...Running head: Waters Bottling Company – Marketing Mix Waters Bottling Company – Marketing Mix Jeri D. Tout Argosy University Abstract The marketing mix and strategy of the Waters Bottling Company to include their strengths, weaknesses, opportunities, and threats as well as the product, price, place and promotion. The mission statement is “to serve you by bringing you water, pure and simple.” Waters Bottling Company – Marketing Mix Section 1 – The Environment (Module 1) · Introduction to Marketing o The Marketing Mix · Product: Mineral rich pure mountain water bottled in glass bottles. Reason for bottling water into glass bottles is it is eco-friendly and eliminates toxins from leaching into the water. There is no after taste, therefore, the ‘pure’ in pure mountain water remains true. According to the website BeCause Water (2014), before plastic, glass was used to store and ship materials. The trade-off for using glass is its breakability ( Possible name of brand is “WaterBlue,” to keep in touch with the president’s desire to incorporate the Blues musical style, then slightly tint the glass blue. · Place: Since the company is well-funded, distribution of the product should be nationwide and possibly sign a contract with a national retailer to promote. Biggest competitor would be with other bottling companies that sell water in glass bottles versus plastic such as San Pellegrino water which is sold at multiple retailers. · Price:...
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...| Generation 1: Years children were raised (1950-1970’s)Georgia | Generation 2: (1970’s-1990’s) Georgia & Florida | Generation 3: Years(1990’s-2010’s my generation) Florida | Parenting Practice 1: Education | Parents in my family thought education was more key than anything, and kids faced discipline if they skipped school or did bad | Education was very important like the previous generations but more kids starting to use sports and activities to help pay for school | Education was important, but sports was just as important because it was the only way some of the kids could afford college | Parenting Practice 2: Extracurricular activities | Kids didn’t really play sports, they did hunting and picking tobacco | Kids played a lot of sports and hung with friends | Extracurricular activities were very important and is was very serious especially football, even some of the parent pushed them harder in sports than school | Parenting Practice 3:Relgion Involvement | Kids had to pray and were not allowed to curse | Kids attended church every week and had to use read the bible everyday | Kids rarely attended church | Parenting Practice 4:Discipline | Kids were whooped and did extra chores | Kids were whopped and not allowed outside | Less whooping more taking away of technology, and not allowing them to go outside | Introduction The “Miller” family has its great share of similarities and differences within 3 generations. We like to define our generations by at...
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...Application of Value Management in Construction Industry | | | Value Engineering “The systematic application of recognized techniques by multi-disciplined team which identifies the function of a product or process, establishes a worth for the function, generates alternatives through creative thinking and provides the needed function reliably at lowest overall cost.” Value engineering tries to provide appropriate functions at appropriate cost maintaining performance, quality, reliability or maintainability and safety. VE analyzes a function or method by asking such questions as: * What it is? * What does it do? * What must it do? * What does it cost? * What other material or method could be used to do the same job? * What would the alternate material or method cost? The essence of value engineering lies in the following four points: 1. Focus on Function Value engineering is the function oriented revision design, and hence facilitates deeper thinking. It is not cost reduction or cheapening process. 2. Step by Step approach Value Engineering is a step by step approach aimed at achieving desired function. The whole Value Engineering workshop involves following basic steps to be followed: * Project Selection Phase * Information Phase * Function Analysis Phase * Creative Phase * Evaluation Phase * Recommendation Phase * Implementation Phase * Feedback to Management 3. Emphasis on creativity In...
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...ENG Persuasive Essay To Move Out On My Own or Stay At Home? I live at home with my parents. I live for free, I pay no bills. The refrigerator is always full, my clothes are always clean as a matter of fact I constantly come home to find new clothing on my bed, compliments of my mom. I have an IPhone 6 Plus and have never paid a phone bill. I have my own bedroom with Direct TV and my own bathroom. I pay no rent. I have a 2015 Audi A3 with full insurance coverage, and I have never paid a penny towards either. What will become me of if I move out on my own? My so-called friends keep telling me I should move out, get a place on my own. In their opinion I should be out on my own, living my life and living it up. I have convinced myself to some degree that their opinion is right, that I am nineteen and I should be out on my own. That my parents have no right to tell me what to do, or how to live, or to expect anything from me. My parents with their rules to do well in college, maintain a part time job, stay our of trouble and to please keep my room clean are just way too much to expect from me. I should be able to screw up if I want, I tell myself, and have an attitude because I am a man now. I can treat people however I want. I believe that for now I need to get my act together. I need to realize what have and start appreciating all that my parents have given to me and continue to give. I must better assess the opinions and suggestions...
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...THE NAME GIVEN TO THE NEW MEMBER OF THE AUDI IS A3 SPORTSBACK WHICH IS ACTUALLY A COMBINATION OF A SPORTS CAR PERFORMANCE AND A HATCHBACK DESIGN WHICH IS THE ANSWER TO THE MERCEDES-BENZ CLA COMPACT SEDAN.WITH PREVIOUS SUCCESS OF A3 TWO-DOOR AUDI HAS NOW DECIDE TO LAUNCH A MORE PRACTICAL AND A UPDATED VERSION OF A3 .THE LONGER , WIDER AND THE LOWER SEDAN HAS SHARP CRISP LINES WHICH ADD ON TO THE CHARACTER OF THE CAR AND WITH THE ADDED SPOILER ENHANCES THE MASCULINITY OF THE CAR AND WITH TRADEMARKED SINGLE-FRAME RADIATOR GRILL IS THE PRIMARY DESIGN ELEMENT UP FRONT THE BUMPERS WHICH WORKS AS THE LARGE AIR INLET TOO. LED DAYTIME RUNNING LIGHTS FORM VISUALLY UNIFORM CONTOURS OF LIGHT AT THE UPPER AND LOWER SECTIONS. THE TURN SIGNAL IS IN THE TAPERED INNER CORNER UNDERNEATH A CHROMED STRIP WHILE THE EXTERIOR IS IMPRESSIVE, INSIDE OF THE CAR IS FILLED WITH LUXURIES SUCH AS BANG & OLUFSEN AUDIO SYSTEM , MMI 7-INCH NAVIGATION DISPLAY WHICH EXTENDS ELECTRONICALLY FROM INSTRUMENTAL PANEL , LED LIGHTING , 4G LTE CONNECTIVITY AND MANY MORE THE FEEL INSIDE THE CAR IS PREMIUM INDEED THE DASHBOARD INTERIOR FITTINGS ARE LIFTED STRAIGHT OUT OF THE OTHER A3S SO THE DESIGN IS SIMPLE AND ELEGANT WITH THE DENSE AND LUSTROUS MATERIAL WHICH IS USED AND NOT TO FORGET THE EXTRA PREMIUM SEATS WHICH IS WRAPPED WITH MILANO LEATHER AND A COMBINATION OF PEARL NAPPA LEATHER. AUDI WILL AGAIN OFFER ITS TDI ENGINE AMONGST THE SELECTION: A TURBOCHARGED 1.8-LITER ENGINE CAPABLE OF 170 HP AND 180 LB-FT OF TORQUE...
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...* Midpoint Algorithm for the line of 1<m<∞ | | | M1N pixel | M2NE pixel | | M | | | The equation for the line ax + by + c = 0 1 The equation for the M point: d – Equation for the first midpoint d = a(x+1/2) + b(y+1) + c d = ax + by + c + a/2 + b d = 0 + a/2 + b d = a/2+b ×2 d = a + 2b 2 By substituting the value fora and b we will able to find the value of d. If d > 0, then we will select the N (North) pixel If d < 0, then we will select NE (Northeast) pixel Then there are two possibilities to go the line through M1 or M2 Equation for the above two points; M1 and M2 M1: d1 – Equation for the M1 midpoint d1 = a(x+1/2) + b(y+2) + c d1 = ax + by + c + a/2 +2 b d1 = 0 + a/2 + 2b ×2; d1= a+4 b 3 3 – 2;d b = d1 – d d1 = b + d 4 The equation for the M1 is d1 = b+d M2 : d2 – Equation for the M2 midpoint d1 = a(x+3/2) + b(y+2) + c d1 = ax + by + c +3 a/2 +2 b d1 = 0+ 3a/2 + 2b ×2; d2 = 3a +4b 5 5 – 2; a + b = d2 – d d2 = a + b + d 6 The equation of the M2 midpoint is d1 = a + b + d As mentioned above the algorithm chooses between N and NE pixels on the sign of the decision variable calculated in previous method. * Algorithm for the ellipse The equation for the ellipse is : x2/a2 + y2/b2 = 1 x2/a2 + y2/b2 – 1 = 0 x2 b2 + y2 a2 - a2 b2 = 0 Center of the ellipse (x,y) = (0,0) a = rx , b = ry The first...
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...During the Vietnam War the American Army used many different Artillery systems. The Artillery systems used were; the Rock Island Arsenal M101, Rock Island Arsenal M102, M1 Pack Howitzer/M116, M114, M115 (8-Inch Howitzer M1), and finally the M59 (M2 Long Tom). The M1 Pack Howitzer was originally used during WWII, but found its way to the Vietnam War due to its ability to be broken down into pieces for easier mobility especially in marshlands. With a capable crew, they could fire between 3 and 4 rounds per minute and could range around 9,610 yards away. The typical HE round weighed 3.6kg (7.9lbs). The M114 howitzer was used from 1955-1975 before being replaced by the M198. The M114 howitzer is classified as a medium artillery piece due to the way...
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...Individual Assignment 1.1 | Misunderstanding 1 (M1) | Misunderstanding 2 (M2) | Who was the sender? | I, Ardra English, was the sender. | My supervisor was the sender. | Who was the receiver? | My co-worker was the receiver. | I was the receiver. | What was the message? | I was school shopping this weekend, and I noticed there are four new bus shelters at the corner of Forest Lane and Abrams Road. Prepare the schedules, and I will post them immediately. | Are there any time changes that affect the schedules on the pylons? | What channel was used to send the message? | Face-to-face, verbal communication. | E-mail | What was the misunderstanding that occurred? | He did not want to create the schedules. | She did not specifically ask for the changes, and I did not realize that she wanted me to create the schedules for the pylons. | How could the misunderstanding have been avoided? | There are no established standard operating procedures for creating and installing the schedules. | I feel that my supervisor should have been more specific about her needs. I did not know that she wanted me to create the schedules, and submit them to her. | In the first misunderstanding, I learned that I should have listened to why the co-worker did not want to create the schedule. From his experience as a graphic artist, he waited until the manager in the Passenger Amenities Department sent notice to install the schedule. From my experience in customer service, when there...
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...Battle of the 73rd Easting Headed due east on the afternoon of February 26, 1991, VII Corps was advancing with a front of four armored/mechanized divisions. In the center of this front, leading the way and conducting reconnaissance for the corps, was the 2nd Armored Cavalry Regiment (ACR). The 2nd ACR’s job was to locate the forward elements of the IRG divisions suspected to be in the area, fix them in place, then pass the heavy divisions of VIII Corps through their lines so that they could smash the elite Iraqi units with a single killing blow. It was a difficult assignment, made more so by the weather conditions. The winter of 1990/91 was one of the wettest on record in the Persian Gulf, and had been a major problem during the preceding six weeks of the Desert Storm air campaign. Now the wind was howling, causing a sandstorm that was grounding the Army’s aviation assets and limiting visibility to as little as a thousand meters. Air reconnaissance was limited mostly to signals intelligence data, which meant that finding where the IRG divisions were located, would be up to the 2nd ACR. Like the prairie horse soldiers of 150 years earlier, the troopers of the regiments would grope forward until they physically ran into the enemy, in this case the IRG Tawakalna Division. Generally known to be the best and most aggressive of the various IRG formations, Tawakalna was the unit that would bear the brunt of the coming battle with VII Corps. As 2nd ACR moved forward, the regiment’s...
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...2.0 Análisis de la situación Mercedes-Benz hará el lanzamiento del Clase A la cual se llevara a cabo a finales de mes de octubre del 2012. Con este nuevo producto se busca entrar en un nuevo segmento donde la competencia acapara todo el mercado. La campaña de lanzamiento será fundamental para que el producto sea bien recibido por los nuevos clientes. Hoy en día el consumidor de autos Mercedes-Benz es una persona mayor y la idea de este nuevo producto es llegar a los consumidores más jóvenes. 2.1 Resumen de Mercado Mercedes-Benz posee una vasta cantidad de información sobre sus clientes actuales puesto a que el segmento al que va dirigido lo tiene bien definido, pero con la entrada de esta nueva Clase, Mercedes-Benz tiene como mercado target personas mucho más jóvenes. Dado que nuestro producto posee mejores características que la competencia en cuanto a tecnología, diseño más deportivo y más gadgets para las nuevas generaciones, se espera que este vehículo sobrepase las expectativas del cliente y esa es nuestra propuesta de valor. Mercado Meta: • Jóvenes (Estudiantes y profesionistas) • Deportivo • Ambos sexos • A / B 2.1.1 Demografia del Mercado El perfil del cliente típico de Mercedes-Benz consiste en los 3 siguientes mercados, geográficos, demográficos y conductuales. Geográfico. • Como se puede observar en la siguiente tabla, la población a la que se está dirigiendo es del 7.40% de la población total de México. Es decir, cerca de de ocho millones de personas...
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...Imagen de marca La Imagen de marca nos posiciona como una marca que entrega calidad, diseño y compromiso, con un seguimiento de postventa y servicio de garantía a precios adecuados, para satisfacer las necesidades del cliente con un respaldo tecnológico y de calidad comprometido con medioambiente. Además de intentar alcanzar un volumen de ventas que nos permita obtener beneficios y conseguir un buen posicionamiento en el mercado. Creándose una imagen de marca muy relacionada con la exclusividad, hoy en día dándole un trato medio para el disfrute y no como fin, Mitja como marca transmite una imagen muy sobria y equilibrada, podríamos decir que todos sus productos son muy corporativos, todos se basan en los mismos principios transmitiendo la misma percepción al mercado. Modelo ABE 90 La mejor opción con respecto a la estrategia de gama sería la de introducir un solo nuevo modelo el primer año, el monovolumen medio ABE 90, ya que consideramos que entre las alternativas existentes sería el vehículo mejor aceptado y con un precio más reducido. Además de contar con que un 10%de la cuota del mercado en 2013 es de los monovolúmenes medios. De esta forma conseguiríamos una mayor presencia en el sector que posteriormente nos facilitará la introducción de los siguientes modelos, así como, estar presentes en un nuevo segmento. Y llegar a la situación de break-even. P.V.P: 27.000€ Nuestros competidores: Mazda 2: este modelo compacto es líder en su segmento en términos de aceleración...
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...overview to find out which navigation CDs/ DVDs are available for your car and navigation system. Compatibility navigation units & software (Passenger cars) Navigation 20/ Universal Media Interface Audio 30 APS Audio 50 APS Valid from 01.11.2011 to 30.11.2011 COMAND APS COMAND APS DX COMAND - Version C, APS 1, APS 2, APS 4 W/V 168 - A-Class up to 2004 A1 A2 A3 W/C 169 - A-Class from 2004 C1 D1 D2 D3 D4 W/C169 - A-Class from 07/08 M1 L1 L4 L2 L5 L3 W 245 - B-Class C1 D1 D2 D3 D4 W254 - B-Class from 07/08 M1 L1 L4 L2 L5 L3 W/S 202 - C-Class up to 2001 A1 A2 A3 W/S/CL 203 - C-Class up to 03/04 A1 A2 A3 F1 F2 F4 F5 F7 F8 F10 F3 F6 F9 W/S/CL 203 - C-Class from 04/04 C1 D1 D2 D3 D4 W/S204 - C-Class from 03/07 P2 P3 P4 K1 J1 J4 J2 J5 J3 CLC - CLC-Class from 06/08 to 09/08 C1 D1 D2 D3 D4 3 Compatibility navigation units & software (Passenger cars) Navigation 20/ Universal Media Interface Audio 30 APS Audio 50 APS Valid from 01.11.2011 to 30.11.2011 COMAND APS COMAND APS DX COMAND - Version C, APS 1, APS 2, APS 4 CLC - CLC-Class from 09/08 M1 L1 L4 L2 L5 L3 C...
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...Engineer-to-Engineer Note EE-218 a Technical notes on using Analog Devices DSPs, processors and development tools Contact our technical support at dsp.support@analog.com and at dsptools.support@analog.com Or visit our on-line resources http://www.analog.com/ee-notes and http://www.analog.com/processors Writing Efficient Floating-Point FFTs for ADSP-TS201 TigerSHARC® Processors Contributed by Boris Lerner Rev 2 – March 4, 2004 Introduction So, you want to write efficient code for the ADSP-TS201 TigerSHARC® processor? Or, maybe, you have come across the optimized example floating-point FFT for this processor and would like to understand how it works and what the author had in mind when writing it. This application note tries to answer both questions by going through that FFT example and all its levels of optimization in detail. This example can be followed in developing other algorithms and code optimized for the ADSPTS201S processor. Generally, most algorithms have several levels of optimization, all of which are discussed in detail in this note. The first and most straightforward level of optimization is paralleling of instructions, as the processor architecture will allow. This is simple and boring. The second level of optimization is loop unrolling and software pipelining to achieve maximum parallelism and to avoid pipeline stalls. Although more complex than the simple parallelism of level one, this can be done in prescribed steps without good understanding...
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...(S1) 13.15 - 14.45 M1 15.00 - 16.30 16.45 - 18.15 Monday 05/11/2012 Tuesday 06/11/2012 Wednesday 07/11/2012 Thursday 08/11/2012 Friday 09/11/2012 MIS A3 MIS A3 Leadership A3 MIS A3 MIS A3 Leadership A3 Conv G1 S10 Leadership A3 R&W G1 S20 Leadership A3 R&W G2 S20 Conv G2 S10 R&W G2 S10 R&W G1 S21 Monday 12/11/2012 Tuesday 13/11/2012 Wednesday 14/11/2012 Thursday 15/11/2012 Friday 16/11/2012 MIS A3 MIS A3 Leadership A3 MIS A3 MIS A3 Leadership A3 Leadership A3 Leadership A3 R&W G1 S20 R&W G2 S20 Conv G2 S10 Holiday MIS A1 LAW From 1.15 to 3.15 A2 Monday 19/11/2012 Tuesday 20/11/2012 Wednesday 21/11/2012 Thursday 22/11/2012 Friday 23/11/2012 MIS A3 MIS A3 Leadership A3 MIS A3 MIS A3 Leadership A3 Conv G1 S10 Leadership A3 R&W G1 S21 Leadership A3 R&W G2 S10 Conv G2 S10 R&W G2 S21 R&W G1 S10 MIS LAC1 LAW LAC1 LAW LAC1 Monday 26/11/2012 Tuesday 27/11/2012 Wednesday 28/11/2012 Thursday 29/11/2012 Friday 30/11/2012 MIS A3 MIS A3 Leadership A3 MIS A3 MIS A3 Leadership A3 Conv G1 S10 Leadership A3 R&W G1 S21 Leadership A3 Conv G1 S20 R&W G2 S10 Conv G2 S10 R&W G2 S10 R&W G1 S21 Leadership From 10 to 12 A2 Leadership From 1 to 3 A2 Monday 03/12/2012 Tuesday 04/12/2012 Wednesday 05/12/2012 Thursday 06/12/2012 Friday 07/12/2012 MIS A3 MIS A3 Leadership A3 MIS A3 MIS A3 Leadership A3 Conv G1 S10 Leadership A3 R&W G1 S21 Leadership A3 R&W G2 S10 Conv...
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...Terminology Key: W S T V O P R L M N H I J D E F A B C A17,B6, C19,D11,E7, F6,H1,I10,J1,L4,M8,N6, Lexis Adjectives Nouns Verbs Dicource Semantics Grammar Sentences Phonetic/Phonology Pragmatics Orthography LEXIS A3, B3,C7,E2,F2, I2,J1, L3, M1,O1, P4,S5 * Acronym Ex:RADAR= Radio Detecting And Ranging * Affixation Ex: Incapable,ex-President, Laughing * Archaic language (old) Ex: By thy long grey beard and glittering eye * Back formation Ex: Automate from automation,Air-condition from air conditioning * Blending Ex: Smog (smoke + fog),Emoticon (emotion + icon),Because (by + cause) * Borrowing Ex: Déjà vu, Mammoth, Algebra * Clipping Ex:Gas (gasoline), Champ (champion), Teen (teenager) * Colloquialism Ex:Go bananas (go insane or be very angry),Wanna (want to),Gonna(going to),Y’all(you all), Go nuts(go insane or be very angry) * Comparative lexical connectors Ex: * Compound * Conjunctions Link words and phrases together Ex:and, but, however * Consequence lexical connectors * Conversion * Elipsis … * Eponym A person (real or fictitious) from whom something is said to take its name Ex: Adam-Biblical character- Adam's apple,Achilles- Greek mythological character- Achilles' heel * Formal/informal language * Functional words * Idiolect The way someone may speak * Initialism Ex: Habeeb Ahmed= HA ...
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