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Madmug Coffee Business Plan

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Submitted By cigeiger
Words 4355
Pages 18
Madmug Coffee Business Plan

General Company Description
So, picture walking into a coffeehouse that is full of taste, full of warmth, full of belongingness, and full of passion. A place that not only offers your favorite drinks, but a place that offers you something to look forward to. When you walk into the coffeehouse you are inspired by the opportunities that are to come. As you order your special drink you feel welcomed and are aware that you are exactly where you are supposed to be. If you are in need of a study break, a study place, or meeting up with an old friend, this is exactly where you belong. So stop in for a bit or stay for a while. Madmug is where you will find your peace.
Madmug Mission: To use our cup of coffee to motivate individuals to become better than they were when they woke, to inspire with friendship, enthusiasm, and creativity. We want to be the coffeehouse that takes individuals beyond just coffee.
Madmug values: We aspire to create a culture of warmth and belonging, where everyone is welcome. We promise to deliver our very best in all we do, holding ourselves accountable for results. Within every cup we promise to satisfy your needs at that very moment.
Madmug coffee is 100% committed to buying, roasting, retailing, and wholesaling specialty coffees. We believe that, to do this, we must build strong relationships with all of the people who are involved in bringing coffees to our roasters. We will respect and foster those relationships with ensuring the highest quality through monitoring and nurturing the coffee seed at every single stage of its life.
Our job is not complete until that coffee hits your cup. Whether you are simply enjoying morning brew or you’re fine-tuning and obsessing over your coffee’s nuances, you can trust Madmug is roasting and presenting the best cup we can offer.
Company Goals and Objectives:

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