...External Analysis for Macy’s Departmental Stores Inc. Introduction Macy’s Department Stores Incorporated or Macy’s is an American based retail chain of departmental stores. It is currently operating under two brand names the Macy’s and Bloomingdale in over forty five states of America. The company specializes in the range of products including jewelry, furniture, house hold items, footwear, clothing and other related items.It also offers online shipping services to the clients in large numbers of countries. The company currently operates in four business segments including Macy’s, macy.com, Bloomingdale’s and Bloomingdales.com (one source, 2011). The company’s stocks are listed in the New York Stock Exchange under the symbol M (Macy’s Inc, 2011). The current market capital of the company is over thirteen billion US dollars and holds second position while Kohl’s Corporation has over sixteen billion US dollars market capital holding first position in the markets (NYSE:M, 2011). SWOT Analysis SWOT Matrix Strengths * Market position * Business operations * ecommerce | Weaknesses * Legal issues * Geographic concentration | Opportunities * Business expansion * Expanded product lines * mergers | Threats * Competition * Regulations * Economic conditions | Strengths Macy’s Inc. is among the largest retail outlets operating in the United States that deals in the diverse range of products like apparel, households, jewelry etc. The company earned...
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...External Analysis for Macy’s Departmental Stores Inc. Introduction Macy’s Department Stores Incorporated or Macy’s is an American based retail chain of departmental stores. It is currently operating under two brand names the Macy’s and Bloomingdale in over forty five states of America. The company specializes in the range of products including jewelry, furniture, house hold items, footwear, clothing and other related items.It also offers online shipping services to the clients in large numbers of countries. The company currently operates in four business segments including Macy’s, macy.com, Bloomingdale’s and Bloomingdales.com (one source, 2011). The company’s stocks are listed in the New York Stock Exchange under the symbol M (Macy’s Inc, 2011). The current market capital of the company is over thirteen billion US dollars and holds second position while Kohl’s Corporation has over sixteen billion US dollars market capital holding first position in the markets (NYSE:M, 2011). SWOT Analysis SWOT Matrix Strengths • Market position • Business operations • ecommerce Weaknesses • Legal issues • Geographic concentration Opportunities • Business expansion • Expanded product lines • mergers Threats • Competition • Regulations • Economic conditions Strengths Macy’s Inc. is among the largest retail outlets operating in the United States that deals in the diverse range of products like apparel, households, jewelry etc. The...
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...External Analysis for Macy’s Departmental Stores Inc. Introduction Macy’s Department Stores Incorporated or Macy’s is an American based retail chain of departmental stores. It is currently operating under two brand names the Macy’s and Bloomingdale in over forty five states of America. The company specializes in the range of products including jewelry, furniture, house hold items, footwear, clothing and other related items.It also offers online shipping services to the clients in large numbers of countries. The company currently operates in four business segments including Macy’s, macy.com, Bloomingdale’s and Bloomingdales.com (one source, 2011). The company’s stocks are listed in the New York Stock Exchange under the symbol M (Macy’s Inc, 2011). The current market capital of the company is over thirteen billion US dollars and holds second position while Kohl’s Corporation has over sixteen billion US dollars market capital holding first position in the markets (NYSE:M, 2011). SWOT Analysis SWOT Matrix Strengths * Market position * Business operations * ecommerce | Weaknesses * Legal issues * Geographic concentration | Opportunities * Business expansion * Expanded product lines * mergers | Threats * Competition * Regulations * Economic conditions | Strengths Macy’s Inc. is among the largest retail outlets operating in the United States that deals in the diverse range of products like apparel, households, jewelry etc. The company earned...
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...Macy’s Inc. has presence in the U.S, Puerto Rico, United Arab Emirates, and Guam. In the U.S, Macy’s operates around 870 stores in 45 states under the names of Bloomingdale’s, Macy’s, and Bluemercury. Macy’s have distribution centers and department stores in the U.S. The state of Alaska, Nebraska, Mississippi, Iowa, and Arkansas does not have a Macy’s department store. Macy’s have approximately 26 distribution and fulfillment centers nationwide. Hawaii State has one distribution center. Moreover, Macy’s ship to more than 100 countries worldwide from the U.S, the U.S is the country in which Macy’s exports their products to other countries. According to CNNMoney, Macy’s will be closing more than 40 stores in the USA during the year of 2016 due to a decrease on sales and earnings for the year of 2015. In previous years, Macy’s Inc. has closed approximately 52 stores and only opened 12 new ones. Mainly, the stores located in malls are the ones in danger of closing because of Macy’s existing online competitors such as Amazon. Macy’s have decided that they will shift...
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...Enterprise- Bus 508 Assignment #3 Marketing Issues August 10, 2010 Describing the company’s Nordstrom’s competes in the U.S example of each of the marketing environment forces Political, Legal, and Regulatory: Technological: Social and Competitive and economic Forces. A number of external forces directly or indirectly influence the development of the marketing strategies. The u.s value conscious shoppers see Nordstrom’s as providing higher value in service and return policies. The baby boomers trends to spend more. Nordstrom employed a majority of woman in sales forces. Income levels are increasing. The internet presences is critical for growth into new regious and improves the customer information and for both Nordstrom’s and the consumer. Nordstrom’s has introduced computer based inventory control system. This technology tracks sales, sizes, colors, and customer preferences. (Ferrell, 2009, p402). The competitive advantages for Nordstrom are the roles of branding and personal selling. Nordstrom’s uses employees to establish strong relationships with their customer on a personal basis. It creates a bond between customers ant the company and its employees. The personal selling aspect is clearly the most pervasive part of the company’s strategy. Which has higher returns for the company? Although the forces in the marketing Environment are sometimes called uncontrollable, they are not totally so. A marketing manager can influence some environmental variables. For example, businesses...
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...Power As Rhonda Clark received the phone that she would be the Chief executive officer (CEO) of the Smith foundation she was immediately excited. We can assume that being a CEO of a company would give a person power and control over the company to a certain extent. Rhonda Clark experienced some resistance from her staff when she became CEO. Below will be a discussion of “A model of Power in organizations” that relate to Rhonda’s situation. Legitimate power “Is an agreement among organizational members that people in certain roles can request certain behaviors of others” (McShane and Glinow, 2010, p.302). Rhonda by title has legitimate power over her staff members that are not mentioned in the article. The article focuses on her board members and the relationship amongst them. According to the article, it seems as though Rhonda has none or very little power over her board members. Similar to the presidency, in order for her to make decisions that effects her staff and stakeholders she is required to get board approval. And since she obtained the CEO position she has experienced a lot of friction from them. So in this situation she doesn’t have direct legitimate power over her board members. “Reward power is derived from the person’s ability to control the allocation of rewards valued by others and to remove negative sanctions” (McShane and Glinow, 2010, p.302). It is not clear in the article whether or not Rhonda has this type of power over her board members. As mentioned...
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...INTRODUCTION: In 1858 a small, but adequate dry goods store opened on the corner of 14th street and 6th Avenue in New York City, which is known today as Macy and is one of the largest retailers in the world. Rowland Hussey Macy had been through a lot of trial and errors until 1877 that R.H. Macy Co had become a full pledged department store. (macysinc.com) Macys is also well-known for several firsts that changed in the trade industry like the first to introduce such products as the tea bag, the Idaho baked potato and colored bath towels. Also it was the first retailer to hold a New York City liquor license. In 1924, Macys Herald Square became the “Worlds Largest store.” Then by 1918 RH Macy Co was generating $36 million in annual sales. Then in 1922 they went public and began to open regional stores and take over competing retailers. In 1929, Macys Inc. was founded as a holding company for various department operations. As of September 2006, with the conversion of stores acquired from the Macy Department Stores Company. It serves now customers through approximately 800 stores in virtually every major geographic market in the United States, as well as the macys.com website. MARKETING MIX Missing appropriate terminology in this section. User terminology we are currently covering. PRODUCT: Terminology? * provide a wide array of apparel for men, women and kids * provide goods for the home * provides beauty, hair, fragrances and cosmetics for men and...
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...INTRODUCTION In this segment, the retailer J.C. Penney will be analyzed against the department store retail industry, with particular emphasis placed upon their competitors, Macy’s and Kohl’s. The major components to be discussed will include the general external environment (i.e. demographics, economics, politics, legal requirements, technologies and global expansion), the industry environment, the competitive environment, the driving forces and the key factors for success within the industry. In terms of the general external environment, the retail industry is a multi-trillion dollar business in the United States alone and maintains operations primarily due to consumer spending. Such purchases rely upon the disposable income of consumers and, as a result, the success of the retail industry is directly correlated to the economic status of the country. Due to the recent economic recession in the United States in 2008, customer confidence is not as high as it once was and, as a result, consumers are more price-sensitive in their retail purchases than they once were. As a result, retailers must be incredibly careful in their selection of product mix, their associated retail prices and the promotions they offer. Aside from price and pricing structure, another major component to consider in the retail industry is the domestic and global increase in the use of technology. Such shift in the availability and reliance upon technology has driven retail consumers to be more time sensitive...
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...segment focuses primarily on 5 elements-the population’s size, age structure, geographic distribution, ethnic mix, and distribution of income. The products that Macy’s Inc. offers to customers cover a wide range of ages starting from newborn babies to women and men of over the age of 65. Macy’s has over 800 operational department store and furniture galleries in 45 states in addition to operating a fully functional e-commerce website to give ease of access to all customers conveniently regardless of location. Macy’s Inc. also operates the Bloomingdale’s brand which has 40 stores in 12 states in addition to also operating a fully functional e-commerce website as well for the same purpose. Macy’s Inc. is a department store comprised of a variety of name brand goods of high quality that can be categorized in a variety of different categories that contribute to the wide selection of products Macy’s sells to generate sales revenue. Macy’s products target both men and women. Brands that Macy’s department stores carry include (but are not limited to) Jessica Simpson, Calvin Klein, Ralph Lauren, Tommy Hilfiger, Anne Klein, and many more. Macy’s Inc. is a diverse company and is an equal opportunity employer. It is not only diverse in its product selection, but also in its employees and customers in regards to the ethnic mix. Macy’s Inc. has a product selection with price ranges that are best suitable for individuals with middle to high income (with a reasonable, or fair to a very generous...
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...The Kennedy Assassination- 24 Hours After: Lyndon B. Jonson’s Pivotal First Day as President. By Steven M. Gillon. (New York, N.Y.: Basic Books, 2009.) In 1963, a tragic event created confusion and vulnerability throughout the United States of America. John F. Kennedy, the 35th president of the United States, was assassinated while traveling during a political trip in Dallas, Texas. The book, The Kennedy Assassination- 24 Hours After, written by historian Steven M. Gillon, successfully outlines this view. Gillon recounts the assassination of President John F. Kennedy and reveals compelling evidence regarding the events that took place during Lyndon B. Johnson’s first day in office that would shape his presidency. Throughout the book, Gillon provides insight towards Johnson’s demeanor concerning the chaos and disputes that surrounded the rapid transition of presidential power. While riding in a motorcade through...
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...MACY’S, INC. 2015 ANNUAL REPORT Macy's, Inc. 2015 Annual Report | Macy’s, Inc. is one of the nation’s premier omnichannel retailers, with fiscal 2015 sales of $27.1 billion. As of March 31, 2016, the company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Macy’s Backstage, Bloomingdale’s, Bloomingdale’s Outlet and Bluemercury, as well as the macys.com, bloomingdales.com and bluemercury.com websites. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC under a license agreement. Macy’s, established in 1858, is an iconic retailing brand with about 730 stores operating coast-to-coast, online at macys.com and a Macy’s shopping app for mobile devices. Macy’s offers powerful assortments and the best brands, tailored to each and every customer with obvious value, engaging service and unforgettable moments. In 2015, the company opened six pilot Macy’s Backstage off-price stores in the New York City area. CELEBRATING THE MAGIC OF MACY’S Clearly, Macy’s is distinctly different from other major retailers. We sell the most-wanted brands such as Calvin Klein, Charter Club, Estée Lauder, I.N.C, Michael Kors, Ralph Lauren, Sean John, Style&Co.,Thalía Sodi and Tommy Hilfiger. Macy’s embraces customers and strives to provide an experience that transcends ordinary shopping. Our DNA includes special events that are magical – the Macy’s Thanksgiving Day Parade, Fourth of July Fireworks, flower shows...
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...A Perspective of Globalization: The Influences of a Capitalist-based Global System The implications of globalization today are inherent. Of note is Leslie Sklair, stating that globalization is based on transnational practices (TNP)s. These, at the highest level of abstraction, are the building blocks of the system. Currently, these practices are encompassed in the global capitalist system, but do not comprehensively define globalization (Lechner 2007). Additionally, key spheres contribute to the current globalization scheme; these spheres are distinguished as economic, political and the cultural-ideology (Lechner 2007). Furthermore, Sklair’s approach differs from the weak/strong heterogeneous or homogeneous approach as outlined by Appelrouth, stating that the interactions of such are more complex than a cut and clear weak vs. strong approach. The economic sphere regards the ability of TNCs to control global capital and material resources. Economics revolves around the idea that resources are scarce, and a current pursuit of allocative efficiency creates a sound economic environment. The more resources any corporation has allows for not only an ability to create a monopoly-like scenario depriving competitors of resources, but also in establishing a larger profit margin achieved through market control. These resources are not limited to natural resources, but also of intellectual property and human resources themselves. Although allocative efficiency is not reached...
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...Running Head: U.S. Companies and Globalization Unit 3 Project Kaplan University CM 312 – Communications and Organizational Change At one point in U.S. business history, the work force was controlled and dominated by white males. It is my opinion that the business world has changed as human beings have evolved through being open-mined and willing. When a persons thinking expands to include something that they were closed-minded to before, we will witness changes in our world. In the history of business in this country, we have seen women kept from working certain jobs and the institution of slavery in many parts of the south. During the historical timeframe that these things were practiced, they were believed to be “the correct thing to do, “ however we have changed our minds about these practices. Our society has dealt with lots of organizational change, such as large corporate mergers, stock market crashes and economic set-backs. We are no longer a country that just consists of family-owned businesses, small businesses and large corporations. The world is rapidly changing and becoming more globalized to include free trade and outsourcing. Large companies in the United States have taken an interest in global trends and begun practicing business around the globe. Companies that were once headquartered in one state, with branch offices in other states have now taken advantage of the global opportunities that have been presented...
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...the corporations that stand behind brands with ethical positioning must hold themselves to a higher standard. Ironically JC Penney’s new positioning best expresses that standard: Treat people as you’d like to be treated yourself. Fair and Square. It’s too early to know if JC Penney has violated this rule or not. The company did not return a message seeking comment on this story. Moreover, if JC Penney did behave unethically, a settlement of the suit that prevents any further disclosure by Hudson + Broad is very likely. And Hudson + Broad runs its own risks. When I asked Maharg whether he was concerned that he might lose business by attacking a client he said, “It’s been overwhelming the response from our various customers – from Macy’s to Kohl’s. They’ve said ‘this is a wakeup call for the entire industry.’” To keep clean, CMO’s should consider these 5 golden rules for ethical branding: 1. Vet Changes To Your Brand Across the C-Suite: Make sure that new positioning does not make promises that manufacturing, sales or customer service cannot fulfill. 2. Train Your Staff: Ethical Branding creates an expectation of behavior that may affect the entire organization. Ellen Miller-Sonet, head of marketing at Memorial Sloan-Kettering Cancer Center told me that the highly successful tagline “The Best Cancer Care Anywhere” initially created problems for the...
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............................................................................................................. 1 Company & Industry Background...................................................................................... 1 Company Strategies ............................................................................................................ 1-2 Current Financial Performance.......................................................................................... 2 Financial Performance Compare to Sub-Sector ........................................................ 2-3 Primary Macro-Level Forces ............................................................................................... 3 Micro-Level Forces.................................................................................................................. 4 Primary Strengths and Weaknesses ................................................................................. 4 Risk and Rewards Potential............................................................................................. 4-5 Three-year Prognosis ............................................................................................................ 5 Five-year Prognosis ................................................................................................................ 5...
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