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Luv Ya

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Submitted By puiifaiizz
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Analysis of Strength, Weakness, Opportunities and Threats (SWOT)
Wellness Resort
STRENGTH
1. Latest technological resources (internet, satellite, TV, POS, intranet, Key cards, etc.)
2. Wellness Resort is an established and strong brand. The commercial establishments and corporate in the Complex can create a captive demand for both rooms and F&B.
3. A only large resort hotel in Samut Prakarn Thailand
4. Significant number of continuous repeated guests
5. Equipped with a standard Conference Centre
6. The environment is the perfect blend of luxury and comfort at Wellness Resort
7. Their ‘Natural Spa’ is one of the most luxurious and unique spas in Thailand.

WEAKNESSES

1. Its membership is very expensive.

2. Difficult membership procedure.
3. Needed importation of foreign labor (high labor cost)
4. It is located in Samut Prakarn which isn’t a very touristic place.
5. The menu for in room dining and bar dining is limited.

OPPORTUNITIES

1. Partnership with international airways

2. Dynamic growth in emerging markets, improving economic conditions, developing infrastructures, the development of the urban middle class and growing foreign tourism are driving strong growth in emerging markets

3. Product and services expansion

4. Diverse target market, facing maturity and intense competition in key markets, most notably Thailand, is forcing travel accommodation operators to diversify their consumer base beyond the business travelers and attract a wider range of travelers.

THREATS

1. There is a fear that the global travel and tourism industry will see a corresponding slowdown in revenue as consumers spend and travel less in the short term.

2. Economic in Thailand is slowdown

3. Exchange rate fluctuations

4. The weather could also be a potential threat since many of their guests go there to activities. So if there’s a bad

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