...century when William Colgate, a soap and candle maker, began selling his wares in New York City under the name William Colgate & Company. The company sold its first toothpaste Colgate’s Ribbon Dental Cream, in 1896. Later in 1928 Palmolive-Peet Company bought the firm, under the administration B.J. Johnson. The company provides its oral, personal, and home care products primarily under the Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh, Colgate Optic White, Colgate Luminous White, Colgate 360°, Colgate Plax, Palmolive, Protex, Softsoap, Sanex, Irish Spring, Speed Stick, Lady Speed Stick, Caprice, Ajax, Axion, Fabuloso, Murphys, Suavitel, Soupline, Sorriso, Kolynos, elmex, Toms of Maine, and Mennen brand names to wholesale and retail distributors. The company had revenues for the full year 2012 of $17.1B USD. This was 2.1% above the prior year's results ($16.7B) and the estimated revenue of $17.5B for the full year 2013. Colgate’s Corporate Social Responsibility Corporate Social Responsibility has assumed increasing relevance in the past decade and many organizations are realizing that a commitment to social responsibility is required not only from an ethical standpoint but also for good business. Colgate is no different in its approach. The company has specific adopted methods to spread out their hands to the society to prove its standing on social responsibility. The company disciplines its activities based on...
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...of the heavens and the earth. The Parable of His Light is as if there were a Niche and within it a Lamp: The Lamp enclosed in Glass: The glass as it was a brilliant star: Lit from a blessed Tree, an Olive, neither of the east nor of the west, whose oil is well-nigh luminous, though fire scarce touched it: Light upon Light! Allah does guide whom He will to His Light: Allah does set forth Parables for men: And Allah does know all things.” Surah Al-Nur [24:35] ACKNOWLEDGEMENT First and foremost we would like to thank Almighty Allah, The Glorious, The Supreme, the King of the Kings, whose help and guidance in both worlds is unparallel. We would like to thank to our sir and parents for their help and guidance through out our life. We really want to thank our teacher Sir. Mushtaq Ahmed for his help and to our parents for their moral support to us. Table of Contents INTRODUCTION: 5 RATIONALE AND SIGNIFICANCE: 5 OBJECTIVE OF THE STUDY: 6 CONTRIBUTION: 7 LITERATURE REVIEW/PAST RESEARCH: 7 PROBLEM STATEMENT: 10 THEORATICAL FRAMEWORK: 10 HYPOTHESIS TO BE INVESTIGATED: 12 RESEARCH DESIGN: 12 Methodology: 13 Instrument: 13 Data analysis: 13 REFERENCE: 14 TOPIC: “ROLE OF CORPORATE CULTURE ON EMPLOYEE PERFORMANCE” INTRODUCTION: In the modern business world of today, it is imperative that individuals understand each other as members of the same organization. The study of culture attempts to describe some underlying dynamics...
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...MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE UNIVERSITY OF BRADFORD DIPLOMA IN BUSINESS MANAGEMENT COURSE DBMD2 1278B PRINCIPLES OF MARKETING ASSIGNMENT GROUP MEMBERS NO | NAME | FIN NO | 1. | LIM SOUMEY | G1093779K | 2. | LOR KIM HEANG | G1093457K | 3. | KHUN SREY NET | G1090968L | 4. | KEE YONG CHEN | G7664242M | DATE: 13 JUNE 2012 Name of Lecturer: Suandi Andy Table of Contents BACKGROUND 3 INTRODUCTION 3 MARKETING MIX 4 Product 5 Price 8 Promotion 8 Place 10 MARKET SEGMENTATION 11 Geographic segmentation: 12 Demographic segmentation: 12 Psychographic segmentation: 13 Behavioral segmentation: 13 FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR 13 Cultural factor: 14 Social factor: 14 Personal factor: 15 Psychological factor: 15 COMMUNICATION MIX 15 Advertising: 15 Personal selling: 16 Sales Promotion: 16 Public relation: 16 Direct marketing: 16 CONCLUSION 17 REFERENCES 18 DECLARATION 19 BACKGROUND Estée Lauder is one of the leaders in the cosmetic business. It was established by a businesswoman call Estée Lauder who was born on the 1st of June 1906 and died on the 24th of April 2004 along with Joseph Lauder (Her husband). In 1967, she was one of the 10 marvelous women in business and financial editors in United States. And in the 20th century, she was the only woman who appeared in the TIME magazine on the list of the 20 most powerful business geniuses. Estée became interested in the...
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...Executive Summary The Manhattan Project Company is a consulting firm that focuses on the comprehensive needs of business organization. We offer a full range of expertise that can assist a company in retaining a competitive advantage against its competitors. We are a staff of five experienced professionals who have successfully helped many organizations plan, create and achieve their objectives. We offer a professional team approach that can bring balance to any organization. The Manhattan Project Company’s consultants specialize in specific areas which include services such as SWOT analysis, sales and marketing, competitive analysis, finance, strategic planning and many others to assist any organization with their needs. We invite business owners and organizations to choose our services and let us show you how we can help you enhance your business. Introduction CanGo’s executive management has contracted with The Manhattan Project Company to provide consulting services in order to understand how to grow its business. We have looked at some areas within the organization and found a few key areas that will assist the company in reaching its goals. SWOT Analysis Strengths: CanGo has turn out to be one of the fastest growing online small business companies. CanGo has different variety of products to offer. They have labeled themselves as “the customer”. By doing this it permits them to keep the question “what do we want” in the front position of the...
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...Internship Report Submitted By: Poulami Dey MBA/June-July/2010 Semester 4th Roll no.: 50 Enrolment No: EIILMU/09/ F0741 Project A PROJECT REPORT ON CURRENT MARKET SENARIO AND FUTUREPROSPECT FOR SOLAR LAMPS AND LED PRODUCTS AT BAJAJ ELECTRICALS LTD Company ACKNOWLADGEMENT My summer internship or training with Bajaj Electricals Ltd is a life time experience that I will cherish throughout my carrier .This project has provided a great opportunity to experience the excellent and modern work culture and work process of Bajaj Electrical Ltd. I wish to thank my respective project guide at the organisation Mr. Kalyan Bhattacharya. His guidance was extremely useful throughout my project work in giving me the detailed understanding of the entire product portfolio and the overall industry overview. I would also wish to thank all the distributers and group of dealers who shared their extremely important time to equip me with the important and valuable organizational insights and helping me to prepare the project. Along with the corresponding people at the organisation, I am sincerely thankful to our internal guide Prof, Anirban Dutta, who has helped me with the adequate academic insight whenever it was required. I wish to give my warm regards to all the persons involved in the timely completion of my project, directly or indirectly. I would like...
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...CHAPTER 4 CORPORATE CHAPTER 5 CAPITAL AND SHARES TABLE OF CONTENTS GOVERNANCE 94 CHAPTER 6 FINANCIAL STATUS, OPERATING CHAPTER 1 LETTER TO HTC SHAREHOLDERS 4 34 50 RESULTS AND RISK MANAGEMENT CHAPTER 2 COMPANY PROFILE CHAPTER 3 BUSINESS OPERATIONS 104 CHAPTER 8 FINANCIAL INFORMATION CHAPTER 7 AFFILIATE INFORMATION AND OTHER SPECIAL NOTES 14 118 138 CHAPTER 1 LETTER TO HTC SHAREHOLDERS 1 LETTER TO SHAREHOLDERS LETTER TO SHAREHOLDERS 1 LETTER TO SHAREHOLDERS Dear shareholders, Faced with increasingly intense competitive pressure in the global smartphone market, HTC Corporation (HTC) has in the past year continued to allocate resources to product development, technological innovation, and marketing in order to satisfy consumer needs and at the same time solidify HTC's core developmental ability. 2012 saw HTC reach its 15th anniversary, marking an important milestone. In February, at Mobile World Congress (MWC) held in Barcelona, HTC started a camera and audio revolution with the announcement of its One series of smartphones. These smartphones introduced new technological advances such as "Amazing Camera" and "Authentic Sound," bringing consumers a brand-new user experience. In addition, in order to meet the needs of different consumers, HTC has successfully rolled out a variety of smartphones such as the DROID DNA, HTC J, and HTC Butterfly that deliver superior performance and eye-catching, user-focused...
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...Форма № Н-9.02 ХАРКІВСЬКИЙ НАЦІОНАЛЬНИЙ ЕКОНОМІЧНИЙ УНІВЕРСИТЕТ ІМЕНІ СЕМЕНА КУЗНЕЦЯ _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ (повне найменування вищого навчального закладу) ФАКУЛЬТЕТ МЕНЕДЖМЕНТУ ТА МАРКЕТИНГУ _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________...
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...1 ACCENTURE: REBRANDING AND REPOSITIONING A GLOBAL POWER BRAND1 INTRODUCTION Andersen Consulting was established in 1989 when the consulting practice of the accounting firm Arthur Andersen separated to form an independent business unit. Andersen Consulting faced the extremely difficult task of positioning itself in the Information Technology market space while simultaneously forging a separate identity from its accounting heritage. The business challenge was to retain the positive aspects of the brand equity developed over decades as Arthur Andersen, yet break away from the limitations associated with an accounting brand. What was notable was that before its inception, Andersen Consulting was generating almost $1 billion annually in revenue, yet wasn’t well known in the information technology marketplace. And to those who did know them, they were often thought of accountants, and not up to the task of delivering innovative technology solutions. In order to bridge this gap, Andersen Consulting used extensive market research to create a brand and naming strategy that would establish immediate credibility in the “consulting” arena, while at the same time leveraging all of the positive aspects with the Arthur Andersen brand. Market research also helped form the strategy for successfully launching the new name and positioning. In order to build a new identity, Andersen Consulting set a groundbreaking precedent by using sophisticated marketing strategies coupled with the professional...
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...BUSI 520 Group Marketing Analysis Project INDEX Introduction 1. Fitbit, Inc Background 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com...
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...file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt KWordListTitle:IELTS´Ê»ã KWordListIndex:ABCDEFGHIJKLMNOPQRSTUVWXYZ Antarctic Arabic abandon abbreviate abbreviation abet ability abnormal abolish aboriginal abort abortion abound abrasion abridge abrupt absorb abstract absurd abundance abuse academic accelerate accelerator access accessory acclaim accommodation accompany accomplish accomplishment accord accordance account accountant accounting accumulate accuracy accurate accuse file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt (1 of 106)10-Mar-2006 2:07:23 AM file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt achieve acid acidity acknowledge acquaint acquaintance acquire acquisition activate acute adapt addict address adept adequate adhere adjacent adjoin adjudicate adjust administer administration administrative admission adolescence adopt adoption adoptive adore adrenalin adult advent adverbial adverse advertise advocate aerial aerodynamics aerosol aesthetic affect affection affiliate file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt (2 of 106)10-Mar-2006 2:07:23 AM file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt affirm affirmative affix afflict affluent afford agency agenda aggravate aggregate aggressive agitation agony agreeable agreement agriculture aid air air-conditioning aircraft airing aisle alarm album alchemy alcohol ale...
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...reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-142626-4 The material in this eBook also appears in the print version of this title: 0-07-139044-8 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use;...
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...INSIDE Wipro in Brief Customer Focus Financial Highlights Chairman's Letter to the Stakeholders CEO's Letter to the Stakeholders CFO's Letter to the Stakeholders Board of Directors Sustainability Highlights 2012-13 Management Discussion & Analysis Directors Report Corporate Governance Report Business Responsibility Report Standalone Financial Statements Consolidated Financial Statements Consolidated Financial Statements under IFRS Glossary 2 4 8 10 12 14 16 22 24 41 55 85 106 147 183 231 This Annual Report is printed on 100% recycled paper as certified by the UK-based National Association of Paper Merchants (NAPM) and France - based Association des Producteurs et des Utilisateurs des papiers et cartons Recycles (APUR). Certain statements in this annual report concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration...
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...LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review This report critically reviews the literature on learning styles and examines in detail 13 of the most influential models. The report concludes that it matters fundamentally which instrument is chosen. The implications for teaching and learning in post-16 learning are serious and should be of concern to learners, teachers and trainers, managers, researchers and inspectors. Learning styles and pedagogy in post-16 learning A systematic and critical review LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review LSRC reference LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review Frank Coffield Institute of Education University of London David Moseley University of Newcastle Elaine Hall University of Newcastle Kathryn Ecclestone University of Exeter The Learning and Skills Research Centre is supported by the Learning and Skills Council and the Department for Education and Skills The views expressed in this publication are those of the authors and do not necessarily reflect the views of the Learning and Skills Research Centre or the Learning and Skills Development Agency Published by the Learning and Skills Research Centre www.LSRC.ac.uk Feedback should be sent to: Sally Faraday Research Manager Learning and Skills Development Agency Regent Arcade House 19–25 Argyll Street London...
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...mail.com Guide to Energy Management Seventh Edition Guide to Energy Management Seventh Edition by Barney L. Capehart, Ph.D., CEM Wayne C. Turner, Ph.D. PE, CEM William J. Kennedy, Ph.D., PE Library of Congress Cataloging-in-Publication Data Capehart, B. L. (Barney L.) Guide to energy management / by Barney L. Capehart, Wayne C. Turner, William J. Kennedy. -- 7th ed. p. cm. Includes bibliographical references and index. ISBN-10: 0-88173-671-6 (alk. paper) ISBN-10: 0-88173-672-4 (electronic) ISBN-13: 978-1-4398-8348-8 (alk. paper) 1. Energy conservation--Handbooks, manuals, etc. 2. Energy consumption--Handbooks, manuals, etc. I. Turner, Wayne C., 1942- II. Kennedy, William J., 1938- III. Title. TJ163.3.C37 2011 621.042--dc23 2011021960 Guide to energy management by Barney L. Capehart, Wayne C. Turner, William J. Kennedy--Seventh Edition ©2012 by The Fairmont Press. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Published by The Fairmont Press, Inc. 700 Indian Trail Lilburn, GA 30047 tel: 770-925-9388; fax: 770-381-9865 http://www.fairmontpress.com Distributed by Taylor & Francis Ltd. 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487, USA E-mail: orders@crcpress.com Distributed by Taylor & Francis Ltd. 23-25 Blades Court Deodar Road London...
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...Review of Marketing Research Review of Marketing Research VOLUME 1 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England 4 AUTHOR Copyright © 2005 by M.E.Sharpe, Inc. All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher, M.E. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984. ~ MV (c) 10 9 8 7 6 5 4 3 2 1 CHAPTER TITLE 5 REVIEW OF MARKETING RESEARCH EDITOR: NARESH K. MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGY Editorial Board Rick P. Bagozzi, Rice University Ruth Bolton, Arizona State University George Day, University of Pennsylvania Morris B. Holbrook, Columbia University Michael Houston, University of Minnesota Shelby Hunt, Texas Tech University Dawn Iacobucci, Northwestern University Arun K. Jain, University at Buffalo, State University of New York Barbara Kahn, University of Pennsylvania Wagner Kamakura, Duke University Donald Lehmann, Columbia University Robert F. Lusch, University of Arizona Kent B. Monroe, University of Illinois, Urbana A. Parasuraman, University of Miami William Perreault, University of North Carolina Robert A. Peterson, University...
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