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Maitland Motors Dilemma

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Submitted By julian086
Words 1110
Pages 5
Julian F. Perez
4/25/12
Marketing 620
Case Study Maitland Motors Dilemma Bruce Maitland owns Maitland Motors, a Ford/Lincoln-Mercury dealership in Twin Cities. It is the year of 1984 and the business is running very good thanks to important leases deals with Wisconsin-National, Inc. for the last 4 years. Bruce Maitland was able to start business with this well established corporation by becoming friend of Chuck Harper; a successful manager that with the past of time advanced through the corporation reaching top executive level which benefited Maitland Motors as well. Bruce Maitland provided personal favors to Chuck Harper and his successors within the path of Chuck’s career to be able to keep them happy and keep his business running and growing. Personal favors increased from Chuck Harper to three more employees in the corporation, implicating a problem to Bruce Maitland ethical standards. To reach the top of his problems, Chuck Harper has asked lately for his son to get a new Mustang convertible for his way to College as a gesture of friendship on Bruce’s part. This last favor really open Bruce’s eyes and starting to question him what he has gotten himself into. The problem that Bruce Maitland is confronting is how to stop these personal favors to Chuck and his successors without affecting the profitability and legal situation of his dealership. There are different alternatives Bruce could face in order to keep his business running in the same level of profitability without any legal proceedings. First, Bruce Maitland could invite Chuck and chuck’s family to a private dinner party to his house where he could reunite their families’ friendship bonds. Bruce could use this moment to step aside with Chuck and expose his concerns and preoccupations. Bruce could try to pursue him to reconsider his position and ways of dealing with business with Maitland Motors

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