...l2012 Business Plan. English Immersion Oasis Movie Theater Members: Lianabel Castillo Liliana Cruz Rafael Fernández Raúl de la Mota Yanet Peguero Teacher: María Alejandra Grullón November 14th 2012, Santo Domingo, Dom. Rep. Oasis Movie Theater 2 INDEX 1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE ……………………………..18 4.1 Service/Products Description ……………………….19 4.2 Unique Selling Propositions …………………………21 5. THE MARKET …………………………………………….22 5.1 Industry and Competitor Analysis …………………23 5.2 Surveys Results ………………………………………29 5.3 Market Analysis ……………………………………...33 5.4 Target Market ………………………………………..33 6. OPERATIONS …………………………………………….35 6.1 Location ………………………………………………36 6.2 Suppliers ……………………………………………...36 7. MARKETING STRATEGY ……………………………...38 7.1 Pricing Strategy ……………………………………...39 7.2 Sales Strategy ………………………………………..39 7.3 Distribution Channels ……………………………….40 7.4 Promotion Strategy ………………………………….40 7.5 Marketing Mix ……………………………………….42 Oasis Movie Theater 3 8. ACCOUNTING ISSUES ………………………………….43 8.1 Investment ……………………………………………44 8.2 Expenses...
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...CRUISE SHIPS Allure of the seas The biggest cruise ship ever constructed can carry 6,360 passengers and beats Oasis of the Seas by a mere 5 centimeters in length! Oasis of the seas Another water-wonder from Royal Caribbean, Oasis of the seas is the sister ship of Allure of the seas and debuted in December 2009. Norwegian Epic Norwegian Cruise Line’s (NCL) Epic debuted in June 2010 and has been a favorite with passengers ever since. Innovation has been a catalyst in making Epic’s journey a hit with people. Solo studio cabins, ice-bar, performances by Blue-man group, new wave cabins and translucent bathrooms; the innovative changes are a pleasant change. Queen Mary 2 The first ever cruise line to be built for transatlantic voyage, QM2 was always regarded as the biggest cruise line in the world till Allure of the seas comfortably took its place on the number one spot. Since QM2 is used to cross the Atlantic Ocean, it’s designing and construction is a bit different from the other cruise liners. Freedom of the Seas Ruler of the cruising world, Royal Caribbean has another winner in its kitty, Freedom of the seas. The first ship to feature a surf-simulator onboard, Freedom of the seas is considered one the best cruise liners in the world. Liberty of the seas Sister vessel of the Freedom ship, Liberty is the second largest ship on the seas, coming after the Oasis sisters. Cruising between the Mediterranean and the Caribbean, Liberty is actually not very different from its sister...
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...GENERAL MOTORS General Motors HRM 587Analysis Paper Lois Hunter D03569279 9/22/2012 Analysis of General Motors Chief Executive Officers and the Change Leader Culture they portrayed in their at tenure in GM Corporation Case Study: General Motors Moving Forward “How Many Expert does it take to turn a company around? That is the question that the taxpayers of America are asking. General Motors was once the industry leader in America. General Motors was a fortune 500 Company for decades. They dominated the automobile industry .Stocks top out at the highest being sold at 83.00 dollars on the market. General Motors made the middle class in America. General boasted the characteristic in the corporate world as being powerful, stubborn, monolithic, and authoritarian and it main concerns was the assembly lines, called the seeds of success. General Motors was established in 1892 by an R. Olds who created the Oldsmobile his vision was to create horseless carriages. He started the automobile factory in Detroit was soon followed by others in the industry, and he and several others decided to create amalgamation of over different companies. The new automobile entities became known as General Motors. Each new partner brought in his brand as they began consolidating. Mr. Olds had a management style of controlling he knew what needed to be done and he did it. He knew when to start merger and acquiring early in the game he established General Motors. His vision and management...
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...Although it was a slow starter, not showing a profit for the first five years, and enduring the dot-com burst, Amazon.com persevered and now profitable it is recognized as having popularized online shopping (Schneider, 2011). Without any experience in the business of selling books, Jeff Bezos realized that the books had a great potential shipping profile for online sales. Always believing in the economic network effects, he decided to setup his company in Seattle, WA, very close to the largest book distribution warehouse and talented computer programmers in the U.S. According to a quote that Bezos said in an article publicized in U.S. News, “While we're crossing the desert, may we be thirsty, but we sincerely believe there’s an oasis on the other side" (Jeff Bezos, 2008, "Living on the Edge, "para. 6), Bezos always had the vision to achieve his goals, regardless of what obstacles and hindrances he faced at first, he always kept in view the purposes to hopefully and eventually reach his goal no matter the risks. During their undergraduate and...
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...to Z. Although it was a slow starter, not showing a profit for the first five years, and enduring the dot-com burst, Amazon.com persevered and now profitable it is recognized as having popularized online shopping (Schneider, 2011). Without any experience in the business of selling books, Jeff Bezos realized that the books had a great potential shipping profile for online sales. Always believing in the economic network effects, he decided to setup his company in Seattle, WA, very close to the largest book distribution warehouse and talented computer programmers in the U.S. According to a quote that Bezos said in an article publicized in U.S. News, “While we're crossing the desert, may we be thirsty, but we sincerely believe there’s an oasis on the other side" (Jeff Bezos, 2008, "Living on the Edge, "para. 6), Bezos always had the vision to achieve his goals, regardless of what obstacles and hindrances he faced at first, he always kept in view the purposes to hopefully and eventually reach his goal regardless of the risks. During their undergraduate and graduate years at the University of Michigan. The brothers Tom and Louis Borders, founded Borders Books in 1971. The main purpose of forming this company...
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...| UNIVERSITY OF DAR ES SALAAMBUSINESS SCHOOLDepartment of Marketing | | | | | | | | | | | | | MASTER OF INTERNATIONAL BUSINESS (MIB) INVESTMENTS IN EMERGING MARKET Question : Critically describe corporate social responsibility in the context of emerging economies INTRODUTION Definition of the Key Terms Emerging economy: These are rapidly growing and volatile economies of certain Asian and Latin American countries. They promise huge potential for growth but also pose significant political, monetary, and social risks. There are varying ways to define an emerging economy and are fairly standard definition is a country with income per head of population of $ 9,265 or less. Countries big and small can fall within this definition. For example, China, Mexico, Egypt and India is regarded as an economic power house, yet income per head of population is still low, so as an emerging economy it sits alongside much smaller economies such as Tunisia. These are typically economies in transition, moving from a closed to an open economy, as they seek to integrate into the world economy. But this wont necessary be a one way journey, and political or economic turmoil can send them back into their shells, possibly resulting in Sbigger the risk the greater the potential. Corporate Social Responsibility: Is the continuing commitment by business to behave ethically and contribute to economic development...
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...Studieretningsopgave – Virksomhedsøkonomi/ Markedskommunikation Studieretningsopgave – Virksomhedsøkonomi/ Markedskommunikation Januar 2012 Michelle Birk Karlsson EUC Nordvest Højere Handels Eksamen T-25 Vejleder: Dennis Jakobsen Januar 2012 Michelle Birk Karlsson EUC Nordvest Højere Handels Eksamen T-25 Vejleder: Dennis Jakobsen Problemformulering Lav et kort virksomhedsportræt af Coca Cola og redegør for deres CSR politik herunder: * Vision * Mission * Værdier Lav en analyse af virksomhedens CSR og dens praktiske anvendelse af CSR. Vurder på baggrund af analysen om der er sammenhold mellem deres CSR politik og deres praktiske anvendelse af CSR, samt Coca Colas fremtidige strategiske muligheder. Abstract This paper investigates how much and in which ways Coca Cola Enterprises uses CSR. The importance of CSR has grown over the last couple of years, and with the major brand Coca Cola has, it is of great importance to Coca Cola Enterprises. With Porter’s Five Forces I have analyzed the competition on the market, and which advantages it gives Coca Cola Enterprises when they use CSR. I have also used Porter’s generic strategies and through analysis I figured out which strategy Coca Cola Enterprises use. Coca Cola Enterprises uses the strategy called differentiation. This strategy is making customers prefer your product, and giving it a special value to the customers. CSR is about taking responsibility, and Coca Cola Enterprises does that...
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...KAZIAN GLOBAL SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: GDM Sem-III SUBJECT: Marketing Management N.B: 1} Attempt all questions Name: Chellappan Pillai Radhakrishnan Mangalappallil Reference Number: KM-00312-30891 ____________________________________________________________________________________ Case 1 Marks-16 1997 saw the US$19 billion merger of Guinness and Grand Met to form Diageo, the world’s largest drinks company. Guinness was the group’s top- selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$ 1.2 billion. More than 10 million glasses of the world’s most popular stout were sold every day, predominantly in Guinness’ top markets: respectively, the UK, Ireland, Nigeria, the USA and Cameroon. However, the famous dark stout with the white, creamy head was causing some strategic concerns for Diageo. In 1999, for the first time in the 241-year history of Guinness, sales fell. In early 2002 Diageo CEO Paul Walsh announced to the group’s concerned shareholders that global volume growth of Guinness was down 4 per cent in the last six month of 2001 and, more alarmingly, sales were also down 4 per cent in its home markets, Ireland. How should Diageo address falling sales in the centuries- old brand shrouded in Irish mystique and tradition? The changing face of the Irish beer market The Irish were very fond of beer and even fonder of Guinness. With close to 200 liters per capita drunk each year- the...
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...KAZIAN GLOBAL SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: EMBA Sem- I SUBJECT: Marketing Management N.B: 1} Attempt all questions Name: Kumaran Abheesh Reference Number: KM-00613-31270 ____________________________________________________________________________________ Case 1 Marks-16 1997 saw the US$19 billion merger of Guinness and Grand Met to form Diageo, the world’s largest drinks company. Guinness was the group’s top- selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$ 1.2 billion. More than 10 million glasses of the world’s most popular stout were sold every day, predominantly in Guinness’ top markets: respectively, the UK, Ireland, Nigeria, the USA and Cameroon. However, the famous dark stout with the white, creamy head was causing some strategic concerns for Diageo. In 1999, for the first time in the 241-year history of Guinness, sales fell. In early 2002 Diageo CEO Paul Walsh announced to the group’s concerned shareholders that global volume growth of Guinness was down 4 per cent in the last six month of 2001 and, more alarmingly, sales were also down 4 per cent in its home markets, Ireland. How should Diageo address falling sales in the centuries- old brand shrouded in Irish mystique and tradition? The changing face of the Irish beer market The Irish were very fond of beer and even fonder of Guinness. With close to 200 liters per capita drunk each year- the equivalent of one pint per person...
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...Griffith University 2213HSL Food & Wine Tourism Project Case Study: “Mitchelton Wines of the Nagambie Lakes” By: Jessica Chandra and Melissa Chandra Course Convenor: Russell Cox Tutor: Kelly Cassidy Tutorial: Wednesday, 11:00am to 12:00 pm EXECUTIVE SUMMARY Australia is growing to be one of the major wine producers in the global market. This is attributed to the following reasons: government support, international recognition and export demands, increasing domestic awareness and consumption of wine, development of local wine zones, regions and sub-regions and industry collaboration (Anderson, 2001; Beeston, 2002; Marsh and Shaw, 2000). Australia has become part of the ‘new world’ wine producers along with the United States, New Zealand, Chile and Argentina (Chang, Campbell and Sniekers, 2007). Looking closely into one of Australia’s region in Central Victoria, Nagambie is a small town, home to some of Victoria’s finest and historic wineries. With its increasing popularity as a tourist destination as well as quality vineyards, Nagambie has triggered government initiatives for the region’s development. The Mitchelton Wines, located in Nagambie along the beautiful Goulburn River. It is one of the leading wineries in Nagambie and is considered to be one of the most contemporary and yet historic wineries in Australia. However, since Nagambie is a small town and there are strong competition from more popular wine regions in Victoria, such as...
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...Administration Sustainability & Innovation International Timeshare Industry SUSTAINABILITY & INNOVATION: INTERNATIONAL TIMESHARE INDUSTRY March 3, 2015 Faculty of Hospitality & Tourism Management Master of Business Administration Table of Contents Abstract 1 CHAPTER 1 – Research Study 2 1.1 Introduction 2 1.2 Research Problem 3 1.3 Research Objective 3 1.4 Research Question 3 CHAPTER 2 – Description of Changing Landscape & Challenging Market Space 3 2.1 Changing Landscape & Challenging Market Space 3 2.1.1 Economic and Industry Analysis 5 2.1.2 Challenges & Strategic Trends 8 2.2 Description and Analysis of Four Key Businesses 9 2.2.1 Marriott’s Aruba Ocean Club 9 2.2.2 La Cabana Beach Resort & Casino 9 2.2.3 Tropicana Aruba Resort & Casino 10 CHAPTER 3 – Research Design and Methodology 10 3.1 Research Design – Data Collection 10 3.2 Methodology – Data Analysis 11 3.3 Quality of the study 11 CHAPTER 4 – Results and Findings 11 4.1 Descriptive Analysis 11 CHAPTER 5 – Conclusion and Recommendations 22 References 24 APPENDIX A – Interviews 25 Abstract The timeshare industry whether large or small are competing on a variety of areas such as luxury, flexibility and service. It is also the least researched segments of the accommodation of tourists. This paper provides a analysis of the current situation of the timeshare industry focusing on innovation and sustainability of the mentioned...
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...nerdinger@uni-rostock.de) Universität Rostock Lehrstuhl für ABWL: Wirtschafts- und Organisationspsychologie Ulmenstr. 69 18057 Rostock Kurztitel: Druck: Autor: © Universität Rostock, Wirtschafts- und Sozialwissenschaftliche Fakultät, Lehrstuhl für ABWL: Wirtschafts- und Organisationspsychologie, 2007. Hinweis zum Projekt TiM: Das Projekt „TiM – Transfer innovativer Unternehmensmilieus“ ist ein vom BMB+F gefördertes Verbundprojekt und wird begleitet von der Bertelsmann Stiftung und der HansBöckler-Stiftung. Ziel des Projekts ist es, in Kooperation mit neun Unternehmen zu überprüfen, inwieweit Mitarbeiterbeteiligungsinstrumente und eine Kultur der Mitbestimmung bei einem Wandel in Unternehmen hilfreich sind, Anpassungskosten zu minimieren und Innovation zu befördern. Weitere Informationen zum Projekt TiM und Ansprechpartner unter www.projekt-tim.org Das dieser Publikation zugrunde liegende Vorhaben wurde mit Mitteln des Bundesministeriums für Bildung und Forschung unter dem Förderkennzeichen 01HY0347 gefördert. Die Verantwortung für den Inhalt dieser Veröffentlichung liegt bei den Autoren. Ansätze zur Messung von Unternehmenskultur 1 Ansätze zur Messung von Unternehmenskultur. Möglichkeiten, Einordnung und Konsequenzen für ein neues Instrument Friedemann W. Nerdinger (Herausgeber) Inhalt Unternehmenskultur und ihre Messung: Thema eines Workshops (Friedemann W....
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...the beautiful wife and house. Bill had come from the tough streets of New York armed only with what many competitors called “cunning street smarts” and a propensity to bully and intimidate. He was lauded by the press as a pioneer in the “new economy” expanding his company into new exotic financial products and business lines as well as moving his firm into geographic locations not entered by foreigners before. However, that was all about to change as his life’s work began to crumble and fall all around him in the autumn of 2008. His days of enormous risk-taking and swaggering bravado was about to lead him and some 50,000 employees down a precipitous path to eventual destruction. “How had it come to this?” It was an unseasonably warm evening on the 5th of September 2008 when the lights of Bill Wrinkle’s midnight blue Mercedes lit up the forecourt of his expansive Greenwich, Connecticut home. Of all the palatial mansions that lined the treehugged streets of this part of the world, Bills was by far the most spectacular – a 12 bedroom oasis with tennis court, indoor squash court (which the talented player used almost daily), a 50metre infinity pool, and, enough land to host some of the more grander social gatherings of New Yorks financial elite, which his wife Kitty was famous for. This was now the furthest thought on the mind of one of Wall Street’s Kings, all those “friends” had now deserted him and the light laughter on his freshly cut lawn was now replaced with the deafening...
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...CHAPTER ONE INTRODUCTION OF THE STUDY This chapter examines the background on the study, the statement of the research problem and the purpose of the study. The research objectives research questions, the significance of the study, and limitation of the scope of the study are also explained. 1.1 Background of study. Hotel industry is all forms of business relating to provision of accommodation in the lodging, food and drinks and various types of other services that are interconnected and form intended for the public services, both of which use the lodging facilities or who simply use the services or the production of certain services of the Hotel. As such Hotel mean commercial establishment providing lodging to travelers, tourist and sometimes to permanent residents and often having restaurants, meeting rooms, stores that are available to general public. Hotels are being classified into “star"(1-start-o5-star) even though there are no standard methods of assigning those rating and compliance with the customary requirement is voluntary. Hotel chain provides a uniform standard through out non-chain hotel(even within the same country)may not agree on the standard, although both World Health Organization (WHO) and International Standard Organization(ISO)have been trying to persuade Hotels to agree on some minimum requirement as world norm, the entire membership of Paris base International Hotel and Restaurant. Association opposes any such moves. According to (IH&RA) to...
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...Dublin Institute of Technology ARROW@DIT Dissertations School of Computing 2010-09-01 Cloud Computing:Strategies for Cloud Computing Adoption Faith Shimba Dublin Institute of Technology, faith.shimba@gmail.com Recommended Citation Shimba, F.:Cloud Computing:Strategies for Cloud Computing Adoption. Masters Dissertation. Dublin, Dublin Institute of Technology, 2010. This Dissertation is brought to you for free and open access by the School of Computing at ARROW@DIT. It has been accepted for inclusion in Dissertations by an authorized administrator of ARROW@DIT. For more information, please contact yvonne.desmond@dit.ie, arrow.admin@dit.ie. This work is licensed under a Creative Commons AttributionNoncommercial-Share Alike 3.0 License School of Computing Dissertations Dublin Institute of Technology Year Cloud Computing:Strategies for Cloud Computing Adoption Faith Shimba Mr. Dublin Institute of Technology, faith.shimba@student.dit.ie This paper is posted at ARROW@DIT. http://arrow.dit.ie/scschcomdis/1 — Use Licence — Attribution-NonCommercial-ShareAlike 1.0 You are free: • to copy, distribute, display, and perform the work • to make derivative works Under the following conditions: • Attribution. You must give the original author credit. • Non-Commercial. You may not use this work for commercial purposes. • Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a license identical...
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