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Magic Chocolate Rhetorical Strategies

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In the first chapter, to introduce the magic chocolate, the author utilizes ethos strategy, the founder recommending the chocolate on the advertisement. At first, the presenter points out Summer’s relationship condition, “he still hasn’t proposed to you” and then explains that it is “because [she has] lost [her] charm’. Persuading Summer to improve the situation, the founder recommends the magic chocolate as a professional suggestion— “Forever Lasting Youth and Happiness Magic Chocolate”, which is “made of a rare coca found deep within the rainforest”. Then, he further explains the effect of the magic chocolate, “eat once will make you happy, twice will make you crazy, three times will make you feel like heaven”. In order to persuade Summer

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