M&M South Africa
Mahindra & Mahindra Ltd. (M & M) is a leading manufacturer in the utility vehicles (UVs) segment in the Indian auto industry. Since 2004, M & M exporting UVs been to South Africa is the only country on the African continent with a significant middle class population. M & M has a wholly owned subsidiary in South Africa, where it also has a service and spare parts business infrastructure and a dealer network was determined. This subsidiary enjoyed the wave of growth in the South African automotive industry to 2007, and then fell to a three-year slump, mainly as a result of a recession in the global automotive industry. (International Business Times, 2013)
Mahindra and Mahindra entered South Africa by exporting automobiles in October 2004 and within six months they formally shaped their business structure by setting up a 51% subsidiary, as a joint venture with a local investment partner. Since then M&M appointed dealers in all the nine provinces of South Africa and also created a network of customer service outlets and a distribution network for spare parts. Despite the global economic downturn between 2007 and 2009, from their first step in South Africa market till now, M&M now expects to capture much larger market share with the new economic momentum both in South Africa and in other countries in the region. (Johannesburg, 2012)
M&M USA
Mahindra USA Inc. (Mahindra), a wholly owned subsidiary of Mahindra & Mahindra Ltd. (M&M), entered the U.S. market in 1994 and establishing its corporate headquarters in Tomball, Texas. Mahindra’s most popular product, however, is the tractor, and these tough, dependable vehicles are sold and serviced by hundreds of leading dealers throughout North America. Mahindra USA now has three U.S. assembly plants, with a fourth assembly plant opening in August 2012, that deliver tractors to nearly 400 dealers in the U.S.