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Macville Flyer

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Submitted By pjstar77
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CONCEPT DOCUMENT
Purpose
The purpose of the conference to * Promote the Mezzo range of imported Italian espresso * Secure sales leads of the espresso coffee machines * Increase awareness of MacVille’s association with the specialist espresso coffee market thus building relationships between MacVille and its clients
Type
Informal
Benefit
Attendees will gain knowledge of the product thus improving their sales. Networking of storm managers will increase sales and communications. A great conference will improve the organisations image creating a positive profile in the coffee industry. ü
When, Where and Who
The conference will be held in Melbourne on Friday, 3 February 2012. We will research to establish that it does not clash with other events or indeed coincides with complimentary local events. School holidays are over by then. We are hoping to attract many of the local coffee traders and retailers. Regular communications will be submitted to the steering committee. ü
Resources
Facilities, Equipment and People. We will source an appropriate venue that provides all the equipment needed. The best barista’s in Melbourne will be brought in to the event. Security of the venue will be scrutinised to reduce any possible hazards. The products have been sourced from Italy and will be presented on the day. We will be sourcing a key note speaker and a guest speaker from our own organisation. ü
Time
Enough time to source the required personnel for the event has been established by not having the conference until next year. Advertising will be arranged in plenty of time to encourage maximum participation. ü
Financials
There is a budget of $25,000. Accurate financial reporting will be made available throughout the planning stages to ensure that we are cost neutral. Costs of registration will be taken into consideration to maximise attendance. ü
Barriers
Possible barriers could be lack of interest due to economic downturn. Although it is estimated that coffee is one business that thrives in all times. Finding a suitable venue should not be a problem in Melbourne but will be a major barrier if we don’t find a great one, centrally located and desirable. ü
Summary
The likelihood of this conference being a success is great. We feel very positive about the likely outcome and are delighted at the opportunity of bringing together great people to showcase our great product.

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