...Throughout history there appears to be a distinct pattern in the way social ideas are introduced and how it progresses to an epidemic. In Malcolm Gladwell’s book “The Tipping Point”, he explains how social epidemics tip with the actions of just a select few people. “When it comes to epidemics, though, this disproportionality becomes even more extreme; a tiny percentage of people do the majority of the work.” The people who are responsible for social epidemics are known as Connectors, Mavens, or Salesmen. William Wilberforce, an English politician, and the leader for the movement of abolishing slave trade, served as a Connector. Working as a politician and being a member of parliament, he knew a lot of people and had connections with lots of different types of people, which makes him a “Connector”. While Wilberforce has lots of connections with people, he also had a deep understanding and was very passionate on the issue he was fighting for. He continually introduced anti-slavery acts to the Parliament for 18 years....
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...Malcolm Gladwell was born to Joyce and Graham Gladwell on September 3, 1963. When he was six years old, his family moved from England, his birthplace, to Ontario, where his father taught at a university nearby. Since a young age, Gladwell expressed interest in reading and literature, and accompanied his father during trips to the library. During his teenage and college years, Gladwell enjoyed conservative politics and highly respected William Buckley and Ronald Reagan (Encyclopedia Britannica). He was also a good runner and won a 1500 meter race in his high school. Gladwell graduated with a degree in history from Trinity College, the University of Toronto in 1984. He couldn’t move on to graduate school because his grades were below average,...
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...Outliers: The Story of Success Published in 2008, Outliers: The Story of Success is Malcolm Gladwell’s third consecutive best-selling nonfiction book, following Tipping Point (2000) and Blink (2005). While Tipping Point focuses on the individual’s ability to effect change in society, Outliers deals with the cultural and societal forces that give an individual a chance. Through a series of case studies, Gladwell insists that we have all too easily bought into the myth that successful people are self-made; instead, he says they “are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot.” Gladwell defines an outlier as a person out of the ordinary “who doesn't fit into our normal understanding of achievement.” According to Gladwell, great men and women are made from having success with ability, opportunities to become successful with 10,000 of practice, IQ not being the only thing needed, and that everything comes down to generation, family history, and demographics of society. Gladwell is able to support them and give great examples on how things work out with a person’s life. “The Matthew Effect” examines opportunity as a function of timing. Canadian hockey players born closer to the magic birthday of January 1 reap advantages that compound over time. Computer programmers Bill Joy and Bill Gates, both born in the 1950s...
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...394: Paper #1 01/11/2015 The Tipping Point Hush Puppies, mavens, Sesame Street, and New York City crime rates; all things that seem to have nothing in common until you look at them in the right context. The one common denominator they all share is they had a tipping point, and are examples of how little things can make a big difference in society. Malcolm Gladwell recognizes this threshold in everyday life, and in the products we use. He sees that a sudden increase in the sales of a shoe can be triggered by only a selective few that decide to wear them while they were unpopular, or how cleaning up the subway system can generate a significant decrease in crime. A single person could make significant changes in society although they represent a very insignificant number in the total population. If that one person is responsible for a tipping point a chain reaction can be made out of a single decision. Tipping points are exactly what the phrase describes; a point where the threshold has been met, so it theoretically “tips.” This does not come due to chance however. Gladwell argues that there are certain aspects of a product, norm, or person that are required to exceed a threshold and cause a reaction, he states, “The three rules of the tipping point—the Law of the Few, the Stickiness Factor, and the Power of Context—offer a way of making sense of an epidemic. They provide us with direction for how to go about reaching a tipping point.” Gladwell’s examples and messages throughout...
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...The tipping point for talent management Human Capital Institute | www.humancapitalinstitute.orgNo Comments In Malcolm Gladwell’s book, an innovation or change can suddenly appear through small, almost incremental steps, none of which by itself is especially noteworthy. But the combination of these seemingly minor events can cause organizations to be shaken, countries to be impacted and people to break out of established behavioral patterns. What could not be accomplished in one grand wave of the baton is, in fact, being accomplished by different pieces of the puzzle coming together at just the right time. We are in the midst of such a sea change in the field of talent management. This new approach to managing companies and people has not yet become a clearly articulated science. There is still too much to understand and learn about the shifts occurring before us. But there is an emerging set of practices – especially as evidenced by industry-leading companies – that are moving talent management to its tipping point The changing business context The current economic environment sets the foundation for the reason that talent management practices have arisen in the first place. Bossidy and Charan (2004) have identified five different economic stages that have existed during the past century. Others have talked more generally about the movement from agrarian to industrial to the knowledge economy. Pink (2005) describes the next step as moving from the knowledge age to the conceptual...
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...Instagram presence has created a feed of the brand’s current aesthetic, showing no evidence of the risqué and inappropriate advertisements from past seasons – accounts that the company has been chastised for on numerous occasions. In a society where freedom of speech unites social media users, it also has consolidated a profile of companies where others have access to preconceived ideas of them. While American Apparel has attempted to use Instagram in effort to retract their resentful brand image from the past, it appears that they have misused the security of “unified freedom of speech” to the own disadvantage, resulting in wallowing debts and a cooperate image that is misrepresented by their picturesque Instagram. Author of The Tipping Point, Malcolm Gladwell focuses on the idea of spreading thoughts, ideas, and relationships through one single people that enables themselves to provide this sort of global networking. Globalization is attributed to the connectors of different cultures that extended their connections to cultures different than theirs, leading to producing culture similarities, sparking active discussions between, and people taking initiatives to conform/differentiate themselves. Connectors do have distinct personalities but they do have attributes and the luxury of...
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...Individual Hand-In Case “Hips Feel Good” Dove’s Campaign for Real Beauty TABLE OF CONTENTS EXECUTIVE SUMMARY........................................................................................................1 INTRODUCTION ...................................................................................................................2 INTEGRATED MARKETING COMMUNICATIONS PLAN .............................................2 Objective .......................................................................................................................................................3 Strategy ..........................................................................................................................................................3 Target.............................................................................................................................................................3 Proposed Elements ....................................................................................................................................4 Advertising....................................................................................................................................................4 Website .........................................................................................................................................................5 Public Relations..............................................................................
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...Book Review: The TIPPING POINT HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE ByMalcolm Gladwell Table of Contents Introduction and Summary…………………………………………………………………… Page 2 Objectives of Study…………………………………………………………………………….Page 2 Method of Study…...………………………………………………………………………….. Page 2 Chapter wise summary and Critical Analyses……...…...…………………………………….. Page 3 Theoretical Framework………...……………………………………………………………… Page 6 Relating Theories to Practical Aspects……………………….……….………………………. Page 7 Learning and Conclusion…………………………………………………………………….... Page 9 “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.” -Malcolm Gladwell Introduction and Summary Malcolm Gladwell’s book The Tipping Pointis a compilation of compelling ideas and innovative thoughts in a field of study which so far had been considered mysterious and unquantifiable.The book challenges this premise and provides its readers with insights through real life examples and case studies which indicate how societies and individuals in a society can be influenced in order to tip ad existing trend and establish a new one. He decries the process with three key rules- the Law of the Few, the Stickiness Factor, and the Power of Context, with...
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...English for Academic Study New edition Writing Course Book Anne Pallant Book map Unit 1 Introductiontoacademic writing No source text Unitessay (Reflective questionnaire) Skillsand languagefocus ■ Reflecting on the process of academic writing 2 Sustainableenergy 2a Using waste, Swedish city cuts its fossil fuel use (1) 2b Using waste, Swedish city cuts its fossil fuel use (2) How can alternative sources of energy be harnessed effectively? Getting started: Planning an essay ■ Writing a first draft of an essay ■ Peer evaluation of a first draft ■ Incorporating sources ■ Writing introductions ■ 3 Thebusinessofscience 3a Stop selling out science to commerce 3b Is business bad for science? Over the past 20 years, commercial influences on scientific research have become increasingly detrimental. Discuss. Organizing and supporting ideas: ■ Generating ideas for an essay ■ Organizing ideas ■ Incorporating and referencing sources ■ Using paragraph leaders to help organization Writing in examinations: ■ Understanding key instruction verbs in examination questions ■ Interpreting examination questions ■ Writing an examination essay 4 Telemedicine 4c Telemedicine Timedessay: As technology continues to improve, the range of potential uses for telemedicine will increase. Telemedicine will offer more beneficial applications in preventing rather than curing disease. Discuss. There are many threats to global food supplies...
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...Unleashing the Ideavirus 1 www.ideavirus.com Unleashing the Ideavirus By Seth Godin Foreword by Malcolm Gladwell ©2000 by Do You Zoom, Inc. You have permission to post this, email this, print this and pass it along for free to anyone you like, as long as you make no changes or edits to its contents or digital format. In fact, I’d love it if you’d make lots and lots of copies. The right to bind this and sell it as a book, however, is strictly reserved. While we’re at it, I’d like to keep the movie rights too. Unless you can get Paul Newman to play me. Ideavirus™ is a trademark of Do You Zoom, Inc. So is ideavirus.com™. Designed by Red Maxwell You can find this entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com. This version of the manifesto is current until August 17, 2000. After that date, please go to www.ideavirus.com and get an updated version. You can buy this in book form on September 1, 2000. This book is dedicated to Alan Webber and Jerry Colonna. Of course. Unleashing the Ideavirus 2 www.ideavirus.com STEAL THIS IDEA! Here’s what you can do to spread the word about Unleashing the Ideavirus: 1. Send this file to a friend (it’s sort of big, so ask first). 2. Send them a link to www.ideavirus.com so they can download it themselves. 3. Visit www.fastcompany.com/ideavirus to read the Fast Company article. 4. Buy a copy of the hardcover book at www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket. 5...
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...Consumer Behavior Key Terms: learning, classical conditioning, instrumental conditioning, reinforcement, stimulus generalization, stimulus discrimination, brand loyalty, motives, unconscious motives, buyer decision process, information search, perception, subliminal perception, self image, perceived risk, attitude, cognitive dissonance, post-purchase (cognitive) dissonance, buyer's remorse, purchase decision process, problem recognition, information search, evaluative criteria, alternative evaluation, consideration set, reference group, beliefs, attitude change, opinion leader, word-of-mouth advertising, buzz marketing, Bzz Agent, family, social class, culture, subculture, innovators, compatibility, complexity, divisibility, communicability, relative advantage, and adoption process. Consumer Behavior- The relatively young discipline of marketing has a great deal to learn from other fields such as psychology, sociology, anthropology, economics, etc. -- especially when it comes to consumer motivation and behavior. One thing scholars are noticing is the convergence of disciplines. A. Contributions of Psychology to Consumer Behavior Learning—Two important learning theories are classical conditioning (Pavlov) and instrumental conditioning (Skinner). Classical conditioning focuses on contiguity (association) and repetition. Pavlov taught dogs to associate the meat and the bell by pairing the two through numerous trials. Eventually, the dog salivated to the bell without the...
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...Outliers THE S T O R Y OF S U C C E S S MALCOLM G LAD W E L L # 1 bestselling author of The Tipping Point and Blink $27.99 $ 3 0 . 9 9 in C a n a d a Why d o s o m e p e o p l e succeed far more than others? T h e r e is a story that is usually told a b o u t extremely successful p e o p l e , a story that focuses o n intelligence a n d ambition. In Outliers Malcolm Gladwell a r g u e s that the true story o f s u c c e s s is very different, a n d that if we want to u n d e r s t a n d h o w s o m e p e o p l e thrive, we s h o u l d s p e n d m o r e time l o o k i n g around them — at s u c h things as their family, their birthplace, or even their birth d a t e . T h e story o f s u c c e s s is m o r e c o m p l e x — a n d a lot m o r e interesting — than it initially a p p e a r s . Outliers e x p l a i n s w h a t the B e a t l e s a n d Bill G a t e s have in c o m m o n , the e x t r a o r d i n a r y s u c c e s s o f A s i a n s at m a t h , the h i d d e n a d v a n t a g e s o f star athletes, why all t o p N e w York lawyers have the s a m e r é s u m é , a n d the r e a s o n y o u ' v e never h e a r d o f the w o r l d ' s s m a r t e s t m a n — all in terms o f g e n eration, family, c u l t u r e , a n d c l a s s . It matters w h a t year y o u were b o r n if y o u want to b e a S i l i c o n Valley billionaire, G l a d w e l l a r g u e s , a n d it matters w h e r e y o u w e r e b o r n if y o u want to b e a s u c cessful p i l o t . T...
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...Belch: Advertising and Promotion, Sixth Edition Front Matter Preface © The McGraw−Hill Companies, 2003 Preface The Changing World of Advertising and Promotion Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them. Most of the people involved in advertising and promotion will tell you that there is no more dynamic and fascinating a field to either practice or study. However, they will also tell you that the field is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides—clients demanding better results from their advertising and promotional dollars; lean but highly creative smaller ad agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their products and services; consumers...
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...Belch: Advertising and Promotion, Sixth Edition Front Matter Preface © The McGraw−Hill Companies, 2003 Preface The Changing World of Advertising and Promotion Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them. Most of the people involved in advertising and promotion will tell you that there is no more dynamic and fascinating a field to either practice or study. However, they will also tell you that the field is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides—clients demanding better results from their advertising and promotional dollars; lean but highly creative smaller ad agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their products and services; consumers who no longer...
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...P A R T I Discovering Momentum 1 1 The Power of Momentum Where’s the Impetus? Momentum. Most businesses get it at some point: the impression that everything they undertake succeeds effortlessly, as if they’re being carried along by a tailwind that increases their efficiency and propels them on to exceptional growth.1 Some hold on to it. Most don’t. Slowly, imperceptibly, the tailwind turns around and the momentum disappears, without anyone quite realizing what has happened. The company is still growing, but not as strongly as before, not as efficiently. Everyone’s maxing out, but it seems like there’s molasses in the works. Sound familiar? Sooner or later, it hits you in the face. Imagine you are meeting up with a senior analyst whose opinion counts with some of your company’s biggest investors. You think you’re on safe ground—after all, your company is doing better than the competition. But the analyst is in full gimlet-eyed, illusion-killing mode. “That’s nothing to crow about,” she says. “Yeah, you’ve got reasonable growth, but it’s nothing exceptional. You’re a safe bet, nothing more. Okay, I might tell my mom to buy, but 3 The Momentum Effect then she’s happy with inflation plus one. The way we see it, you’re really grinding it out. We reckon the strain’s getting harder, too. There’s no impetus—no momentum.” Words like that can really take the gloss off a day. The next time you gather your team, you don’t congratulate them on beating their targets—you...
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