Written Assignment 1

The purpose of this report is to shed light on the importance of managerial strategic communication approach to business’s success. And to demonstrate this approach’s use, some real business world examples are cited where business managers or leaders misused factors involved in the strategic approach and consequently failed to achieve their desired goals. Managerial communication is increasingly critical to business’s success particularly in today’s competitive and diverse business environment. In critical situations, it is even more crucial that the communication process be approached strategically in order to minimize managerial errors. With competition as fierce as it is nowadays, there is little room left for error and guesswork and effective communication may mean the difference between success and failure. But what does managerial strategic approach entail and should be viewed? Strategic managerial communication approach may be viewed as an onion-like model representing the three integrated yet distinct layers of the communication process. The first and outermost layer includes climate and culture in which communication takes place. The communication strategy must be consistent with the context of national and organizational cultures. The second layer involves the sender, receiver and purpose of the message. The third message includes the message, channel environment, and time of communication. So just as in an onion, the strategy is at the core of the onion, but one must peel away the different layers to get to the core. (Geraldine E. Hynes, 2011) There are many examples of businesses cases whereby businesses lost major contracts because they failed to approach communication strategically by not taking into account all factors involved in the communication process. For instance, one communication trap that U.S.