Jérôme Bauché
INTERNATIONAL MARKETING

China’s culture and business practices differ from Europe or even North American. As you start making business in China, having an understanding of Chinese business “etiquette” is important to your success. Knowing and practicing common customs will also help you to avoid embarrassment, and focus on the matters at hand on critical occasions.
Appearance
One of the most visible changes to the human landscape of China over the past few decades has been the change in dress code. Many men now wear suits and ties and women tend to wear skirts and blouses of a modest cut. It is advisable to have smart business attire with you when visiting.
Appearance is important within Chinese business circles. Successful people are expected to look successful. Conservative, simple, unpretentious, modest clothing should be worn and nothing flashy or overly fashionable. Chinese people expect the same with women, which means no heavy make-up and dangling, gaudy jewelry.

Behaviors and Manners
Most Chinese organizations still have a hierarchical management style. You should not neglect the boss by only talking technical issues to the technician, unless you get permission from the boss. Therefore, it is important to know people’s titles and responsibilities. That’s why you have to use family names and appropriate titles. For the first meeting you have to introduce yourself with your full name and your company’s name as well.
The Chinese people dislike being touched by strangers. Do not touch, hug, lock arms, back slap or make any body contact. It’s considered disrespectful, with that kind of behavior you can easily end up a relationship.
It could be surprising, but, when you are introduced to a Chinese group, they may greet you with applause. Applaud back, it’s a sign of modesty.
Communication
Bowing or nodding is the common greeting;