...Clairol’s touch of yogurt shampoo Behavioral Analysis for Marketing Decisions Report Clairol’s touch of yogurt shampoo Behavioral Analysis for Marketing Decisions Report EXECUTIVE SUMMARY Clairol’s Touch of Yogurt Shampoo is our product which is launched by P&G. Our product is extracted vitamin and lactic acid from yogurt perfectly combined with shampoo to provide a neutral care to your dull and dry hair. In 1979, P&G first launched Clairol’s Touch of Yogurt Shampoo, however it didn’t gain enough market share and fail to survive in the market. Today, we want to re-launched a brand new repackaging yogurt shampoo with new advertisements, new positioning and new target market. We believe that yogurt shampoo is a really good personal care product which fits perfectly into the “back to natural and organic lifestyle” trend in today’s society. In order to understand who will be our target consumer and how people’s view about ‘back to nature’ lifestyle, we conducted interviews and survey. From the result, we understand that most people do love the back to nature lifestyle as we assumed before and it also confirms our original idea about our new positioning. After a redesign of packaging with a transparent bottle and metal pump, we want to target our yogurt shampoo to a premium shampoo product in the niche market, aiming customers who are seeking high quality lifestyle, pursuing a natural, organic and healthy lifestyle. Our target consumer would be female who are...
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...are being reintroduced into our water sources. The waste water treatment facilities are efficient in removing the organic waste from the water supply, but they are not active in removing chemicals, and nutrients from the water table. I would like to discuss a few things that everyone should know about our waste water treatment facilities and what we can do to protect ourselves from being poisoned by our tap water. First, I would like to go over a few of the intricacies of our wastewater facility in Chillicothe. Second, I am going to discuss the chemicals, nutrients, and hormones that are occurring in our supply water due to the lack of regulations and filtration of our wastewater facilities. Third, I am going to discuss a few ideas that may aid the problem. Let me begin by first describing the waste water treatment process in our Chillicothe area. The Easterly Chillicothe Waste Water Treatment Facility is the subject of my studies because it affects most of us here today. Waste water is drained into the sewer by everyone living in the eastern side of the city. The sewer is perhaps the most important part of our water system today. This facility is built to handle OWC’s or organic wastewater compounds; it is designed to separate the water from the OWC’s using aeration to feed oxygen to microorganisms; which in turn, break down the composition of the organic compounds. The first stage is the preliminary filtration system which removes rags and trash...
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...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
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...Leaving the Hive When John Replogle (MBA '93) became CEO of Burt's Bees in 2006, sales had been growing by over 30% per year over the previous four years across multiple, increasingly diversified channels of distribution in the United States and abroad. The company's brand leadership in the natural personal care category—itself growing by 15% per year over the same period—was secure, despite growing competition. Replogle's mantra was that all this momentum gave Burt's Bees a unique opportunity to bring natural personal care to the forefront of mainstream personal care in the coming years, a revolution that would be consistent with the original vision of Burt's Bees founder Roxanne Quimby, who thought that the natural and earth-friendly products would ultimately reach "everyone, everywhere." Replogle liked to provocatively claim that Burt's Bees wanted to become the "Starbucks of personal care," in reference to the niche coffee" brand that won over its category by imposing superior product expectations and a renewed sense of meaning in consumption. Achieving this ambitious goal, however, would require many changes for the Maine-born brand that carried an anti-commercial image of friendly quirkiness. Already, rapid growth had propelled Burt's products into mainstream outlets such as CVS and Walgreen pharmacies. Under Replogle's leadership, the product range would be changing rapidly as well. It would still star the brand's classics, including beeswax lip balm and lip shimmers...
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...questions and insights into government regulations when funding is a challenge. To my sister, Elena, for her endless patience and support, and especially for her late-night company in the Science Library Friedman Study Center. To my father, Luther, for advising me to work on my thesis early in the year, advice I listened to carefully, agreed with, but never quite followed through. To my mother, Joanne, for never doubting my ability to achieve goals that are seemingly out of reach and for standing behind me as my biggest fan. To Susie and Rich Friedman for ensuring that the Friedman Study Center Café is always equip with coffee and Red Bulls. And to Jackie for keeping me entertained. To Brown University for creating the space conducive to making the many friends I’ve made here who have shaped my person and who I will always remember. 2 3 Executive Summary In...
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...The Frizz Curl Control line is a natural hair care product offered to people that wish to use natural or organic products on their hair. Within this line we offer, shampoos, conditioners, deep conditioners, leave in conditioners, mousses, wrap lotions, hair serums, locking wax, oil sheens, and scalp conditioners, for natural hair and chemically processed hair. Each product is made from natural products that range from beeswax to ylang ylang and produce a wide variety of results. Those people that have natural hair, meaning no chemical processing, are able to use a product that is specifically designed for whatever the natural state of their hair is. For instance, if you have dredlocks than we offer products that promote a healthy scalp as well as locking gels and waxes that will allow your hair to maintain a level of sheen without clogging up the pores of the scalp. If you are a person that has twists then you are able to use the same products as the people with dredlocks, but we provide a serum that helps to maintain your twists longer and helps to prevent breakage. For those that wear natural curls we offer shampoos and conditioners that will help to prevent frizzing, couple that with the frizz serum and you will be able to walk out into the most humid of days without the worry of frizzing. On the side of the coin are those people that use or have used chemicals to process their hair. If you have used a relaxer for straightening and desire to continue this process...
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...Lush, the scent of success Passionate commitment and clarity of values ensures Lush communicates a coherent brand message that bonds customers and their friends to the brand. Angus Jenkinson Professor of Integrated Marketing Luton Business School angus.jenkinson@luton.ac.uk Branko Sain Research Fellow in Integrated Marketing Luton Business School branko.sain@luton.ac.uk The Centre for Integrated Marketing has been funded by industry to research best practice and develop intellectual and other tools on behalf of leading marketers and their agencies. Contents Integrated Marketing learning points Background Leadership team Global brand The Lush experience The drive of passion 3D Worthwhileness Iconoclasm attracts Everything belongs together Success Executive takeaway Notes 11 6 4 4 3 4 5 5 7 9 10 10 Permission is given for this paper to be copied, forwarded, distributed or quoted from provided that the authorship is acknowledged. © Centre for Integrated Marketing, University of Luton 01/04/2003 Page 2 Lush is about passion and iconoclasm: passionate for natural products, fresh handmade cosmetics, seductive perfumes, growth and profit, and iconoclastic about everything else. Born from the ashes of Cosmetics to Go, Lush opened its first shop in Poole in 1994 and mushroomed into a chain of more than 130 shops worldwide. The humus for this growth was the interplay the ideas of freshness, nature and fun. These ideas are the heart and soul of Lush and everything...
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...Better Hair Conditioner Problem: Can Mayonnaise – Sprite solution make our hair shinier than Cream Silk? How long does Mayonnaise – Sprite solution makes our hair shiny? Hypothesis: Mayonnaise – Sprite solution can make our hair shinier than Cream Silk. It can make our hair shiny for a whole day. BACKGROUND OF THE STUDY As our generation advances to move forward women are having a great passion and are craving to have a spontaneous-looking hair. And so, we compared our very own Mayonnaise-Sprite solution and Cream Silk to see which one would take a better reaction to your hair as better performing hair conditioner. As we researched more in the field of study about hair, a revolutionary breakthrough hit us. We just found that our hair is composed of natural keratin. And as we grow older, our hair loses some keratin due to too much shampoo or too much frequent brushing. That’s why we have dull, frrizzy and unmanageable hair.And since Mayonnaise is made of real eggs, protein is present in the substance. And as we are prone to eat foods or apply products that are reach in protein, it is easily conduced into keratin, Some of it are turned into natural keratin and some of it are being used up keratin is naturally present in our solution. We made this product to help women achieve brilliant-looking hair that is bouncy,full of life,shiny and healthy. EXPERIMENTAL DESIGN Dependent Variable:...
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...Lush “Happy people making happy soap” EXECUTIVE SUMMARY Lush Marketing Plan Page 1 I. Situation Analysis Lush Products and Services: Creators of Lush have been working together to craft their handmade cosmetics since the 1970’s, but not under the name Lush. Luckily in 1994 the company was able to recreate itself and reopened its doors as Lush Inc. Their headquarters are in Poole, England where they really changed the bathing world by introducing the public to new bath products such as Bath Bombs, Shampoo Bars and Massage Bars. Lush offers organic hair care, shower care, skin care and body fragrances. 1 The company was an instant success in England and now they have over 600 stores in 43 different countries. Lush believes in “happy people making happy soap.” Industry Analysis: Lush Inc. is a privately held company based in Poole, England. The company manufactures and has a market of personal health care products and gifts. There is no industry yet for organic cosmetics, which Lush ultimately falls into, however, Lush advertises itself as a cosmetic company. Thus Lush falls into the industry of cosmetic, perfume, or beauty supply stores that primarily engage in retailing cosmetics, perfumes, toiletries, and personal grooming products. 2 In 2002, there were 10,786 cosmetic, beauty supplies and perfume stores in the United States.3 Also in 2002, the cosmetic industry 1 Marketline, “Lush Limited,” Marketline, http://0www.marketlineinfo.com...
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...Introduction: People nowadays; especially women are having a desire and passion to have straighter, shinier and more efficient hair that they could be proud of. So, I explored and put my knowledge to the test to come up with an experimental study of comparing mayonnaise-sprite solution and certain product and determine which one could show satisfaction among woman. Then, I simply conducted a comparative study of Cream Silk and Mayonnaise-Sprite solution. Conclusion: Therefore I conclude Mayonnaise-Sprite solution is better hair conditioner than cream silk because it is made out of eggs and causes fair to produce natural keratin. It gives us a brilliant-looking hair that is bouncy, full of life, smooth and healthy hair. Title: A comparative study between mayonnaise-Sprite solution and Cream Silk as better conditioner. MAYONNAISE TABLESPOON CREAM SILK SPRITE Problem: Can mayonnaise-Sprite solution be better hair conditioner than cream silk? Hypothesis: Mayonnaise-Sprite solution can be better hair...
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...Quint Amongan Hydro-power or water power is power derived from the energy of falling water and running water, which may be harnessed for useful purposes. Since ancient times, hydro-power has been used for irrigation and the operation of various mechanical devices, such as watermills, sawmills, textile mills, dock cranes, domestic lifts, power houses and paint making. Since the early 20th century, the term has been used almost exclusively in conjunction with the modern development of hydro-electric power, which allowed use of distant energy sources. Another method used to transmit energy is by using a trompe, which produces compressed air from falling water. Compressed air could then be piped to power other machinery at a distance from the waterfall. Hydro power is a renewable energy source. Water's power is manifested in hydrology, by the forces of water on the riverbed and banks of a river. When a river is in flood, it is at its most powerful, and moves the greatest amount of sediment. This higher force results in the removal of sediment and other material from the riverbed and banks of the river, locally causing erosion, transport and, with lower flow, sedimentation downstream. Wikipedia http://en.wikipedia.org/wiki/Turbine A turbine, from the Greek is a rotary mechanical device that extracts energy from a fluid flow and converts it into useful work. A turbine is a turbo machine with at least one moving part called a rotor assembly, which is a shaft or drum with blades...
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...Implementation & Operational Changes 19 Entry Strategy 19 Implementation 19 Operational Changes 20 Conclusions and Recommendations 20 Bibliography 20 Appendices 20 Current situation 1. Company purpose The way I explain the purpose is as company named “ECO STORE”. The meaning by ECO is GREEN, the reason I use the word GREEN because when people see green things which the first idea comes in mind is nature and free from contamination and nothing chemical and 100% sure harmless for human body. And the meaning by STORE is “putting every ECOed things together”. So the purpose of the company is making human’s life healthier and not let any chemical thing to harm us. 2. Industry Sector As a company who has been focusing on the career in “Green (As explained above)”. The company has its own way to do it with advanced technology and also improve its own product to be more prefects. 3. Size and Location The company was born in 1993 by a couple named Malcolm and Melanie in the basement of their home in an eco-village in New Zealand. And now the company is growing to be a large company in Auckland NZ with 262 official stores NZ wild and...
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...Executive Summary: Our company Potdar & Sons ltd. was formed more than 50 yrs ago on a revolutionary idea with the simplest mission of adding Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual and doing what's right for the long-term. Our purpose is to provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. Launching a new product by Cadburys requires extensive research into the background of the chocolate market, market research to ensure customers get what they want, product development, designing process, launching of the product, and the overall conclusion of successfulness of the product. All of this is put into detail to ensure that the results required are produced from all this, at the same time a lot of investment is put into all this to ensure that Cadburys can expect a successful product. The need in the market is for a product that will be a substitute for the traditional on-the-go junk food, which everybody has to contend with for lack of healthy alternatives. A research has...
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...PLAN FOR “All Natural Shampoo” Table of Contents: 1. Background * Executive Summary * Company Description 2. Strategic Focus and Plan * Mission/Vision * Goals * Competitive advantage 3. Situation Analysis * SWOT Analysis * Industry Analysis * Competitor Analysis * Company Analysis * Customer Analysis 4. Market – Product Focus * Marketing and Product Objectives * Target Markets * Points of Difference * Positioning 5. Marketing Program * Product Strategy * Price Strategy * Promotions Strategy * Place Strategy 6. Financial Data and Projection * Break- Even Analysis 7. Organization 8. Implementation Plan 9. Evaluation 10. Appendices 1. Background Executive Summary/Company Description In 2009 the personal care industry is evolving at its highest rate. In fact, today’s societies put emphasis on their appearances which, more now than ever, represents a strong judgmental basis. Within this industry is a market that occupies a strong place: the hair care market. Just as consumers worry about their skin, they also worry about their hair. In brief, this particular market consists of shampoo, conditioners and styling agents. The largest subsector within hair care is shampoo, which is also experiencing a sector growth since 2003. Under such circumstances, the present marketing plan will focus particularly on All-natural Shampoo. It is important to understand...
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...Contents 1. Introduction2 2. Culture2 2.1 L’Oréal in China: Product line 2.1.1 Product line: Facial Skin Care………………………………………………………….2 2.1.2 Product line: Skin Whitening……………………………………………....................3 2.2 L’Oréal in the USA: Product line 2.2.1 Product line: Eyes Makeup……………………………………………………………..4 2.2.2 Product line: Skin Tanned……………………………………………………………....5 2.3 Comparison and analysis………………………………………………………………………..6 2.4 Improvements and recommendations…………………………………………………….8 3. Perception…………………………………………………………………………………………………..9 3.1 TV advertisement in China: New L’Oréal Paris shampoo……………………….10 3.2 Perceptions of customers 3.2.1 Vision Perception…………………………………………………………………………13 3.2.2 Sound Perception…………………………………………………………………………14 3.3 Improvements and recommendations…………………………………………………..14 4. Conclusion………………………………………………………………………………………………...15 References………………………………………………………………………………………………...16 1. Introduction | L’Oréal, which started as a hair coloring business by a French chemist, Eugène Schueller, was established in 1909. By following the guideline, “innovation in the field of beauty ”, L’Oréal has now perceived by worldwide as a multidimensional brand in terms of beauty products. Aside from hair coloring products, the company stretches its product range to make up, skin care, hair care and fragrances. Nowadays, L’Oréal sells its products in approximate 130 countries across five continents (Braizaz, 2014). Cultural learning...
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