1.Describe BCG (Boston Consulting Group) Matrix
The Boston Consulting Group is the chart that created by Bruce Henderson for BCG in 1968. It help corporation with analyzing their business unit of product. It also help the companies to allocate the resources and being used as an analytical tool in brand marketing, product management, strategic management and portfolio analysis. It can be shown within any of the four quadrants( star, question mark, cash cow, dog ) as a circle whose area represent the size. The precise location is determined by two axes, Y axis is the Marekt Growth while the X axis is the Market Share. The Boston Consulting Group is the largest firm in the United State an it has 78 offices in 43 country. The Boston Consulting group will give advise to their client in private, public and not-for-profit sector across the globe. It is considered one of the most prestigious management consulting firms to work for.

2.Describe the Porter’s generic stratergy
Porter’s generic strategy is about the strategies that most commonly used in business to maintain the competitive advantages. There are 3 types of strategies which is segmentation strategy, differentiation strategy and cost leadership strategy. These 3 strategy are defined along two deminsion which is strategic scope and strategic strenght. Strategic scope is demand-side deminsion and strategic strength is supply-side deminsion and look at the strength or core competency of the firm. The most 2 importance of compentencies is i. Product differentiation ii. Product cost
Porter have already ranked the 3 deminsion of the strategy. Scope of target marker | Relative product cost | Level of differentiation |

3.Explain Poster’s framework in analyzing competitiveness of an industry.
Porter’s explaination about the competitiveness of industry is he think that the firm with the high market