...SCHOOL OF MANAGEMENT AND LANGUAGES Edinburgh Campus C11SK– Sustainable Marketing Course Handbook Semester 2, Session 2013-2014 Introduction Managing sustainability is arguably the most important business issue to face organisations today and into the foreseeable future. Organisations will be required by the market, governmental intervention or resource scarcity to fundamentally reorganise how they satisfy consumers’ demands. This course will develop students’ knowledge and expertise on how to do this and meet these marketing challenges. In doing this, students will develop a detailed understanding of the sustainable consumer, the causes of over-consumption and how marketing sustainability can be practiced Staff contacts Lecturer and Course Coordinator: Dr Iain Black I joined Heriot Watt as a Reader from the University of Edinburgh and before that held post of senior lecturer at University of Sydney. My main teaching and research interests revolve around sustainability, in particular anti-consumption, consumer’s responses to scarcity and how consumers dispose of goods. I am the Sustainable Consumption theme leader for the International Sustainable Development Research Society and have published widely in top ranked academic journals including the European Journal of Marketing, Marketing Letters, Journal of Marketing Management, Journal of Consumer Behaviour, Sustainable Development and Journal of Marketing Communications. This allows my teaching to...
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...Lesson Plan: Comprehension EDRD 6600 Research-Based Rationale For my final lesson plan, I choose to focus on Comprehension. The National Reading Panel’s report has identified Comprehension as one of the five essential components of effective reading instruction. Comprehension is an active process that enables the learner to understand the words being read, and is the actual reason for reading! Comprehension requires purposeful and thoughtful interaction with text, and improves through explicit teaching of specific cognitive strategies. More specifically, the rationale for explicitly teaching comprehension skills is that comprehension can be improved by teaching students to reason strategically when they encounter barriers to understanding what they are reading (National Reading Panel, 2000). The NRP reviewed over four hundred studies on text comprehension and found that there are seven instructional strategies that appear to have a solid scientific basis for students to increase comprehension. The first strategy is Comprehension Monitoring which involves students reading text with an aggressive awareness of when they do and don’t understand something. The second strategy is Cooperative Learning, which involves students working on clearly defined reading tasks in small groups or as partners. The third strategy is the Use of Graphic Organizers or Story Maps. This helps display concepts and interrelationships among concepts in text through the use of diagrams...
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...Joint attention Does joint attention facilitate language acquisition in children? Joint attention is that shared focus of two individuals on a single object. This is simply achieved when one of the individuals alerts the attention of the other to the object mainly through pointing, eye gazing or through the use of verbal and other non verbal indications. An individual focuses their gaze on the other individual, points their finger on the object and then returns their gaze on the individual. Cross sectional description of a child’s ability to follow an eye gaze was first presented by researchers Scafie and Bruner the first time in 1975. They found out that children aged between eight to ten months followed a line regarded to them, children between eleven and fourteen months old also did the same. This form of early research showed that it is possible to bring objects to the attention environment of an infant through the use of an eye gaze (Moore & Dunham, 2009). A good development in language is of critical importance when it comes to an infant’s readiness for school and achievement in academics (Janus & Offord, 2007). Language development is also a key facilitator in the development of social skills of an individual which optimizes the involvement of the individual in social and economic activities of the society (Zubrick et al., 2009). There is increased attention from researchers in early child development in language so s to better understands human development. Language...
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...political or even economic point of view. John Dower challenges all these views on World War II with his thesis in “War Without Mercy” that World War II was a war associated greatly with racism that can be labeled as a race war and it greatly affected the behavior of the war. Through reports, propaganda, and personal accounts from soldiers John Dower successfully proves and supports his thesis that World War II was fought primarily as a race war. Dower writes "In the United States and Britain the Japanese were more hated than the Germans...
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...Korean War Korean War The Korean War (25 June 1950 - armistice signed 27 July 1953[1] ) was a military conflict between the Republic of Korea, supported by the United Nations, and the Democratic People's Republic of Korea, supported by the People's Republic of China (PRC), with military material aid from the Soviet Union. The war was a result of the physical division of Korea by an agreement of the victorious Allies at the conclusion of the Pacific War at the end of World War II. The Korean peninsula was ruled by Japan from 1910 until the end of World War II. Following the surrender of Japan in 1945, American administrators divided the peninsula along the 38th Parallel, with United States troops occupying the southern part and Soviet troops occupying the northern part.[2] The failure to hold free elections throughout the Korean Peninsula in 1948 deepened the division between the two sides, and the North established a Communist government. The 38th Parallel increasingly became a political border between the two Koreas. Although reunification negotiations continued in the months preceding the war, tension intensified. Cross-border skirmishes and raids at the 38th Parallel persisted. The situation escalated into open warfare when North Korean forces invaded South Korea on 25 June 1950.[3] It was the first significant armed conflict of the Cold War.[4] The United Nations, particularly the United States, came to the aid of South Korea in repelling the invasion. A...
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...another language besides their own mother tongue. They will like to learn English language which is the second language we can learn. As a language, there are a lot of skills which we must learn, such as, reading, writing, listening and speaking. What actually reading is? Reading means the action or skill of reading written or printed matter silently or aloud. Moreover, it is also mean as the process of constructing meaning from written texts. Hence, it is not a skill that students must learn separately from other processes. Reading skill combines many complex activities include categorizing, building key terms and concepts for a subject, measuring one’s reaction to a subject, making new connections, abstracting, figuring out significance and developing arguments. In learning English Foundation subjects, there are some reasons for us to read. By reading books, we might become an interesting person. This happens because we can use information that we get from books or magazine to impress ourselves to friends or future employers. Besides, reading also can help us to learn how to write correctly. In this case, we will get good grades and also can impress our future boss who will promote us because we can express ourselves 3 correctly. The next reason for reading is to help us in developing our imagination to write many excellent stories. For doing some event, we also can look up a lot of funny ideas for friends to prepare something outside our expectation. If...
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...The Real Ebonics Debate What Should Teachers Do? By Lisa Delpit The "Ebonics Debate" has created much more heat than light for most of the country. For teachers trying to determine what implications there might be for classroom practice, enlightenment has been a completely non-existent commodity. I have been asked often enough recently, "What do you think about Ebonics? Are you for it or against it?" My answer must be neither. I can be neither for Ebonics or against Ebonics any more than I can be for or against air. It exists. It is the language spoken by many of our African-American children. It is the language they heard as their mothers nursed them and changed their diapers and played peek-a-boo with them. It is the language through which they first encountered love, nurturance and joy. On the other hand, most teachers of those African-American children who have been least well-served by educational systems believe that their students' life chances will be further hampered if they do not learn Standard English. In the stratified society in which we live, they are absolutely correct. While having access to the politically mandated language form will not, by any means, guarantee economic success (witness the growing numbers of unemployed African Americans holding doctorates), not having access will almost certainly guarantee failure. So what must teachers do? Should they spend their time relentlessly "correcting" their Ebonics-speaking children's language so that it might...
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...And Then There Were None by AGATHA CHRISTIE CHAPTER 1 IN THE CORNER of a first-class smoking carriage, Mr. Justice Wargrave, lately retired from the bench, puffed at a cigar and ran an interested eye through the political news in the Times. He laid the paper down and glanced out of the window. They were running now through Somerset. He glanced at his watch-another two hours to go. He went over in his mind all that had appeared in the papers about Indian Island. There had been its original purchase by an American millionaire who was crazy about yachting-and an account of the luxurious modern house he had built on this little island off the Devon coast. The unfortunate fact that the new third wife of the American millionaire was a bad sailor had led to the subsequent putting up of the house and island for sale. Various glowing advertisements of it had appeared in the papers. Then came the first bald statement that it had been bought-by a Mr. Owen. After that the rurnours of the gossip writers had started. Indian Island had really been bought by Miss Gabrielle Turl, the Hollywood film star! She wanted to spend some months there free from all publicity! Busy Bee had hinted delicately that it was to be an abode for Royalty??! Mr. Merryweather had had it whispered to him that it had been bought for a honeymoon-Young Lord L-- had surrendered to Cupid at last! Jonas knew for a fact that it had been purchased by the Admiralty with a view to carrying out some very hush hush experiments...
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...Propaganda and lies in American news outlets What is propaganda? How is propaganda perpetrated through the media and especially in media broadcasting American news? Propaganda is some sort of action based on communication that is made purposely for the intention of influencing opinion as well as the thinking of a specific community so that conflict or disagreements may arise. In most cases propaganda happens through media since it’s the most common place where individuals pay attention to and it normally end up influencing the opinions of so many people. A very good example is how the news outlets in America spread lies and propaganda based on some of the most crucial situations with the aim of protecting specific famous individuals (Fawcett 2007). This paper will show and analyze presence of propaganda in some of the major news outlets in America, the reasons they do this as well as what the opinion of the public. For so many years almost all the news outlets in America have been on the fore front spreading lies and propaganda. Some of the executives, senior producers and the executive producers know what the media is doing and it is under their consent that such this happens. They are involved in all the activities of the news outlets and because they tend to be biased, they use the media to spread lies and propaganda in the American news outlets. (endthelie.com) This has led to so many Americans questioning the integrity and reliability of these news outlets as much as they...
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...Family Values in Australia Today Introduction When family values are invoked, several questions are raised. Does it belong to the right or to the left, in political terms? What is its history? Christian fundamentalists draw on a very particular reading of the Bible and cultural tradition in the West to display their concept of the 'natural family.' Feminist philosophers analyze the symbolic order of Western metaphysics to explain the society’s conception of the family, and the values and expectations the society places on femininity accordingly. Sociologists and other theorists account for the family with reference to social structures and data constantly under review and revision in the West. This paper outlines the current perception of family values. The analysis takes up the question of what the family may (and may not) be today in advanced capitalist countries like Australia, and what might be the political effects of rhetoric of family values. The Current State of Family Values The 21st century has dawned with evolutions and revolutions in the positions of the family in the society. For a long time, the family has been the basic unit of the society. Through the family, empires, and clans have been established with their presence experienced globally. However, the contemporary generation has mixed views on the position of the family. This is as a result of the ambiguity existing in the definition of family resulting to fight...
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...Sta arbuck ks, a Li ifestyl le Th he Persu uasion of f Coffee Case ey McGrath h Who goe es to Starbu ucks? Coffe ee lovers, right? But is it just coffe ee lovers in general, or r is a specific portion of t the populat tion signific cantly more e attracted to the atmo osphere Starbuck ks exudes? Is going to Starbucks a ritual‐like e compulsio on for some e people in n our post‐mo odern era? I I wanted to know the a answers to these questions. In this report, I analyze the brandin ng choices of the most t famous co offee shop in the world d. After rea ading and analyzing the q quotes featu ured on the e back of St tarbuckʹs to o‐go cups (ʺThe Way I See Itʺ quote es), which a are submitt ted by custo omers and s selected by y Starbucks, , I argue tha at Starbuck ksʹ subtle branding tec chniques en ncourage a specific life estyle for th heir target market. Overview Skylar, a wealthy British student at Harvard, approaches Will, an Irish‐American janitor from South Boston, hands him a slip of paper, and says, “There’s my number. So maybe we can go out for coffee sometime.” Taking her number, Will replies coyly, “All right, yeah, or maybe we can just get together and eat a bunch of caramels.” “What do you mean?” Skylar asks. “Well, when you think about it, it’s as arbitrary as drinking coffee.” ~Good Will Hunting It doesn’t really matter where in the world you go these days, because you can probably still get ...
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...Student Unit Guide Unit 5: Food and Beverage Operations Management Term – September 2015 Unit Leader – Joseph Nyakairu Copyright St-Patricks College Table of contents Table of contents 2 Aim 3 Unit abstract 3 Learning outcomes 3 Unit content 4 Scheme of work 6 Learning Outcomes and assessment requirements 9 Assignment Brief - General 10 Indicative Marking Scheme Error! Bookmark not defined. Learning Material 14 stponline / Moodle 14 Textbooks 14 Appendix A: Harvard System Referencing 16 Unit 5: Food & Beverage Operations Unit code: L/601/1791 QCF level: 4 Credit value: 15 Aim This unit will enable learners to gain understanding of the day-to-day activities and procedures involved in food and beverage operations, whilst also developing a range of practical operational skills. Unit abstract This unit introduces learners to the practical aspects of food and beverage production and service. Because of the nature of their job, hospitality managers need to have basic levels of practical skills, enabling them to work effectively within different kitchen and restaurant environments. Managers may need to work in kitchen and restaurant environments to support operational staff in times of need or to establish themselves as credible team players. Learners will develop understanding of a range of food...
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...Running head: KNOWLEDGE DOMAINS AND DOMAIN LEARNING Knowledge Domains and Domain Learning Liliana Maggioni and Patricia A. Alexander University of Maryland In press Keywords: discipline, domain, learning, history, knowledge, mathematics, reading, science, writing. Abstract The roots of current disciplines and domains of study reach well back in history. An exploration of their development shows that these areas of knowledge have not only reflected cultural changes but have also influenced societies, especially through formal educational systems. Besides being characterized by their focus on a particular part of the world, disciplines are also distinguished by a specific way of thinking about their respective domains of study. Psychological research has identified several features of these pathways to knowledge (e.g., reading, writing, history, mathematics, and science) that generally define the landscape of academic practice. Although educational psychologists’ interest in how knowledge develops within specific domains has fluctuated across time, formal education throughout the world is organized around particular fields of studies and students soon come to characterize their experience of school in terms of subject matters. Thus, in education, domains seem to make a difference. The term knowledge domain refers to the part of the world investigated by a specific discipline. In other words, the domain can be characterized as the object (e.g., plants...
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...his most important subordinates, including General Wakamatsu Yujiro, Major General Kitano Masaji , and Lieutenant Colonel Ryoichi Naito. These investigations concluded decisively that not only had the Japanese conducted substantial and extensive biological and chemical weapons tests in Manchuria, they had done so on civilians and Allied POWs, including Americans. “Experiments on human beings by Nazi similar to those conducted by Ishii group have been condemned as war crimes at Nuremberg on September 30, 1946. German Scientists and medical doctors at Nuremberg for offenses with included experiments on human.” Ken Yuasa, CIA. Report, “J.I.S. Underground Groups and Japanese National Revival,” 11 May 1951, NA, RG 263, entry ZZ-18, CIA Name File, box 6, folder: Hattori, Takushiro, Vol. 1. The Origin of Unit 731 At the conclusion of World War I in 1918, the medical bureau of Japanese Ishii rose to power which was redounded to three elements. Army set out to study biological warfare, harnessing the rising tide of Japanese militarism. At the end of August, 1932. Ishii led a group of 10 scientists from the Army's Medical College to make a tour...
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...• Provide the reason for selecting this leader. Ross Perot, is very independent and strong willed. He is a very courageous leader. Winston Churchill, was a very smart, outgoing leader. He had a lot of great achievements. Hillary Clinton, is a very intelligent, outgoing, independent leader. She is a leader in many ways. She was the first woman to be elected to win elective office. Appendix A List 1 List 2 List 3 List 4 • Alexander Graham Bell • Benjamin Franklin • Friedrich Nietzsche • Howard Hughes • Joseph E. Stiglitz • Max Theiler • Allan C. Greenspan • Ross Perot • Lao Tzu • Lance Armstrong • Nikola Tesla • Albert Sabis • George Washington Carver • Admiral Chester Nimitz • Alexander Hamilton • Douglas MacArthur • George S. Patton • Patrick Henry • William "Bull" Halsey • Winston Churchill • Ulysses S. Grant • Benedict Arnold • Bernard Montgomery • George Dewey • Norman Schwarzkopf • Ariel Sharon • Benazir Bhutto • Golda Meir • Henry Kissinger • Hillary Clinton • Ho Chi Minh • Indira Gandhi • Mikhail Gorbachev • Nelson Mandela • Yasser Arafat • Yitzhak Rabin • Condoleezza Rice • Colin Powell • Dwight Eisenhower • Franklin Roosevelt • John F. Kennedy • Richard Nixon • Ronald Reagan • Thomas Jefferson • William J. Clinton • Zachary Taylor • Jimmy Carter • George Washington • Queen Elizabeth I • Margaret Thatcher List 5 List 6 List 7 • Andrew Carnegie • Bill Gates • Henry Ford • Howard Hughes • John D. Rockefeller...
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