...faced by Antonio. In this case study Antonio work in the Empress Luxury Lines and he faced dilemma regarding the ethic in the work place. Kevin Pfeiffer works as a computer technician and his roles to estimated damage due to recent thunderstorm. Antonio requested a computer systems upgrade ever since he assumed his post two years ago. Phil Bailey, who was Kevin Pfeiffer’s supervisor, orders Kevin to reports the estimate of damage. Kevin reports about the $15,000 worth of damage so his supervisor and the chief financial officer both were unhappy with it. After that Phil Bradley called Kevin Pfeiffer to go back to work and haul all the underground wire and the systems prior to the arrival of the insurance adjustor. If Kevin perform this task than it would be damage of more than $500,000 which is beyond the actual estimate damage of $15,00.Kevin refused to perform the task and Matt called up to perform this task for them. Antonio faced dilemma such as what to do in this situation. He has mainly two choices such as a) to take a lawful action or b) compromise with person ethics. Antonio Melendez not feels any confident regarding bypass the chief financial officer Roger. Antonio Melendez not sure about his decision because he knows well very that there are no mechanisms was in place to report wrong-doing internally, and no protections were available for whistle-blowers. He had knowledge about the Empress Luxury Lines successfully defraud the insurance company in the past. Antonio Melendez...
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...are to his subordinate, Kevin Pfeiffer, what decision would Antonio Melendez most likely reach if he applied the utilitarian approach to decision making? What conclusions would probably result if he employed the individualism approach? In my opinion, if he uses utilitarian approach he would do something rather than keeping his coworker in trouble. He would have thought of the co-employers and growth of the company and consequences to face & go ahead. In other hand, if he uses individualism he would have asked Kevin to do what he likes. If he employed the individualism approach and fraud thing have blown out in the market and the company have drowned. It would result in consequences like: • Closing of company • UnemploymentEmpress Luxury Lines • Facing social media • Cost for legal activities • Its problems to all the parties of the company except insurance. However it would be good if this happens because it would be example for others and would not go for fraud and keep others in trouble. If he employed the individual approach and fraud thing is blown and did not have any effect, this would directly result in personal problems like • Job insecurity or lay off. • Screwing of his career • Personal risk • Illegal activities However, if this happens in long term the company has to face bad consequences. And would result in high penalty than they benefited or shutting down of company which would result in job loss, terminating of retirement plans loss of shares...
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...An Exploratory Study Comparing Two Modes of Preparation for Online Teaching Dawn Hathaway Priscilla Norton* George Mason University Abstract Few online high schools report requiring online education for their teachers, and few programs exist to prepare teachers to teach online (Smith, Clark, & Blomeyer, 2005). Professional development for online teachers continues to be a concern, and evaluative research that examines the effectiveness of various types of professional development is needed (Archambault & Crippen, 2009). The purpose of this exploratory study was to compare differences in online teachers’ selfreported frequency and confidence in performing online teaching tasks between teachers who had completed a comprehensive preparation program and teachers who participated in a one-day face-to-face workshop. Results found no differences between the groups and challenge conventions related to the nature and role of teacher preparation in online teaching. (Keywords: teacher education, online teaching, professional development, online learning, teacher preparation) nline learning at the K–12 level grows substantially each year. The issue is no longer whether or not online learning is or should occur, but rather how it is implemented. Watson, Murin, Vashaw, Gemin, and Rapp (2011) reported that, as of late 2011, online and blended learning opportunities exist for at least some students in all 50 U.S. states plus the District of Columbia and that there are now 30 states with full-time...
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...to support Bruce and Cassar were BBDO senior executives Jeff Mordos (Chief Operating Officer), Cathy Israelevitz (Senior Account Director), and Ted Sann (Chief Creative Officer). Each of the three executives had over a decade of experience working on Mountain Dew. Representing PepsiCo were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions, packaging, line extensions, product changes, and sponsorships. But for Moffitt and the senior managers above him, the most important decisions of the year were made in conference rooms with BBDO creatives. Each of the ads would cost over a million dollars to produce. But the production costs were minor compared to the $55 million media budget that would be committed to air these spots. Historically, PepsiCo management had learned that selecting the right...
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...1. Q. What are some of the social, political, and economic forces that are influencing SIA’s decision to become a learning organization? * The situation in this case study demonstrates the need to consolidate employee knowledge into one system in an effort to improve overall company performance. SIA had acquired 30 separate businesses but they were still functioning like 30 separate companies. They each still had their own set of management and well-defined procedures and policies. As a result, most of the employees had developed their own areas of expertise. In the highly competitive insurance market, SIA needed to change this business philosophy if they were going to succeed. * In the early years of the new century, many companies use behavioral approach that means they use information and techniques from the social sciences to improve organizations health and improving internal relationships, and increasing problem for solving capabilities. In that time, social and political environment is changing. If SIA Corporation keep their own political policy, and keep its own hierarchy, characterized by strong top-down administration, SIA could not able to see or compete to other organizations as competition for achieving its goal. 2. Q. If you were a specialist from SIA, how and why would you respond to the proposed changes? What steps would you suggest Jerry take to increase employee utilization of the knowledge- sharing system In particular? How can he encourage...
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...------------------------------------------------- Top of Form What is the Commonwealth? The Commonwealth is an association with 54 member states in 2003, which provide support to each other, and work together toward worldwide goals. The Commonwealth is described as a "family" of nations, firstly linked together in the British Empire, and now building over 1.7 billion people of many faiths, races, languages, and traditions, The Commonwealth represents almost one-third of the world's population. Commonwealth countries are able to work together in an atmosphere of greater trust and understand than generally prevails among nations. Commonwealth Day is holiday in most of the country under the day and it held (second Monday of March). Her Majesty The Queen is the Head of the Commonwealth. What is History of Commonwealth? The origins of the commonwealth lie in the British Empire. Starting in the 16th century, Britain invaded other lands. This was very violent most of the times. Some colonies such as India, invaded other land, had large local populations ruled by British overloads. The Commonwealth association became known in 1949. And it is one of the world’s oldest political associations of states. Its roots go back to the British Empire when some countries were ruled directly or indirectly by Britain. That year India became a republic but still wished to remain a member of the association. In response, leaders agreed that membership did not have to be based on allegiance to the British...
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...The Horse Exciting and extroverted, vivid and animated, the Horse is the life of any party he attends. He is bursting with energy, always looking for the next place to kick up his heels and hang loose. He entertains friends and strangers alike with his humor and appeal. Years of the Horse Horse Years are seventh in the cycle, following the Snake Years, and recur every twelfth year. The Chinese New Year does not fall on a specific date, so it is essential to check the calendar to find the exact date on which each Horse Year actually begins. 1906*1918*1930*1942*1954*1966*1978*1990*2002 THE SIGN OF THE HORSE Horse people are extemporaneous and quick-witted. They are quite intelligent and use their practicality to their advantage in their businessand personal lives. Their sharpness makes them quick to pick up new skills and are able to handle many tasks at one time. However, this ambition can be harmful because Horse people often don’t finish what they start for fear of missing out on the next big challenge. Horses are trustworthy, friendly and open-minded. They are good friends to have and will always be honest with you. Although they are good confidants, Horse people do enjoy their alone time and are usually independent people. They can struggle with obstinance and self-centeredness, which can lead to a flare of the temper if they don’t get their way. Usually, after an episode or temper-tantrum a Horse can feel remorse, yet not all people will be able to forgive their reaction...
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...The male cosmetic market has grown exponentially throughout the last decade. The younger generation of men is more readily accepting in this market as they “feel more comfortable using grooming products beyond the traditionally accepted deodorant and shaving products.”(Hawkins, 453) The biggest challenge in developing this market is making it more widely acceptable for all demographics of men to use male cosmetic products. In today’s society, men feel the need to look younger and more attractive. The market has grown far from the major competitors including L’Oréal, Dove, and Old Spice to include up and coming companies such as Axe and Diesel. These new companies have taken a modern approach to their advertising using humor and sexuality , while Old Spice still uses its classic “The Man Your Man Could Smell Like” campaign. The demographics have been broken up to such: · Ubersexuals (25 percent): With a mean age of 38 and a mean income of $60,600, this group sees no complications between the sexes, and most agree that s is a good time to be a man. · Regular Joes (27 percent): With a mean age of 43 and a mean income of $61,900, this group has no difficulties with how men are portrayed in media and do not feel threatened by women. · Marked Grouchos (30 percent): With a mean age of 47 and a mean income of $55,500, this group is confused about what women want and do not like the way women expect more from them. · Neutrals (18 percent): With mean age of...
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...Bradley began. Vera Bradley started producing colorful and unique pattered designs for luggage, bags, sports bags and handbags; and after the success of the first product line and their economic growth, they decide to expand, creating new products such as: wallets, purses, computer and cell covers, scarves, beach accessories, lunch bags and jewelry. The company growth was consistent until 2014 when the revenue of the company fell by 1% and the net income decreased around 15%. The customer traffic was declining and new customers were not buying Vera Bradley’s products anymore. After analyzing competitors, the industry, and the internal situation of the company, there are some recommendations that I would like to develop more in-depth to add those into a new strategic plan that can actually generate profit for Vera Bradley. RECOMMENDATIONS Recommendation 1: Decrease production of certain products on the existing line to have a limited amount of high quality handbags and accessories. Recommendation 2: Expansion of the distribution channels by opening new locations globally, especially Asia due to the growth in the luxury goods market there; and improving e-commerce. Recommendation 3: Make an improvement on their marketing strategy. Recommendation 1: Decreasing production of some products on the existing line to have a limited...
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...(“LVMH”) was formed in 1987 when Louis Vuitton, a leading luxury fashion brand, formed in 1854, merged with Moet Hennessy. Moet Hennessy had been formed in 1971 when Hennessy, a cognac manufacturer, merged with Moet et Chandon, a high end champagne producer. This formation of LVMH would signal the creation of one of the world’s most profitable and encompassing luxury goods conglomerates. In 1989, Bernard Arnault would enter the picture, become the major shareholder of LVMH and take up position as chairman. An entrepreneur and art admirer, Arnault had amassed a personal fortune in real estate and in other luxury goods markets before purchasing the majority share of LVMH. Under him, LVMH would grow exponentially, acquire even more brands, expand into new markets, and see unprecedented growth. By the late 1990’s to early 2000’s, the company would be posting net revenues in the billions of Euros, comprise some fifty sub companies, all of brand names synonymous with high end fashion and luxury, and have over 1,500 retail stores operating in every major market on a global level. LVMH became the parent company to some fifty sub companies across a variety of different product industries and types. All were owned by the same company, but most operated independently and, in some instances, were direct competitors of each other. Regardless, each company no matter how different had one thing in common; they all produced high end luxury products. LVMH operated five sub categories: wines and...
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...Vision and Mission Vision: Aim to be the leading brand of leather goods and accessories in affordable luxury market Mission: Ensure that the Coach brand remains a premier, distinctive and easily recognizable brand by delivering a consistent message to the customer through communications (coach.com, global e-commerce sites and social networking sites) and visual merchandising while protecting the brand from counterfeit goods Objectives * drive growth and increase market share by expanding their distribution channels to reach local consumers in emerging markets and leveraging the global opportunities * multichannel distribution model and increase global distribution * improve same store sales productivity and increase sales of products targeted toward men * build market share in North America, Japan through the addition of new stores * Raise brand awareness and build market share in underpenetrated markets such as Europe, Asia and South America * Anticipate consumer changing needs by being “consumer centric” through the use of extensive customer research and surveys to innovate to create customer and shareholder value * matching key luxury rivals in quality and style while pricing the goods at 50 percent or more cheaper than competitors Strategic Objectives Business Level Strategy * Product differentiation – “accessible luxury brand”. It can defend against new entrants since they have to surpass proven products; they also mitigate buyers’...
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...demand details 3.4 Technology needs 4.0 Target Market 7 4.1.1 Target Market Segment Strategy 4.1.2 Market Needs 4.1.3 Market Trends 4.2 Industry Analysis 4.2.1 Industry Participants/Key Players 4.2.2 Main Competitor analysis 5.0 Strategic and Implementation Summary 10 5.1 Marketing Strategy 5.2 Pricing Strategies 5.3 Promotional Strategies 5.4 Distribution Patterns 5.5 Marketing Program 5.6 Sales Strategies 5.7 Sales Forecast 5.8 Sales Program 6.0 Web Plan Summary 13. 6.1 Website Marketing Strategy 6.2 Development requirement Reference 15 1.0 Executive Summary 1.1 Objective This paper will tend to provide a brief introduction of Louis Vuitton, the famous and high price and high reputation luxury brand product originated from France. Later, this paper will further investigate on the information regarding the company’s products and services (product mix) and its marketing analysis and industry analysis in general. The strategies analysis and implementation of the strategies will be demonstrated and website marketing strategies by the company will be discussed as well after the implementation of the strategies plan. Lastly, a brief conclusion will be provided to summarize the entire marketing plan for LVMH. 1.2 Vision and Mission LouisVuittonMoët Hennessy group,LVMH, would represent the most refined qualities of so called "Art de Vivre" in France and around the world. LVMH will have to constantly with the balance and both elegance...
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...glittering French multinational in Japan took place in Aoyama, one of Tokyo’s fashionable districts. A unique vision of luxury took shape when Louis Vuitton opened yet another new store inside Comme des Garçons on September 4, 2008, in the heart of Japan’s capital. The pop-up store situated on the prestigious Omotesando Street was an illustration of Louis Vuitton’s attachment to the Japanese luxury market. Yves Carcelle, chairman and CEO of Louis Vuitton, said, “This project not only brings a new meaning to luxury, but also speaks volumes about how the know-how and heritage of Louis Vuitton have always been perceived in Japan, including by its foremost designers. We are very proud to have been able to help Rei Kawakubo2 relive her memories in such an original and creative way.”3The Omotesando guerrilla marketing event reflected Louis Vuitton’s success in Japan. Louis Vuitton had been following an aggressive marketing strategy in the country, opening extravagant stores such as those in Ginza or Roppongi.Take a walk on Ginza’s main street, Chuo Dori, the centre of a paradise for shoppers, with longestablished department stores, such as Mitsukoshi, Takashimaya and Matsuzakaya. Continue through the high-end fashion street Namiki-dori. Stop. There it is. You have reached the massive flagship Louis Vuitton store. When Louis Vuitton, the world’s biggest luxury-goods firm, inaugurated its huge shop in 2002 in the district of Omotesando, Tokyo, hundreds of people were queued outside...
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...three competitors are Dooney & Bourke, Kate Spade and Michael Kors. Dooney & Bourke started in 1975 and is an American made brand; Kate Spade was started in 1993 and is also an American brand and lastly, Michael Kors which was started in 1981, is and American brand. Coach reaches a larger demographic compared too many of their other higher-priced competitors, such as Louis Vuitton, Prada, Gucci, Cole Haan and Dooney & Bourke, because Coach says that they are “affordable luxury”. These competitors are focused on a higher-fashion, higher income demographic than Coach is. Dooney & Bourke and Cole Haan also stress “accessible luxury” which makes them Coach’s key rivals. Coach continues to be one of the best recognized accessories brands in the United States, and is actually the leading American manufacturer and retailer of leather goods, accessories and apparel for women and men. The largest player in the United States luxury handbag market is Coach with 36% market share. Coach is the second highest-selling luxury handbag retailer in Japan with 17% market share. The company is retaining as well as attracting new customers and growing the company revenues due to the wide variety and different price points which enables the consumer to have several choices. Coach further...
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...APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry Map*.14 Appendix 5: Financial Performance14 Appendix 6: PESTLE Analysis15 Appendix 7: SWOT Analysis16 Appendix 8: Evaluating industry Attractiveness and Competitive strength19 Appendix 9: A Nine Cell Industry Attractiveness-Competitive Matrix20 Appendix 10: Cross Business Strategic Fits20 Appendix 11: Evaluating the Strategy of a Diversified Company21 Appendix 12: LVMH's Timeline of Mergers and Acquisitions24 9.0 REFERENCES25 1.0 Executive Summary The aim of this paper is to discuss the key strategic issues that LVMH face and establish some future recommendations that can be implemented in order for LVMH to remain successful in the luxury industry. In order to determine the key strategic issues a number of analysis tools were applied to the case study; they include Porter's 5 forces model, SWOT analysis and PESTEL. It was found that the key strategic issues that LVMH face centred on diversification and vertical integration. A number of strategies have been proposed to offer some recommendations to LVMH, they namely in restructuring their retail sector, considering the concept of moderate diversification and focusing on the human resources side of acquisitions and mergers. 2.0 Introduction This report is based on the analysis of a case study 27 titled: LVMH's Diversification Strategy into Luxury Goods. The scope of this report is limited to the data...
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