...Executive Summary: Organizational Focus & Goals Derron Venerable University of Phoenix HRM/326 MARIBEL HINES September 15, 2014 Introduction The purpose of an Executive Summary is articulate a full report with the least amount of words possible depending on the size and nature of the issue. In most cases executive summaries serve as a report for executives who do not have the time to read the full report; therefore, the summary will give the executive the information that he or she needs to understand the objective, the issue(s), and the plan(s) in place to solve the issue(s). The following summary is focusing on an on-going overtime issue that one of the company’s branches is having. Focus and Goals The current focus at this particular location is to complete the daily task in the fastest most efficient safest way possible. The goals are to minimize or combine the current routes, run the routes from the closet point to the furthest and create a benchmark for each driver to attempt to meet in a safe but efficient manner. The research states that if the routes are done in a sequence form from the closet point to...
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...An executive summary, sometimes known as a management summary, is a short document or section of a document, produced for purposes, that summarizes a longer report or proposal or a group of r business elated reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. It is intended as an aid to decision-making by managers[1][2] and has been described as possibly the most important part of a business plan.[3] They must be short and to the point. An executive summary differs from an abstract in that an abstract will usually be shorter and is intended to provide a neutral overview or orientation rather than being a condensed version of the full document. Abstracts are extensively used in academic research where the concept of the executive summary would be meaningless. "An abstract is a brief summarizing statement... read by parties who are trying to decide whether or not to read the main document", while "an executive summary, unlike an abstract, is a document in miniature that may be read in place of the longer document".[4] An executive summary differs from an abstract in that an abstract will usually be shorter and is intended to provide a neutral overview or orientation rather than being a condensed version of the full document. Abstracts are...
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...Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore, the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete document. They read an executive summary to obtain information without having to read the report in full. The executive summary should be written as a document that can stand on its own and is usually written on one or two pages, depending on the length of the report. It restates the purpose of the report and describes any results, conclusions, or recommendations made in the report so that the reader understands the reasons for the conclusion or recommendations. Acronyms, symbols, and abbreviations must be written out. Tables and figures in the report should not be referred to by number in the executive summary. The audience for an executive summary is receptive to the message, so the writer should assume that the audience wants to know and understand the message. It is written in a formal tone using an impersonal style and eliminating first person pronouns (I, we, our, etc.). Use the following guidelines when writing an executive summary: • • • • • State clearly the purpose of the...
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...Good and poor examples of executive summaries This is a GOOD example from an Accounting & Finance assignment. Footnote Executive Summary This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data analysed show that all ratios are below industry averages. In particular, comparative performance is poor in the areas of profit margins, liquidity, credit control, and inventory management. The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management.Recommendations discussed include: improving the average collection period for accounts receivable· improving/increasing inventory turnover· reducing prepayments and perhaps increasing inventory levels The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail...
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...[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Electronic Discharge Summary EXECUTIVE SUMMARY Electronic Discharge Summary EXECUTIVE SUMMARY S. CHANDE, C. CHAHAL, N. GANDHI, A. HUSSEIN, K. MANOHARON. N. NURU S. CHANDE, C. CHAHAL, N. GANDHI, A. HUSSEIN, K. MANOHARON. N. NURU THE PROPOSAL There were 15 million discharge summaries produced for admissions into hospital last year. A staggering 80% of these were found to be inaccurate or incomplete and another 70% of these were reported as being severely delayed on a regular basis. This compromise to clinical care and patient safety is simply unacceptable. Our empirical market research has found that the majority of junior doctors, the principal users of discharge forms, were unhappy with the current systems in place. It has also been reported that on average junior doctors spend more time carrying out admin duties than in formal training and teaching sessions. There are electronic discharge systems present however, these have been described as insufficient as they lack comprehensive coding and in some circumstances...
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...Executive summary: The purpose of the term paper is to represents the different types of marketing activities undertaken by carbonated beverage that is mojo by Akij Food and Beverage Ltd to hold customers of Bangladesh. Among various types of drinks mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of energy drink. Immediately after the introduction of the brand it became very common among its purchaser because of the high quality and demanding delivery in every corner and junction of the country. While doing our work we understood that our chosen product is in the growth stage and has a long way to go. The term paper gives an idea how Akij Food and Beverage Ltd, has extended their products by bringing changes to attract consumer and alter their behaviour their strategy of product positioning and pricing. Moreover it gives a knowledge about the distribution of the product over their targeted segment and how they promote the cola drink, while keeping a good public relation with their customer. Table of Contents: Introduction………… …………………………………Page 3 Company profile…….……………………………..Page 3 – 4 Consumer behaviour……………………………….Page 5 - 8 Marketing Strategy…….…………………………...Page 8-11 Product strategy …...……………………………..Page 11-13 Pricing strategy ……………………………………...Page 13 Distribution strategy. …………………………... Page 13 -15 Promotion strategy…………………………… .Page 14 – 15 Recommendation………...
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...[pic] Apple Inc. SEC 10-K TABLE OF CONTENTS 1 Introduction 3 1.1 Executive Summary 3 1.2 History 3 2 financial analysis 4 2.1 Income statement 4 2.2 balance statement 4 2.3 cash flow statement 5 3 appendix 5 4 References 7 4.1 work cited 7 INTRODUCTION 1 Executive Summary In this report I will discuss my financial analysis of Apple Corporation along with a synopsis and display of the company’s financial documents and records. I have been a consumer of Apple products for many years. With their recent conference that reveal the new iPhone 6s, iPad pro ad Apple Watch they continue to incline with innovative products and financially. “The Company must continually introduce new products, services and technologies, enhance existing products and services, and effectively stimulate customer demand for new and upgraded products” (SEC 10-K, 2014). Apple continue to produce new products to stay ahead of the competition. 2 History Apple was established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple produces, manufactures, designs and sale computers to schools, businesses, and government agency. In addition, Apple also sales personal computers, iPod and iPhone compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals...
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...Executive Summary Starbucks is an international coffee corporation which is a special corporation. In the past 40 years, Starbucks gain a huge success. However, in the process of gainning success, Starbucks also faced a lots of challenges. So what the difficulties it suffered and how it solved the problems are very improtant to our corporation’s success. Introduction Starbucks is an international coffee corporation. When Howard Schultz, the chairman & CEO of Starbucks, attended the Commonwealth Club, he said that “ Starbucks is a special company, not a company better than other companies, but a company different from other companies.” Starbucks creates a third place between working place and home which can provide the sense of community and human connection in every Starbucks store. At the same time, Starbucks provides high quality coffee at high price, so the market target of Starbucks should be the middle-class. Background According to the Starbucks Offical Website we can know that the first Starbucks store was opened in Seattle at 1971s. At that time, Starbucks just sold coffee beacons and coffee equipment for people and only has four stores. In 1987s, Starbucks creates its coffee culture. In 1990s, Starbucks expanded beyond seattle and first to the rest of the America. In 1992s, the stock of Starbucks was traded on the NASDAQ National Market. In 2000s, Starbucks has 6,000 stores over 30 countires. In 2010s, Starbucks has 17,000 stores...
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...Table of contents Introduction……………………………………….………2 Mojo Media Executive Summary Objectives Situation Analysis.......…………………………………...5 Historical Context Industry Analysis Market Analysis SWOT Competitor Analysis Objectives…………………………………………….…12 Quantitative Benchmarks & Time Frame Budgeting……………………………………………..13 Method & Amount Strategy …………………………………………………14 Target Market Campaign Strategy Execution…………………………………....…………17 Creative Objectives & Strategies Creative Testing Media Plan………………………………………37 Objectives Strategies Choices Scheduling and Budgeting Integrated Marketing Communications Evaluation………………………………………………46 Criteria for Success-Measurement Methods Marketing Recommendations Conclusion……………………………………………..48 1 INTRODUCTION Mojo Media MoJo Media is a full service advertising agency dedicated to providing companies with creative, executable, and effective ideas. We specialize in helping brands take their company to a whole new level. By working personally with each client, we are able to develop creative solutions to transform the brand. We would like to thank Naked Juice for inviting our advertising agency to design an advertising campaign. We are confident that our advertising ideas will put some mojo into the way consumers see your juice products. 2 INTRODUCTION Executive Summary Naked Juice presents an affordable and unique way for consumers to maintain healthy eating habits in an on-the-go environment. The brand has relied on its healthy share of...
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...the advertising momentum in the months following the most viewed sports event in American television. Should they stick with advertising on TV or try out a viral advertising approach in social media? Their budget wouldn’t allow for both media to be used. Barnard, Vice President at PepsiCo and the General Manager of the Pepsi-Lipton Tea Partnership (PLP), owner of Brisk, was in charge of the final decision and conferred with Tamaro, Brand Building Director for Brisk, on what to do. PepsiCo was the second largest food and beverage company in the world. So at $340 million in net revenues in 2009-10, PLP seemed like a drop in the ocean compared to the $10 billion1 from its holding company, the Pepsi Americas Beverages division. Yet, PepsiCo executives had given a Super Bowl spot to Brisk, over bigger brands such as Lay’s and Mountain Dew, because top management had decided to invest in the brand and in iced tea. It was the only major category where neither Pepsi nor its rival, Coca-Cola, had the top market share position. Needless to say, all eyes at PepsiCo were on...
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...us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization. .All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each other‘s views on the different issues to complete this report. Executive Summary Agora is the largest retail superstore in Bangladesh. Agora‘s interior is similar to most supermarkets in design and layout due to trends in marketing. It produce tends to be near the entrance of the store. Various kinds of products and services are sold (at least 2500 products and services). Milk, bread, and other essential items are...
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...Dear Madam, Here is my report on “Consumer perception & Brand positioning of O’POTATO chips in particular reference to AKIJ FOOD & BEVERAGE.” It has been a pleasure as well as a challenge on my part to work on this report that has enabled me to know about Consumer perception & Brand positioning of O’POTATO chips. I wish you would be to kind to accept my Intern report and help me to complete my degree. Sincerely, Shariful Hasanul Huque Page | 2 Acknowledgement First of all I would like to thank the All Mighty for helping and supporting us to solve the assignment in time. I would also like to thank Mr. Shafiqul Islam Tushar ( AGM Brand ),Maidul hossain (Brand Executive),Mainul huq (Brand officer),Tuhin Sultana (Brand officer),Shamol Halder(B.O),Tazul Islam(Event Head),Sanaul Sikder(E.M.O), and Sumit Chakrabarty (AMO) & zahidul islam(research officer) of Akij Food and Beverage Ltd. for providing me enough support and guidance to enrich my report. I also want to thank my supervisor Ms. Kohinur akther who has helped me in the preparation of this report. I am also grateful to my parents and all of my friends for their continuous support and to all those who have in some way contributed to the preparation of this report. Last but not the least; I am grateful to all the respondents...
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...Dear Madam, Here is my report on “Consumer perception & Brand positioning of O’POTATO chips in particular reference to AKIJ FOOD & BEVERAGE.” It has been a pleasure as well as a challenge on my part to work on this report that has enabled me to know about Consumer perception & Brand positioning of O’POTATO chips. I wish you would be to kind to accept my Intern report and help me to complete my degree. Sincerely, Shariful Hasanul Huque Page | 2 Acknowledgement First of all I would like to thank the All Mighty for helping and supporting us to solve the assignment in time. I would also like to thank Mr. Shafiqul Islam Tushar ( AGM Brand ),Maidul hossain (Brand Executive),Mainul huq (Brand officer),Tuhin Sultana (Brand officer),Shamol Halder(B.O),Tazul Islam(Event Head),Sanaul Sikder(E.M.O), and Sumit Chakrabarty (AMO) & zahidul islam(research officer) of Akij Food and Beverage Ltd. for providing me enough support and guidance to enrich my report. I also want to thank my supervisor Ms. Kohinur akther who has helped me in the preparation of this report. I am also grateful to my parents and all of my friends for their continuous support and to all those who have in some way contributed to the preparation of this report. Last but not the least; I am grateful to all the respondents...
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...Subject: Submission of Internship Report. Dear Madam, Here is my report on “Consumer perception & Brand positioning of O’POTATO chips in particular reference to AKIJ FOOD & BEVERAGE.” It has been a pleasure as well as a challenge on my part to work on this report that has enabled me to know about Consumer perception & Brand positioning of O’POTATO chips. I wish you would be to kind to accept my Intern report and help me to complete my degree. Sincerely, Shariful Hasanul Huque Page | 2 Acknowledgement First of all I would like to thank the All Mighty for helping and supporting us to solve the assignment in time. I would also like to thank Mr. Shafiqul Islam Tushar ( AGM Brand ),Maidul hossain (Brand Executive),Mainul huq (Brand officer),Tuhin Sultana (Brand officer),Shamol Halder(B.O),Tazul Islam(Event Head),Sanaul Sikder(E.M.O), and Sumit Chakrabarty (AMO) & zahidul islam(research officer) of Akij Food and Beverage Ltd. for providing me enough support and guidance to enrich my report. I also want to thank my supervisor Ms. Kohinur akther who has helped me in the preparation of this report. I am also grateful to my parents and all of my friends for their continuous support and to all those who have in some way contributed to the preparation of this report. Last but not the least; I am grateful to all the respondents for patiently furnishing...
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...EXECUTIVE SUMMARY Mamas & Papas was established in 1981 by Italian entrepreneurs David and Luisa Scacchetti. Mamas & Papas has grown as a family business to become the UK’s number one nursery brand. The company has turnover in excess of £120 million, and continue to expand domestically and internationally in order to fulfill the mission to be the number one global nursery brand. Mamas & Papas have over 30 stores in UK. They also trade with Independent specialists in the UK and through international retail partners. Their International Franchise operation started with the opening of several stores across the Middle East in 2007. The company now spots the opportunities in South East Asia marketplace. Thailand is a very outstanding country in this region; the advantages bring attraction to foreign investors, especially for Mamas & Papas. This opportunity somehow matches with the company’s mission perfectly. Wide range of products and unique services provided by Mamas & Papas can be their internal strength in terms of internationalize to Thailand. Good economic environment in Thailand also can be great opportunity for the company to be successful in franchising. With Thailand Foreign Business Act, that not allows foreigners to invest in any companies more than 49% will limited the Mamas & Papas entry strategy into the form of franchising. Mamas & Papas will use their strength in products and services in terms of franchising to Thailand. In addition...
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