...Comparing Two Magazines For my compare and contrast essay, I have decided to compare two magazines in the financial business. The name of the first magazine is” The economist” and the second magazine is “Forbes” The theme of the first magazine is to highlight, how and what type of businesses to start and make money without putting in much of the hard work. The very first page of the magazine shows an absolute image of the man and women dressed up with lots of money and a road of success. The magazine rapidity claims” Sure ways to make money”. It seems like editor is personally involved in guaranteeing the success of the business with highlighting text displaying “Make $40 Million with eco-friendly herbs and sprouts” or “Make 15 million in the first year with Dollar Varity stores” As I am turning and reading pages more and more, I realize that this magazine is not meant to show issues, techniques, pros and cons of starting up a business but it is more like infomercials showing the top returns one can reap from his investments. The magazine forces me to realize that I am missing an essential experience in my life by not starting up the business. The magazine displays beautiful color and picture schemes. The magazine also highlights few of the success stories of the entrepreneurs. Overall this magazine makes business as a seamless transition of normal day today activity to a profit generating machine, but to some extent it also highlights few realistic...
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...THE SCORE MAGAZINE The Score is an interesting magazine that differs from other magazines with their style of presenting and the various type of information that they have. Well, apart from being informative only for certain things, this magazine has covered everything that really related with our lifestyles. The Score magazines are suitable for teenagers and adults whether male or female, even it is for me especially, it is not problem as it is an open magazine. Besides, this magazine does not take serious on the difference of races, nations and also religions. Any sensitive issues are not available in this magazine of course. It is also not depends only on certain cultural background, but anyone can experience what it is actually in this magazine. Because it covers everything related to our interest in our life such us films, gigs, gadgets, sports, artist, personal views and even foods, it is 100% suitable in the campus or work life especially, no doubt. With the cheaper price, the readers can get a variety of information here. Plus, the readers also can saves 10% of the cover price by subscribing the magazines for 12 issues with reasonable price as it is told in the advertisement as well as it’s deliver services is good too. As it is not too thick and heavy like other informative magazines, you can carry out this magazine anywhere you want and not disturbed by it. Because it is not really suitable for children, we will add another portion or a small book and package...
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...Persuasive Essay When I was younger I would spend hours upon hours sitting in my room taking those cute quizzes that magazines have in them. Usually I would take the quiz, occasionally give it to my little sister, and throw the magazine away because then I had no use for it. More and more I started to flip through them and notice how I never looked like the women in them. Little girls are always noticing this and striving to look more like them. Magazines most always send unhealthy signals to young girls who have the desire to look up to someone in their lives. Girls all over are subscribing to magazines that relay unhealthy images of models. The models in these magazines are photoshopped, on top of going on crazy extreme diets that make...
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...Magazine critique Adbusters is a popular alternative magazine started in 1989 by self-proclaimed “cultural jammer” Kalle Lasn and Bill Schamlz. As the title suggests, Adbusters is dedicated to exposing and undermining mainstream capitalist culture. Their mission statement says,“We are a global network of culture jammers and creatives working to change the way information flows, the way corporations wield power, and the way meaning is produced in our society.” it’s consistently one of the most, interesting and relevant magazines that actually discusses something of substance. While the mainstream media delivers little but clichés that never question the political and economic status quo, most alternative media tends to respond to the former in a predictable and mostly uninteresting, unoriginal and superficial way. Adbusters is one of the few (save perhaps for more obscure extreme left and anarchist journals) magazines that attempt to question and demolish the very memes and beliefs upon which mainstream society rests. On the other hand, there are some fundamental contradictions in the very essence of what Adbusters supposedly stands for. We can start to examine the whole Adbusters dialectic by looking at the format and price. How, one might naturally ask, can a glossy magazine that sells for $10(online)claim to be leading the fight against global capitalism? The price alone makes it out of reach to all but privileged consumers (to use the leftist jargon proper to such discussions...
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...Recreational Vehicle Magazine Ad The RV model I want to advertise is the most expensive, highline. Most people would think that expensive vehicles are not exactly what people need in the economy we’re having at the moment. However, I want to make a point that recreational vehicle is not a necessity, it is a luxury. Since it is a personal luxury, so why not make it luxurious. When I say luxurious, the vehicle has to represent the glamour of every little detail. We have to exceed the consumer’s expectations and bring it to the next level. Most consumers want something they can make it unique and design it if they’re given the opportunity. Plus, anything luxurious is more attractive than average. My Highline will have customized interior and/or exterior, spacious living space, reliable performance, and of course, its unlimited warranty. The suitable target audience for my project will be the middle age people. As the baby boomers generation ages, retirement is something they are looking forward to. Traveling has been always on top of their lists as soon as they’re finished with their careers. At that point in their lives, they deserve a branded, one of a kind vehicle that they can have as their travel companion. Also, retired people do not really have children at home to think of and to spend money onto. They are at the age where they only spend on themselves trying to live their lives to the fullest. When advertising to the middle age group, the magazine that will be read by...
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...At my home, every Tuesday night is family night. Family night is a night where my mother, my father, and I sit down to talk about various things. This particular Tuesday night, there was an edition of The Tennessee Magazine lying on the kitchen table. The magazine is sponsored by Southwest Tennessee Electric Membership Corporation, (STEMC). It is full of informative details that share information, safety precautions, and Tennessee life stories. It is the most widely circulated monthly magazine in the state of Tennessee. The magazine highlights interesting people across the state by showcasing their unique jobs and talents. The most important focus is that it shares energy news from your local cooperative and has valuable tips to help you save...
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...The article Why Fashion Magazines Matter was written by Tanya Basu, a women set on a mission to recognize change. The title Why Fashion Magazines Matter grips the audience to ask why does it matter? Basu acknowledged the changes that were made from the past century to earn respect by being a magazine that offers a reliable source of news around the world. To further emphasize her claim she reports the things you may in counter while scanning through one of these magazines. One might see a bunch of models dressed in crazy costumes as if they were competing for the best Halloween costume. These were magazines filled with advertisements for expensive perfume and clothing company's we knew we could never afford. Upon reading you will see famous celebrities flashing their expensive taste for fashion while thinking how many families could have been fed off that money. Beauty tips may also be found to show how to dress according to your body type or how to lose ten pounds in five days. You may also encounter the love section that explains how to find your true match. This was a magazine where you wouldn't gain any resourceful knowledge nor any insight about the world we live in....
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...The first selected magazine is Field & Stream, which is a magazine featuring fishing, hunting, and other outdoor activities in America. This magazine targets those who are interested in Outdoor Life and sports. Field & Stream serves as a source of vibrant information based on the best sports gear, outdoor/camping survival tips and many travel locations. I chose this publication because I grew up in the low country part of South Carolina, where there is not much to do beside hunting and any other outdoor activities therefore, this magazine is attention grabbing toward me because of the huge bull elk on the cover. The second magazine is Arthritis self-management, which delivers current and dependable advice on fitness, health behaviors, nutrition, treatment and daily living tips. Most of the advice come from the best expert doctors and fitness professionals. This was my second publication choice because I have close elderly family member who struggle with arthritis, reading this magazine helps me learn about this disease and ways my family members can manage their pains. Portraying an ad 1A is an outdoor view of a man standing near a body...
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...Magazines exclusively published for men are subject to the featuring of content that enthrall its readers. Content such as flashy cars, exotic beverages, health, politics, gaming, technological advancements, travelling, and the most obvious of all – dating. There are bound to be mediums that use sexual content to stand out. Regardless of the diverse content they might feature, the mainstay of such magazines is how photographs of attractive young women, that wear a few inches of paper for cloth, are used. Especially for a men’s magazine, employing such schemes has proven to be a strong selling point. Hardly any other alternative sells as well as sex when it comes to men’s magazines, and Ché’s print ad is well aware of that. Therefore, to promote itself, the Ché magazine’s advertisement that was in the Commuter World magazine uses the metaphor of a “better” world by showing a licentious young woman approaching a subway station....
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...Women’s’ Magazines Promote Self Objectification I am not a consumer of magazine periodicals other than trade publications such as Fine Homebuilding, Journal of Light Construction and Architectural Digest. So with this exercise I went the library in order to try and find material for this essay. Upon examining the advertisements in various periodicals, I came upon a common theme. If you consume this product, you will be views as appealing by the opposite sex, as is apparent in each and every advertisement in almost every periodical in the genre of women’s fashion. Ill use the January 2016 issue of Elle magazine as an example. Whether it is for a perfume from Chanel where steam rises from brilliant red lips or a photo for a fashion designer where the emaciated model for Michael Kors (Hegemony) walks by several gawking men, to the cover itself where the model is terribly underweight and surrounded by text explaining the content of the magazine. “Fashion, Sexy Minimalism” “She’s Damn Chic” “Rooney Mora is the REAL THING!” (Social Construction) were a few of the main headlines. Not in any of the advertisements did I see anyone resembling a healthy person. Perhaps these apparently starved models are put forth in order to create an object that the women of western culture are supposed to aspire to, but I personally se it as a form of objectification for the unnatural, and a perversion of the woman form. This magazine objectifies women in such a way that they are meant to aspire...
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...simple life style. The need for different ways of relaxation have been increasing and the locals live within has an extremely high demand for their choices in traveling, dining and cultural information. With the strong influence from the east and the west, combining with its own root from China, this created a high diversity of acceptance from the people within this city. There are many types of magazines that accommodate the reader’s need locally, from gossip to politics, gadgets to latest fashion. One of the most outstanding out of all is the ‘U Magazine’. Under Hong Kong Economic Times Limited, this publication was launched in 2005, offering an all-inclusive leisure guide in Hong Kong, consisting three individual parts with five topics – U Travel, U Food combine with U Life, U People combine with U Style. Target Audience The purpose and genre of U magazine is somewhat obvious. The front cover, main content and its images all represents strongly the message they are trying to put through, a luxurious yet affordable relaxation and leisure. Within the three parts of this magazine, the main part that is always on show as the front cover booklet is U Travel, the front cover of this part generally shows an image of a desire destination for traveling. Its major genre is traveling, dinning,...
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...In order to establish our target audience, statistics from the PMB and information from the media kits of our potential competitors was used to define both demographics and psychographics. Demographics: Since living a healthy, active, and engaging lifestyle starts at a young age and is gender neutral, Coast Culture will target males and females who are between the ages of 18-55. Keeping with the geographic location, a large percentage of individuals living in the lower mainland have graduated secondary education and also have a relatively higher income than those living in rural areas. With this in mind the targeted level of household income will be between $55,000-75,000. A summary of demographics is as follows Age: 18-55 Gender: Male & Female Education Level: Completed Secondary, Some post-secondary Income level: Household income between $55,000-75,000 Geographic location: Greater Vancouver, and Vancouver Island Employment Status: Full-time or Part time Employment-Professional/Managerial/Executive Marital Status-Married/with Children in Household Psychographics: Using the PMB’s psychographic Clusters, Coast Culture has narrowed down our potential readers into the following groups Health Enthusiasts - This group places a high emphasis on being fit, primarily for health and beauty reasons and takes time out of their day to exercise. It is this type of individual, one who chooses to be fit and healthy for various reasons; that we look to target and gear our content...
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...Look at a Vogue magazine; welcome to the imaginary world of the "ideal." Nobody has a bad day, as they are too busy being perfectly happy, perfectly rich and perfectly successful. Everything is make-believe; so much for aspiration! However, walk down the street or look in the mirror and it becomes a case of welcome to the "real" world, us. Where everyone is in all shapes and sizes, colors and ages. Like in the book The Mouse that Roared, the authors shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. In the fashion industry I feel that it is the same way, while forty percent of the United States is obese, Vogues magazines and many others show those unreal skinny bodies that everybody is dying to have. The fashion industry has shaped women’s ideals of what to wear and what to look, and until the industry can shift from encouraging people to be a shape which nature never intended them to be, however, the media will continue to form young people’s view of the world, a world that is apparently populated by only thin girls. The words "eat" and "boring" are usually never found in the same sentence, but leave it to a supermodel to accomplish this task. Bodies in a bathing suit, underwear, or a skimpy tank top flood magazines magazines today. How many times have you flipped through the pages of a Vogue magazine and spotted an article...
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...Psychology of Advertising Term Project Mike Czarnik (RU: 900276595) April 20th 2014 Professor Sarah Jones Advertisement #1: Heineken Beer This advertisement is made for the beer Heineken. It was published in a 1974 edition of Playboy magazine and took a full page out in order to grab reader’s attention. According to Playboy Magazines media kit, almost 80% of the readers are male and the reader’s median age is roughly 39 years old. Because of this demographic, an assumption can be made that Heineken was trying to target this group of people. Playboy’s media kit also offers further information on their readers. It states that their average male house hold income is about $71,000 and that nearly 65% of all readers are single. Although these facts are for the 2014 media kit, it can be assumed that for a men’s entertainment magazine the demographics have not changed substantially. Heineken was most likely trying to appeal to this male demographic when they placed their ad. The ad itself was showcased on a full page of the magazine. It displayed an unopened bottle of Imported Heineken Lager beer resting at the edge of a beach. Water from the ocean is coming up around the bottom of the bottle and nothing but ocean can be seen in the background. This is the main focal point of the ad. The secondary focal point and another focus for the reader are above the bottle. The words read, “Oceans apart from the ordinary.” The words are the boldest on the page and in the largest font...
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...Evaluation The brief I chose to work with for my coursework was Brief 2, which stated that I was to create a new lifestyle programme for the company Synopticity Productions. I chose to produce a two-minute segment from a television magazine programme that focuses on a lifestyle issue which in this case is fashion and beauty, and a front-page cover with additional two pages for a specialist magazine, to encourage the hype for the upcoming programme. For my broadcasting piece, I planned to create a review of a lifestyle related event, which will be a fashion show for the summer season. Therefore, I created a review called ‘Poise Summer Fashion Show 2014 Review.’ The basic idea for this moving image piece is to resemble similar codes and conventions to that of a reality television programme or event such as Project Runway and the Victoria Secret Fashion Show, in which the actors in this piece are continuously filmed, as it is designed to be entertaining rather than informative. The primary target audience for the fashion show review is initially targeted on a strong niche group of females between the ages of 16-35 years, who will most likely have a strong interest in high-fashion. However, as this moving image piece includes both genders, male audiences may also have an interest in it. Therefore, in order to appeal to our secondary audience, we try and balance this by incorporating the use of interviews...
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