...been dramatically shortened. • It s cheaper to replace than to repair. • Digital technology has provoked a revolution in many markets. • Behavior-based segmentation and lifestyle various shift in connection to the change of fast moving trends with products diffusion and consumer information from click society. CHANGES OVER THE CENTURIES th st 20 CENTURY 21 CENTURY CREATIVITY CREATIVITY+ TALENT (gut/curiosity) CASE STUDY Finding New Idea &Opportunity through Creativity and Innovation Case Study1: Major Cineplex& Major Bowl A huge waste of popcorn at Major Cineplex got brought to K.Kritsanan s attention. Normally after popcorn s made, it ll last 6 hours before it gets stale – that left a hugh amount of left-over to be thrown away. He went on the site and made an observation. Then found an opportunity to rid the waste and generate new revenue. The outcome: Left-over popcorn was given away free of charge, and treated as complimentary for customers at Major Bowl. A bowl of popcorn s placed at a table so anyone can have it. After having popcorn, customers got dehydrated and would order beverage. Because of a large profit margin of drinks, selling beverage alone generated great revenue in return. Going Against the Norm to Create New Trend&New Lifestyle Case Study2: Consumer segmentation: Central World VS. Siam Paragon Does transportation matter? When BTS connected its station to Siam Paragon Entrance, business investors prefer having their retail shops open at Siam Paragon...
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...venturesome. Such issues might serve a particular market niche, for example, energy drinks or developing overseas markets. Generally, the group turns in a steady performance throughout the business cycle, but it will generally suffer in the most stressful of economic times PepsiCo is one of the largest food and beverage companies in the world. Its products include a variety of salty, sweet, and grain-based snacks as well as Csds and non-Csds. the company is responsible for the manufacturing, marketing, and sales of these goods. It has 18 brands in its portfolio and is headquartered in New York. PepsiCo has two divisions: bottle soft drinks and juice segment. In India the consumption proportion of both divisions are good as compare to the major competitor. PepsiCo have invested around 12000 crore in India and has the most of the market share in India in beverages industry. Mr. Anil R the Senior Manager of the organized trade handles the...
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...venturesome. Such issues might serve a particular market niche, for example, energy drinks or developing overseas markets. Generally, the group turns in a steady performance throughout the business cycle, but it will generally suffer in the most stressful of economic times PepsiCo is one of the largest food and beverage companies in the world. Its products include a variety of salty, sweet, and grain-based snacks as well as Csds and non-Csds. the company is responsible for the manufacturing, marketing, and sales of these goods. It has 18 brands in its portfolio and is headquartered in New York. PepsiCo has two divisions: bottle soft drinks and juice segment. In India the consumption proportion of both divisions are good as compare to the major competitor. PepsiCo have invested around 12000 crore in India and has the most of the market share in India in beverages industry. Mr. Anil R the Senior Manager of the organized trade handles the...
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...hcscla~na~an k e p c i ~ ~ i i ~ >lala!~ S I L I ataLi y:t~ sepcrti >an? termaktub di clalam :\1;T:2 R:IFISI.A RAShll 1972) - / . - - ~. .PTT),\F: 'T'ERI1..1r) II-:1ND.-2I:?NCiA-\n!PENT [I-IS) \loinat tct~lp NO 3 17. .j31a11 K L ' s ~ ~ c : &- e-- (T.4ND.!Il':\N ;.AN PENYF I .!;\ ) C'ih Siti XTnstusa I7inti B;~l-ua~.~icti~i C4..ITi4T:2N: 7-tsis dimaksudkan scbagiii 1.aporan Akhir Prqiek Sariana Muds (PShij, J i b tcsis ini SliI.11- atnu TTIRIT,ZD. sila 1ampisk:tn susnt daripada pil-uth "'$ bcrkurlsa. * MBO TICKET M-BOOKING SYSTEM RIDZWAN BIN ABDOL RAHMAN This report is submitted in partial fulfillment of the requirements for the Bachelor of Computer Science (Software Development) FACULTY OF INFORMATION AND COMMUNICATION TECHNOLOGY UNIVERSITI TEKNIKAL MALAYSIA MELAKA 2009 DECLARATION I hereby declare that this project report entitled MBO TICKETS M-BOOKING SYSTEM is written by me and is my own effort and that no part has been plagiarized without citations. STUDENT SUPERVISOR : e Date: f 3 / 0 7 / 0 ~ (T Z - L RDW O RAHMAN)...
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...hcscla~na~an k e p c i ~ ~ i i ~ >lala!~ S I L I ataLi y:t~ sepcrti >an? termaktub di clalam :\1;T:2 R:IFISI.A RAShll 1972) - / . - - ~. .PTT),\F: 'T'ERI1..1r) II-:1ND.-2I:?NCiA-\n!PENT [I-IS) \loinat tct~lp NO 3 17. .j31a11 K L ' s ~ ~ c : &- e-- (T.4ND.!Il':\N ;.AN PENYF I .!;\ ) C'ih Siti XTnstusa I7inti B;~l-ua~.~icti~i C4..ITi4T:2N: 7-tsis dimaksudkan scbagiii 1.aporan Akhir Prqiek Sariana Muds (PShij, J i b tcsis ini SliI.11- atnu TTIRIT,ZD. sila 1ampisk:tn susnt daripada pil-uth "'$ bcrkurlsa. * MBO TICKET M-BOOKING SYSTEM RIDZWAN BIN ABDOL RAHMAN This report is submitted in partial fulfillment of the requirements for the Bachelor of Computer Science (Software Development) FACULTY OF INFORMATION AND COMMUNICATION TECHNOLOGY UNIVERSITI TEKNIKAL MALAYSIA MELAKA 2009 DECLARATION I hereby declare that this project report entitled MBO TICKETS M-BOOKING SYSTEM is written by me and is my own effort and that no part has been plagiarized without citations. STUDENT SUPERVISOR : e Date: f 3 / 0 7 / 0 ~ (T Z - L RDW O RAHMAN)...
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...have been fortunate to benefit from the knowledge, enthusiasm and commitment of Rhian Iolo (Exhibition Manager, Sgrîn) and Siobhan Bourke (Film Adviser, Arts Council). Additional invaluable assistance was provided by Stephanie O’Callaghan, Michelle Hoctor, Antoinette O’Neill, and the staff at both Sgrîn and the Arts Council of Ireland. This study would not have been possible without the generous contribution of time, expertise and information from the many cinema owners, managers, projection and customer services staff we met during the study. Our thanks are also due to the individuals and organisations contacted for comment and information during the research. Our sincere thanks are due to each and every one. The views expressed in this report are those of the authors. Unless specifically attributed, they do not represent the views of Sgrîn, the Arts Council, nor those of any persons or organisations who have been consulted in the course of the study. J Ron Inglis & Sue Todd April 2004 Inglis Todd Consultants is an independent arts and media consultancy operating throughout the UK and Ireland. J Ron Inglis and Sue Todd - are among the UK’s leading consultants in arts and media development, especially in cinema exhibition. They have worked with a wide range of cinemas, exhibitors and funding and policy organisations across the UK and Ireland. Their work includes organisational and business development with cinemas, festival and exhibition research, feasibility and capital development...
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...NIELSEN CASE COMPETITION 2013 HANOI EDITION NIELSEN CASE COMPETITION 2013 HANOI EDITION TEAM APPLICATION ENIGMA TEAM Nguyen Tran Mai Anh Nguyen Dang Huy Ngo Viet Huong Vu Huynh Thi s3357644 s3393111 s3393213 s3357726 SECTION 1: Team Overview NIELSEN CASE COMPETITION 2013 HANOI EDITION PART 1: Members’ Information Student Name: Nguyen Tran Mai Anh Student Number: s3357644 Program: Bachelor of Commerce (Marketing) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Marketing Principles, Market Research and Marketing Communications January 2011, June 2013 and September 2013. 2. 1 of the 3 recipients of the RMIT Academic Excellence Full Scholarship in September 2012 3. Excellent communication skills, obtained from holding the position of Business. Development Executive at the youth organization AIESEC Hanoi. Current GPA: 3.70 Current Semester: 06 Student Name: Nguyen Dang Huy Student Number: s3393111 Program: Bachelor of Business (Marketing) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Buyer Behaviors and a distinction in Marketing Principles. 2. Possess a wide range of soft skills through leadership roles as a Media Officer for the RMIT Student Council, Lead Designer at RMIT Marketing Club and Marketing Manager at RMIT Student Engagement Support Group. 3. A professional visual communicator with the ability to produce multimedia materials that helps build powerful and convincing...
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...growing sectors recording a growth of 12.4 per cent and projected to reach Rs 1052 billion by 2013 • India is the highest producer and consumer of filmed entertainment • The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which are expanding rapidly in major metropolitan cities as well as second and third tier cities. • The South Indian cinema industry is pegged at Rs 17.3 billion with the domestic theatrical revenue stream being most dominant, accounting for nearly three-fourth (around Rs 12.6 billion) • The four southern states have 50 per cent of the theatres in India and almost 25 per cent (1,200 theatres) of the 5,000 theaters in the south are digital • Growth opportunities galore as some of the world’s largest multiplex chains are foraying into India Categories of services Offered Cinema exhibition industry: The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which are expanding rapidly in major metropolitan cities as well as second and third tier cities. Favorable demographics in a cinema-crazy nation, tax exemptions, and quality locations such as malls, are driving growth of multiplexes in India. The report provides a snapshot of the market including the two segments multiplexes and single screen cinemas. An overview gives a quick picture of the market with estimated market size, growth rate and theatre distribution in India. Various business models adopted by Indian multiplex operators are presented...
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...IIM Indore INDORE MARATHON, 2013 10/2/2013 EVENT REPORT INDORE MARATHON 2013- AN IIM INDORE INITIATIVE We are pleased to inform you that Indore Marathon’13 was held on Wednesday, October 2, 2013 - Gandhi Jayanti. This was the 6th edition of Indore Marathon by IIM Indore and carrying forward the success story of the last five years, this year our aim was to make everyone run against the modern day atrocities faced by the women of India. The myriad of crimes against women is one of the biggest issues that are crippling India these days. Our small effort through this Marathon was to sensitize people about it and the discrimination that they face in life, and to spread this message to as many people as we can. Being a premier institute of education in Central India, it is our earnest endeavour to spread this message across. On October 2 Madhya Pradesh (not just Indore) ran Against Rape and Discrimination. From the bottom of our heart, we would like to express our thanks and gratitude to you for your support in making Indore Marathon a grand success. EVENT PUBLICITY As far as publicity goes, Indore Marathon has reached new heights. On social media, we have been actively promoting the event through our facebook page (Indore Marathon-An IIMI Initiative) and that of MARD (~150000 likes). The Indore Marathon website (www.indoremarathon.com) had 2500+ registrations before the event day which speaks of its popularity and reach. The event was powered by Nai Duniya which ensured...
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...Introduction… IMAX 3D Dhaka, House No. 22, Road No. 39 Gulshan Avenue, Gulshan 2, Dhaka. Co-owners : Ehtiaz Karim, Adel Wahid, Nahian Shahed, Rizvia Hossain Description of IMAX. IMAX is a motion picture film format and projection standard created by the Canadian IMAX Corporation. The Company’s activities include the design, leasing, marketing, maintenance and operation of IMAX film and digital theatre systems as well as the development, production, post production and distribution of IMAX motion pictures. IMAX has the capacity to record and display images of far greater size and resolution than most conventional film systems. A standard IMAX screen is 22 × 16.1 m (72 × 52.8 ft), but can be larger. IMAX theatres are described as either "Classic Design," (Purpose-built structures designed to house an IMAX theatre) or "Multiplex Design." (Existing multiplex auditoriums that have been retrofitted with IMAX technology). The world's largest cinema screen (and IMAX screen) is in the LG IMAX theatre in Sydney, New South Wales. It is approximately 8 stories high, with dimensions of 35.73 × 29.42 m (117.2 × 96.5 ft) and covers an area of more than 1,015 m2 (10,930 sq ft). IMAX is the most widely used system for special-venue film presentations. As of December 2009[update], there were more than 400 IMAX theatres in over 40 countries. IMAX Corporation has released four projector types that use its 15-perforation, 70mm film format: GT (Grand Theatre), GT 3D (dual rotor)...
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...Knowledge Gap between the Vendors and Customers: A Comprehensive Study on the Fast Food Outlets of Basundhara City Food Court and their Customers Abstract In most of the business, there is always a possibility of the existence of knowledge gap between the business owners and their customers. Like any other business, the growing fast food industry in Bangladesh might be facing this problem. If the fast food vendors do not have proper idea about the expectations of the customers, they are less likely to satisfy them by providing what they need. Therefore, this research aims to identify if there any knowledge gap exists between the Basundahra City food court vendors’ perception the about customer deciding and satisfying factors and the actual factors considered by the customers and their actual effects in the industry. Necessary data will be collected using questionnaires and secondary data will be used as well for analyses which will include hypothesis testing and correlation. Introduction & Background The fast food industry started in early 90’s in Bangladesh. Worldwide, the customer base of fast food stores is the usually almost its total population but in Bangladesh, the younger generation and the growing middle class have been the main customers of this new tremd. After starting the first fast food shops at Bailey Road, the industry has spreaded exponentially over the city opening thousands of stores. The fast food industry has around Tk. 8.0 million ...
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...National Economics University International Bachelor Degree Project Report Marketing Mix 4PS Analysis of The coffee bean and tea leaf in Hanoi Hanoi, August, 2015 Table of Contents Table of Contents 2 Table of Figures 3 ACKNOWLEDGEMENT 4 I. Introduction 5 1. Background 5 2. Rationale 5 3. Research questions 5 4. Research methods 6 II. Literature review 7 1. The coffee bean and tea leaf 7 2. Marketing mix 4Ps 8 III. Major finding 10 1. Product 10 2. Price 13 3. Place 15 4. Promotion 16 IV. Conclusion 19 Appendix 20 1. References 20 2. Questionnaire 20 Table of Figures Figure 1 Customers' opinion about the choice in menu 10 Figure 2 The Coffee bean and tea leaf food 11 Figure 3 The frequency of using extra foods and cakes 12 Figure 4 The average of price 13 Figure 5 Customers' attitude about price 14 Figure 6 The most popular The coffee bean and tea leaf in Hanoi 15 Figure 7 The reasons making customers chose each coffee shop 16 Figure 8 The ways people know about the coffee bean and tea leaf 17 Figure 9 Sales promotion strategy 18 ACKNOWLEDGEMENT In this assignment, I was given help and suggestion from a lot of people. Firstly, I would like to give my special gratitude to our instructor – M.s Pham Phuong Lan for providing me many suggestions...
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...A PROJECT REPORT ONSUBMITTED BY: Name: Taniya Jain Enroll No.: 12BSPHH011119 Course: Marketing Manegement Seat No.: 76 Sec: F Acknowledgements “Thanks giving seem to be the most Pleasant of all jobs, but it is difficult when one tries to put into words.” I owe a great many thanks to a great many people who helped and supported me during my research for the project. My deep sense of gratitude, to Prof. K.C. Prakash for his continued support and guidance. He has always lent a helping hand and been there when needed. I also appreciate and would like to thank the helpful people at IBS Hyderabad who helped me knowingly and unknowingly in one way or the other. At the end I would also like to thank ICFAI BUSINESS SCHOOL and my friends without whom this Project would have been a distant reality. INDEX S.NO. | TOPIC | PAGE NO. | 1 | Introduction | 4 | 2 | Major Competitors | 5 | 3 | Market Share | 6 | 44.14.24.3 | Comparative Study ON SCALE OF 7 P’sPVRBig CinemasINOX | 71113 | 55.15.25.3 | Competitive AdvantagePVRBig CinemasINOX | 141515 | 6 | Recommendations | 15 | 1. INTORODUCTION Priya Exhibitors Pvt. Ltd is a part of the diversified Bijli Group, which has interests in transport, finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars as at its peak cinema rejuvenated with the latest international trends in cinema exhibition reached India’s shores swiftly with the arrival...
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...With more than 13 million members, Netflix, Inc. (Nasdaq: NFLX) is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. In February 2010 the American Customer Satisfaction Index (ASCI) named Netflix the number one ecommerce company for customer satisfaction. Netflix has been named the number one retail Web site for customer satisfaction in ten out of eleven surveys since 2005 by ForeSee Results. In December 2007 Netflix was ranked the number one online retailer by Nielsen Online. In January 2007 Netflix was named the Retail Innovator of the Year by the National Retail Federation. In the fall of 2005, Fast Company magazine named Netflix the winner of its annual Customers First Award. In December 2008, Time Magazine named the Roku Netflix ready device one of the top ten gadgets of the year. Services play an increasingly important role in the economy and in individual organizations. Services are particularly relevant in industries where competitive pressures are forcing companies to find ways to create competitive differentiation. (Davey) Marketing a service is not exactly the same as marketing physical goods. It has been called "selling the invisible" - delivering intangible services as a core "product" offering . However...
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...Who are we? The investment proposal that we would like to start is about a full-fledged store for men. All around the country, there are many stores that cater to the needs of women specifically, right from their clothing to cosmetic needs, but there is unfortunately no such store yet in Bangladesh dedicated especially for men. Yes, there are clothing stores, shoe stores, fitness stores, all present individually, but there are no such stores that can give away everything that that a man might need, altogether under one roof. This will give us a first mover advantage, and will ensure that we don’t have any current competitors as such. Furthermore, we are also planning to launch a conjoined entertainment hub, where people can enjoy themselves, by hanging-out, playing console games and watching league or national matches on large-screen TVs with their mates. So as it is evident, we are both a service as well as retail store.Here, diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business. Our product and services will be so diverse that it will promise to bring back good overall return values even if certain products do not sell well from our store. As far as our retail unit is concerned, these will be our products basically: * T-shirts, sports jerseys, Shoes * Gym Equipment * Hair-care products * Facial products * Body care creams/products...
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