Internet marketing provides businesses with several advantages however it has several benefits for customers which helps businesses to provide better customer service and also attracts more customers to shop online as it is more convenient and easier. Below is a list of advantages of internet marketing for customers. Internet Marketing is cost effective as businesses will not have to worry about any travel, postage, printing or any other costs which makes it cheaper compared to traditional marketing. The advantage that this will provide to customers is that the businesses will have more money that they could invest into providing better customer service, for example entering new market sectors. At TOPSHOP they could invest money into training their employees this will therefore improve the service that they are providing and hence they will have a competitive advantage. They could also invest the money into new fashion lines and by doing this it will attract a wider range of customers. The investments that TOPSHOP have already made is that they sell children’s clothes and beauty products by doing this it provides customers with convenience as they can purchase a wide range of products from one place.

Also internet marketing is quick and easy. Therefore at TOPSHOP any advertisement that they use can be set up quickly and can be placed on the internet within hours, also if any changes need to be made it can be done immediately. The advantage that this has for customers is that they can access the advertisements for a longer period of time and this can attract a wide range of customers. It also keeps the customers informed about any changes that have been made and this is a good method of customer service. At TOPSHOP they place advertisements about new promotions and products that have been introduced. For TOPSHOP advertisements play a big part on the way that the