Madiwala market – City market/Semi wholesale
The visit included interviewing 3 vegetable vendors commonly known as Sabzi walas and 1temple & Pooja items vendor. We broadly observed the behavior of buyers and sellers during transactions.

Vegetable Vendor 01: Name | Suresh | Items for Sale | Potatoes & Onions only | Price | Potato – 18/kg; Onion 27/kg | Cost Price | Potato – 12/kg; Onion 20/kg |

Daily Business: * STEP 01: 0300-0400 Hours * Procure items from distributor from depot, Keshavpalya, at above mentioned costs * STEP 02: 0400-0500 Hours * Transport the procured items to Madiwala market where Suresh has his shop area reserved. Transport used is rented pick up track. Suresh uses the same guy on all business days. * STEP 03: 0500-0600 Hours * Arrange Potatoes and Onions before customers start coming in * STEP 04: 0600-1100 Hours * Peak business hours * STEP 05: 1700-1900 Hours * Peak business hours. * STEP 06: 1900-2000 Hours * Suresh checks with restaurant if they require items in bulk. If they do, he asks them to pick it up at a lower price than what he sells them to general customers. * STEP 07: 2000-2100 Hours * Winds up shop and takes back items which are in condition to be sold for the next day.

Suresh works with another member of his family and they divide their work to take rest when required accordingly.

The pricing of items for sale mostly depend on 2 factors, cost price and transportation cost. Suresh like other vendors in the market, keeps a margin of minimum 2 rupees which may go upto 5 or 6 depending on the market rate.

Bargaining generally does not work out in Madiwala market as the price remains the same in all shops. However, customers never shy from trying out their lucks.