...Outline: Industry analysis • Talk about industry in overall o Industry performance is influenced by population growth and the age distribution of the population o Definition of Industry: Department stores retail a broad range of general merchandise including drugs, health and beauty aids, clothing, footwear, accessories, appliances, home furnishing, toys and sporting goods, lawn and garden tools and automotive equipment\ o merchandise arranged in separate departments o what is not included in this industry: ▪ supercenters ▪ warehouse clubs o Main activities in industry: ▪ children’s wear ▪ drugs and cosmetics ▪ footwear ▪ furniture and household appliances ▪ men’s wear ▪ toys and hobbies ▪ women’s wear o Five force factor ▪ Porters 5 Forces Analysis 1. Threat of New Entrants. One trend that started over a decade ago has been a decreasing number of independent retailers. Walk through any mall and you'll notice that a majority of them are chain stores. While the barriers to start up a store are not impossible to overcome, the ability to establish favorable supply contracts, leases and be competitive is becoming virtually impossible. Their vertical structure and centralized buying gives chain stores a competitive advantage over independent retailers. ...
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...Introduction Macy's was founded by Rowland Hussey Macy, who between 1843 and 1855 opened four retail dry goods stores, including the original Macy's store in downtown Haverhill, Massachusetts, established in 1851 to serve the mill industry employees of the area. They all failed, but he learned from his mistakes. Macy moved to New York City in 1858 and established a new store named "R.H Macy Dry Goods". Macy's Inc. is headquartered in Cincinnati, Ohio, and operates just over 850 stores in the United States.[3] The company's Macy's locations and related operations account for 90 percent of the company's revenue, while luxury-oriented Bloomingdale's stores and associated ventures represent the balance of the company's business. Macy's is well known for its flagship department stores, most notably in New York, San Francisco, Los Angeles, the former Jordan Marsh in Boston, the former Dayton's in Minneapolis, the former Kaufmann's in Pittsburgh, the former Burdine's in Miami, the former Wanamaker's in Philadelphia. As the business grew, Macy's expanded into neighboring buildings, opening more and more departments, and used publicity devices such as a store Santa Claus, themed exhibits, and illuminated window displays to draw in customers.[7] It also offered a money back guarantee, although it only accepted cash into the 1950s. The store also produced its own made- to-measure clothing for both men and women, assembled in an on-site factory.[4]...
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...------------------------------------------------- Group assignment 2: Macy’s Case ------------------------------------------------- Strategic Marketing 2013-2014 Macy’s Department store repositioning Guidelines You are asked to prepare a report, answering the questions below (max 10 pages). In solving the case and answering the questions, you could use not only the information given in this case and attached articles, but can seek further information about the market and consumers if necessary. * The case can be found on the Pointcarre webpage * Deadline for submission is: 27/03/2014 * Professional text and layout; no writing or grammar errors * Refer in a correct manner (e.g. APA-style) * Mention names and enrollment numbers of all the team members on the first page * Hard copy Questions regarding the Macy’s case 1) Make a situational analysis of the traditional department store industry and of Macy’s as of 2005. Which factors in the external environment could (positively or negatively) affect the success of Macy’s new strategy? Which internal factors could affect the success of the company’s strategy? (don’t forget to look at the exhibits!) 2) Evaluate Macy’s 2005 consolidation and repositioning strategy: what are its strengths? What could be the benefit of each strength? Evaluate Macy’s 2005 consolidation and repositioning strategy: what are its weaknesses? What could be the possible outcome of each weakness? 3) Porter argues that...
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...helpful to all customers. Macys joined the Facebook community not only to connect with fans across the country but to share what’s happening near you, latest trends, sales and exclusive offers and to give customers the feedback and reassurance to keep on with their magical company and the excitement they have been continuing to give every year. When I first became a fan of Macys on Facebook they had blah number of fans. When I looked over the page I quickly came to the consciences that they had a variety of target audiences. Macys is a big department store fulfilling many needs of all ages and types of customers. On a day to day overview on the Macys page on Facebook when I looked I saw pictures, contests, sale and exclusive offers, new trends, and are also interactive with their customers. I looked at most of the postings and they respond very quickly and are attentive to all the comments that the fans leave on the page. For example some fans post on a picture that they want something on the Facebook page but it is difficult to find on the Macys website. The Macys crew responds by being very apologetic and shares with them that they will be informing people to improve the website so it is easier to manage in the future. As a Macys fan when I look on the Facebook page and see comments like that it makes me feel like they actually care about the customer feedback and they are willing to change it in the future if there is an issue. The customer loyalty of Macys is very effective in...
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...CORPORATE STRATEGY: IL CASO MACY’S DOMANDA 1 Per analizzare l’industria del Traditional Department Store (TDS) mi avvalgo del modello delle 5 forze di Porter per l’analisi esterna, individuerò i differenziali competitivi, mentre per l’analisi interna utilizzerò il modello della Value Chain. Queste analisi verranno poi sintetizzate in una SWOT. LE 5 FORZE Competizione tra aziende esistenti Al 2005 esiste un elevata competizione tra le catene TDS esistenti basata soprattutto sui prezzi. Tutti vendono gli stessi assortimenti di prodotto e i costi di switching per gli acquirenti sono bassi. Questo obbliga gli attori a tentare riduzioni di prezzo per acquisire e provare a fidelizzare i consumatori. Per controbilanciare questo effetto le varie catene tentano di differenziarsi con elevate spese di marketing e comunicazione e facendo leva sulla qualità del servizio offerto. Le barriere all’uscita sono inoltre molto alte date dagli investimenti effettuati e dal costo elevato del magazzino. Esiste un eccesso di capacità per sopperire all’aumento delle vendite in periodi di alta stagionalità Potere dei fornitori In questa industria è basso. Le catene infatti possono contare su grandi ordini centralizzati che ne favoriscono anche un abbassamento del costo degli input. Potere degli acquirenti Il mercato dei TDS è altamente elastico ai prezzi. Nonostante l’abbandono di un acquirente sia un costo irrilevante per la singola catena, il fatto di avere dei costi di switching praticamente...
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...INTRODUCTION: In 1858 a small, but adequate dry goods store opened on the corner of 14th street and 6th Avenue in New York City, which is known today as Macy and is one of the largest retailers in the world. Rowland Hussey Macy had been through a lot of trial and errors until 1877 that R.H. Macy Co had become a full pledged department store. (macysinc.com) Macys is also well-known for several firsts that changed in the trade industry like the first to introduce such products as the tea bag, the Idaho baked potato and colored bath towels. Also it was the first retailer to hold a New York City liquor license. In 1924, Macys Herald Square became the “Worlds Largest store.” Then by 1918 RH Macy Co was generating $36 million in annual sales. Then in 1922 they went public and began to open regional stores and take over competing retailers. In 1929, Macys Inc. was founded as a holding company for various department operations. As of September 2006, with the conversion of stores acquired from the Macy Department Stores Company. It serves now customers through approximately 800 stores in virtually every major geographic market in the United States, as well as the macys.com website. MARKETING MIX Missing appropriate terminology in this section. User terminology we are currently covering. PRODUCT: Terminology? * provide a wide array of apparel for men, women and kids * provide goods for the home * provides beauty, hair, fragrances and cosmetics for men and...
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...he demographic segment focuses primarily on 5 elements-the population’s size, age structure, geographic distribution, ethnic mix, and distribution of income. The products that Macy’s Inc. offers to customers cover a wide range of ages starting from newborn babies to women and men of over the age of 65. Macy’s has over 800 operational department store and furniture galleries in 45 states in addition to operating a fully functional e-commerce website to give ease of access to all customers conveniently regardless of location. Macy’s Inc. also operates the Bloomingdale’s brand which has 40 stores in 12 states in addition to also operating a fully functional e-commerce website as well for the same purpose. Macy’s Inc. is a department store comprised of a variety of name brand goods of high quality that can be categorized in a variety of different categories that contribute to the wide selection of products Macy’s sells to generate sales revenue. Macy’s products target both men and women. Brands that Macy’s department stores carry include (but are not limited to) Jessica Simpson, Calvin Klein, Ralph Lauren, Tommy Hilfiger, Anne Klein, and many more. Macy’s Inc. is a diverse company and is an equal opportunity employer. It is not only diverse in its product selection, but also in its employees and customers in regards to the ethnic mix. Macy’s Inc. has a product selection with price ranges that are best suitable for individuals with middle to high income (with a reasonable...
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...Macy’s and Martha Stewart Living Omnimedia have ended their legal battle over whether J. C. Penney had the right to sell certain Martha Stewart branded housewares. On Thursday, Macy’s and Martha Stewart announced that they had settled the breach-of-contract case, saying the details were confidential and not material to either company. They said their partnership would continue, but declined to comment further. Macy’s larger suit against J. C. Penney still remains. Macy’s said the settlement with Martha Stewart Living would not affect that case. Macy’s and Martha Stewart Living joined forces in 2006 with an agreement to sell “Martha Stewart” branded products in Macy’s stores, including exclusive items like kitchenware and bedding. The partnership has done well over the years, accounting for $250 million in sales in 2012. But Martha Stewart Living and J. C. Penney announced a deal in 2011 to sell home décor products out of Martha Stewart store-within-a-store locations at Penney’s stores. The move was part of a broader turnaround effort by J. C. Penney’s previous chief executive, Ron Johnson, who was fired last year as losses mounted at the retailer. After the deal was announced, Macy’s sued them both, saying the deal violated the terms of its original contract with Martha Stewart Living. The retailer called for pulling certain items off Penney’s shelves and demanded compensation for loss of profits. Penney and Martha Stewart Living countered that their agreement fell into an...
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...TRIDENT UNIVERSITY INTERNATIONAL NAME BUS303 Business Communication MODULE 4: Integration and Reflection Assignment: Self Reflective Course Essay INSTRUCTOR: This Business Communication course has helped me overcome my fear of entering the real world and preparing for my military retirement. Being in the service for all of these years will place a small amount of fear regarding entering the civilian workforce because of the leadership style you are taught in the military. However, with the tools I have gained from this class; I feel that my transition from military life to the civilian sector will be easier than I thought. We as military personnel have learned how to wear a uniform properly and how to greet personnel with respect but we have not been taught how to properly prepare for retirement. When asked to write a resume in this course, I felt this assignment would be a challenge because the first thing I thought about was “the future”. Asking myself what exactly does my own future have in store for me and how do I prepare. Immediately, I took this assignment serious; gathering my thoughts to put into my resume because what if there was no tomorrow for me in the U.S. Navy; what if I had to get out today “what would I do”. I really enjoyed this assignment along with the cover letter because it challenged me to “think, what if” and “how do I prepare”, so this really hit home for me. “The Tips for Writing Resumes” was a great source to refer to for this...
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...In 2011, Toys “R” Us, decided to begin the competition of Black Friday earlier by opening its doors on Thanksgiving night. The following year other stores including: Target, Lord & Taylor, and Hudson Bay Co. followed in suit by opening its doors on Thanksgiving. Macy’s now had the dilemma on their hands on what strategy they should do going forward. In order to determine their actions they implemented game theory in order to make the best possible decision. If Macy’s was to remain closed on Thanksgiving they would not only lose customers to other retailers on Thanksgiving, but they would also lose foot traffic on Black Friday as well. On the other hand if they were to open they would be able to grab a portion of retailers on the Thanksgiving, and Black Friday shoppers would have a greater experience with fewer crowds to contend with. Also with being opened on Thanksgiving, it would create the much need hype to attract customers towards Macy’s, since most Black Friday shoppers are usually attracted more towards the electronic stores. With implementing the strategy of opening its doors on Thanksgiving, Macy’s once again is staying competitive amongst all other retailers. The war on Black Friday still isn’t over, and Macy’s will need to continue to determine what they need to do to win even if it means starting theirs sales even earlier than Thanksgiving. Using game theory was the best way for Macy’s to determine what actions they needed to take. This way they were able...
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...Tabitha West The Social Mirror Assignment 1. What would others say about you that is generally positive? Friends would actually say I am very kind hearted, loving, and caring. I take care of my family and protect the ones that I love. I try my hardest to please everyone but I get stepped on. My sister would say I am to kind for my own good but I am a hard worker and I do not give up very easily. 2. What “constructive suggestions” would others offer to help you improve or change? My sister would offer me a back bone, to stand up when need be especially to my family, also more of what she would call a better leg to stand on. My friends say they like me for who I am and would not change it at all except better taste in men. 3. What do you most like about yourself? I like most about myself I am a very caring person, I do my best to make everything right or be there for someone. I am currently taking care of my grandmother while the rest of the family kind of expects me to with my background and I live here. I do it because I love her and no one else will they don’t care. 4. What do you most dislike in yourself and would like to change? What I dislike about myself the most, that I have a big heart. People with big hearts seem to get pushed around and stepped on or is that just me? It seems the bigger the heart the easier to break in my life. People take for granted that I am kind and loving and use it to their advantages. 5. What beliefs to you have about yourself that...
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...Helens parents found her a teacher named Anne Sullivan. Sullivan helped her make enormous progress. Helen was homeschooled because she was deaf, blind, and she couldn't speak. Then in 1894 to 1896 she attended the Wright-Humason School for deaf, in New York City. Then in 1896 she attended the Cambridge school for young ladies, a preparatory school for women. Helen didn't marry anyone. She didn't have any kids. Helen was always traveling the world with Anne Sullivan. Anne Sullivan married John Macy, but they were always separated because she was always with Helen traveling the world. Helen had many accomplishments, she wanted to make the world a better place. Helen was famous for writing a story about her life and how she lived with her illness. Helen wanted to help other people improve their lives. Helen received many honors because of her accomplishments, like Theodore Roosevelt distinguish service medal in 1936, Presidential Medal of Freedom in 1946, and the election to the Women's Hall of Fame in 1965. Then she also received honorary doctoral degrees from Harvard University, Temple University, and Five other universities around the world. By overcoming difficult conditions with great deals of persistence, she grew into a respected...
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...could never figured what was wrong with Helen or know that she was blind and deaf. Helen was always throwing tantrum, became very wild and angry. Helen was upset and frustrated when she couldn't be able to communicate with anyone so she would often throw and smash things to get people's attention. Her parent didn't know what to do but they know they have to do something before things get out of hand. So Helen’s parent took her to be diagnosed by a famous inventor named Alexander Graham Bell who was interested in helping the deaf and blind. He recommend Helen’s parent to contact the Perkins Institutions to help find a teacher that would help to teach Helen learned to behave and to communicate. They luckily found a teacher named Anne Sullivan Macy. During Anne’s arrival, Anne found Helen’s behavior turned out to be completely wild and out of control when she saw that Helen hit pinch and kick to get things her ways and saw how Helen behave around the dinner table by picking at everyone’s food. Annie knew from this moment that it will be difficult to teach Helen but she wasn't going to give up just yet, she was determine to to teach Helen how to behave and act properly. Annie decided to separate Helen from her parents. With Annie’s patience and determination, she finally got through to Helen and was able to earned Helen’s trust and respect. Annie was able to teach Helen how to use the manual alphabet. Helen was a quick learner and soon she learned how to spell many new words. One...
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...Helen Keller was and will forever be a great inspiration because She was a magnificent writer and a great speaker and She particularly was a strong, vocal advocate for women and those with disabilities. She also became associated to the American foundations of the blind. Keller had many characteristics that made her a hero.She simply changed the mind-set towards those with disabilities. Mrs.Keller was born in June 27,1880 in Tuscumbia. She was diagnosed in 1882 and fell ill. She was struck blind deaf ,and mute. Surprisingly she started speaking at 6 months old, walking at 1 year old . But sadly she lost sight and hearing at 18 months old. Her family was provided and earned income from their cotton plantation. The education that Helen was...
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...now, just as Anne Sullivan's story remains among the most startling and inspiring tales in the history of pedagogy. Keller's story is also a member of the genre of disability autobiographies in which the writing of one's life story takes on the characteristics of what the philosopher J.L. Austin called "performative" utterances: The primary function of The Story of My Life, in this sense, is to let readers know that its author is capable of telling the story of her life. The point is hardly a trivial one. Helen Keller was dogged nearly all her life by the charge that she was little more than a ventriloquist's dummy--a mouthpiece for Anne Sullivan, or, later, for the original editor of The Story of My Life, the socialist literary critic John Macy, who married Sullivan in 1905. And even for those who know better than to see Helen Keller as disability's Charlie McCarthy, her education and her astonishing facility with languages nevertheless raise troubling and...
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