Premium Essay

Macro & Micro Analysis of the Private Gyms Market Sector

In:

Submitted By Popuri
Words 411
Pages 2
Macro & Micro analysis of the private gyms market sector
As a group we conducted an analysis of the external market environment affecting the private gym market. Macro factors are “the number of broad forces that affect not only the company, but also the other factors within the micro environment” (Jobber 2012).
We used PESTEL to analyse the external macro environment.
Political/ Legal (Kemp): * Taxes – the business have to adapt to the changes in taxes. * Health and Safety – businesses need to keep up to date with regulations to reduce the chance of an injury claim.
Economic (Sophie M): * Inflation – is declining meaning consumers will have more disposable income to spend on luxury services such as a gym membership. * Interest rates and exchange rates – interest rates historically low 0.5% less people are saving, creating more opportunities for gyms
Social (Emily): * Influences in social media has created more of a health conscious society leading to more people wanting to go to the gym.
Technological (Sophie C): * Advancement in gym equipment enables customers to surf the internet, connect with other users, stream music, watch TV, monitor heart rate as well as put their personal data into machines to make their workout tailored and personal (World Gym)
Environmental (Shuaib): * The weather and the “Being Green” scheme are both external influences which will determine the success or failure of the business in terms of sales and competitive advantage.
Mirco factors are the factors in a company’s immediate environment that affect its capabilities to operate effectively. * Customers: * Changes in attitudes towards health and fitness have created a larger target market * Competitors: * Newest technology is being offered to keep up with their competitors * New Entrants: * New companies are always

Similar Documents

Premium Essay

Helping People

...external |TRUE | | |stakeholders of that business. | | |3 |A micro business is a type of small business. |TRUE | |4 |A public sector organisation is owned by private shareholders who are able to trade its shares |TRUE | | |freely on the stock exchange. | | |5 |The letters Pty Ltd after the name of a business indicate that it is not incorporated. |FALSE | Total Section A: 5 marks Section B: Multiple-choice questions Select the most correct answer. Question 1 A business organisation will always have: A. paid employees. B. more than three people involved. C. the letters Ltd after its name. D. stakeholders. Question 2 Which of the following would be classified as a public sector organisation? A. the Royal Society for Prevention to Cruelty to Animals (RSPCA) B. the Body Shop C. the Australian Broadcasting Corporation (ABC) D. Epworth Private Hospital...

Words: 2448 - Pages: 10

Premium Essay

Ijvsanfvuisdnv

...SOCIAL INNOVATOR SERIES: WAYS TO DESIGN, DEVELOP AND GROW SOCIAL INNOVATION DANGER AND OPPORTUNITY CRISIS AND THE NEW SOCIAL ECONOMY Robin Murray 2 TITLE ACKNOWLEDGEMENTS This essay was written while the author was a Visiting Fellow at NESTA and forms part of a series of publications on methods of social innovation led by the Young Foundation with the support of NESTA. I would like to thank NESTA for their support, and in particular Dr Michael Harris, as well as my colleagues at the Young Foundation, Julie Caulier-Grice and Geoff Mulgan, all of whom have given valuable comments on the text. Published September 2009 CONTENTS 1 CONTENTS 1. The argument 2 5 9 23 39 52 54 55 2. The context of crisis 3. The emerging economic landscape 4. Can the new social economy respond? 5. Social innovation and the crisis of policy Bibliography Weblinks Endnotes 2 DANGER AND OPPORTUNITY CRISIS AND THE NEW SOCIAL ECONOMY 1 THE ARGUMENT The rise of the new social economy This pamphlet argues that the early years of the 21st century are witnessing the emergence of a new kind of economy that has profound implications for the future of public services as well as for the daily life of citizens. This emerging economy can be seen in many fields, including the environment, care, education, welfare, food and energy. It combines some old elements and many new ones. I describe it as a ‘social economy’ because it melds features...

Words: 22113 - Pages: 89

Premium Essay

Sample Assignment

... 1 TABLE OF CONTENTS Executive Summary 1.0 Current Market Situation Analysis 1.1 Introduction 1.2 Market Situation 1.3 Competitive situation 1.4 Distribution Situation 2.0 Macro-environment situation 3.0 Micro-environment situation 4.0 Opportunity & Issue Analysis 4.1 SWOT Issue Analysis 4.2 Objectives 4.2.1 Financial Objectives 4.2.2 Marketing Objectives 5.0 Marketing Strategy 5.1 Segmentation & Targeting 5.2 Positioning and Branding 6.0 Marketing Mix 6.1 Product 6.2 Price 6.3 Place 6.4 Promotion 6.5 People 6.6 Programs 6.7 Processes 6.8 Performance 7.0 Implementation 7.1 New package offering with Financial Analysis 8.0 Marketing Activities 8.1 Marketing Activities 9.0 Marketing Organization 10.0 Control 11.0 Summary Referencing Group Project Marking Guide 2 4 5 5 5 7 9 10 12 13 13 15 15 15 16 16 17 20 20 21 22 23 24 25 25 26 27 27 29 29 31 31 31 33 34 Executive Summary Singapore Contract Bridge Association (SCBA) is one of the sixty National Sports Associations (NSA) in Singapore, under the advisory umbrella of Singapore Sports Council (SSC), facing challenges in the area of increasing its revenue which will enable them to further promote the game Bridge to a larger target of the public. However, the perceived difficulties by the in-house committee was that the game Bridge compared to the numerous sports and games out in the market, has little...

Words: 7659 - Pages: 31

Premium Essay

E&Y Neutraceuticals Report

........ 07 An insight into the nutraceuticals market of India Section I: Nutritional status of the population of india....................................10 Section II: Nutraceuticals market: global and India.........................................24 Section III: Way forward............................................................................... 48 Annexure.................................................................................................. 66 Acknowledgements................................................................................ 76 Glossary....................................................................................................77 About FICCI..............................................................................................80 Foreword Ajit Singh Chairman- FICCI Task Force on Nutraceuticals Chairman- ACG Worldwide (formerly Associated Capsules Group) President- Health Foods and Dietary Supplements Association (HADSA) Dear reader, Nutraceuticals as they are called in industry parlance cover a basket of products from dietary supplements to probiotic and energy drinks to cholesterol and fat free foods among others. Increased discretionary spending, changing lifestyles and growing awareness among Indians about healthy living are accelerating the growth of this Industry. Despite the huge potential, India’s share, with reference to the global Nutraceuticals market is still minimal. FICCI is one of the apex...

Words: 20237 - Pages: 81

Premium Essay

Vision 2

...stand to defend Let all with one accord In common bond united Build this our nation together And the glory of Kenya The fruit of our labour Fill every heart with thanksgiving FOREWORD The unveiling of Kenya Vision 2030 marks an important milestone in our country’s development as it comes soon after the successful implementation of the “Economic Recovery Strategy for Wealth and Employment Creation” (ERS) over the period 2003 to-date. The Kenya economy has now recovered from the slow growth rate of 0.6 percent in 2002 to a projected growth of over 7 percent in 2007. Indeed, the last five years represent the best phase of sustained economic growth in our country in all sectors of our economy notably; agriculture, tourism, manufacturing, wholesale and retail trade and telecommunications as well as the social Sectors. The vision will be implemented through five year medium-term rolling plans, starting with the first one which will cover the period 2008-2012. Thus, the performance of the government should in future be gauged on the basis of these medium term benchmarks. The Vision also aims at...

Words: 24420 - Pages: 98

Premium Essay

Think Strtegically

...Think Strategically This page intentionally left blank T H I N K STRATEGICALLY Xavier Gimbert Associate Professor, Business Policy Department, ESADE Business School © Xavier Gimbert 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2011 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and...

Words: 79436 - Pages: 318

Premium Essay

Shopaholics

...INSURANCE ADVISORS EFFECTIVENESS FOR PUBLIC AND PRIVATE INSURER: A DEMOGRAPHIC STUDY Krishan Kumar Pandey*Manisha Pandey** Manish Kerwar***Ashutosh Khare**** Dharmendra Singh***** Abstract : Few years back insurance was an arcane word for all of us. Insurance is no longer an unexciting business and the insurance advisor an apologetic salesman. New entries have actually changed the rules of the game in the insurance industry. One such change that has made a huge positive impact in the minds of Indian consumers is the product innovation by the insurance companies. New products are being launched; new distribution channels opened and thousands of sales advisers and managers are being recruited every month. This rapid change is demanding new regulations, new methods of management, new methods of operation and ofcourse considerable development in knowledge, attitude and skills of the workforce. Such times demand business/ output focused people who think widely, are confident about taking risks and decisions and prioritise their own and others’ actions to achieve the business need. Without these attributes the growth pattern that has begun will not be sustained. So are these attributes being developed in people? People know what they should do but they do not necessarily know how to do it. This study is well ahead to evaluate the effectiveness of Insurance Advisors. *, * * Faculty in Prestige Institute of Management, Gwalior * * * , * * * * , * * * * * Alumni, Prestige Institute...

Words: 63042 - Pages: 253

Premium Essay

Sylabus

...CARIBBEAN EXAMINATIONS COUNCIL Caribbean Advanced Proficiency Examination® CAPE® MANAGEMENT OF BUSINESS SYLLABUS Effective for examinations from May-June 2013 CXC A27/U2/13 Published by the Caribbean Examinations Council All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, photocopying, recording or otherwise without prior permission of the author or publisher. Correspondence related to the syllabus should be addressed to: The Pro-Registrar Caribbean Examinations Council Caenwood Centre 37 Arnold Road, Kingston 5, Jamaica Telephone Number: + 1 (876) 630-5200 Facsimile Number: + 1 (876) 967-4972 E-mail Address: cxcwzo@cxc.org Website: www.cxc.org Copyright © 2013 by Caribbean Examinations Council The Garrison, St Michael BB14038, Barbados CXC A27/U2/13 CXC A24/U2/12 Contents INTRODUCTION .................................................................................................................................. i RATIONALE ......................................................................................................................................... 1 AIMS .................................................................................................................................................. 1 SKILLS AND ABILITIES TO BE ASSESSED .............................................................................................. 2 STRUCTURE...

Words: 27752 - Pages: 112

Premium Essay

The Design Guide

...Header plus ORGANISING YOUR MATERIAL 9 AND HEADINGS TACKLING WORK PERMIT ISSUES 10 Fig. 9 Nationality and Work Permission Data WRITING PERSONAL PROFILES 12 Fig 10. Personal Profile Statement Fig 11: Career Objective Statement Fig 12: Career Summary Fig 13: Expertise Summary BEAUTIFUL BULLETS 13 Fig 14: Bullet 1 Fig 15: A Powerful Summary SHOWING MANAGERIAL CAPABILITIES 14 REFERENCES 14 Fig 16. References SCANNING YOUR WORK 15 CV EXAMPLES PROFILE EXAMPLES EXAMPLE COVERING LETTER 16-28 29-30 31 5. 6. 7. 8. 9. 10. 11. 12. 13. 14 15. CV EXAMPLES 2 INTRODUCTION 1. YOUR CV Welcome. If you are a postgraduate student at The Birmingham Business School, one of the tasks you are likely to want to tackle is the design of a CV to ‘market’ your skills for the future. Even if you do not intend to try and seek work in the UK, you are likely to find that you can learn from the self-marketing skills our Careers Advisers and Consultants will emphasise in the workshop sessions offered and by working on your CV using this Guide. You are likely to achieve the best result if you review your CV more than once during your course. The review process will strengthen your CV so it reflects your learning, development and changing ideas about work options. MBAs at The Birmingham Business School will be asked to design a Profile, to go on-line. However, this profile format will not...

Words: 9018 - Pages: 37

Free Essay

Internet of Things

...| Internet of Things | 2014| Pragya Vaishwanar | Aricent Marketing Research Report | Summary It’s fair to say that more people have heard of the “internet of things” than have experienced it. More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. There is breathless press coverage of the phenomenon—always patiently re-explained by tech pundits as the trend by which all of one’s most mundane possessions will become internet-connected. These are invariably coupled with estimates that the internet of things will be a multi-trillion dollar business. 2014 is really, finally the year that the “internet of things”—that effort to remotely control every object on earth —becomes visible in one’s everyday lives. In a sense the internet of things is already with us. For one thing, anyone with a smartphone has already joined the club. The average smartphone is brimming with sensors—an accelerometer, a compass, GPS, light, sound, altimeter. It’s the prototypical internet-connected listening station, equally adept at monitoring our health, the velocity of our car, the magnitude of earthquakes and countless other things that its creators never envisioned. Yet despite repeated declarations one of the most successful sellers of baubles that help make your home “smart,” Smart-things, has only shipped 10,000 or so units since...

Words: 13930 - Pages: 56

Premium Essay

Economics Magazine: S.G.T.B. Khalsa College

...THE YEAR THAT WAS(2011-12) In a year marked by mass protests, the awakening that swept the Arab world stood out. The Arab spring was sparked by rallies in Tunisia that followed the self-immolation in late 2010 of a young market worker angered by police harassment. He died in hospital in January, prompting thousands to take to the streets in sometimes violent clashes that forced the long-time president, Zine el-Abidine Ben Ali, to flee to Saudi Arabia. Emboldened by the outcome in Tunisia, protesters soon rose up in other Arab countries. Hundreds of thousands of Egyptians filled the centre of Cairo and camped in Tahrir Square to call for Hosni Mubarak to step down. After three decades in power, Mr Mubarak withstood only three weeks of strife. Although frail, he eventually stood trial (due to resume soon) for the deaths that occurred when his security forces tried to quash the protests. Elsewhere, Yemen’s president fled in June and eventually signed a transition deal to end his 33-year reign; Saudi troops helped to put down unrest in Bahrain; and reform was embraced in Morocco and Jordan. But the Arab spring was met with stiff resistance in Syria, where protests were brutally put down by Bashar Assad’s regime, resulting in over 7,000 deaths so far. In Libya Muammar Qaddafi caused a civil war after he tried to crush an opposition movement that spread from Benghazi. NATO aircraft enforced a no-fly zone, endorsed by the Arab League, in support of the rebels. After a summer of conflict...

Words: 25883 - Pages: 104

Premium Essay

Telecom Industry

...ANNUAL REPORT 2010-2011 Department of Telecommunications Ministry of Communications & Information Technology Government of India New Delhi ANNUAL REPORT 2010-11 DEPARTMENT OF TELECOMMUNICATIONS MINISTRY OF COMMUNICATIONS & IT GOVERNMENT OF INDIA NEW DELHI CONTENTS I. II. III. Indian Telecom Sector: An Overview ...................................................................................1-14 Telecom Commission.................................................................................................................... 15 Department of Telecommunications .....................................................................................17-29 III. 1. III. 2. III. 3. III. 4. III. 5. III. 6. III. 7. III. 8. III. 9. IV. V. VI. VII. Wireless Planning and Coordination ..................................................................30-39 Telecom Engineering Centre .................................................................................40-42 Universal Service Obligation Fund .....................................................................43-47 Controller of Communication Accounts Offices ...............................................48-50 Vigiliance Activities .................................................................................................51-52 Telecom Network Security ....................................................................................53-56 Empowerment of Women .............................................

Words: 50069 - Pages: 201

Premium Essay

Acca F1 Text Book

...Note FIA FAB and ACCA Paper F1 are examined under the same syllabus and study guide. FOR EXAMS FROM FEBRUARY 2014 TO AUGUST 2015 I N T E R A C T I V E T E X T FAB/F1 ACCOUNTANT IN BUSINESS First edition March 2011 Third edition September 2013 ISBN 9781 4453 7026 2 Previous ISBN 9781 4453 9965 2 eISBN 9781 4453 7061 3 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Published by BPP Learning Media Ltd BPP House, Aldine Place 142-144 Uxbridge Road London W12 8AA www.bpp.com/learningmedia Printed in the United Kingdom by RICOH Ricoh House Ullswater Crescent Coulsdon CR5 2HR A note about copyright Dear Customer What does the little © mean and why does it matter? Your market-leading BPP books, course materials and elearning materials do not write and update themselves. People write them on their own behalf or as employees of an organisation that invests in this activity. Copyright law protects their livelihoods. It does so by creating rights over the use of the content. Breach of copyright is a form of...

Words: 210642 - Pages: 843

Premium Essay

Customer Awareness

...INDEX Sl. No. 1. 2. Executive Summary Chapter 1 – Introduction Chapter 2 - Financing Healthcare for the Aged The aged in India—National Policy for the aged--Policy framework for reforms in Health in India— Health of the ageing population in India—Provision of healthcare: Access and Service quality— Financing of Health in India: Public and Private expenditure — Need for financial protection. Chapter 3 – Health Insurance in India Development of Insurance in India—Evolution of Health Insurance in India— Current Perspective. Chapter 4 – Need For Reforms In Health Insurance Existing Regulatory provisions- Need for Reforms from the Senior Citizens’ perspective Chapter 5 - Access To Health Insurance For Senior Citizens Products currently available for Senior Citizens—Underwriting practices of insurers—Affordability and accessibility Chapter 6- Product Design Proper product design—Design mechanisms: Insured persons; Providers; Insurers --- Basic, Standard, Enhanced products—Policy clauses—Health Insurance data—The ‘age’ factor— Overseas Travel Insurance— Government Subsidized and Low Cost Health Insurance Plans for Senior Citizens---Recommendations. Chapter 7– Risk Based Underwriting And Pricing Pricing adequacy and equity—Pricing of the mandatory cover for Senior Citizens—Underwriting based on health status-Affordability -Recommendations. Chapter 8 - Expanding The Coverage Of Health Insurance Socio-economic scenario in India—Penetration of Health Insurance in India—Health insurance...

Words: 62829 - Pages: 252

Premium Essay

Women Entrepreneurs in Smes Bangladesh Perspective

... Introduction Statement of the problem Significance of the study Objective of the study Theoretical perspective of the study Scope of the study Limitations of the study Study Methodology Primary Research Location of the survey Sample Size Support Service Providers Methods of Data Collection Techniques of Data Collection Techniques of Data Analysis Secondary Research Focus Group Discussion (FGD) Key Informant Meeting (KIM) and Preparation of Case Studies Planning Workshops (PW) Planning Workshop Dialogues in the 6 Divisional HQs Discussions at Planning Workshops National Dissemination Seminar (NDS) Literature Review Entrepreneurship Concept of Entrepreneurship: A theoretical discussion Entrepreneurship in Bangladesh Women Entrepreneurship in Bangladesh History of Women Entrepreneurship Development in Bangladesh Women Entrepreneurs of Bangladesh Women Entrepreneurship in Urban Areas Women Entrepreneurship in Rural Areas Small & Medium Enterprises (SMEs) Definition of SME Theories of SME SMEs in Bangladesh Promotion of SMEs for Sustainable Development Access to Finance Barriers to the Promotion of the SME sector in Bangladesh Booster Sectors of SME The program for SME in Bangladesh (Government & NGOs) SME Foundation SME Development through Non-Government Organizations (NGOs) Gender related Issues in SME Development Gender Equality 1 2 2 3 3 3 4 5 5 5 8 9 9 9 10 10 11 12 13 13 13 23 24 30 30 30 31 31 32 32 32 33 33 33 34 35 35 35 36 36 36 37 38 38...

Words: 136702 - Pages: 547