...INTEROFFICE MEMORANDUM TO: FROM: SUBJECT: DATE: PROF. WILLIAM QUALLS YASHASWI SINGH ALLSTAR PERIOD 1-3 MARKETING STRATEGY SEPTEMBER 24, 2015 Allstar had some huge choices in front of it. With changing economic situations and strong contenders, their brand recognition and market share were insufficient to sustain and increase sales revenue and net income. I set out a course of action to efficiently focus the variables with the best impact over net income and market share. The consequences of my experimentation approach, and later refinement, were upheld by business instincts, marketing strategy and data from the case. When I comprehended on a couple key variables, I had to figure a strong base to dispatch us into much more noteworthy benefits in the accompanying subsequent periods. The three most significant choices were to reinforce the indirect sales force, increase point of purchase, and target the right market segment. Allstar needs to integrate the 4 Ps of marketing strategy which are Price, Place, Product and Promotion. Much to the advantage of the OCM group, Allstar was already a well-known brand toward the start of period 1. The brand itself had pronounced itself to be one of the ‘most effective brands at reducing multiple cold symptoms’. That being said, there were various strengths and weakness to the organization both before and amid this PharmaSim simulation that added to and impacted our marketing strategy. My preliminary tactic was to focus...
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...INTEROFFICE MEMORAND UM TO: FROM: SUBJECT: DATE: XXXXXXXX, CEO-MAKERBOT CORP XXXXXXX, BUSINESS STRATEGIST-MAKERBOT CORP STRATEGY PLAN FOR MAKERBOT CORP SEPTEMBER 8, 2014 This memorandum is aimed to highlight a few important strategies Makerbot needs to adapt that would help it in creating a revolution in the 3D desktop printing space which would result in an increase in the market share and total revenue which would subsequently make Makerbot an undisputed leader in the 3D Printing space and place themselves in a winning position. The company has to focus on their core strength and work towards targeting a larger customer base and affordable printing solution with unparalleled innovation as the main driving force resulting in a substantial advantage in the competitive landscape of 3D printing. To begin with, Makerbot should adopt the Microsoft model for business. Microsoft always believed in the licensing model for its software services (Windows & office software suite) which is the biggest revenue generating factor for the American Multinational. Makerbot should venture into a licensing model for its software. If the end user experience is good, reliable & affordable, there is no reason why Makerbot as an OEM would not enter into the league of high performance players in the 3D printing market space. The best always comes from the best resources and Makerbot, as always, should invest time and energy to recruit the best in the business and develop the OS which would not only...
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...MakerBot Executive Summary * How could MakerBot lead growth of the new personal manufacturing industry? 1) Makerbot uses open source technology which shares not only the software and but the hardware in 3D printer. It help MarketBot to get more and more new ideas and new way to improve their products. 2) MakerBot also sold printing consumables form a wide range plastics distributors. This will help MakerBot reduce cost of purchase and can provide customers a great diversity of choose. Specifically, the ABS plastic is safety and in an array of colors. This above is the MakerBot’s business model which is change the game rule of traditional manufactory process. 3) The maker community is the engine of MakerBot’s innovation. There are Magazines, group creativity and the Makey Awards help MakerBot to met create, explore and share innovations using new technologies. 4) MakerBot get support from Big company and government. GE, Ford, Kauffman Foundation build some community to help customers learn about the latest manufacturing techniques and the White House give strong signal to support the 3D industry. * Long term, how potent was Makerbot’s open innovation strategy focused on crowdsourcing, in the face of rising competition? 1) Makerbot’s open innovation strategy has the following advantages: 2) Efficiency. There are thousands of way to solve the problem or design a product. In this way, open innovation is over the company to solve problem by...
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...personal use of 3D printing is the ability to produce weapons. This issue along with others brings the concern for the morals and ethical behavior that will come along with 3D printing. Different countries will utilize the machine in different ways, hospital usage, producing food, environmental, at risk for jobs, pirating, and the good will all need to be evaluated to determine the potential threats or success of 3D printing. Many countries have found a use for the 3D printer; China is using it for bio printing and Canada is using it as an education tool for children. “The Makerbot at the Lunenburg library is one of sixteen 3D printers distributed by the Nova Scotia government in 2013 to rural and urban locations around the province” (Barrett).The library has found a way to inspire children with more than just reading and utilizing computers. Barrett’s simple explanation of a 3D printer is; “the box is a Makerbot Replicator, a desktop 3D printer. It is reading instructions from a digital card and “printing" layers of corn-based, petroleum-free plastic to produce a usable 3D object”. Facilitating an educational use for 3D printers will give younger generations an introduction to future innovations. This allows the machine uses beyond a profit engineering tool. There were two librarians who decided to raise funds to have two additional 3D printers added to another library. The librarians also organized a program for children aged 10 to 12. During the program they used SketchUp modeling...
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...Cube 3D Printer Market Analysis Context. 3D Printing is a fast-growing and exciting development, offering innovative solutions to traditional manufacturing processes as well as new opportunities. 3D printing holds great socioeconomic implications enabling to achieve things that previously were considered impossible. It is applicable in every sphere of our life. 3D printing allows to customize and personalize products according to our needs, to democratize access to market and open up opportunities for open design, it can facilitate digital object storage and transportation. 3D printing can be applied to the most important area such as medicine, by the ability of replacement human tissues by bioprinting. 3D printing is also environmental and also improves sustainability by facilitating raw materials savings. Company. 3Dsystems produces 3D printers for home use. All the models are small, fast, accurate and extremely easy to set up and operate. Cubify is the central hub for all things possible with the 3D printed lifestyle. Cubify offers everything from co-creation with favorite brands, a curated shopping experience centered around personalized fashion, décor, toys and more, a community inspiring the latest in 3D design and printing possibilities and access to the easiest home 3D printers and related products. Customers. The company focuses on all the groups of population to for their customer base, it claims that the 3D printer is accessible for everyone both children and grown-ups...
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...meetings, getting to know people in the industry and better positioning me for projects in the future. The future world of 3d printing is endlessly vast and filled with potential opportunity. Realizing this, I decided to create a prototype for one of my early projects via CAD modeling and 3D printing. Once I taught myself Maya, there was no going backI was hooked. To gain more experience and exposure I turned to the 3D printing scene in Seattlewhich, at this time, is still very limited. There are only two locations in the city in which people can get objects printed: one of which requires an expensive membership, the other, still uses a MakerBot Replicator 1...
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...| Entrepreneurial Growth | | Fall Semester, 2013 Man 385.24 Unique #04780 | Professor John N. Doggett Class Days Monday and Wednesdays from 12:30 to 2:00 p.m. Class Room UTC 4.104 Office CBA 5.124k Office Hours Wednesdays, 5:30 to 6:30 p.m. or by appointment Phone 512-232-7671 E-Mail john.doggett@mccombs.utexas.edu Course Web Page via Canvas ------------------------------------------------- Teaching Assistants Grant Garlinghouse (grant.garlinghouse@mba14.mccombs.utexas.edu) Course Objectives I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to grow firms as astutely as possible will play a role in speeding the beginning of a new recovery. When companies like Cisco and HP abandon major market segments, it is even more important to think critically about how to grow a firm’s products. Given the chaotic period that we are entering, I have made several significant changes to this course. First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm. Second, I have assigned three books. These are some of the best books out there on how to think about innovation, competition and how to grow a business. They will become “let me read that again” go-to books that you will use long after you graduate from UT. To compensate for the heavy reading load, I have eliminated...
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...Chelsea Johnson 3D Printing and Designers 3D Printing has made a huge impact on the world today; 3D printed clothes, shoes, body parts, bones, food and the list goes on. 3D printing is the process of adding a material to make a three dimensional solid object from a digital file. It is taking the world by storm changing so many dynamics. Even the 3D printer itself has evolved throughout the years. It can print the smallest thing such as a ring to a life size sculpture of some sort. The printer ranges in sizes and materials it can print; It is so diverse to what it can print. 3D printing entered the fashion industry a couple years ago and has been rising in popularity over the years. Designers such as Iris Van Herpen, Alexis Walsh, Mary Huang, Hoon Chung, and Ross Barber all use or have used 3D printing in their designs. Alexis Walsh uses 3D printing to create wearable designs combined with sculptural forms. Ales is an artist and designer living in NYC. To create her works she focuses on using the human body as a canvas. Her materials mostly consist of metal and plastic and she sews all her garments by hand, focusing on couture design technique. She has many awards and accomplishments under belt. Her looks have been seen on the runway, she’s been featured in magazines, and she’s won many rewards. Recently her and Ross Leonardy’s, 3D Printed dress, The Spire Dress, was showcased in NYFW A/W 2016. The dress is made up of four-hundred individual pieces of white nylon. The Spire...
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...| Opportunity Identification and Analysis | | Fall Semester, 2013 Man 385 Unique #04750 | Professor John N. Doggett Class Days Monday and Wednesdays from 9:30 to 11:00 a.m. Class Room UTC 4.118 Office CBA 5.124k Office Hours Wednesdays, 5:30 to 6:30 p.m. or by appointment Phone 512-232-7671 E-Mail john.doggett@mccombs.utexas.edu Course Web Page via Canvas ------------------------------------------------- Teaching Assistants Shelby Chin (Shelby.Chin@mba14.mccombs.utexas.edu) Course Objectives I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to translate a “great idea” into a real business will play a role in speeding the beginning of a new recovery. For that reason, I have made several significant changes to this course. First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm. Second, I have assigned you two books. These are the best books out there on how to think about innovation and then translate your thoughts into a business that can make things that people want to buy. They will become “let me read that again,” go-to books that you will use long after you graduate from UT. Third, I am going to press myself and all of you harder than I ever have. I fear that this new global recession will be deeper and more destructive than the one that hit...
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...3d printing is no longer a theory or a concept. It has been available to industrial manufactures for the last few year but now as technology is advancing at its usual frightening pace the first home consumer printers are becoming available and like the original printers they are rapidly moving on from their slow, expensive and cumbersome beginnings . The Makerbot replicator 2 is an example of a 3d printer available to the consumer retailing for approx $2000. 3d printing relies on additive manufacturing which allows objects to be built layer by layer only using the exact amount of material needed reducing waste and of course allowing for more complicated designs to be printed in full form. Users can design a 3d model in computer software programs such as CAD and print off the design by inputting materials such as plastic or mouldable metal and other forms of materials that allow the object to be printed in full form. The technology has already being used to print off a replacement jaw for an 83 year old woman out of titanium powder and many believe the technology will greatly enhance medical services . Furthermore ,the technology has endless less obvious benefits such as printing off replacement parts and printing off designs that are impossible to be handcrafted but entirely possible when designed and produce on CAD or similar software. Many are predicting 3d technology to be a game changer to the entire world. Amazon is a global leader in e-commerce offering a wide range...
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...* Sample samplesfafdfasdf a fasfdfa fasdfadf asdf sdf Home * Mail * News * Sports * Finance * Weather * Games * Groups * Answers * Screen * Flickr * Mobile * More Yahoo Finance ------------------------------------------------- Top of Form | Search FinanceSearch Web | Bottom of Form Marco Mail ------------------------------------------------- Follow Yahoo Finance * * * Tue, Sep 9, 2014, 3:17pm EDT - US Markets close in 43 mins ------------------------------------------------- Top of Form Following Bottom of Form % | $ Quotes you view appear here for quick access. | ------------------------------------------------- Top of Form Bottom of Form * Finance Home * My Portfolio * Market Data * Yahoo Originals * Business & Finance * Personal Finance * CNBC * Contributors Compare Brokers Apple unveils larger iphones, smartwatch, Apple Pay By Yahoo Finance15 minutes agoYahoo Finance * * * * * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- View Comments (54) Share this ------------------------------------------------- Top of Form Bottom of Form * * * * Recommended...
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...ENSAYO DEL LIBRO “CREAR O MORIR” DE ANDRÉS OPPENHEIMER CAPITULO 1 EL MUNDO QUE SE VIENE El autor hace un viaje de investigación a la ciudad de Silicon Valley al norte de California la cua es el conocida como uno de los mayores centros de innovación a nivel mundial puesto que ahí se encuentran varias compañías con grandes avances en el campo de la tecnología e innovación. El motivo del viaje era descubrir el secreto del porque ese lugar estaba a la vanguardia en materia de innovación. Por lo que se citó con Wadhwae, vicepresidente de innovación e investigación de Singularity University, para entrevistarlo sobre estos temas. Wadhwa en la entrevista afirmaba que el secreto del éxito “la gente” ya que las personas que habitaban ese lugar era personas con una gran capacidad creativa que llegaron a ese lugar porque se sentían con una gran libertad crea además de que contribuía la diversidad étnica, cultural y sexual. La gente que habita esta ciudad se siente atraída por la innovación y explotan su potencial con ayuda de instituciones como la Universidad de Stanford además de que el lugar se muestra propicio para su desarrollo ya que las calles cuentan con librerías, laptops y jóvenes que se apoyan entre sí para lograr desarrollar sus proyectos y metas. Se puede deducir que un factor importante para el desarrollo de la innovación y tecnología es el entorno y los sistemas educativos que respalden a la gente además de una ciudad que tenga menos burocracia al momento de que las...
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...What Is the Internet of Things? Mike Loukides & Jon Bruner ISBN: 978-1-491-92180-7 THE O’REILLY INTERNET OF THINGS CONFERENCE “The future has a funny way of sneaking up on you. You don’t notice it until you’re soaking in it. That was the feeling at O’Reilly’s Solid Conference.” — Wired The traditional boundaries between hardware and software are falling. It’s a perfect storm of opportunity for a software-enhanced, networked physical world. The new products and services created from the melding of software, hardware, and data are built by people who work across disciplines and industries. A vibrant new community is emerging, made up of business and industry leaders, software developers, hardware engineers, designers, investors, startup founders, academics, artists, and policy makers—many of whom have never come together before. They gather at Solid to be inspired, to make connections and launch conversations, and to plug into the future for a few days. Will you be a part of it? Find out more at solidcon.com What Is the Internet of Things? Mike Loukides and Jon Bruner What Is the Internet of Things? by Mike Loukides and Jon Bruner Copyright © 2015 O’Reilly Media, Inc. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://safaribooksonline...
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...3D Printing: Manufacturing Randall Ballard, Jerry Boggs, Bol Bol, and Jiro Newton DeVry University LAS 432 Professor Lynn Wallace April 19, 2014 Table of Contents I. 3D Printing: Manufacturing – Randall, Jerry, Bol, and Jiro 4 II. How 3D Printing Works – Randall 4 a. 3D Printing or Additive Manufacturing? 5 b. Commercial Manufacturing 5 III. The Historical Development and Context of the Technology – Randall 6 c. Chuck Hall 6 i. Time line. 7 d. A 3D Printer in Every Home 7 IV. How New is the Technology? – Jerry 8 e. Is it Really Printing? 8 V. The Technology’s Potential to Disrupt Industries – Jerry 9 VI. Communicating With the 3D Printer – Jerry 9 f. The Process 10 ii. The 8-step process. 10 g. Reducing the Development Time 11 VII. Economic Considerations – Jerry 11 h. Rapid Prototyping 12 i. What Is the ROI? 12 j. Manufacturing Processes 13 iii. Economies of scale. 13 k. The Level of Interest 14 iv. Digitizing creative content. 14 v. Is it your creation? 15 l. Localization vs. Outsourcing 15 VIII. The Psychological Perspective & Social Effect – Jerry 16 m. A Paradigm Shift...
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...Arduino Cookbook Arduino Cookbook Michael Margolis Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo Arduino Cookbook by Michael Margolis Copyright © 2011 Michael Margolis and Nicholas Weldin. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or corporate@oreilly.com. Editors: Simon St. Laurent and Brian Jepson Production Editor: Teresa Elsey Copyeditor: Audrey Doyle Proofreader: Teresa Elsey Indexer: Lucie Haskins Cover Designer: Karen Montgomery Interior Designer: David Futato Illustrator: Robert Romano Printing History: March 2011: First Edition. Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. Arduino Cookbook, the image of a toy rabbit, and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have been printed in caps or initial caps. While every precaution...
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