CONTENTS
Sl No Description Page No
1. Acknowledgement 2
2. What is meant by Advertisement 4
3. What is Ethics? 5-7
4. Ethics of Advertisement : Introduction 8-9
5. Ethics & Advertising 10-17
6. Ethics of Advertising 18-21
7. Some Ethical & Moral principles 22-26
8. The Ethics of Behavioral Advertisement 27-30
9. Attention, But at What Cost! 31-38
10. Benefits of Ethical Advertising 39-42
11. Harm done by Unethical Advertising 43-48
12. Conclusion 49
13. Bibliography 50

What do you mean by advertisement?
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence of lifestyle, culture and behaviors among consumer segments across the world’.”

What is ethics?
Ethics is a branch of philosophy which seeks to address questions about morality, such as what the fundamental semantic, ontological, and epistemic nature of ethics or morality is (meta-ethics), how moral values should be determined (normative ethics), how a moral outcome can be achieved