...Model Maggi Noodles (Nestle India Ltd). About Nestle Nestlé India is a subsidiary of Nestlé S.A. of Switzerland. With eight factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India' Define Business (Purpose, Accomplish Authority) T.G. Earlier TG • Working Women • Children Recent Changes in TG • All age group People Fast and Hygiene Meal Company: Nestle India ltd. Brand Name: Maggi “Two Minutes Noodles” Products • MAGGI Vegetable Multigrainz Noodles • MAGGI 2-Minute Noodles • MAGGI Vegetable Atta Noodles • MAGGI Cuppa Mania Logo Taglines • Two minutes noodles • Taste Bhi Health Bhi (2005 To Current) • Mummy I am Hungry • Happiness is homemade • Cook different • Make the Most of it • Har do minute me khusiyan • Ready to cook • Fast to cook, good to Eat (1980) Current Tagline • Taste Bhi Health Bhi Brand Ambassadors Amitabh Bachchan Rohit Sharma Unmukt Chand Collateral Online Presence Website of Nestle and Maggi Noodles ...
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...[pic] FACULTY OF SCIENCE & TECHNOLOGY MAY 2015 EBTD 4103 NEW PRODUCT DEVELOPMENT MATRICULATION NO. : 850919085881001 IDENTIFICATION NO. : 850919-08-5881 TELEPHONE NO. : 012-278 1322 E-MAIL : mnoridham@oum.edu.my LEARNING CENTRE : Shah Alam Learning Centre TABLE OF CONTENTS PAGE NUMBER 1. INTRODUCTION OF THE SELECTED COMPANY ................... 2 2. LITERATURE REVIEW ON THE VARIOUS STAGES IN A PRODUCT LIFE CYCLE …………………………………………………......... 3 3. ANALYSIS OF THE SELECTED PRODUCT ACCORDING TO THE STAGES IN THE PRODUCT LIFE CYCLE .......................................................................................... 5 4. RECOMMENDATIONS TO THE COMPANY ON HOW THE COMPETITIVENESS OF THE SELECTED PRODUCT CAN BE IMPROVED ................................. 8 5. CONCLUSION ......................................................................................... 8 6. REFERENCES ......................................................................................... 9 1. INTRODUCTION OF THE SELECTED COMPANY 1. The Nestlé company history The history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s...
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...Lactogen1 &3 for newly born baby exclusively. Now the doctors prescribe these products for babies to their parents for high nutrition Nescafe is a product which contains 4 types of categories. They offer Nescafe ice for hot weather, classic for all 3 in 1 for those who are busy. They provide Maggi including Maggi instant; Maggi 2 minutes which contain various minerals, vitamins and nutritions.Maggi also provide magi healthy soup and Maggi corn soup but charge the same price. Channel Differentiation: Nestle reach their products to the customers through their expert market salesman and transportation. So that their products are much available to their respective customers. Image differentiation: Nestlé’s logo is totally different from its competitors that are greatly accepted by its customers. For that reason customer easily identify them in the market which is another effective advantage for Nestle. People differentiation: Nestle has a large number of employees that are highly educated and trained. In Bangladesh, 400 employees are working in market Company chairman; Peter Brakeck- Letmathe and CEO Paul Bulcke are highly educated, wise and experienced people. They are running this business successfully for a long time. Service differentiation: another advantage for this company is better service for its respective customers from its competitors. They provide 24 hours hot line service. High quality checking is maintaining for its customers. Its...
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... | |Introduction of Nestle Company |5 | |3. | |Introduction to Maggi Noodles |7 | |4. | |Product Mix, Brands and Product Offering |9 | | |4.1 |Product Mix of Nestle |9 | | |4.2 |Brands of Nestle |12 | | |4.3 |Product Offering by Maggi |14 | |5. | |Market Segmentation, Targeting and Positioning |16 | | |5.1 |Bases for Segmenting Consumer Markets |17 | | |5.2 |Target segment of Maggi Noodles |19 | | |5.3 |Positioning of Maggi |20 | |6. | |Four P’s of marketing Mix ...
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...market of 950 million people. But India is a diverse country where different states have different consumption patterns and customs. Thus competition has become the key word in today’s scenario. Till 1970’s and 80’s Maggie and Kissan were the major ketchup brands but after liberalization Heinz entered Indian market which offered tough competition. These major giants are also facing competition from many local players like Tops, Cremica and other local brands. Through this project we have studied 4 P’s of marketing mix which includes PRODUCT, PRICE, PLACE and PROMOTION for Maggi Tomato Ketchup. Product highlights various attributes of the product. Price helps us in analyzing whether it is competitively priced or not. Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of distribution network of Maggi Tomato Ketchup. We have also drawn out some inferences by applying various statistical tools like ‘SIGN TEST’. Towards the end we have suggested some recommendations as a group on how can we improve the marketing mix of the product. Nestlé, which world knows as cautious and conservatory company is a Swiss originated 140 years old Multinational. The man at the helm is Swiss national Carlo Donati, an all inspiration and image of the company. His philosophy is ‘bottom line dictating top line’ based on delegation and decentralization. It resulted from a merger...
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...R M PA P E R P R O P O S A L A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING I N T E R N AT I O N A L M A N A G E M E N T I N S T I T U T E , N E W D E L H I E X E C U T I V E P O S T G R A D U AT E D I P L O M A I N M A N A G E M E N T SUBMITTED TO:S U B M I T T E D B Y: 1 2. TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management ACKNOWLEDGEMENTWe hereby regard our sincere thanks to Prof...................., IMI New Delhi under whoseguidance this project was undertaken.We would like to thank our friends for their generous support and the respondents who gavetheir valuable piece of time for participating in the survey to complete the study. 2 3. TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management TABLE OF CONTENTS1. EXECUTIVE SUMMARY……………………………………………………………….…042. INTRODUCTION…………………………………………………………………………...053. MAGGI BRAND IN INDIA………………………………………………………………….054. BRAND STORY……………………………………………………………………………..065. PRODUCT VARIENTS……………………………………………………………….…….106. MARKET SHARE…………………………………………………………………………....117. RESEARCH METHODOLOGY…………………………………………………………....128. OBJECTIVE………………………………………………………………………………….129. RESEARCH PLAN…………………………………………………………………………..1210. DATA COLLECTION PLAN…………………………………………………………………1311. METHODOLOGY……………………………………………………………………………..1312. SURVEY RESULT…………………………………………………………………………….1413. SWOT ANALYSIS OF MAGGI BRAND……………………………….……………………1914. STPD ANALYSIS OF MAGGI BRAND………………………………….…………………..2015. CUSTOMER-BASED...
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...MANAGMENT | September 17 2012 | * Introduction to Nestle, * Maggie-Brief History, * Brand Extension,Repositioning * Maggi Products * Segmentation,Targeting,positioning * Promotional Strategy * SWOT Analysis * Success story * Improvements | Maggi Case Study | Harpreet Kaur INTRODUCTION TO MAGGI Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand,etc Maggi noodles are part of the Maggi family, a Nestlé brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from maggi noodles known as Maggi goreng. Maggi noodles also introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'. A wholewheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. "Maggi" has become a well-known brand for instant noodles in India and Malaysia such as curry and chicken flavoured noodle soup. Nestlé...
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...are meant for daily of frequent consumption and have a high return.. Maggi instant noodle is the major Nestle flagship brand which dominated the Indian instant noodles market for nearly three decades, according to data by market research firm Nielsen. Maggi products have been loved by Malaysia family generations. Malaysia is a melting pot of cultures united through their love for food. Through home-cooked food, families come together and share simple joys of life. In today’s fast-paced lifestyle, the struggle for times has made such occasions rare, slowly dissipating the beauty of homemade meals and togetherness. Maggi’s mission is to bring back the charm and wonders of cooking and sharing by offering a wide range of products and solutions to support mothers to prepare tasty and balanced meals for their family everyday. All Maggi products are locally produced in Malaysia are halal. Initially Nestle tried to position the noodles to working women since it was more convenient. Top Ramen is the second largest Noodles brand in India trying hard for the past 18 yeaers to be at Maggi Noodles, Top Ramen is a global brand from Nissin. Launched in 1991, Top Ramen has been trying all possible marketing tools to dethrone Maggi. Maggi has many competitors, the brand loyalty of Maggi is very low and thee is a high chance of shifting to a competitor’s product. So Nestle needs to increase its advertisements portraying Maggi as a healthy product and also need to come up with flavours that are...
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...Marketing Mix of Mondelez: Products– Mondelez has a power house lineup of products. In fact many of these products have been acquired by its merger with Cadbury. Cadbury had generated a number of cash cows in its product range. Some in the chocolate business are Dairy milk, Bournville, Five star, Perk, Cadbury eclairs. In the biscuits segment it has launched Oreo in 2010 which is gaining market share at a fast pace crossing 100 crores in revenues. In beverages there is bournvita which again is one of the leaders in milk addittives. Halls as a mouth freshener as well as a remedy during cold is used across India. Due to its products, Mondelez is the leading name of chocolates across the world. Price - With quality comes price. As the quality of the products is high, and the beverages and Oreo requires constant marketing to be on top, the price of Mondelez products is also high in some cases, whereas in others it is very much reasonable. Products like perk, five star and eclairs give the taste of Cadbury even at lower price. Dairy milk is considered to be a premium brand of chocolates due to this positioning, but because of lower priced chocolates, it is also accepted across various target segments. Cadbury has many varieties of products in the chocolate segment and the pricing of each chocolate is different based on the type of customer who is going to buy it. However, in all these, the Dairy milk brand is the clear winner. Priced in high as well as low variants, the cadbury...
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...world's largest and most diversified food Company, and is about twice the size of its nearest competitor in the food and beverages sector. • Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world Nestlé Principle • Nestlé is based on the principle of decentralization, which means each country is responsible for the efficient running of its business - including the recruitment of its staff. Nestle India Products Nestlé India - Famous brand names Milk Products & Nutrition Nestle Milk Nestle Slim Milk Beverages Nescafe Classic Nescafe Sunrise Premium Prepared Dishes & Cooking Aids MAGGI 2-MINUTE Noodles MAGGI Imli Pichkoo Chocolates & Confectionary Nestle Kitkat Nestle Munch Nestle Dahi Nestle Bhuna Jeera Raita Nestea Nestle Milkmaid Nescafe Cappuccino Nescafe Sunrise Nestea Iced Tea MAGGI Sauces MAGGI Healthy Soups MAGGI CUPPA MANIA MAGGI Vegetable Atta Noodles Nestle Bar One Nestle Milky Bar Nestle Polo Nestle Eclairs Nestle Everyday Whitener MAGGI Pazzta Distribution System • Competitive edge over its existing rivals. • Nestlé has its own distribution networks equipped with all necessary transportation facilities. • They transport their products at major regional sales offices, which are situated at different cities of India. • These sales offices (distribution centres) have their own vans with sales people who sell and transport goods to the small retailers. ...
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...Haider Khan – 133-1316-630 6th of December, 2014 To Zulfiquer Ali Haider Course Instructor School of Business North South University Dhaka-1229 Subject: Submission of Report on Nestle Bangladesh LTD. Dear Sir, This is to inform you that we have completed the report on Nestle Bangladesh LTD. which you had` assigned us for the course MGT 210 for the semester of FALL 2014. For the report, we tried to identify how Nestle operating their local business being a multinational company in Bangladesh. In writing this report, we have followed the instructions that you have given us, and we have also applied relevant concepts that we have learnt throughout the course. Some information, references & interview of a manager have been taken from different sources to facilitate our report. However, we will be glad to clarify in interpreting this analysis if needed. Finally, we have put our effort to make the report as informative as possible. We are thankful to you for giving us this unique opportunity. Yours sincerely Anamika Bardhan - 141-0141-630 Ekramuzzman Ekram - 141-0509-630 Humayra Chowdhury - 141-0508-630 Jarin Anjum Chowdhury - 141-0508-630 Samiul Haider Khan – 133-1316-630 acknowledgement We want to sincerely thank Mr. Zulfiquer Ali Haider, Faculty Member, School of Business, North South University, for giving us the opportunity to know how our study relates with real life work. We would...
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...Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students | ID | * Jahid Hasan Rajib * F M Alif Hossain | 2010-3-13-0592010-2-10-096 | Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal of Marketing Course Code : Mkt101 Section : 1 East West University Date of Submission August 4, 2011. EAST WEST UNIVERSITY In writing this term paper, we are extremely indebted to almighty Allah who creates us is this transitory world along with concerned with this Term Paper. It could not possibly thank all of those marvelous people who have contributed a lot of this assignment. There are, of course some very special people who could not go without mention. First of all, we would like to convey our felt gratitude and regards to “Kashfia Ahmed” honorable Senior lecture, Department of Business Administration, East West University whose enthusiastic guidance and help during the entire study period made it possible for us to prepare this report. We are grateful to some prominent authors worldwide whose book I have consulted in the preparation of the assignment. We also thank to our course mates for their advice and comments to the success of the report. Thank You, Jahid Hasan Rajib Id- 2010-3-13-059 On Behalf of the Group September 28, 2012 Kashfia Ahmed Senior Lecture Department of Business Administration East West University...
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...Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students | ID | * Jahid Hasan Rajib * F M Alif Hossain | 2010-3-13-0592010-2-10-096 | Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal of Marketing Course Code : Mkt101 Section : 1 East West University Date of Submission August 4, 2011. EAST WEST UNIVERSITY In writing this term paper, we are extremely indebted to almighty Allah who creates us is this transitory world along with concerned with this Term Paper. It could not possibly thank all of those marvelous people who have contributed a lot of this assignment. There are, of course some very special people who could not go without mention. First of all, we would like to convey our felt gratitude and regards to “Kashfia Ahmed” honorable Senior lecture, Department of Business Administration, East West University whose enthusiastic guidance and help during the entire study period made it possible for us to prepare this report. We are grateful to some prominent authors worldwide whose book I have consulted in the preparation of the assignment. We also thank to our course mates for their advice and comments to the success of the report. Thank You, Jahid Hasan Rajib Id- 2010-3-13-059 On Behalf of the Group September 28, 2012 Kashfia Ahmed Senior Lecture Department of Business Administration East West University...
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...CHAPTER ONE Introduction 1 1.1 INTRODUCTION INTRODUCTION TO NESTLÉ S.A. Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestlé’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestlé product was marketed in Europe. In 1874, Jules Monnerat purchased the Nestlé Company. Nestlé developed its own condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company. The Anglo-Swiss Condensed Milk Company made products like cheese and instant formulas. The two companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States, Britain, Spain and Germany. Soon the company was full-scale manufacturing in Australia with warehouses in Singapore, Hong Kong and...
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...BACKGROUND Nestle is the world's leading nutrition, health and Wellness Company. Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestle Foods was started by Henri Nestle in the mid eighteenth century, headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. In his bid to find an alternative to breast milk for babies whose mothers could not nurse in order to reduce infant mortality. Consequently Nestlé’s first customer was a premature infant who could tolerate neither his mother’s milk nor any of the conventional substitutes and had being given up for lost by doctors. The value of the product was recognized after it saved the child’s life. Henri Nestle showed an early understanding of the power of branding as he adopted his very own coat of arms as the company’s logo and refused to allow Nestle in various countries to have different logos. The coat of arms reflected his name; which meant little nest in his dialect as it consisted of a birds’ nest with a mother bird and her three little chicks. The company expanded its product base very quickly, with the collaboration of Daniel Peter whose company figure out the mix of milk with cocoa powder to make milk chocolate. They also merged with Henri Maggi’s whose company created powdered soups and bouillon cubes, sources and flavorings...
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