Audience
The primary audience for Lubbock Turf is people who are building new homes, homeowners that are updating and maintaining their landscape, and business owners opening a new location. The secondary audience would be neighbors of the homeowners that use Lubbock Turf to improve their lawn, anyone who is hired to water or cut the grass to keep it alive, and any patrons of a business that Lubbock Turf provides a service too. The secondary audience plays a big part in the promotion of Lubbock Turf because they see the services already implemented and want them also. Lubbock turf provides services to Lubbock and the surrounding areas.
Understanding
The knowledge of the audience of Lubbock Turf varies. A homeowner that is looking to sod their front or back yard isn’t going to need to do this that often, so they are just going to take the opinion of Lubbock Turf for that one time purchase. Contractors are some of Lubbock Turf’s returning customers who have a lot of knowledge about the grass. They buy it often, and for other people. They want to make sure they are making an educated purchase, so that they in turn don’t hurt their own business. Having an involvement with this returning customer base is beneficial for the audience and for Lubbock Turf. …show more content…
Most of the customers have at least a high school education. A large majority of the audience is the adult of a family. Males are more likely to purchase sod or be in control of purchasing it for the family. The audience is middle to higher income. Grass is a cosmetic purchase, so people with a low income will not be too worried about the appearance of their