...I. Introduction: The purpose of this paper is an overview about the current space tourism industry with advanced developments of space vehicles. Until now, seven tourists have ridden Soyuz spacecraft, a Russian spacecraft, to the International Space Station. Capturing the potential demand of space tourism, many private companies began to introduce their new and well-designed spacecraft promising to enable tourist to travel to space. From now to the next couple of years, we are expected to see many launches including testing and commercial flights into suborbital and low Earth orbit. There are also some private companies, who were awarded by NASA for their space programs to carry astronauts to the space station. II. Virgin Galactic – Scaled Composites (Suborbital): Virgin Galactic – Scaled Composites founded by Burt Rutan designed a unique type of spacecraft. Using a mothership aircraft, the space plane will be carried to midair and then be released to launch toward the edge of the atmosphere. Using carbon composite construction, the company has introduced two version of the space plane: SpaceShipOne and SpaceShipTwo along with two model of the mothership aircraft: WhiteKnightOne and WhiteKnightTwo. (Ref 1,3) A. Spaceship: a. SpaceshipOne – WhiteKnightOne: Scaled Composites first launched the SpaceShipOne to the suborbital in 2004 while the first of WhiteKnightOne was in 2002. Overall, the WhiteKnightOne’s features are carriage and launch of payloads up to 7...
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...PROMOTION EXECUTIONS FOR ADVERTISING CAMPAIGN ASSIGNMENT DELA NAUFALIA 1206289911 Axe’s Company Background Axe or Lynx is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards the young male demographic. Unilever launched axe in France in 1983. Another of Unilever’s brands, Impulse, inspired it. Unilever were keen to capitalize on Axe's French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx. The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa's Ego brand. In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand. The Line of products is named "Axe Anarchy". AXE, a leader in men's care, is an iconic personal care brand around the world that helps men look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is...
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...Biology Animal Evolution of Prionailurus Rubiginosus Donaji A. Silva Fred N. Thomas Career Education Center Early College Abstract The purpose of this paper is to provide details on Prionailurus rubiginosus such as its physical traits, behaviors, habitats, and adaptations to its environment that assist in the species’ continued existence and survival. Using this information and research that has been conducted, the most likely ancestor for Prionailurus rubiginosus is Wild cat lineage. This is based on the theory of evolution and other scientific concepts, and the evidence that supports this conclusion is included. Keywords: Prionailurus rubiginosus, evolution, physical traits, behavior, habitat, adaptation, ancestor Introduction...
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...the beginnings of a technology which would, eventually, deliver everything from tourist information, online shopping and advertisements, financial data, weather forecasts and much more to your personal computer. Tim Berners-Lee is the inventor of the Web. In 1989, Tim was working in a computing services section of CERN when he came up with the concept; at the time he had no idea that it would be implemented on such an enormous scale. Particle physics research often involves collaboration among institutes from all over the world. Tim had the idea of enabling researchers from remote sites in the world to organize and pool together information. But far from simply making available a large number of research documents as files that could be downloaded to individual computers, he suggested that you could actually link the text in the files themselves. In other words, there could be cross-references from one research paper to another. This would mean that while reading one research paper, you could quickly display part of another paper that holds directly relevant text or diagrams. Documentation of a scientific and mathematical nature would thus be represented as a `web' of information held in electronic form on computers across the world. This, Tim thought, could be done by using some form of hypertext, some way of linking documents together by using buttons on the screen, which you simply...
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...CONSUMER BEHAVIOUR Application Exercise - II Developing communication for a new brand in skin cream category Submitted to - Prof. S Ramesh Kumar Group 17 Gunjan Kumar Prashant Gutch Kartik Yeleswaram Prashant Singh 1111344 1111345 1111348 1111362 Table of Contents 1. Category and Brand Information ........................................................................................... 2 1.1 Category summary ........................................................................................................................ 2 1.2 Key Brands summary..................................................................................................................... 3 2. Category Analysis & Linkages to concepts ............................................................................. 4 3. Issues Identification ............................................................................................................... 6 4. Selection of Articles ............................................................................................................... 8 5. Addressing the issues using article ...................................................................................... 12 6. Recommendations for new brand communication ............................................................. 16 7. Process Employed ............................................................................................................... 17 8. References ..........
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...INTRODUCTION 2 DEFINITION OF AUGMENTED REALITY 2 HISTORY OF AUGMENTED REALITY 2 APPLICATION OF AUGMENTED REALITY 3 GAMING AND ENTERTAINMENT 3 EDUCATION 3 MUSEUMS 3 SECURITY AND DEFENCE 3 MEDICINE 4 BUSINESS 4 TECHNOLOGY BEHIND AUGMENTED REALITY 5 HARDWARE 5 HEAD-MOUNTED DISPLAYS 5 TRACKERS 5 HAPTICS 5 SOFTWARE: 5 ADVANTAGES OF AUGMENTED REALITY 6 DISADVANTAGES OF AUGMENTED REALITY 6 ETHICAL ISSUES 6 BIBLIOGRAPHY 8 INTRODUCTION There was an interesting news at www.bbc.co.uk, on 25th June, 2010 it was titled “The promise of augmented reality: Gaga in a living room”, the news reported a company who developed and demonstrated an augmented reality system which generate a virtual image in 3D mapped onto a wall paper, with the use of a device with camera, (Hudson, 2011). Although augmented reality have been in existence in a similar form called Virtual reality, but it has taken a step forward, (Maad, 2008). As a consequence of the relevance of digital and media technology, there is an increase request for the development of new application which is capable of harnessing the power of augmented reality, in meeting the needs of various industries. DEFINITION OF AUGMENTED REALITY Augmented Reality can be described as the process of overlaying computer generated image, sound and information over a real life object, in real time, (Ludwig, 2009). It enhances the real world, rather than replace it, (Azuma, 1997). Augmented Reality has the following characteristic...
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...July 2012 BRANDGYM RESEARCH PAPER 6 By David Taylor Managing Partner Can social media show you the money? www.thebrandgym.com Can social media show you the money? About the research The first part of the research was with over 100 senior marketing professionals across Europe, Africa, Asia, the USA and Latin America, covering a broad range of sectors. In addition, we did research with 1000 consumers each in the UK and USA, to compare their actual use of social media* with how marketers think they use it. Read on to see how wrong most marketers are! We have brought to life the findings with examples from our work on brandgym projects, and through interesting case studies we have come across in our blogging and book writing. * To clarify, this study focuses on the creation of content using social media (e.g. Facebook pages, Twitter feeds) and not online advertising on social media sites. In this, our 6th global survey, we ask “Can Social Media Show you the Money?”. The brandgym partners Introduction Social media is a red-hot topic today. Social media is sexy, shiny and new. And it’s also a bit scary, with headlines screaming that the whole world of marketing is changing, and that ‘old’ media like TV advertising is dead. However, data on the brand and business building effects of social media is thin on the ground. We felt it was time to cut through the hype and hysteria around social media, to better understand the role it can play. We wanted to find out: “Can social media show...
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...DX Cancri Zach Moon University of Arizona; (Insert Prof Name) (Insert class name) 20 October 2014 Author Note This paper was prepared for (Insert Class name), (insert course number), taught by professor (insert prof name). Abstract Our universe is filled with millions of objects that can be seen at different times throughout the duration of a 24-hour period. Many different stars help make up the 88-recorded constellations that can be seen around the world. Of those 88 configurations, are 12 constellations that are part of what is known as the Greek Zodiac. Each constellation in the Zodiac has a mythological story that some believe explains their existence. This paper will explain the history of the constellation Cancer,...
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..., Veerle A. I. Huvenne , Eduardo Isidro , Daniel O. B. Jones12, Galderic Lastras8, ´ ˆ Telmo Morato1,2, Jose Nuno Gomes-Pereira1,2, Autun Purser13, Heather Stewart14, Ines Tojeira15, 8 16 5 Xavier Tubau , David Van Rooij , Paul A. Tyler 1 Center of the Institute of Marine Research (IMAR) and Department of Oceanography and Fisheries, University of the Azores, Horta, Portugal, 2 Laboratory of Robotics `ncies del Mar (ICM-CSIC), Barcelona, Spain, 4 Norwegian Institute for Water Research and Systems in Engineering and Science (LARSyS), Lisbon, Portugal, 3 Institut de Cie (NIVA), Marine Biology section, Oslo, Norway, 5 Ocean and Earth Science, University of Southampton, National Oceanography Centre, Southampton, United Kingdom, ¨ 6 Norwegian Institute for Water Research, Bergen, Norway, 7 Alfred-Wegener-Institut, Helmholtz-Zentrum fur Polar- und Meeresforschung, Bremerhaven, Germany, 8 GRC `ncies Marines, Departament d9Estratigrafia, Paleontologia i Geocie `ncies Marines, Facultat de Geologia, Universitat de Barcelona, Campus de Pedralbes, Barcelona, Geocie Spain, 9 Marine Biology & Ecology Research Centre, Marine Institute, Plymouth University, Plymouth, United Kingdom, 10 Netherlands Institute for Sea Research (NIOZ), Texel, The Netherlands, 11 Institut Francais de Recherche pour l9Exploitation de la Mer (IFREMER), Bastia, France, 12 National Oceanography Centre, University of ¸ Southampton Waterfront Campus, Southampton, United Kingdom, 13 OceanLab, Jacobs University Bremen, Bremen...
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...Fernández de Lugo's attempts at colonization, which were begun when the 1474 Treaty of Alcáçova had ceded this place to Isabel of Castile. Antonio de Viana wrote an epic ode to the aboriginal natives of this place, and one of his works provides the name of Mount Teide, which is the highest point in its entire country. Secondary landmasses here include * Lanzarote, Fuerteventura, Gomera, and La Palma, while its largest component is named Tenerife. Their name is in fact derived from a fierce breed of dogs known as the Presa, and not from their famous yellow avians. For 10 points, name these Atlantic islands located west of Morocco. ANSWER: Canary Islands (or) Islas Canarias (prompt on "Tenerife" before *) 3. A 2003 Timothy Pennings paper asked "Do Dogs Know" this. The Umbral type is the study of Shaffer sequences, while Mallivin is an infinite-dimensional one on the Wiener space and is also called the "stochastic one of variations". Church and Kleene...
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...Jarrett Rowland English 108 “Research Essay 2 RD” MWSU-Dr. Heard 15 November 2010 Missouri Mountain Lions Return: Can the State Support A Breeding Population? One hot wildlife question being debated in coffee shops, sporting goods stores, and Internet chat sites across Missouri goes something like this: “Do we have mountain lions here or not?” The short answer is yes, sometimes. But we have far fewer than rumors would lead you to believe. What we do not have is any evidence of a viable, breeding population of mountain lions in Missouri. As a result, the Missouri Department of Conservation has changed the state classification of the species from endangered to extirpated. An extirpated species is one that is considered extinct as a viable breeding population from a portion of its historical range. The Conservation Commission has determined that, based on considerations of human safety and risk to livestock, it is undesirable to have a breeding population of mountain lions in Missouri. Therefore, the Department of Conservation will not encourage the species to reestablish itself in the state. Despite rumors, the Department has never stocked mountain lions and will not do so in the future. Although mountain lions, sometimes called cougars, pumas, panthers or catamounts, were common in Missouri and elsewhere in the Midwest prior to European settlement, they were eradicated during the 19th century. As the countryside was settled and developed, the large predators were shot....
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...more there is a tendency to behave in the following ways: * Not starting the task until the last moment (Student Syndrome) * Delaying completion of the task (Parkinson’s Law) * Murphy’s Law Student Sydnrome: The student syndrome is a form of procrastination, but it usually includes more of a plan and sincerely good intentions. For example, if a student or group of students goes to a professor and asks for an extension to a deadline they will usually defend their request by noting how much better their project will be given more time to work on it; they request this with all the right intentions. In reality most students will have other tasks or events place a demand on the time they fully intended to commit to improving their paper or project. In the end they will often end up close to the same situation...
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...Introduction: company profile Unilever is a world leader in Fast Moving Consumer Goods,with its products being bought 160 million times a day and used 2 billion times a day in nearly over half(nearly 55%) of the households on the planet. Unilever has dual headquarters in Rotterdam and London. This was after the merger in 1930 of Margarine Unie(Rotterdam) and Lever Brothers(London). Unilever has more than 400 brands, 12 of which generate sales in excess of €1 billion a year. Its top brands include Dove, Knorr, Magnum ice-cream, Lipton tea, Axe/Lynx deodorant, Hellman’s mayonnaise and Omo, Persil and Surf. In 2011 Unilever worldwide turnover was €46.5 billion, with the underlying sales growth of 6.5%. The mission of Unilever is to help people everywhere increase the quality of their life without increasing their environmental footprint. As a result, Unilever has set out an ambitious plan to help more than a billion people to improve their health and well-being, to halve the environmental impact of its production activities and to improve the livelihoods of half a million people in the supply chain by 2020. Unilever’s human resource is its key asset. Census reports of 2010 indicate that the employees were 171,000 who composed of a cultural diversity such as the markets that the company operates in. The company operates in 180 countries; the map indicates the presence of Unilever. Of these employees top leadership consists of representatives from 22 nationalities. In 2010...
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...Global Branding of Unilever and Nestle | Report Analysis | ] | Global Branding of Unilever and Nestle | Report Analysis | | 1. Executive summary 4 2. Introduction 4 3. Overview of Unilever and Nestle 4 3.1. Company Facts-Vision and Mission 5 3.2. Company Facts-Core Business Sectors 5 3.3. Company Facts- Business Strategy 5 4. Global branding 6 4.1. Standardization vs. regional adaptation 6 4.1.1. Language 6 4.1.2. Cultural differences 7 4.2. Advertisement 8 4.2.1. Religious issues ...
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...Strategic Report for The Callaway Golf Company Innovation through Collaboration Scott Damassa Amy MacKinnon Alisher Saydalikhodjayev April 14, 2007 Harkness Consulting Table of Contents Executive Summary ................................................... 3 Company Background ................................................ 5 Competitive Analysis.................................................. 7 Internal Rivalry ................................................................ 8 Entry .............................................................................. 12 Substitutes & Complements ........................................... 13 Buyer & Supplier Power ................................................. 14 SWOT Analysis ..........................................................15 Strengths ....................................................................... 15 Weaknesses ................................................................... 15 Opportunities ................................................................. 16 Threats........................................................................... 16 Financial Analysis .....................................................16 Strategic Issues & Recommendations .......................21 References…………………………………………………………25 Harkness Consulting 2 Executive Summary Harkness Consulting has been asked by Callaway Golf to assess its strategic market position and to make recommendations for improving...
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