Connect the team with vision and strategy Having a clear vision and strategy is important in order to motivate a team as it provides a common sense of purpose which can help to form a team from individuals, and then focus them on achieving the goal. It is important to have a common sense of purpose which is aiming towards achieving the vision and strategy as this helps achieve attention through vision, which drives people towards accomplishing the final goal, which is a "better railway for a better Britain", one of the current company catchphrases. The idea of attention through vision was suggested by Warren Bennis and Burt Nanus as a way to encourage and inspire team members to push themselves and use their own experiences in a way which enhances the work of the team. Similarly, John Kotter recognised that having an established direction, and providing the means to get there, can drive people towards meeting their goals. However, it is important that the common sense of purpose that is communicated towards the team is something which meets the vision of the organisation, otherwise the work of the team may stray off course. That last point is why communication is such an important part of leadership. If the vision and strategy is not broken down into meaningful and relevant objectives then the message of the company vision can get lost. It is down to the leader to use their communication skills to pass the message of the vision to the people in the team in a way and form that they can understand, will be interpreted easily and correctly, and has relevance to the immediate task in hand. Understanding the importance of a task is a large part of motivation, as it allows team members to see the effect of the work they are carrying out, and understand why it is necessary to achieve the end goal. The most common way for this to be done is by establishing what