...1. Malia Mill’s has a product line that appeals all women. No matter what size or shape you are, Malia Mill has something for ever women. This company uses real women to model and advertise there product, instead of hiring professional models. 2. Malia Mill’s customers are willing to pay a high price for swimwear because they are buying quality in the product. Their swimwear is also manufactured in New York City and this shows that Malia Mill is supporting employment within the community. The company give great customer service, for example, they give their customers bottled water during meeting with their clients when assisting in finding a swimsuit. 3. In order to be cost effective, I would suggest that the company stay out of wholesale and focus on the one on one attention they give their customers. By continuing this method, the company will continue to gain customers and increase their loyal customers. The company has a competitive advantage over other competitors because they give their customer the attention they need in order to find the perfect swimsuit, unlike looking for one at a department store. Malia Mill should consider getting more involved with social media and sharing their customer’s testimonials. 4. The environment Malia Mill is trying to create in her stores is, a store where women can be comfortable trying and buying swimwear. The companies mission and vision for the brand is to create a place where women can come in and shop for swimwear without...
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...1. The unique features of Malia Mill’s products are that it embraces women of all looks, shapes, and sizes. Instead of using professional models to advertise their swimwear, they use images of real women to showcase their products. 2. I think customers are willing to pay the premium price for the suits because they are buying quality products that are manufactured in New York City, which means that Malia Mills is supporting the community. They are also given great service such as bottled water during their visit and associates who are there to assist them in finding the perfect suit. 3. I would say that her previous attempt at selling wholesale through department stores was not cost effective, especially since it wasn’t in line with her core mission. I feel that if she were to continue with this form of advertisement, she would not have the amount of loyal customers as she does now because there would not be as much uniqueness to separate her brand from other competitors. I think that Malia Mills should turn to word of mouth instead in order to promote her products. 4. Malia Mills is trying to create an environment of comfort for her customers. This is important because it aligns with her overall mission and vision of her brand. She wants women to feel comfortable in their own skin, which reflects in the way she creates her store environment. 5. Malia Mills can explore different types of media such as fashion magazines or use celebrities to promote her swimwear...
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...Case Study #2: Malia Mills Swimwear 1. Malia Mills product was top quality, made locally, and sized to fit every shaped woman- not just the small, medium, and large. She keeps her product fresh with European fabrics of all colors and patterns. 2. Malia Mills not only offers an amazing product for her customers, but she offers an experience when shopping for one of her swimsuits. She has a comfy lounge, fitting areas with privacy so that you can try stuff on without the rest of the world seeing you, and complimentary bottled water so that the customer feels relaxed. 3. I would look at where the majority of the customers have heard about the company. Maybe just by asking when they check out “How did you hear about us?” If the advertising got enough business to offset the advertising cost then I would say that it is cost effective . 4. Malia Mills is trying to create the most comfortable atmosphere possible. She wants her customers to have a pleasant experience with no feelings of discomfort. 5. She could try trade shows, events that involve swimwear or swimming type events, maybe boat shows. Maybe combining with another popular brand of some type of clothing that would compliment her bathing suits, to draw in another following of established clients. 6. The Polaroid project was successful because ordinary women saw other ordinary women in the bathing suits rather than some super model who probably looks good in anything. This caught peoples eye and sparked...
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...people in control to the people controlled (see van Dijk 2003). Duranti (2006b) writes that The language of politics has been presented and studied in terms of its ability to persuade an audience (of peers, subjects, and superiors) to go along with the speaker's view of the world and his or her proposal (Perrot 2000). In much of this literature, the successful political leader is seen as a skillful manipulator who controls a variety of linguistic resources – from elaborate metaphors to paralinguistic features like volume, intonation, and rhythm – through which listeners can be convinced to accept a course of 87 ALESSANDRO CAPONE action (including the action of voting for the speaker). (Duranti 2006b:467) In this paper, I consider the case of an...
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...Licensed to: iChapters User Licensed to: iChapters User 6e FIFTH EDITION COMMUNICATION in Our Lives LINEBERGER DISTINGUISHED PROFESSOR OF HUMANITIES CAROLINE H. AND THOMAS S. ROYSTER DISTINGUISHED PROFESSOR OF GRADUATE EDUCATION THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL Australia . Brazil . C anada . M exico . Singap ore . Spain . Uniited Kingdom . United States Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Licensed to: iChapters User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. ...
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...GAME CHANGE OBAMA AND THE CLINTONS, MCCAIN AND PALIN, AND THE RACE OF A LIFETIME JOHN HEILEMANN AND MARK HALPERIN FOR DIANA AND KAREN Contents Cover Title Page Prologue Part I Chapter One – Her Time Chapter Two – The Alternative Chapter Three – The Ground Beneath Her Feet Chapter Four – Getting to Yes Chapter Five – The Inevitables Chapter Six – Barack in a Box Chapter Seven – “They Looooove Me!” Chapter Eight – The Turning Point Chapter Nine – The Fun Part Chapter Ten – Two For the Price of One Chapter Eleven – Fear and Loathing in the Lizard’s Thicket Chapter Twelve – Pulling Away and Falling Apart Chapter Thirteen – Obama Agonistes Chapter Fourteen – The Bitter End Game Part II Chapter Fifteen – The Maverick and His Meltdown Chapter Sixteen – Running Unopposed Chapter Seventeen – Slipping Nooses, Slaying Demons Part III Chapter Eighteen – Paris and Berlin Chapter Nineteen – The Mile-High Club Chapter Twenty – Sarahcuda Chapter Twenty-One – September Surprise Chapter Twenty-Two – Seconds in Command Chapter Twenty-Three – The Finish Line Epilogue – Together at Last Index Author’s Notes About the Authors Copyright About the Publisher Prologue BARACK OBAMA JERKED BOLT upright in bed at three o’clock in the morning. Darkness enveloped his low-rent room at the Des Moines Hampton Inn; the airport across the street was quiet in the hours before dawn. It was very late December 2007, a few days ahead of the Iowa caucuses. Obama had been sprinting flat out...
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...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...
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...Barack Obama Dreams from My Father “For we are strangers before them, and sojourners, as were all our fathers. 1 CHRONICLES 29:15 PREFACE TO THE 2004 EDITION A LMOST A DECADE HAS passed since this book was first published. As I mention in the original introduction, the opportunity to write the book came while I was in law school, the result of my election as the first African-American president of the Harvard Law Review. In the wake of some modest publicity, I received an advance from a publisher and went to work with the belief that the story of my family, and my efforts to understand that story, might speak in some way to the fissures of race that have characterized the American experience, as well as the fluid state of identitythe leaps through time, the collision of cultures-that mark our modern life. Like most first-time authors, I was filled with hope and despair upon the book’s publication-hope that the book might succeed beyond my youthful dreams, despair that I had failed to say anything worth saying. The reality fell somewhere in between. The reviews were mildly favorable. People actually showed up at the readings my publisher arranged. The sales were underwhelming. And, after a few months, I went on with the business of my life, certain that my career as an author would be short-lived, but glad to have survived the process with my dignity more or less intact. I had little time for reflection over the next ten years. I ran a voter registration project in...
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...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY aboard ...
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