...Chick-fil-A: Great Food, Better Service. Chicken and the Cost to Growers Chick-fil-A is much more than a restaurant that serves good chicken, it is my sanctuary and a part of who I am. Being welcomed with a smile, as soon as I enter the doors, instantly makes my day better. Chick-fil-A prides itself in taking care of the customer. I am on a first name basis with the breakfast, lunch and dinner shift at my local branch. Chick-fil-A, founded by S. Truett Cathy stays true to its core purpose: “To have a positive influence on all who come in contact with Chick-fil-A” (Cathy 124). Throughout my time with Chick-fil-A I always found this to be true. Chick-fil-A’s quality of food, along with their quality of service, is shifting the industry of fast food all together by emphasizing how important living out the vision of your company is. Lessons and Principles S. Truett Cathy grew up watching his mother put a lot of effort into ensuring every one she cooked for would be incredibly satisfied with the meal (Cathy 15). At a young age Truett was in charge of building a newspaper route. He found that the key to his paper route success was “to take care of the customer” (Cathy 24). To do this he had to deliver the papers regardless of the circumstances (Cathy 24). Truett also found that “it’s always easier to keep a customer than to replace one”, and therefore he would treat every single customer like the most important one (Cathy 26). These two lessons influenced his restaurant...
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...Is it ethical to use brain and psychological data to try to alter consumer behavior? Marketing is centered on the idea of influencing consumers to purchase products or services. Marketing in our day and age has developed more effective strategies and utilized better consumer data-collecting technology than ever before. However, not many people think about the consequences that these improvements may have on the consumer. Is it ethical to use brain and psychological data to try to alter consumer behavior? Let’s first look at the job of a marketer: to get inside their customers’ heads and make them want to buy products. One of my favorite advertising strategies that accomplished this was the 99 cent KFC Snacker television ad in 2009. The ad had a hidden image, a tiny dollar bill, located in the lettuce of the Snacker (approximately 50 times smaller than the sandwich itself). Its purpose was to subliminally express to the minds of consumers that the sandwich held many times greater value than a dollar (associating size with value when the two were compared). Think about it this way: one tiny dollar for one large sandwich. This ad, due to a value-association strategy that KFC subliminally introduced, garnered lots of attention. Marketers like KFC want to influence you into selecting their products, but is it possible to take go too far? If one markets a product and the consumer behavior is altered to impose upon free will, then it is NOT an ethical practice. In contrast to...
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...in order to reduce their debt by over four hundred million dollars. This plan they hope will renew the brand and reinforce what Quiznos original plan was. (Quiznos Files for Bankruptcy, n.d ) Their debt in total is over five hundred and seventy million. Quiznos two years prior to this were trying to do the restructuring on their own and facing a major lawsuit from franchise owners, Quiznos have a task ahead to repair their name. They were accused of charging too high franchise fees and the costs to operate the franchises were very high. (Quiznos Files for Bankruptcy, n.d ) Quiznos also face very tough competition from the number one sandwich chain Subway which has over 41.000 stores. Quiznos sales have suffered because of this, especially when Subway started to offer five dollar foot longs and also from increased competition from other sandwich companies. Here in Florida we have Firehouse Subs, Jimmy Johns and Laspadas Hoagies. Quiznos is currently struggling to stay in business. Their problems is said to have come about because of poor marketing, consumers did not recognize the brand that well and with the high franchising fees and penalties from not ordering the minimum amount of products from Quiznos themselves franchisees started to sell or close their stores. (Quiznos Files for Bankruptcy, n.d ) Out of the 2100 hundred stores currently open only seven of them are independently owned....
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...Wendy’s An Operations Management Analysis December 4, 2002 Background 1969-Dave Thomas opened the first restaurant in Columbus, Ohio on November 15,1969. 1976-There were 500 restaurants operating in the United States and Canada. Wendy’s became a publicly traded company. 1979-Wendy’s had 1,767 stores and began the differentiation strategy with the introduction of the salad bar. 1988-1990-Wendy’s expanded operations to Mexico, New Zealand, Indonesia, Greece, Turkey, Guatemala, and Italy. 1994-There were 4,400 restaurants operating in 34 countries. 1998-The “service excellence” program was started to improve customer service. Business Strategy The differentiation strategy is shown with two main items: products and service. As far as products, Wendy’s has items that others do not. One of the differences is the chicken product. Wendy’s brags “all white meat” which can be a major advantage. The chicken sandwiches are a full chicken breast opposed to the processed sandwiches of competitors. This may not seem like much when the sandwiches can cost as much as $2 more than competitors but it helps to show that when customers come to Wendy’s they receive the best products and service as described later. Another difference is shown by the salads. Wendy’s has two salads on their value menu and also four larger, more expensive salads. Customers have grown to love the salads. It is a great addition for the...
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...Sandwich Blitz, Inc. Ethics and Corporate Social Responsibility Sandwich Blitz, Inc. top level managers has found themselves in an ethical dilemma with a government inspector about the distance between the dumpster and their back door. Due to the new local health codes and laws having been issued requiring trash dumpsters to be a minimum distance of 30 feet from the rear entrance of the building, and new land-use laws requiring that all out buildings be at least 6 feet from the property lines. The enclosure that houses the trash dumpster is 5 feet from the property lines, which is in violation of those laws. The government inspector has told the unit manager that he would be willing to approve this if Sandwich Blitz provides the food for his department's holiday party. The following describes Sandwich Blitz, Inc.’s ethical and corporate social responsibility to maintain their integrity as a company and do what is right regardless of any inconveniences or expenses it could potentially cause. According to the eight steps to integrity (Sherman 2003) Sandwich Blitz, Inc., “With the awareness of what's right comes the obligation of right action.” It is important that Sandwich Blitz, Inc.’s top level management continue to maintain their integrity regardless of the fact that the inspector is willing to overlook the violation to benefit his department. The organization must take responsibility (Sherman 2003). By taking responsibility it is up to Dalman and Lei to recognize that they...
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...Mummies Sandwich We value your health PURPOSE The purpose to start this business is to serve people of new era with a different and the most competitive style. We want to help those people who could not spend time in their busy schedule to take healthy food by diet sandwich which is 100% nutrient, healthy. The prime purpose is to generate profit by providing superb customer services. We aim to be leader in providing quality food items that fit into a balanced diet. Our aim is to provide the hygienic and delicious tastes of sandwich that the customers have never tasted before. We want to add convenience in the lives of fast food lovers by providing them the most wonderful dining experiences. THE RESTAURANT INDUSTRY - REVIEW Food service business is one of the largest industries in the country. This number has been increasing for the past seven years. In the past five years the restaurant industry has outperformed the national GNP by 40%. The reasons given by the Folkney Report (November 1994) are 1) lifestyle changes, 2) economic climate, and 3) Increase of product variety. There are 600 new restaurants opening every month and over 200 more needed to keep pace with increasing demand. 1 TRENDS & STRATEGIC OPPORTUNITIES The predicated growth trend is very positive both in short and long-term projections. Folkney states that “as modern living creates more demands, people will be compelled to eat more meals away from home”. In 1988 The National Restaurant Association released...
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...Peanut Butter and Jelly Sandwich Are you tired of slaving over a hot stove? Are you tired of wasting countless hours waiting for some rotten meat to cook? Are you run down or restless worrying weather your kids will like whatever meal you cook? Well, if so, then this sandwich is for you! It is easy to make and we will guarantee at a cheap price, you can't go wrong. It is nutritious and with the large amount of calcium it is even a healthy snack that is great for a growing child! You won't need to waste stove work for this! All you need is a knife, peanut butter, and jelly! With all of the work you have you don't need another burden! Just make a quick and easy sandwich! Try it! It is YUM YUM good! One can find a loaf of bread at any local super market in the bakery Isle or they could find it is a local bread store. There are many different types of breads so one may choose which is sufficient to ones needs. After one purchases the bread, take it back to where one will be making the sandwich and set it on a flat surface. One will see that the loaf has two ends on it. One is clued shut very snuggly and the other side a white twist tie is holding the two ends together. (If one does not know what a twist tie is go to the last page of this essay.) Grab the two ends of the twist tie and turn each end every way until you can see that it is coming undone. Once the twist tie is fully...
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... Submitted by: Punith R Pokale 1PT12MBA58 CONTENT * INTRODUCTION * FLOWER OF SERVICE FOR SUBWAY * HARD AND SOFT SERVICE STANDARDS * CHANNELS OF SERVICE DELIVERY * COMMUNICATION MIX * SERVICE BLUEPRINT * SERVICE QUALITY GAP MODEL AND QUALITY DIMENSIONS * PRICING STRATEGIES * CRITICAL ANALYSIS INTRODUCTION SUBWAY has come a long way in India since it opened its first restaurant in India. Young Indians have warmed to the image of the American chain, and made it one of their favourite places to swarm to, and hang out in. Subway has very successfully entered the Indian market and sustained its growth by developing a unique menu to appeal to the Indian taste. If you are a foreigner visiting India, you might be interested in indulging in some of the Indianite treats at Subway -- for example, the legendary paneertikka sandwich. Also, as an Indian you might be interested in some of Subway’s Continental treats like the Italian B.M.T. Subway offers a wide variety of submarine sandwiches and salads on its menu. It offers an assortment of vegetarian and non-vegetarian fares. They also cater to the health-conscious customers by providing them with 97% fat free subs. Subway offers a separate specialty menu for breakfast. Apart from subs and salads, they also provide side dishes like cookies, desserts and beverages. Subway...
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...Stargate Institute Executive Summary Nabisco is a company that has been in existence since 1898. During their 109 years in existence, they have grown through natural growth, mergers, and acquisitions. This has allowed Nabisco to be the leading snack maker in the world. The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a $3 billion market. However in recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. Situation Analysis In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holdings in December 2000. Philip Morris purchased Nabisco for $14.9 billion in cash plus assumed $4 million in debt. Eventually, Philip Morris integrated the Nabisco brands with its Kraft Food operations. And now it includes brands such as Chips Ahoy, Fig Newtons, Mallomars...
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...Subway was started by a seventeen-year old entrepreneur named Fred DeLuca back in nineteen sixty five. Fred started the company based on a suggestion from a friend because he was trying to look for ways to raise money to pay for schooling to become a medical doctor. Fred was able to borrow a thousand dollars from a friend, Dr. Peter Buck with an agreement to become business partners. The first Subway opened up in Bridgeport, Connecticut in August of ninety sixty five. Fred quickly learned the value of serving well –made and high quality sandwiches along with top notch customer service. Other key things Fred learned early during his business venture was the importance of keeping your operating expenses low and finding good locations for new restaurants. Today Subway is a chain restaurant with more than thirty seven thousand sandwich shops around the world. The marketing strategy at Subway focuses on the fresh, healthy, and custom made in front of you sandwich consumers want. Subway’s concept of serving fresh made sandwiches on their fresh baked bread along with them being made directly in front of the customer has proven to be strong winning marketing strategy with its customers across the world. The sandwich shop has been working hard to strengthen their health conscious customers’ which has proven very successful for the company. It only makes sense with the healthy fast food alternative Subway offers that their marketing slogan is “Eat fresh”. Subway uses television...
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...the new product, elaborate on the products lifecycle, determine a differentiation and positioning strategies and introduces a pricing strategy. Product Attributes McDonald’s is proud to present its’ New Healthy Fish Sandwich. It is tasty, filling with a low calorie intake. It has special benefits for diabetics, people with high blood pressure, and high cholesterol, giving them a place to grab fast food on the go. The Healthy Fish Sandwich is excellent for consumers who want to make and maintain a healthy lifestyle. The fish remains sealed and packaged in a special wrapping FDA approved to keep fish fresh longer. The wrap is biodegradable, foil insulated, and un-waxed with the McDonald’s logo. This special sealing is important because the fish is imported from the colder waters and the deeper sea regions of the North Atlantic Ocean, and delivered too many destinations. Infrastructure is important while importing and exporting the fish for a timely delivery. This allows the delivery of quality fish promised to the consumers. The New Healthy Fish Sandwich is promoted in the oldest and largest fast food chains in the world. Attention, Interest, Desire, and Action are McDonald’s means of promoting. With McDonald’s many locations and popularity the sandwich is advertised on almost every corner within a three-mile ratio. Also...
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...Vernissage essay Have you ever peeped on your parents? Well Alex has. And he isn’t just peeping. He describes every little thing. Maybe that’s just how it is, to be a child, or maybe that is the stage where a child wants to show, that he turns into a teenager. Describing his banana sandwich as baby food normally means child food aren’t good enough for Alex. He wants to be a grown up and eat grown up food. Making projects about earthworms in Nature class is also one of the childish struggles, you have to go through, if your name is Alex. He even needs to have a babysitter for one single night, while his parents are out for something called a vernissage. All this means Alex hasn’t turned into a teenager yet, but he really wants to. It seems normally for the parents to contact a babysitter, like it happens pretty often. It means that his parents, often are out for something. But that’s not the real problem. The real problem is between Alex’s parents. Alex’s mum Frances sighs several times. She is unhappy with something. Her husband John is always working, and when he gets home, all he thinks about is the next thing he’s going to do. Frances feels used. And she doesn’t earn her husbands respect. She shows up in her new dress in front of John, and his response is “It’s very nice”. You can easily feel the ironic and sadness in the answer. When the parents are out for something, for instance the night in the text, John is not even out with Frances. He’s only at the vernissage...
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...I always thing that I am going to climb Everest mountain when I thing starting an essay. In my previous writing classes, I always sat in front of the computer to start my essay without any outline. After I joined Prof. Decker’s class, I start outlining because I want to write a better essay. Indeed, in my pervious classes thesis sentences were not strong, so I followed the same sentence structure in ENGL 101A. For example, the thesis sentence in my Argumentative and Persuasion draft was not strong and contain some mistakes: “In the 20th and 21st centuries academic dishonesty become common at the college level because of the pressure to get scholarship, a family pressures, and a dream to have a better life” (page 1). Professor Decker gave me some comments to fix my sentence. Therefore, I revised my mistakes and fix it this way: “Academic dishonesty has become common at college intuition because of the pressure to get scholarships, to give family happiness, and pursue to have a better life” (page 1). Also, in my earlier classes I simply restate my thesis sentence when I conclude, and I used that path in ENGL 101A. In my Division or Analysis essay draft, I concluded, “The love of a family, the lesson that parents teach for their children, and the struggle that children make to succeed their dreams are the parts of the story that the author tried to transfer for the audiences”...
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...Utility means satisfaction which consumers derive from commodities and services by purchasing different units of money.From Wikipedia, the free encyclopedia “Ineconomics, utility is a measure of satisfaction;it refers to the total satisfaction received by a consumer from consuming a good or service. “Given this measure, one may speak meaningfully of increasing or decreasing utility, and thereby explain economic behavior in terms of attempts to increase one's utility. Utility is often affected by consumption of various goods and services, possession of wealth and spending of leisure time. According to Utilitarian’s, such as Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), theory “Society should aim to maximize the total utility of individuals, aiming for "the greatest happiness for the greatest number of people". Another theory forwarded by John Rawls (1921–2002) would have society maximize the utility of those with the lowest utility, raising them up to create a more equitable distribution across society. Utility is usually applied by economists in such constructs as the indifference curve, which plot the combination of commodities that an individual or a society would accept to maintain at given level of satisfaction. Individual utility and social utility can be construed as the value of a utility function and a social welfare function respectively. When coupled with production or commodity constraints, under some assumptions, these functions can be used to analyze...
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...Beaches You're in your car pulling up to the beach excited to have an great time, you walk out your car with your towels and beach umbrella and look around the beach for a place to set up, but instead you see debris everywhere food, bottles, and plastic wraps. Immediately you feel disgusted by the trash and you don't want to be at the beach anymore but you already paid and there's no other beach nearby so you stay. You set up the umbrella and try to have fun although the sea looks unclean so there you are not knowing what to do. You decide to eat the sandwich you brought but can't find a trash bin for the plastic wrap, you're forced to walk to the boardwalk just to throw out a sandwich wrapper? If that was you would you like to go back to that beach? I know that most people wouldn't because they don't want to be in a trash filled environment....
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