303.6 | |12 |Qualcomm |20.4% |1,538.0 |7,526.0 | |13...
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