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Lululemon Swimwear Industry Analysis

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Originally, Lululemon exclusively only sold women’s yoga attire. In 2014 they shocked the market by launching its first ever men's collection. Surprisingly today the men's collection takes up about 25% of there sales (Schlossberg, 2016). They also branched out into swimwear recently in 2014. Swimwear is becoming increasingly popular and many brands have reached into that market as well. Lululemon tapped in right at the peak of the swimsuit popularity. Since the yoga and surf lifestyle goes hand and hand in many cases they wanted to catch up on the surfing trends. Swimwear is how they easily could penetrate this market as well as they have the yoga one. Looking into surfer life was a great business move by them. They did their research on what

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