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Management 382

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Submitted By 26hulahula
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The Reading List for the Final Exam
Spring, 2011

I. Business Initiatives: Gaining competitive Advantages with IT 1) IT strategies * Supply chain management (SCM) * Customer relationship management (CRM) * E-Collaboration vs. Informal Collaboration * ERP II. Porter Five Forces Model 1) According to porter, the nature of competitiveness in a given industry can be viewed as a composite of five forces: * Buyer power, Supplier power, Threat of substitute products and services, Threat of new entrants, Rivalry among existing competitors * What are the IT systems or strategies for five forces?

III. E-Commerce 1) Features of digital products * No physical delivery cost * No physical inventory * Easy reproduction

2) e-Commerce Business Strategies/Models
B2C,B2B,B2G,C2C,C2B,C2G,G2C,G2B,G2G
3) Understand your business, products, services, & customers A. B2C: * Convenience vs. Specialty * Commoditylike and Digital * Mass customization B. B2B * MRO vs. Direct * Horizontal Vs. Vertical 4) Auction * Open auctions English vs. Dutch * Sealed-bid auctions First price vs. second price (Vickrey) * Reverse auctions 5) The Digital Economy- e-Themes 6) Long Tail * The main characteristics of e-Commerce: Demand-side & Supply-side

IV. Computer Crime and Forensics 1) Computer Crimes
Virus, Worm, Trojan horse, Denial-of-Service (DoS), Malware, Phishing, Web defacing, and so on 2) Information Security * Methods of Defense
Authentication, Authorization, Virus Protections, Firewalls, Encryption
(private key and public key)

V. The Case Study 1) McDonald Case * What are their key challenges?
What are they doing about fixing their problems?

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