Founded by late Sh. Shah Ram Jindal in 1960 is a diversified group of manufacturing companies, producing steel pipes, metal strips, chemicals and polyester buttons and metal buttons in India.
Vision
Emerging as global suppliers of buttons of the highest quality.
Mission
Now Button Up The Best.
Management Decision
The company has a liaison branch office in Dhaka, Bangladesh. The management of parent company has taken the decision of set the sales target of 5 million, but not Bangladeshi currency taka, in $.
Now how much it is feasible for a branch of Buttons manufacturing Company to achieve this apex sales target of $5 million in 2013 whereas it is only $3 million in 2012?
We say it is possible. How???
Reasons behind our assumptions
➢ Having a very strong Marketing team:
The marking department of a company plays a vital role in achieving its sales target. Jindal buttons has some very effective and efficient marketing team who can promote the product to both actual and potential buyer. There are several team working in one region, each of the team has a capable team leader under whom some team member works, those who have been selected in various screening process and given with useful training. Those marketing people directly visit the office of garment buyer and maker and works for getting order. It is very important in garment industry for a supplier company to get the contract its marketing personnel’s physical appearance and presenting the cost in a way so that it can be nominated as a buyer’s preferred supplier, what Jindal is rightly doing so. It will certainly help to get most of the contract which will contribute to the high margin of $5 million.
